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Let’s face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing, event hosting, and so forth — your marketing project management budget can disappear fast. …

It’s no secret that e-commerce is here to stay. With more consumers shopping online than ever before, retailers must work hard to get noticed. What if you don’t have the budget for ads? Are you doomed to fade into the online abyss? Absolutely not. Over half of consumers prefer to shop online. Great news for […] …

Audible, the Amazon subsidiary that provides audio storytelling, consolidated its global paid media with GroupM agency Wavemaker following a review that began late last year. The brand’s global media investment sits at $500 million, according to a source familiar with the review who spoke with Adweek anonymously. All of it will go to Wavemaker. Although… …

Building an email marketing strategy can feel intimidating and challenging. You might be worried about what kind of emails you should write to your audience. Or you may not have an audience yet and are wondering how you build an email list from scratch. Fortunately, learning email marketing isn’t nearly as difficult as you might… Email Marketing Strategy (What It Is + How to Create One) …

As a recruiter, your job isn’t limited to simply finding the best candidates. You also have to promote these roles on job boards and convince applicants to join your company.  …

Deadlines. Can’t live with ’em. Can’t get anything done without ’em. But you can make them less stressful on you and your team with a few adjustments to your approach. (Bonus: You’ll probably see more – and better – work come in on time.) Continue reading → …

Do you use words like “debonair” and “gar?on,” while picturing yourself on a private jet and considering, maybe someday, going to a museum? You so fancy! For a campaign that’s heavy on parody and even heavier on a fake French accent, legacy cannabis edibles brand Cheeba Chews launches its new line of P?te De Fruit… …

What is your website’s conversion rate? What about your paid ads, forms, and landing pages? No matter your conversion rate, there’s a good chance it could be better. That’s because user preferences change over time. People get burned out by seeing the same ads and images, and styles change. Even the platforms where users hang […] …

You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.” …

Did you know that 90 percent of Fortune 500 Companies use competitive intelligence to gain an advantage over their competition? Competitive intelligence is the ethical collection and analysis of your competitors’ information, best practices, and overall organization. The phrase “spying” tends to have a negative association but it’s really one of the best ways to […] …

By expanding the ways you talk about your product, you attract more users, which in turn scales your SEO strategy by giving you more relevant keywords to rank for. Let’s find out how using synonyms in your product-led SEO strategy can slingshot your growth forward….

After two years of virtual events, Creative Week returned as both an in-person and online celebration. “It feels great because we’re really emphasizing the coming back together part,” Yash Egami, chief operating officer at The One Club, told Adweek. “‘Come Together’ is our theme, and there are a lot of people who haven’t been able… …

Do you want a simple way to refine your customer experience? Then look at your CX analytics. The data doesn’t lie. It tells you what you’re doing right and what you’re doing wrong. Once you’re armed with your customer experience analytics, you gain the necessary information to offer prospects and buyers the best possible care. […] …

Wix is an exceptional website builder, allowing you to create a highly functional and professional website with zero coding experience. Even web developers have access to numerous tools to enhance their site’s customization and functionality. In my opinion, Wix is the best website builder for general use, whether you are a photographer, musician, restaurateur, blogger, […] …

Updated by Tara Malone Want to create an irresistible offer that your customers can’t refuse? Believe it or not, the best place to begin is by tapping into your customer’s psyche. As it turns out, certain psychological tactics that cause humans to react positively and buy your product have been successfully tested and verified over the… 5 Psychological Tactics for Creating an Irresistible Offer …

Leadership isn’t just about control — it’s also about actions and behaviors. As a leader, do your current leadership behaviors align with both your and your team’s goals? And does your behavior boost your team’s morale or bring the mood down — resulting in high turnover and less efficiency? To help you answer those questions, we’ve put together a breakdown of the kind of conduct that leaders should exhibit. …

Most content marketers have unpublished content languishing on their servers. Though it didn’t get published when created, that doesn’t mean it might not be useful today. Learn how to take once “bad” content and turn it into good. Continue reading → …

When tracing the origins of her interest in advertising for Adweek, Tracey Chan recalls a childhood memory that ultimately led to professional journey. “I remember watching local channels at home and finding the ads more interesting than the programs,” she shared for the AAPI Creative Spotlight series. “We were a KTLA5 household. My dad has… …

While there are plenty of reasons to get into the creative side of advertising, LA-based visual designer Riri Tamura’s reason leans more into altruism. “What sparked my interest in creative advertising was the ability to use my creativity for good and influence society in some way,” she told Adweek for the AAPI Creative Spotlight series,… …

Ogilvy has come out on top of Audi’s eight-month review to pick a new U.S. creative agency of record. Sources familiar with the review told Adweek that Badger Agency, Publicis’ Rauxa and Fallon (pitching together), Havas New York and DDB were cut before a final round featured Droga5 and Ogilvy. Two sources familiar with the… …

Website design used to be very hard, but that is no longer true. Years ago, when I first started designing my websites, there weren’t a ton of resources. There were basically two options—learn the basics of website programming languages or hire a designer. The first choice is difficult and time-consuming. The latter is expensive.  After […] …

There’s much more to email campaigns than drafting up some copy and hitting send. …

Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too. Continue reading → …

Satisfying search intent is a critical component of our daily SEO work. But if you’re not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today’s Whiteboard Friday, Ola tells you what “next search intent” is, why it’s important, and how to optimize for it. …

Wix takes the prize for simplifying the process of making a website. Its drag-and-drop interface, hundreds of apps, and flexible pricing options mean anybody can whip up a website without breaking a sweat.  Squarespace has a better selection of design templates, though its customization options require more technical confidence. Squarespace outperforms Wix’s blogging and ecommerce […] …