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Twitter Introduces Conversation Insights and Upcoming Features for 2020

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s newest conversation tools and other features coming to the platform in 2020 with special guest, Madalyn […]
The post Twitter Introduces Conversation Insights and Upcoming Features for 2020 appeared first on Social Media Marketing | Social Media Examiner. …

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Airbnb Experiences Will Get the Same Scrutiny as Its Home Listings

Airbnb announced earlier this month that 100% of its homes will be verified by December 2020, and today the home-sharing platform extended that pledge to its ever-growing Airbnb Experiences business in a bid to restore trust among its customers. In a statement, Airbnb said every Experience is already “reviewed for quality,” though a representative declined… …

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Is Coding the Next Must-Have Skill of the Modern Marketer?

Marketing has evolved over time from,”You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit. We’re embracing digital channels and understanding the need to create marketing people love more and more … but do we actually grasp what’s running behind the scenes of all these digital campaigns? …

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3 Tips for Switching Your Platform to First-Price Auctions

Last month Google rolled out first-price auctions, which–because they are Google–means that now everyone else will follow suit. First-price will be the universal method for the $48 billion programmatic market. To provide some perspective, that’s the same size as organic food sales in the U.S., the cannabis market worldwide and the entire wearables industry. First-price… …

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How to Get a Google Ads Certification

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. …

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Facebook Ads Strategy: A New Approach for a Competitive Marketplace

Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich on the Social Media Marketing Podcast. Nicholas is a Facebook ads strategist with H2H Media Group. He hosts the Accelerated Results podcast and is the author of Give: The Ultimate Guide […]
The post Facebook Ads Strategy: A New Approach for a Competitive Marketplace appeared first on Social Media Marketing | Social Media Examiner. …

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The Content Distribution Playbook – Whiteboard Friday

Posted by rosssimmondsIf you’re one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time.

Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
What’s going on, Whiteboard Friday fans? My name is Ross Simmonds from Foundation Marketing, and today we’re going to be talking about how to develop a content distribution playbook that will drive meaningful and measurable results for your business. 
What is content distribution and why does it matter?
First and foremost, content distribution is the thing that you need to be thinking about if you want to combat the fact that it is becoming…

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Dick’s Sporting Goods Channels Holiday Magic to Show How Its Items Come to Life Each Night

For its annual holiday ad, retailer Dick’s Sporting Goods lets viewers discover the secret goings-on in a Dick’s store after hours, when a wide range of merchandise–everything from golf, baseball, basketball, soccer and ping pong equipment to a newly arrived Nike Air Max 270 React–frolic all night. The Toy Story-esque spot ends the following morning… …

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How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

While every business owner likely realizes the integral role marketing plays in a business’s overall success, marketing for marketing’s sake isn’t going to get you anywhere — there has to be a clear strategy and focus behind it. …

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How to Write a LinkedIn Recommendation in 2019 [Quick Tip]

“Lisa has recommended you!” …

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What Hilton’s CMO Is Doing to Keep the 100-Year-Old Brand Fresh

Kellyn Smith Kenny is comfortable with disruption. It’s that disruption, she told us when we chatted at Brandweek in Palm Springs, Calif., that inspires marketers to “innovate in service of the customer.” So what’s top of mind for the global CMO of Hilton? All the ways in which its brands can build an emotional bond… …

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How to Create an Instagram Content Strategy With User-Generated Content

Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy. Why Include User-Generated Content in Your Instagram Marketing? Consumers find user-generated content (UGC) more trustworthy than branded advertising by a wide […]
The post How to Create an Instagram Content Strategy With User-Generated Content appeared first on Social Media Marketing | Social Media Examiner. …

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Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Posted by MiriamEllis
A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes.
Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost.
Don’t settle for this. Know that less-motivated competitors are losing this opportunity, too. This creates a large, blank canvas for a franchise you’re marketing to paint a new picture which takes state, regional and community nuances into account.
One famous example of localized marketing is McDonald’s offering SPAM in Hawaii and green chile cheeseburgers in New Mexico. For your franchise, it could revolve around customizing content for regional language…

