3 Tips for Switching Your Platform to First-Price Auctions

3 Tips for Switching Your Platform to First-Price Auctions

Last month Google rolled out first-price auctions, which–because they are Google–means that now everyone else will follow suit. First-price will be the universal method for the $48 billion programmatic market. To provide some perspective, that’s the same size as organic food sales in the U.S., the cannabis market worldwide and the entire wearables industry. First-price…

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