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How Walmart Plans to Become a Force for Good

Key Insights: To be a better steward of the environment, Walmart committed to reducing emissions to zero by 2040. The retailer’s commitment to greater inclusion extends beyond the workplace. The events of 2020, from the Covid-19 pandemic to the Black Lives Matter movement and the wildfires raging out west, have amplified the pressure on brands… …

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How to Create Your First Website Like a Pro

You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before. What You Should Know About Starting a Website In order to get your website online, you will need a domain name and a web host.  A domain name is where […]
The post How to Create Your First Website Like a Pro appeared first on Neil Patel. …

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How to Find Specialized Marketing Agencies

You’re experiencing slight pain in your chest. So you visit a general care physician who performs a series of quick tests.  Based on the results, they offer you general advice, but in the end, they refer you to a cardiologist to look into the issue in more detail. This is a fairly common practice in […]
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What is a website taxomomy?

While scavenger hunts can be fun, users don’t want to frantically search through a website to find answers to their questions. They want them quickly, and they want them to be easy to find. …

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Live Video Simplified: An Easier System to Success

Want to do more with live video? Wondering how to simplify the process of going live? To explore creating better systems for live video, I interview Tanya Smith on the Social Media Marketing Podcast. Tanya is a video strategist who helps service providers demystify the video creation process. Her site is GetNoticedWithVideo.com and her course […]
The post Live Video Simplified: An Easier System to Success appeared first on Social Media Examiner | Social Media Marketing. …

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Fun, Fright, and Better Event Video Fill October [The Weekly Wrap]

October brings the World Series, Halloween, and this year, more virtual events. That’s why we’re talking Major League Baseball, M&Ms, and video tips this week. Continue reading →
The post Fun, Fright, and Better Event Video Fill October [The Weekly Wrap] appeared first on Content Marketing Institute. …

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4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday

Posted by JoyHawkinsWith so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 
In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hello, Moz fans. My name is Joy Hawkins, and today I’m going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.
We’ve come to the conclusion that there are only four…

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Facebook’s Photo Transfer Tool Adds Cloud Storage Company Backblaze as an Option

Cloud storage company Backblaze became an option for Facebook’s photo transfer tool Thursday, joining Dropbox, Google Photos and Koofr. The social network began testing its photos transfer tool in Ireland last December, with Google Photos as the only option, before rolling it out in Canada and the U.S. in Nay, taking it global in June… …

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12 Best Landing Page Examples

Let me ask you a question… Would you rather have a beautiful website or a website your customers love? From a business perspective, you shouldn’t go for either. Your answer must be 100% I want a high-converting website. Because if people buy, then they both like it and you can safely and predictably scale your […]
The post 12 Best Landing Page Examples appeared first on Neil Patel. …

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7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

It’s no secret that people who live in startup-filled cities have seen some of the wildest brand names. …

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B2C Marketing Automation and 5 Top Software Tools to Power It

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. …

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The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)

Doing the hard work of content marketing doesn’t require being grandiose or controversial. But it does require “being more.” Only then can you have positive impact on your audience, your brand, your team, and even yourself. Continue reading →
The post The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More) appeared first on Content Marketing Institute. …

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Will This Greenpeace Deforestation Animation Make You Question Your Food Choices?

Embargo 00:01 22nd October 2020 UK time LONDON–When Greenpeace and agency Mother enlisted the actress Emma Thompson to narrate a powerful animated ad exploring the plight of orangutans in 2018, the spot caused a storm, proving so popular that it exploded on social media and was reported widely in the British national press. The spot,… …

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Marketing Automation Consulting

Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns. Half of those surveyed also listed a lack of strategy or […]
The post Marketing Automation Consulting appeared first on Neil Patel. …

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Which Social Media Sites Really Matter and Why

Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your […]
The post Which Social Media Sites Really Matter and Why appeared first on Neil Patel. …

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The Ultimate Guide to Amazon Advertising

I’m willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check. …

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How to Use Self-Liquidating Offers in Your Facebook Ads

Do you sell costly products, services, or courses? Wondering how to sell more by lowering the barrier to entry? In this article, you’ll discover how to use Facebook or Instagram ads to promote a small, self-liquidating offer that leads to an upsell. What Is a Self-Liquidating Offer? Essentially, a self-liquidating offer (SLO) funnel delivers an […]
The post How to Use Self-Liquidating Offers in Your Facebook Ads appeared first on Social Media Examiner | Social Media Marketing. …

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How to Measure the Value of Your Subscribers

Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model. Continue reading →
The post How to Measure the Value of Your Subscribers appeared first on Content Marketing Institute. …

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Basic Reputation Management for Better Customer Service

Posted by MiriamEllisThe Internet can be a great connector, but sometimes, it acts as a barrier.
Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this:

At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection can be missed:

Image credit: News Oresund, Elvert Barnes
It’s a win when a customer complains in person to your staff, but only if those employees have been empowered to use their own initiative to solve problems. Employees who’ve been tasked with face-to-face interactions but lack permission to act fully human when customers complain will miss opportunity after…

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Social Media Summer Ad Spend Shifted To Snap

For the third quarter of 2020, Snap posted impressive gains in its user base and revenue, beating internal expectations after six months of quarantine in the United States. The social media company saw 249 million daily active users, up 18% from 210 million the same time last year. Snap also generated $679 million in revenue,… …

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Best HR Outsourcing Services

HR is confusing. And the legal ramifications of doing something wrong… are huge.  There’s a reason people spend their entire lives learning the ins and outs of human resources—there’s a lot to it. But the good news is that nobody expects you to know it all and you don’t have to navigate it alone.  The […]
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A Beginner’s Guide to Facebook Insights

Facebook Insights is a powerful tool for those wanting to track user interaction on their Facebook business page. Facebook Insights can be seen by all the admins of your page, and it can provide a wealth of information about your content and audience. By using Facebook Insights, you’ll be able to determine the best time […]
The post A Beginner’s Guide to Facebook Insights appeared first on Neil Patel. …

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How to Catch and Keep a Journalist in Content Marketing

More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience. Continue reading →
The post How to Catch and Keep a Journalist in Content Marketing appeared first on Content Marketing Institute. …

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How to Use Visual Storytelling in Your Marketing: 5 Ways

Want a deeper connection with your audience? Have you considered communicating stories visually in your marketing? In this article, you’ll discover five ways to use visual content to tell stories that engage your audience. What Is Visual Storytelling? It’s common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence […]
The post How to Use Visual Storytelling in Your Marketing: 5 Ways appeared first on Social Media Examiner | Social Media Marketing. …

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There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

Posted by AndrewDennis33There’s gold in them thar SERPs…gold I tell ya!
Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results.
Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to the mountaintop.

Earning page one rankings is difficult — to build optimized pages that can rank, you need comprehensive SEO strategy that includes:
Content auditsKeyword researchCompetitive analysisTechnical SEO auditsProjections and forecastingNiche and audience researchContent ideation and creationKnowledge and an…

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