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What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, […]
The post How to Rank Your Old, Outdated Content appeared first on Neil Patel. …

Twitter officially rolled out the new layout for desktop it has been testing in various stages over the past few months. Woah, what’s this? A shiny new https://t.co/q4wnE46fGs for desktop? Yup. IT’S HERE. pic.twitter.com/8y4TMzqBGa — Twitter (@Twitter) July 15, 2019 The social network said in a blog post, “The site has an updated look and… …

I’d venture to guess you get tons of emails in your inbox every day. From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. …

Wondering how to take your Facebook advertising campaigns to the next level? Looking for ideas to improve your Facebook ad conversions? In this article, you’ll discover seven ways to scale your Facebook ad campaigns. #1: Make Small Salary-Like Bumps to Facebook Ad Spend Every 4–7 Days As the name suggests, “salary-like” bumps are small increases […]
The post 7 Ways to Scale Your Facebook Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner. …

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire, and friend of Snoop Dogg, Martha Stewart. …

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Instagram chat stickers and ad placements, as well as updates to LinkedIn’s pages and algorithm with […]
The post LinkedIn Updates Pages and Algorithm appeared first on Social Media Marketing | Social Media Examiner. …

The Federal Trade Commission has approved a $5 billion settlement with Facebook to end a probe into the company’s privacy practices that began after the Cambridge Analytica scandal revelations early last year, The Wall Street Journal reports. The agreement came down to a 3-2 vote that split along party lines with the three Republican commissioners… …

Alibaba may have cut Amazon’s Taylor Swift victory lap short, announcing plans to take its Singles Day countdown gala global this year on 10 cable networks in China, Southeast Asia, Africa and North America. To be fair, the Prime Day concert was streamable in 200 countries, but Alibaba’s timing at the very least is interesting–and… …

Private investment firm Bain Capital has acquired 60% of Kantar, a data and insight consultancy owned by WPP. WPP confirmed it plans to sell a majority stake in Kantar in October of last year. In June, Bain Capital emerged as the exclusive bidder for the research firm, valued at $4 billion. According to WPP, the… …

Growing your email list and getting your readers to opt-in is getting harder and harder these days. With web users growing more overwhelmed with content being served to them from all over the world, they have less time to pause and read closely. And they are even less willing to become your regular readers and […]
The post How to Grow Your Email List appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

Posted by BritneyMullerOnce you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how to actually make changes that’ll help you do that. Joining us at MozCon next week? This video is a great lead up to Britney’s talk: Featured Snippets: Essentials to Know & How to Target.
Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we’ve been able to snag our own snippets using her methodology.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription
Today, we are going over targeting featured snippets, Part 2 of our featured snippets series. Super excited to dive into this.
What’s a featured snippet?
For those of you that need a little brush-up, what’s a featured snippet? Let’s say…

What’s the one thing more overwhelming than the volume of your analytics data? …

Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance. Charlie is a Facebook ads expert and the founder of Gecko Squared, an agency that targets […]
The post Facebook Ad Funnels: A Framework for Any Business appeared first on Social Media Marketing | Social Media Examiner. …

You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree. …

Unbox, the first brand out of dtx, the company founded by former Oath CEO Tim Armstrong to invest in direct-to-consumer brands, is officially here, offering brands a new type of marketing experience. With Unbox, codes and tags across all types of marketing channels from digital to catalogs will let consumers quickly scan the code and… …

You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help. …

Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate way to determine how many people engaged with an ad or purchased a product because of it. In fact, the term ROI (return on investment) wasn’t even widely used until the mid-1960s.  …

As the Google Trends data below demonstrates, interest in “influencer marketing” is sharply on the rise in the past years. Marketers, faced with massive competition for attention and the end of the “free lunch” once provided by no-cost social media reach, now seek to utilize influencers to spread the word without breaking the bank. It’s […]
The post 7 New Influencer Marketing Statistics That Prove Why It Works appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads? In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads. #1: Recommend a Group Post for More Exposure to All LinkedIn Group Members In the past, LinkedIn groups […]
The post How to Use LinkedIn to Turn Cold Prospects Into Warm Leads appeared first on Social Media Marketing | Social Media Examiner. …

YouTube revealed two changes aimed at smoothing the process of resolving intellectual property claims via its Content ID system. Product manager Julian Bill said in a blog post that copyright owners using the Google-owned video site’s manual claiming tool must now provide timestamps outlining exactly what part of a video they are referring to, and… …

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company’s industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer. Here’s a quick example. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for the…

The social web is huge. From Facebook to Pinterest, they all command billions of eyeballs per year. Which, of course, makes these channels too big to ignore. In other words, you have no choice but to participate in them or else you’ll miss out on traffic and revenue. But, how much time and money should […]
The post New Study: What 100 Social Media Followers Are Really Worth appeared first on Neil Patel. …

Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts. Why Facebook Live Video Is Still Relevant for Businesses and Marketers When it comes to video, Facebook wants pages to focus […]
The post How to Use Facebook Live in Your Marketing: An 8-Step Plan appeared first on Social Media Marketing | Social Media Examiner. …

When one thinks of humor, Michael Kelly, the actor who has masterfully navigated the highly complex Doug Stamper in House of Cards, doesn’t necessarily leap to mind. Yet, when watching a new series of ads for Supercuts, it’s easy to see why the accomplished star of the Netflix series was the perfect casting for a… …

Posted by Kirsten_BarkvedShow of hands if the following scenario has ever happened to you:
You make it to a conference. You sit through three to four days of amazing content, network like a boss, fill up on coffee and donuts, and cover page after page of notes — your wrist is dangerously close to being diagnosed with carpal tunnel. The energy in the room is contagious and everyone leaves the conference with the promise of new strategies, connections, and ideas that have the possibility to transform the way you think about business.
Photo credit: Turk Photos
At least, that’s the dream. The reality? Once the conference is over, you’re back to the grind, no longer surrounded by that vibrant “we can do anything” energy that had you so inspired and hyped just days before. The buzz is now a dull hum. Your notebook is full of scribbles that you can no longer decipher, and you have a daunting to-do list to catch…