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Followers of Twitter accounts tied to Revue newsletters can now subscribe to those newsletters directly via tweets on desktop and mobile web, with Android and iOS to be added soon. ???? We’ve got big news. (You’re really going to like this.) Starting today, your followers can subscribe to Revue newsletters directly from Tweets in their… …

It isn’t easy to convey how something tastes via an advertisement, but studies show that tapping into other senses like sight and sound can be helpful to advertisers looking to communicate the overlap between taste and other senses. Taking this message to heart, Philadelphia Cream Cheese is pushing forward with a new multi-sensorial platform. Launched… …

To understand what peer-to-peer (P2P) marketing is, let’s start with an example. Recently, I was looking for a new face moisturizer. Of course, I could’ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the “best, most effective” options available. …

According to HubSpot’s social media team, the video-based social app TikTok has serious growth and engagement potential for brands. …

In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we’re on track to reach our goals. …

With national Covid-19 cases declining and more than two-thirds of U.S. residents ages 12 and up fully vaccinated, candymakers have good reason to believe Halloween is back. It might even be the biggest season of treats ever. The National Retail Federation estimates shoppers will spend an all-time high of $10.14 billion on Halloween-related products this… …

Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes. Continue reading →
The post 3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network appeared first on Content Marketing Institute. …

There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic. …

Chris Beresford-Hill is joining Ogilvy as the president of advertising for North America after a four-year stint at TBWA\Chiat\Day N.Y., where he served as chief creative officer. Beresford-Hill will oversee the creative and operations for Ogilvy’s North America advertising business, one of the agency’s five business units, which also include public relations, experience, health and… …

In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading →
The post 3 Disruptions To Know To Prepare for the Future of Content and Marketing appeared first on Content Marketing Institute. …

Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when they watch videos compared to just 10 percent by text, making video a great starting point to streamline connection with prospective customers. …

When most of your time spent with others is on digital platforms, is your digital identity a better representation of who you are than your physical identity? As we look towards the future, our avatars will play an increasingly important role in how we enter the metaverse and how we represent ourselves there. “The purpose… …

In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers. Continue reading →
The post Measuring Content Marketing Impact: How To Set Objectives That Matter appeared first on Content Marketing Institute. …

As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of any SEO agency’s additional services. David Mihm explains exactly why that is in this update to his 2018 post, and equips you with the tools you need to start offering this cheap, effective, highly profitable service to your clients….

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need […] …

Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. …

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading →
The post Use Loyalty Content To Sustain Your Hard-Won Customer Relationships appeared first on Content Marketing Institute. …

There’s a special joy in second chances. And at a moment when sales of low- to no-alcohol brands continue to rise, this seems like the perfect time to reintroduce a liqueur that was a hit with cocktail insiders. That’s where microdistiller and bar industry educator Jackie Summers finds himself, five years after his chief product,… …

Are Core Web Vitals correlated with rankings? If so, is that any more true than it was before the Page Experience Update? In the third and final post of this series, we’ll see what the data tells us about the relationship between CWV metrics and organic ranking performance….

Last month, Moz launched our True Competitor beta to help you reveal your search rivals. Today, Dr. Pete shows you how to use this new tool to quickly understand your brand’s competitive landscape when researching a prospect….

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Not only will organization help you stay on top of things, but content planning helps […] …

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. …

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading →
The post Why You Should Doubt Headline Best Practices Advice (Except This) appeared first on Content Marketing Institute. …

Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users, and […] …

We may come to understand our exit from the pandemic–our ‘Pandexit’ if you will–as the moment global society decided to start taking its existentialist responsibilities seriously. That might be the perfect moment, then, not only for brands and businesses to refine or even redefine their sense of purpose, but to form deep interlocking partnerships with… …

Hollywood studios and the union representing tens of thousands of Hollywood crew members reached a tentative new deal Saturday night, narrowly avoiding a work stoppage that could have ground most television and film production to a halt just as it had finally returned to pre-pandemic levels. The International Alliance of Theatrical Stage Employees, the union… …

Diversity pledges that were going full steam ahead a year ago have come to either a jolting halt or have lost significant momentum. Commitments have stayed commitments rather than being formed into action plans which begs the question–where lies the fate of diverse leadership in the future of corporate America? In terms of upward mobility,… …