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A few short months ago, I discovered the beauty of webinars. …

LONDON–To get people back dining in restaurants after businesses took a huge hit during the Covid-19 lockdown, the U.K government is subsidizing people’s food bills throughout August. The government is paying 50% of residents’ dine-in bills up to 10 pounds ($13) per head every Monday, Tuesday and Wednesday. Restaurants that have signed up to the… …

Learn what Google really thinks of your content. Discover the keywords you don’t target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading →
The post How to Use Google Search Console to Drive More Search Traffic appeared first on Content Marketing Institute. …

Posted by R0bin_L0rdMany of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that’s in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors.
What you’ll get
In this post, I give you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets.
The example here is set up to work with restaurants, but could be adapted to work with any business that needs to receive orders, check them against inventory/menus, and note them down to be…

Beyond Meat trots out a couple of big names from sports and Hollywood for its first television ad, leaning further into its longstanding relationships with its celebrity fans and investors. The 60-second brand anthem, which debuted during the NBA game between the L.A. Lakers and the Utah Jazz on Monday night, also stars a friendly… …

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. …

Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the […]
The post Welcome to Content Marketing Unlocked: Your Free Blogging Course appeared first on Neil Patel. …

People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading →
The post Write Smarter and Faster With Tips From These Top 5 Posts appeared first on Content Marketing Institute. …

Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels. Have Your Tech in Place Creating content […]
The post How to Repurpose Audio and Video Content for Social Media: 5 Ways appeared first on Social Media Examiner | Social Media Marketing. …

Posted by Ola.KingAs members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business.
We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords. Perhaps you started by noticing a traffic drop on your website. Or maybe you’re actively adapting your business in response to new challenges as a result of the COVID-19 pandemic. You’ll ultimately want to know how your page rankings were affected, and start to explore what you can do next.
In this series of Daily SEO Fix videos, the Moz onboarding team takes you through workflows using the Moz Pro tools. We help…

The onset of the pandemic kickstarted creativity for safer, socially distanced shopping experiences, with companies big and small expanding their ecommerce, curbside pickup, contactless delivery and alternative payment options. CVS Pharmacy is the first national retailer to offer the ability to pay via Venmo and PayPal in stores. To use the services, customers will be… …

Should you create an online course with WordPress or use a third-party course builder like Thinkific, Ruzuku, or Teachable? We hear this question a lot. When we work with our students and clients, they’re usually sold on the idea of creating an online course. They’re aware of the benefits and how it’s one of the best ways to build a new income stream. They’ve heard how it will soon become part of a $325 billion …
The post How to Create an Online Course with WordPress appeared first on Mirasee. …

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks. …

Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain. Continue reading →
The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute. …

Want more editing options for your Instagram Stories video? Looking for apps to edit and produce creative Instagram Stories video? In this article, you’ll discover how to change the playback speed of your video, add transitions between clips, apply effect filters, change the aspect ratio, and more. You’ll also find out how to quickly format […]
The post Apps for Instagram Stories Video Editing appeared first on Social Media Examiner | Social Media Marketing. …

With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we think in terms of leads (impersonal, just a number) and not relationships (personal and real).  […]
The post 4 Noteworthy Lead Conversion Trends: Research and Charts appeared first on Content Marketing Consulting and Social Media Strategy. …

Tensions flared between the White House and short-form video app TikTok Friday night when President Donald Trump told reporters aboard Air Force One that he intended to ban the app from the U.S. as soon as today. While the president has no authority to unilaterally impose a full ban, TikTok came to the defense today… …

Musso & Frank Grill has been a Hollywood institution serving red meat and stiff drinks since 1919, and in pre-pandemic days, it could have been the ideal spot for an HBO shindig for the Depression-era drama Perry Mason. But given Los Angeles’ Covid-19 cases have continued to climb this summer, the premium network had to… …

Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These video marketing statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed. …

Users with Instagram business accounts can create a list of approved business partners they work with, and those companies will then be able to tag them in branded content and more. Our guide will show you how to add an approved business partner on an Instagram business account. Note: These screenshots were captured in the… …

Consumers love connecting with brands via email, and it’s a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return (HubSpot State of Marketing 2020).  …

Need to create more content but don’t have a lot of time? Have you considered using Facebook Live to speed up your content creation process? To explore how to use Facebook Live to quickly create content, I interview Ian Anderson Gray on the Social Media Marketing Podcast. Ian is a live video expert. He’s host […]
The post Using Facebook Live to Quickly Create Content appeared first on Social Media Examiner | Social Media Marketing. …

This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content. Continue reading →
The post Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap] appeared first on Content Marketing Institute. …

Anyone who’s ever been a teenager is likely familiar with the question, “Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, “You know, the idea of productivity actually dates back to before the 1800s.” If only I could ask, “Do you mean ‘productive’ in an economic or modern context?” …

Posted by willcritchlowWe’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there’s a lot to dig into. 

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription
Hi, everyone. I’m Will Critchlow, founder and CEO of Distilled, and this week’s Whiteboard Friday is a little bit different. I want to talk about some surprising and interesting and a few funny facts that I learnt when I was reading some research that Google did about how kids search for information. So this isn’t super actionable. This is not about tactics of improving your website particularly….

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role. …