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You need a solid online presence in this day and age. The best way to get this is to start a blog, a website, or an ecommerce store. But before you can launch any of this, you’ll require a domain name, along with other things like a web host and a website builder. But what […]
The post How to Get a Free Domain Name appeared first on Neil Patel. …

Are you planning to launch an online store? Your timing couldn’t be better. The ongoing pandemic has caused online shopping to soar, with most people staying home.  But that doesn’t take away the challenges involved in launching an online store, especially if you don’t have any ecommerce experience.  Where do I begin? What can I […]
The post How to Start an Online Store appeared first on Neil Patel. …

What do the Cookie Monster and actor Daveed Diggs have in common? Honestly, nothing at all–but they both just scored lead roles in DoorDash’s first-ever Super Bowl commercial. The campaign, which will kick off with a 30-second teaser in Sunday’s AFC Championship Game, is an upbeat rendition of the Sesame Street classic “People In Your… …

Few lyrics have proven more prophetic than “Tag Team, back again,” the line that launches listeners into 1993’s timeless track “Whoomp! (There It Is).” Long after the song’s initial dominance of radio stations and clubs, it reemerged time and again in popular culture. Will Ferrell in the mailroom of 2003’s Elf? Whoomp. The animated film… …

If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to protect yourself—and your business—from a […]
The post How to Prevent Facebook Hacks appeared first on Neil Patel. …

Key Insights NBCUniversal is trimming its cable network portfolio: Sports network NBCSN will be no more by the end of the year. The company will be moving NBCSN’s top sports programming to USA Network and streaming service Peacock. NBCSN, which first launched in 1995 as the Outdoor Life Network, is the cable TV home of… …

It’s likely that social media marketing plays a vital part in your brand strategy. If that’s the case, you’re probably always on the lookout for new platforms and product features that enable you to interact with and engage your audience in different ways. This means you should know about Twitter Spaces. Hot on the heels […]
The post How Organizations Can Use Twitter Spaces appeared first on Neil Patel. …

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads. You are […]
The post Why You Should Depersonalize Your Marketing in 2021 appeared first on Neil Patel. …

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With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you’re a YouTube creator, there are plenty of opportunities for you to make money off the platform.  …

In 2016, Facebook released Live video on their platform. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. But today, remote work and digital events are the norm. …

Don’t hide your content behind a bland headline. This week in content marketing, we share an example to prove the rule, plus new research into the search performance of marketing terms and a sweet ( but overlooked) content opportunity. Continue reading →
The post Disguises Are for Superheroes – Not Great Content [The Weekly Wrap] appeared first on Content Marketing Institute. …

Posted by CitationLabsGarrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out!

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Video Transcription
Hello, folks. My name is Garrett French, and I’m a link builder. I run Citation Labs. We have 120 employees, and we build lots of links. Today I am here to reintroduce to you the tactic of guest posting.
All right. Very specifically, though, guest posting with a target of publishers — this largest portion here of the publisher pyramid — who are supported by sales, whose main reason of publishing is to sell things.
Introduction
So let’s dig in. We are talking…

The Branded Content Project–an initiative started by the Facebook Journalism Project, the Local Media Association and the Local Media Consortium in 2019–is now accepting applications from Black, indigenous and people of color (BIPOC) publishers for its Branded Content Sales Bootcamp. The 24-week program will begin in February and wrap up during the summer. Its training… …

You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization. What Is Hyperbolic Discounting? Put simply, hyperbolic discounting happens when people would rather receive $5 right now than $10 later. That’s […]
The post 6 Advantages of Hyperbolic Discounting appeared first on Neil Patel. …

Top Google rankings are a pinnacle of online business success. According to Backlinko, the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just .78 percent of clicks. I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone […]
The post The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized appeared first on Neil Patel. …

Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually. …

Content marketing often is a messy, haphazard process. But it doesn’t have to be. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results. Continue reading →
The post 5 Agile Marketing Values to Sharpen Your Content Process appeared first on Content Marketing Institute. …

Posted by RoyhPlanning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler.
Programmatic pages are pages that have been generated automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically.
You’ll typically find these pages in major verticals like e-commerce, real estate, travel, and informational sites. These verticals are relying on programmatic pages to build their SEO strategy, and they have a dedicated page for each product and category. This set up can lead to hundreds of millions of pages — they’re efficient, functional, and user-friendly, however, they do come with some SEO challenges.
In my experience, the comprehensive SEO strategy covered in this post works best when tailored to fit a large site with programmatic pages. Many strategies that typically work for sites with only…

How do you encourage middle-aged dads, a demographic oat milk brand Oatly says is most reluctant to ditch dairy, to ditch dairy? You shame them into it with a series of comedy ads and create a website called helpdad.com to arm their kids with facts to “neutralize” all the arguments dads might make against trying… …

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging […]
The post 20 Secrets to Boost Your Facebook Organic Reach appeared first on Neil Patel. …

Would you like to have your skills endorsed by one of the biggest brands on the planet? That’s what you get when you earn a Google Certificate, and you might find your certificate helps you stand out in your choice of field.  With a range of courses in in-demand subjects, Google Certificates aim to give […]
The post What are Google Certificates? appeared first on Neil Patel. …

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women’s networking opportunities in the nearby area. …

Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency. Continue reading →
The post Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut] appeared first on Content Marketing Institute. …

With roughly 350,000 new tweets appearing on the platform every minute, building engagement via Twitter can feel like an uphill struggle.  To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile.  Learn more about voice tweet options and how it’s transforming the ways digital […]
The post 15 Ways to Use Voice Tweets appeared first on Neil Patel. …