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Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early ’00s “crunk” hits like “Turn Down for What” and Usher’s “Yeah” for the last entry in its trio of Super Bowl spots, this one promoting the classic soda itself. It follows trailers for ads focused on the… …

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter announcing new publisher tools, a beta program for upcoming features, and more with special guest Madalyn […]
The post Twitter Publisher Dashboard Improves Audience Insights appeared first on Social Media Marketing | Social Media Examiner. …

Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, “We are running a small-scale test and the concept is in the early stages right now,” declining to… …

In a world hooked on instant gratification, one of the worst things a brand can do is not give their audience what they want. If your website visitors see an error page when they’re looking for help or information to do their jobs better, they could get annoyed and lose trust in your brand, permanently damaging your reputation. …

Community sites like Quora and Reddit can be gold mines for your content marketing. But you better respect what is and is not allowed. Here’s how to get a start that won’t end in a suspension or ban (and bring results). Continue reading →
The post How to Use Quora and Reddit to Fuel Your Content Marketing Needs appeared first on Content Marketing Institute. …

Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. He’s the author of How to Write Copy That Sells and hosts a podcast called The Ray Edwards Show. […]
The post Phrases That Sell: 8 Copywriting Tips appeared first on Social Media Marketing | Social Media Examiner. …

You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it. …

Posted by willcritchlowTesting for only SEO or only CRO isn’t always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today’s Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHi, everyone. Welcome to another Whiteboard Friday. My name is Will Critchlow, one of the founders at Distilled. If you’ve been following what I’ve been writing and talking about around the web recently, today’s topic may not surprise you that much. I’m going to be talking about another kind of SEO testing.
Over at Distilled, we’ve been investing pretty heavily in building out our capability to do SEO tests and in particular built our optimization delivery network, which has…

Over the past 15 years, Benny Gold became one of the premier streetwear designers in San Francisco by parlaying his fame as a skateboarder into his own eponymous brand of shirts, hats and outerwear. His flagship Valenica Street shop became a tourist destination and mainstay of the city’s historic Mission District. But this week, Gold… …

We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer. What is Brand […]
The post 3 Brilliant Examples of Brand Storytelling You May Have Missed appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

According to Microsoft’s 2018 Security Intelligence Report, computer viruses affected 40% of American households in 2017. No two computer viruses are the same, but the worst ones can enable cyber criminals to steal your most personal information, destroy your data, and even damage your computer’s hardware. …

Need help monitoring your company’s mentions on social media? Looking for tools to simplify the process? In this article, you’ll discover five social media monitoring tools to help you better engage online. #1: Enhance Customer Service: Agorapulse Gone are the days when customers would ring up your call center or write you an email to […]
The post How to Monitor Your Social Media Mentions: 5 Listening Tools appeared first on Social Media Marketing | Social Media Examiner. …

Employees can share your content, serve as expert resources, and let you know what customers are saying. But how can your employees really become a differentiator in your content marketing? Here are 13 ideas. Continue reading →
The post 13 Fresh Ideas to Get More Content Marketing Zing From Employees appeared first on Content Marketing Institute. …

Posted by TheMozTeamGoogle is all about serving up results based on your precise location, which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country.
Not only is this not feasible, it’s also a headache — and the kind of nightmare that keeps your accounting team up at night. Because we’re in the business of making things easy, we devised a happier (and cost-efficient) alternative.
Follow along and learn how to set up a statistically robust national tracking strategy in STAT, no matter your business or budget. And while we’re at it, we’ll also show you how to calculate your national ranking average.

Let’s pretend we’re a large athletic retailer. We have 30 stores across the US, a healthy online presence, and the powers-that-be have approved extra SEO spend — money for 20,000 additional…

As the vp of brand marketing and culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous stints with Taco Bell, Samsung and apparel startup Stance Socks, Nick carries a diverse background with the common thread of keeping brands at… …

Posted by bsmarketerContent promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.
Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.
1. Use content to fuel social media distribution (and not the other way around)Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter.Social media did drive traffic to their posts. However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or…

I think we can agree that: Advertising is more expensive than ever, and in many cases, less effective than ever. This led marketers toward creating content to gain attention, but the subsequent glut has produced an epoch where upwards of 80% of content fails. Now, the new game in town is influencer marketing. Here’s how […]
The post The Ultimate Unified Word of Mouth Strategy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

With over 7,000 C#.Net programming jobs advertised every month that have an average salary of over $90,000, the demand for this type of developer has exploded. But why is the C#.Net labor market so hot right now? Well, more and more engineering departments are adopting C#.Net to build their software because it’s similar to other common C-type languages like C++ and Java. This makes the language intuitive to learn — in fact — it’s the fifth most popular programming language for building software. …

Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted. #1: Perform Initial YouTube Keyword Research With Keyword Tool Keyword Tool is one of my go-to resources for […]
The post How to Improve Your YouTube Video Exposure: 6 Useful Tools appeared first on Social Media Marketing | Social Media Examiner. …

Yes, we’re encouraging you to steal. Just make sure to do it from the great ones. And that’s the 2018 Content Marketer of the Year finalists. These six ideas can work for B2B, B2C, big brands, small, and everything in between. Continue reading →
The post Grand Theft Content: Steal These 6 Ideas From Award Finalists appeared first on Content Marketing Institute. …

Marianne Gambelli is setting her ad sales team for the new Fox, which will be the company spun off when the Disney-Fox deal closes. And she’s tapped a familiar sports ad sales exec to head up the new company’s sports ad sales team: Seth Winter. Winter has been named head of sports sales for new… …

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s […]
The post How Digital Marketing Will Change in 2019 appeared first on Neil Patel. …

Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form, although you can also capture leads through popups, chatbots, live chat, quizzes, surveys, and more. …

Are your Facebook ads underperforming? Are you unsure how to get your ads to work better? In this article, you’ll discover five issues that impact Facebook ad performance and how to fix them. #1: You’re Bidding Against Yourself The way Facebook ads work is that you’re in an online auction bidding for the chance for […]
The post 5 Facebook Ad Mistakes That Could Be Hurting You appeared first on Social Media Marketing | Social Media Examiner. …

Don’t let the end of your livestream be the end of its value. You can easily repurpose the video in several formats to get more from your efforts. Begin with one or more of these seven-plus options. Continue reading →
The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute. …