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YouTube Will Double Its Original Programming in 2020, Focusing on Documentaries

Last May, YouTube made a major shift to its original programming strategy, putting all of its original shows free in front of its paywall and streaming them with advertising–a movie that was inspired by an Adweek cover story on Cobra Kai, YouTube chief business officer Robert Kyncl said last May. Less than a year later,… …

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Mark Zuckerberg Lays Out Future Vision

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Mark Zuckerberg’s latest personal challenge and what it means for marketers with special guest, Mari Smith. We’ll […]
The post Mark Zuckerberg Lays Out Future Vision appeared first on Social Media Marketing | Social Media Examiner. …

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Freeform Is Using Events to Drive Viewership While Streaming ‘Everything’

Freeform president Tom Ascheim knows young people are watching television differently, but they’re still tuning into linear–as long as his network programs events to drive viewership, that is. At the Television Critics Association’s winter press tour in Pasadena, Calif., Ascheim said that 31 Nights of Halloween and 25 Days of Christmas, two seasonal programming blocks… …

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The Shining Dew Parody; NBCU Takes Wraps Off Peacock: Friday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Mountain Dew’s Super Bowl Ad Will Parody The Shining… …

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Creating Engaging Video Content That Spurs an Emotional Connection

Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart […]
The post Creating Engaging Video Content That Spurs an Emotional Connection appeared first on Social Media Marketing | Social Media Examiner. …

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Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search. …

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Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

Posted by DanielRussellFor marketers, Reddit is more than a tool to while away your lunch break. It’s a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content ideas bolstered by your target audience’s interest.

Video Transcription
Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Daniel Russell. I’m from an agency called Go Fish Digital. Today we’re going to be talking about mining Reddit for content ideas.
Reddit, you’ve probably heard of it, but in case you haven’t, it’s one of the largest websites on the internet. It gets billions of views and clicks per year. People go there because it is a great source of content. It’s really entertaining. But it also means that it’s a…

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7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? …

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How to Gain Visibility When You Work Remotely, According to HubSpot Employees

When you land your first full-time remote job, you might be excited about the role’s flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren’t close to its headquarters. However, remote work comes with its own challenges. As a career-minded professional, you might also have fears related to being isolated or unseen. For example, you might ask yourself, “Am I missing something important?”, “Do people think I’m actually working?” or “Is it even possible to move up the ladder in a remote position?” …

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Snapchat vs. TikTok: What Marketers Need to Know

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. …

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HBO Max Will Help ‘Struggling’ WarnerMedia Shows Thrive, Kevin Reilly Says

With the arrival of WarnerMedia’s subscription streaming service HBO Max in May, chief content officer Kevin Reilly isn’t just excited about the new business and content opportunities. He’s looking forward to ending a long-standing heartache for network executives: seeing their original programs find larger, new audiences on streaming services completely outside of their purview. That’s… …

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How to Promote a Documentary Storytelling Series on Social Media

Does your marketing include episodic video content? Wondering how to promote your series? In this article, you’ll discover how to release and promote a documentary storytelling series on social media. Why Marketers Should Consider Documentary Storytelling Using storytelling rather than product pushing in marketing content can give you a significant edge. While traditional marketing highlights […]
The post How to Promote a Documentary Storytelling Series on Social Media appeared first on Social Media Marketing | Social Media Examiner. …

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Tech Roles Are the Top 7 on Glassdoor’s 50 Best Jobs in America for 2020 List

Tech positions dominated job and recruiting site Glassdoor’s list of the 50 Best Jobs in America for 2020. The top seven on this year’s list were tech jobs: front-end engineer (No. 1), Java developer (2), data scientist (3), product manager (4), development operations engineer (5), data engineer (6) and software engineer (7). Glassdoor said tech… …

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Social Media Demographics for Marketers in 2020

We get it, fellow marketers —sometimes, you just need the numbers.  …

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Posted by Alan_ColemanHello Moz readers,
We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020.
The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the numbers to see what sets the high-performing websites apart.
We’re privileged to count a number of particularly high-performance websites among our dataset participants. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. In these findings, you’re getting insights from the global top tier of campaigns.
If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing.
In our 2016 study, the two stand-out correlations with conversion rate were:
High-performing websites got more significantly paid search traffic than the chasing…

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How to Get More LinkedIn Engagement and Clicks

Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement? In this article, you’ll discover how to develop and share LinkedIn posts people click on. Content That Works on LinkedIn People want to know you—your passions, your sense of humor, and what makes you someone worth paying […]
The post How to Get More LinkedIn Engagement and Clicks appeared first on Social Media Marketing | Social Media Examiner. …

