Online Business Archives - MaxJawn.com
![Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]](http://maxjawn.com/wp-content/uploads/2023/03/why-remarkable-content-originates-from-an-unremarkable-process-rose-colored-glasses-310x168.png "Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]")
Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can’t – no matter what Steve Jobs once claimed. Here’s why. Continue reading → …
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Before A-list celebrities started documenting the fine details of their personal lives on social media, a fan’s self-proclaimed closeness to a public figure only required a stroll down the Macy’s fragrance aisle. And as online platforms have desensitized consumers to celebrity-backed content and trained them to recognize a disingenuous brand, believing that Grammy-award winners and… …
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The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. …
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In mid-March, Guinness suggested St. Patrick’s Day revelers drink less. Well, for transparency, it actually suggested they try its nonalcoholic beer Guinness 0.0 instead. Now, Captain Morgan–also owned by drinks behemoth Diageo–has launched its largest-ever responsible drinking campaign, with help from Vice-owned agency Virtue. The spiced rum brand has enlisted singer, songwriter and rapper Bree… …
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Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the skin and internal organs. 10 years ago, he asked the agency to help him make a film about his experience and how he’s found comfort… …
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TL;DR Why This Research is Important to You Six of the 12 Key takeaways Six Actions You Can Take Next The Research Authors and Methodology Download the Full Report Why This Research is Important to You Customer Experience Is The New Competitive Battlefield. This is urgent for any brand, business, organization, and leader competing in […]
The post 6 Actions You Must Take in Customer Experience in 2023 appeared first on Convince & Convert. …
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For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that it can also be an affordable one. Created in partnership with Ogilvy New York, Ikea U.S. launched “The Giving Bag,” a 60-second… …
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When the modern job search is incredibly competitive, how can you ensure your resume stands out among hundreds of applications? An infographic resume could be just what you need. …
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As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you’re facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you’re in luck. …
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Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products. Continue reading → …
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The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper’s open affection toward the brand prior to his stratospheric rise. But the duo’s latest campaign–by way of The Martin Agency–drives that point home as they find creative ways to introduce Gen Z to the world of fine fragrances…. …
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For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short. Today, Dominic talks through an example of how they fall short, and how we can do better….
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In honor of St. Patrick’s Day, Miriam shares three ideas for small businesses in the US that she has seen taking off in Ireland….
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A product ecosystem functions in a very similar way to an environmental ecosystem. Like the symbiotic relationship found in nature, a product ecosystem is when products can coexist in a way that’s beneficial for the customer (not to mention, brings in more revenue for the business). …
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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. …
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Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions. Continue reading → …
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Silicon Valley Bank’s collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. In the days since, unaffected companies have been serving as ballasts, offering relief payments to publishers and paying out existing publisher clients early. Other industry-wide tremors include publishers and tech firms moving money elsewhere and potentially needing to… …
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Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. …
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To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. Continue reading → …
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TD Bank has always positioned itself as “America’s Most Convenient Bank.” As the financial service space evolves, brands have to keep pace with these changes to meet their customers’ needs. So, how does TD Bank adapt to this ever-changing landscape to keep on its value proposition? In this episode of the Speed of Culture podcast,… …
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Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income and investment. In social media marketing, that would be the cost spent on the time and money spent on social […]
The post How to Measure Your ROI on Social Media Marketing Campaigns appeared first on Convince & Convert. …
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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. …
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![Can Your Marketing Team Generate True Demand To Really Start the Customer Journey? [Rose-Colored Glasses]](http://maxjawn.com/wp-content/uploads/2023/03/can-your-marketing-team-generate-true-demand-to-really-start-the-customer-journey-rose-colored-glasses-310x168.png "Can Your Marketing Team Generate True Demand To Really Start the Customer Journey? [Rose-Colored Glasses]")
Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must. Continue reading → …
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As Google’s head of brand accessibility, KR Liu is as influential a voice for the disabled community as you’ll find on the corporate carpet. Her injunction to marketers–the time has come to get serious about inclusion–won global attention last year with Google’s release of its Accessible Marketing Playbook, a seminal document that Liu had a… …
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A marketer’s job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. …
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