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Some of 2020’s most viral political ads have come from a liberal organization called MeidasTouch, and if you’d never heard of the group before the past few weeks, there’s a good reason: they didn’t exist yet. Created in quarantine by three brothers originally from Long Island, MeidasTouch is technically a liberal PAC but in practice… …

Would you rather go a mile deep with one person or simply scratch the surface with lots of different types of people? Which do you think creates the biggest impact?  Which do you think helps make you an authority figure? And which do you think would be more meaningful for you? The saying, ‘a jack of all trades, master of none,’ comes to mind. Yet if we were to describe most online course creators, this …
The post 15 Winning Niche Market Examples (And What You Can Learn From Them) appeared first on Mirasee. …

Does your local business need more walk-in customers? Want to know how to use Facebook ads to drive more foot traffic? In this article, you’ll discover how to run Facebook ads with the Store Traffic objective to generate more business for your local business. To learn how to properly set up and run a store […]
The post How to Run Facebook Ads for Local Businesses: Driving Foot Traffic appeared first on Social Media Marketing | Social Media Examiner. …

Going into the office every day, I was comfortable. I was in a smooth routine. …

As U.S. consumers transitioned from the panic-buying to hoarding phases of product acquisition during the coronavirus pandemic, longstanding consumer habits and brand loyalty took a backseat to availability and circumstance. In fact, a recent study from media and marketing services company Mindshare found 69% of consumers said they’re likely to buy or have bought new… …

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio as well as new Twitter Camera and conversation management features. Tune Into […]
The post Facebook Updates Creator Studio appeared first on Social Media Marketing | Social Media Examiner. …

MINNEAPOLIS, Minn.–The rallying cry of “no justice, no peace” continues to be heard in the streets of Minneapolis tonight, as protestors swollen with rage, have set buildings ablaze, shattered windows of businesses and ignited fireworks to denounce police brutality and demand retribution for the death of George Floyd. Tension began building Tuesday, one day after… …

https://www.youtube.com/watch?v=IUwUC9OIB-0
Download my FREE Lead Generation System Breakdown
https://www.marketingcheatguides.com/growth-chart Do you want to learn lead generation strategies for B2B, this is a great lead generation tutorial for beginners that walks through exactly how to create an automated lead generation system for your business.  If you are planning on creating a lead generation business model you will want to learn how to setup your lead generation business step by step.  This is the best lead generation system for 2020 and I have been using it for years to generate leads on autopilot.  This lead generation strategy will bring you business email leads, phone calls, and direct messages. 
It is easy to use this to set up automated lead follow up, and lead nurturing.  If you like this content and want to receive more go ahead and subscribe to our channel and join our FREE facebook group www.facebook.com/groups/seocheatguides Stuart Trier
Marketing Cheat Guides …

HBO Max initially planned to hold a week of physical brand activations and brick-and-mortar retail takeovers to celebrate its nationwide launch on May 27. But as its debut occurred during the ongoing Covid-19 pandemic, the WarnerMedia streaming service had to rethink its brand partnerships for a launch campaign designed to engage consumers stuck at home…. …

https://www.youtube.com/watch?v=IkI01X1QTcQ
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Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. …

This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more. Continue reading →
The post Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap] appeared first on Content Marketing Institute. …

Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of […]
The post How to Use Google Analytics to Eliminate Uncertainty appeared first on Social Media Marketing | Social Media Examiner. …

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. …

Posted by BritneyMullerBusinesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated.
In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches.
Bonus — We’ve adapted these tips into a free checklist you can download and share:
Get the checklist

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going over crisis adaptation, and I first have to give a huge shout-out to Miriam Ellis, who really helped me package all of this up to deliver to you today.
If you’re not already following…

So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. …

As live events continue to go virtual or postpone due to Covid-19, the 3% Conference has announced it will hold a three-day digital summit in July instead of its planned gathering in Atlanta this fall. The 3% Movement, a gender equality organization that champions inclusive change in advertising, will hold The Future of Work conference… …

https://www.youtube.com/watch?v=a3A9f0Uz53g
Akvile DeFazio shares how she started her marketing agency with the help of her mentor. She shares why having a mentor is important for business growth and why you should invest in getting on. She also emphasizes networking and public speaking. She shares some of her favourite tools like Basecamp, Trello, Toggle, Quickbook and many more for productivity and project management. Find Akvile DeFazio at Akvertise.com. Stuart Trier
Marketing Cheat Guides Are you ready to take your marketing business to the next level? Get access to tons of free step-by-step guides by clicking here: www.marketingcheatguides.com You can also join our Marketing Cheat Guides Facebook Group for TONS of additional resources and engage with our ever-growing and a great community! www.facebook.com/groups/seocheatguides …

Robert Rose never became Billy Joel. But his post-college life in LA did lead to a lot of scriptwriting. Now, he shares why (almost) every good video, podcast, presentation, etc., should have a script and how to write it successfully. Continue reading →
The post 3 Secrets to Writing Better Video and Audio Scripts [Examples] appeared first on Content Marketing Institute. …

If you’re looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. …

A cutting-edge effects technique used to bring space-scapes to life in big-budget sci-fi projects could be key to smaller video shoots here on an Earth gripped by the coronavirus pandemic, according to one major video effects firm. The method involves reproducing a video backdrop on large LED screens to mimic the lighting and feel of… …

Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts? In this article, you’ll discover how to design and deliver Instagram posts that improve engagement on Instagram. To learn how to optimize your Instagram posts for more engagement, read the article below for an easy-to-follow walkthrough or watch […]
The post How to Improve Instagram Post Engagement: 4 Tips appeared first on Social Media Marketing | Social Media Examiner. …

Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Why? Here are six reasons. Continue reading →
The post Why Guest Posting Isn’t the Answer in 2020 appeared first on Content Marketing Institute. …

Posted by ErikaOnLogicIn October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge.
Take a deep breath, it’s going to be okay.
First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers and technology solutions for a wide range of industries. We’ve…

About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you’re using to deepen your understanding of the current landscape of digital marketing? …