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12 Best Screen Recorders to Use for Collaboration

During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. These videos typically included a screen recording, webcam footage, and narrated audio to go along with it. Those training videos were recorded using screen recording software, which can be used to record a portion or the entirety of your computer screen. These recordings often include audio and cursor movements. …

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How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Posted by Jeff_BakerWhy is everyone and their grandparents writing about content re-optimization?
I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic.
As a matter of fact, in this previous Moz post, we showed that rankings can improve in a matter of minutes after re-indexing.
But why does it work?
It’s probably a combination of factors (our favorite SEO copout!), which may include:
Age value: In a previous study we observed a clear relationship between time indexed and keyword/URL performance, absent of links:

More comprehensive content: Presumably, when re-optimizing content you are adding contextual depth to existing topics and breadth to related topics. It’s pretty clear at this point that Google understands when content has fully nailed a topic cluster.
It’s a known quantity: You’re only going to be re-optimizing content that has a high potential for return. In this…

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Facebook Shares Its 2019 Year in Review for Open Source

Facebook said it released 170 new open-source projects in 2019, bringing its total portfolio to 579 active repositories. Open-source developer advocate Dmitry Vinnik said in a blog post that the social network’s internal engineers contributed more than 82,000 commits in 2019, while some 2,500 external contributors committed over 32,000 changes. He added that almost 93,000… …

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How to Develop a Unique Instagram Marketing Style

Are your posts getting lost in the Instagram feed? Wondering how to make your Instagram posts more recognizable to your followers? In this article, you’ll discover how to create an Instagram style that’s easy for fans to recognize. Why a Strong and Cohesive Instagram Feed Matters An Instagram user is scrolling through their feed and […]
The post How to Develop a Unique Instagram Marketing Style appeared first on Social Media Marketing | Social Media Examiner. …

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Rent the Runway CEO Says Transparency About Logistics Problems Boosted Brand Loyalty

When clothing rental company Rent the Runway first came on the scene in 2009, there were few brands like it on the market. And because of the company’s pioneering approach to fashion, CEO and founder Jennifer Hyman said, it’s had to figure out a whole new logistical system to go along with it. As you… …

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Tina Fey and Amy Poehler Will Host 2021 Golden Globes as NBC Sets Long-Term Event Strategy

NBC is the latest broadcaster to embrace major events as the best way to set itself apart from its growing number of streaming rivals, unveiling an aggressive slate of programming stretching into 2024. “Where do we fit into these so-called streaming wars? We are the ‘mainstreamer,'” NBC Entertainment chairman Paul Telegdy said today at the… …

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8 Figure Business Using Virtual Assistants – Nathan Hirsch

https://www.youtube.com/watch?v=H7dbkaIgVeA
—————————————————— Nathan Hirsch may be the king of virtual assistants, he was able to launch a company and hit 8 figures in revenue using all virtual assistants. He shares some of the lessons he learned scaling up his business, eventually selling it.. And then explains how he is going to use what he learned to launch training programs for other online business owners to benefit from his experience at hiring, on boarding, and training VA's to deliver quality work. Stuart Trier Marketing Cheat Guides Are you ready to take your marketing business to the next level? Get access to tons of free step-by-step guides by clicking here: http://www.marketingcheatguides.com/ You can also join our Marketing Cheat Guides Facebook Group for TONS of additional resources and engage with our ever-growing and great community! https://www.facebook.com/groups/seocheatguides/ …

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8 Figure Business Using Virtual Assistants – Nathan Hirsh

https://www.youtube.com/watch?v=H7dbkaIgVeA
—————————————————— Nathan Hirsh may be the king of virtual assistants, he was able to launch a company and hit 8 figures in revenue using all virtual assistants. He shares some of the lessons he learned scaling up his business, eventually selling it.. And then explains how he is going to use what he learned to launch training programs for other online business owners to benefit from his experience at hiring, on boarding, and training VA's to deliver quality work. Stuart Trier Marketing Cheat Guides Are you ready to take your marketing business to the next level? Get access to tons of free step-by-step guides by clicking here: http://www.marketingcheatguides.com/ You can also join our Marketing Cheat Guides Facebook Group for TONS of additional resources and engage with our ever-growing and great community! https://www.facebook.com/groups/seocheatguides/ …

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Twitter Adds New Ad Unit and Alters Core Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter’s new Promoted Trend Spotlight ad unit, limits on tweet replies, and other upcoming changes to core […]
The post Twitter Adds New Ad Unit and Alters Core Features appeared first on Social Media Marketing | Social Media Examiner. …

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