Online Business Archives - MaxJawn.com

Adweek Podcast: WPP’s Open X Model Is Making Marketing Magic for Coca-Cola

In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences. With the recent debut of Coca-Cola’s “Foodmarks” campaign–which spotlights locations that are culturally relevant for the… …

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How to Give Productive Feedback, According to HubSpot Managers & Editors

Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. …

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TechMagic Podcast: Checking Out the Tech at SXSW

On this week’s episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews her talk about spatial computing and AI wearables on the XR stage. Hackl and guest host Lee Kebler discuss gaming news, spatial computing and the spatial computing market. They also talk about AI safety and… …

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Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off

Ahead of this weekend’s National Women’s Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on… …

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SiriusXM Re-Airs Cinematic Oscars Ad on Taylor Swift’s Eras Concert Film

SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift’s The Eras Tour concert film now airing on Disney+. The brand is rerunning its poignant 60-second spot called “A Life in Sound” during the exclusive streaming event that kicked off today and allowed less… …

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How the SERPs Guide Content — Whiteboard Friday

From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng….

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The Worst Super Bowl Ads — Avoid These Blunders

There’s a lot to be learned from the Super Bowl. …

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The Problem With AI Headlines

Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don’t panic. Get the context and an interpretation that will calm your concerns. …

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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making […]
The post Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma appeared first on Convince & Convert. …

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FCB Chicago Names Pedro Pérez Chief Creative Officer

The creative leadership machine at FCB keeps churning. As Susan Credle starts her transition from FCB to global creative advisor for IPG. FCB Chicago hired Pedro Perez as chief creative officer, taking over from Andres Ordonez, who was promoted to global CCO at FCB. Credle, who will continue to serve as chair of global network… …

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What is a Letter of Intent? How to Write One for a Job [+ Examples]

Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. …

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The Garage Podcast: Navigating the Evolution of Retail Media 

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. In the season one finale, our hosts sit down with… …

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20 Email Opt-In Examples I Love (For Your Inspiration)

A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? …

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Enterprise Marketers Leading With Strategy in 2024 [New Research]

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI’s newly released research also finds out what sets top performers apart from their industry peers. …

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Former Barbarian CEO Steven Moy Is Joining L&C as Its First CEO

Over the past 20 years, Steven Moy has worked his way through a handful of advertising’s biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in his new gig as CEO of L&C, a small independent creative shop founded by Rolando Cordova and Gian Carlo… …

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9 Email Header Examples I Love (For Your Inspiration)

Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. …

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TikTok Shop: What It Is, How to Launch One & How to Market One

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. …

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The HubSpot Blog’s 2024 Social Media Marketing Report: Data from 1400+ Global Marketers

As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about social media marketing. And one of those things is that the social media marketing landscape is constantly evolving. …

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How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. …

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Skims Makes Ad Debut With Sci-Fi Film Starring Kim Kardashian in Every Role

After rapid growth, Kim Kardashian’s shapewear brand, Skims, made its TV ad debut, with a futuristic film in which the famous co-founder plays every role. The company’s first national TV commercial had a big media presence ahead of the 96th Academy Awards Sunday, running twice on ABC Countdown and six times during E!’s Oscars Red… …

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Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe 

Spotify’s media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It’s a variation of Publicis Media’s “Power of One” model, which taps agency talent from across its media brands. The global advisory MediaSense kicked off the… …

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Oscars 2024 Preview: The Ad Moments to Watch

Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age. One of the granddaddies of the genre–the Oscars–could become a coveted water-cooler moment because of the ads launching in and around the broadcast this weekend. Ahead of the 96th… …

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7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. …

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13 Confirmation Email Examples I Love (For Your Inspiration)

I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. …

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50 Ecommerce Statistics To Know in 2024 [New Data]

Ecommerce is businesses selling products online, and people buying those products online. …

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