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The Best Time to Send an Email (Research-Backed)

Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. …

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Greg Hickman – System.ly Productize and Scale Your Agency

https://www.youtube.com/watch?v=3b-FtE26kfg
In today's show i'm joined by the founder and CEO of System.ly Greg Hickman He shares his tips, tricks, and tactics he's learned helping digital marketers add systems to their companies. He has worked with 100's of marketers And deployed over 750 webinar funnels He takes pleasure in helping marketers save time, and implement systems so they can scale their business without having to scale their personal efforts. You can visit him at system.ly or on youtube on his channel https://www.youtube.com/channel/UCaJDIkUrCju1Y9Y-4bj7Blg Enjoy the interview and all Greg has to share. Stuart Trier Marketing Cheat Guides …

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My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you […]
The post My 6-Step Content Marketing Formula That Drives 3,549 Visitors appeared first on Neil Patel. …

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How to Create a YouTube Sales Funnel

Want more customers from YouTube? Wondering what types of YouTube videos you need to make? In this article, you’ll discover different types of videos to create for a YouTube sales funnel. How to Use Video in a YouTube Sales Funnel Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s […]
The post How to Create a YouTube Sales Funnel appeared first on Social Media Marketing | Social Media Examiner. …

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5 Things to Know About Disney+ as the Streaming Service Debuts Today

The year’s most anticipated streaming service has finally arrived: Disney+ premieres in the U.S., Canada and the Netherlands today, marking a new era for an entertainment giant whose business has long centered on theatrical releases and linear television distribution. The service, which Disney is positioning as the cornerstone of its growing portfolio of streaming brands–CEO… …

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Three Tools to Better Understand Your Site Users and Increase Conversions

Technology is disrupting the way consumers are interacting with online businesses. These days, the buyer journeys are complex. Consumers discover products through social media ads or artificial-intelligence-driven product recommendations. They know the tools to use to compare and track prices. They expect immediate interaction with brands on social media. They know how to do product […]
The post Three Tools to Better Understand Your Site Users and Increase Conversions appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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Technical SEO Rankability Checklist

Now we move to the more topical elements that you’re probably already aware of — how to improve ranking from a technical SEO standpoint. Getting your pages to rank involves some of the on-page and off-page elements that we mentioned before but from a technical lens. …

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Our 10 Most Popular Social Media Podcast Episodes of 2019

With holiday travel just around the corner, it is the perfect time to catch up on the most popular episodes of our Social Pros podcast that you may have missed. Based on data from Libsyn, our podcast hosting solution, here are the top 10 most popular episodes for 2019 of Social Pros, our social media […]
The post Our 10 Most Popular Social Media Podcast Episodes of 2019 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

Posted by amandamilliganI’ve always considered the most challenging part about digital marketing to be prioritizing.
There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.)
It’s critical to analyze the attitudes and behaviors of your current and potential clients/customers in order to best communicate with them in the methods they prefer.
But every now and then, it’s also helpful to zoom out and see how different marketing tactics are faring in general.
That’s why we surveyed 500+ Americans, asking them their thoughts on a variety of inbound and outbound marketing tactics.
Our objective was to better understand which tactics might be most effective on a broad scale and how people might feel about the various tactics they encounter.
Here are the biggest insights.
1. Very…

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How to Analyze Your Facebook Ad Performance: 9 Ways

Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns. #1: Assess Awareness When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. […]
The post How to Analyze Your Facebook Ad Performance: 9 Ways appeared first on Social Media Marketing | Social Media Examiner. …

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These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences. The cultural relevance of these analyzed ads, which were released over the past couple of years, were measured utilizing the ad metric CIIM (Cultural Insights Impact Measure), developed by The Association… …

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Instagram Launches IGTV Series Tools: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new tools to help creators start their own IGTV series with special guest, Rebekah Radice. We also […]
The post Instagram Launches IGTV Series Tools: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner. …

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