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Christmastime can be tough for those who have experienced the loss of a love one. This spot from Dutch supermarket chain Plus features a teenage boy who has lost his father and must come to terms with his mother’s new partner. Annually, the supermarket releases a holiday campaign that tells a family-based story, and this… …

We’ve entered the era of purpose. …

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience’s needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program. Continue reading → …

This year has been huge for global drinks maker Diageo, which has run several initiatives to support LGBTQ+ communities, seeing its leadership recognized and celebrated for doing so. That work has continued into the holiday season, this time with its Scotch whisky brand J&B, which has released a Spanish holiday campaign that aims to back… …

How can you make a small business grow faster? There’s no secret formula for instant success, but there are plenty of useful strategies and best practices you can implement to achieve small business growth.  Despite the COVID-19 pandemic and economic uncertainties, small business owners remain optimistic about growing and staying resilient. It’s been over a… The Best Small Business Growth Strategies for 2023 …

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. …

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you’re adequately prepared (and where to focus if you’re not). Continue reading → …

Looking ahead to MozCon 2023, we’re unveiling the first 19 speakers who will be taking the stage come August….

This recipe for disaster contains the following ingredients: disparate family members contained under one roof for an extended period, high-stress rituals like gift-giving and formal dining and copious amounts of alcohol. Shake vigorously, and the result is as explosive as it is predictable. Cann, the top-selling weed-laced soda with an A-list celebrity following, uses its… …

In this week’s edition of Marketing Morsels, you’ll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment! Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? Well, KFC thought so with… …

Producer, actress and recent Beacon Award recipient Issa Rae has been a relentless advocate for inclusivity on her own crews and through her partnerships with brands including American Express and Google. She is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black and Unlimited Digital Development Program…. …

When you need to influence your audience, data is one of the most powerful tools in your arsenal. Data provides the proof that you require to justify your actions. For instance, managers and executives could use it to inform their corporate decisions. Similarly, marketers could use it to build a case for their products with […]
The post 5 Proven Ways to Tell Stories with Data appeared first on Convince & Convert. …

The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth, and the changes we can expect down the line. …

What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice. …

56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. …

Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here’s why you should try a purple-audience approach instead (and how to do it). Continue reading → …

Did controversial social platform Parler decide that Ye would ramp up the controversy past its comfort level, or did a loss of endorsements make the application’s price tag too high for the artist formerly known as Kanye West? We may never know. What we do know is that Ye’s agreement to acquire Parler, revealed in… …

Ranking on Google is not ranking in a vacuum. Ranking is outranking your competitors. When you’ve got very limited space on the first page of the SERPs, you need to be doing better than your competitors. One way to achieve this? Competitive gap analysis….

Promoting a local business isn’t easy these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. …

Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier. Continue reading → …

If there’s such thing as an emotional support brand, Ugg would fit the bill. The California-based brand–known for its shearling boots and cozy apparel–stepped up its comfort game with Ugg Feel House, a hybrid experiential and retail concept designed to cater to both a community of creatives and young, fashion-forward consumers unfamiliar with the brand’s… …

Updated by Tara Malone Choosing the perfect lead generation tools for your business is not easy. Yes, most of them offer a free trial. But who makes an informed decision in 14 days? And how can anyone expect you to learn and master a new software tool in such a short time? The reality is that… 51 Best Lead Generation Tools for 2023 (+ How to Choose One) …

Today, people of all age groups actively use social media. Businesses that do not take advantage of the digital world and its benefits cannot appeal to large audiences. That is why it is necessary to evaluate the various opportunities that social media offers us. Likes, comments, direct messages… Social media engagements are one of the […]
The post How Do Social Media Comments Impact Business Sales? appeared first on Convince & Convert. …

When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action. …

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content. Continue reading → …