In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences. With the recent debut of Coca-Cola’s “Foodmarks” campaign–which spotlights locations that are culturally relevant for the… …
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. …
On this week’s episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews her talk about spatial computing and AI wearables on the XR stage. Hackl and guest host Lee Kebler discuss gaming news, spatial computing and the spatial computing market. They also talk about AI safety and… …
Ahead of this weekend’s National Women’s Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on ESPN ahead of the season start on Saturday at 1 p.m. on ABC, ESPN Deportes and ESPN+, with the Kansas City Current taking on… …
SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift’s The Eras Tour concert film now airing on Disney+. The brand is rerunning its poignant 60-second spot called “A Life in Sound” during the exclusive streaming event that kicked off today and allowed less… …
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng….
There’s a lot to be learned from the Super Bowl. …
Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don’t panic. Get the context and an interpretation that will calm your concerns. …
So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making […]
The post Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma appeared first on Convince & Convert. …
The creative leadership machine at FCB keeps churning. As Susan Credle starts her transition from FCB to global creative advisor for IPG. FCB Chicago hired Pedro Perez as chief creative officer, taking over from Andres Ordonez, who was promoted to global CCO at FCB. Credle, who will continue to serve as chair of global network… …
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. …
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. In the season one finale, our hosts sit down with… …
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? …
Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI’s newly released research also finds out what sets top performers apart from their industry peers. …
Over the past 20 years, Steven Moy has worked his way through a handful of advertising’s biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in his new gig as CEO of L&C, a small independent creative shop founded by Rolando Cordova and Gian Carlo… …
Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame. …
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. …
As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about social media marketing. And one of those things is that the social media marketing landscape is constantly evolving. …
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. …
After rapid growth, Kim Kardashian’s shapewear brand, Skims, made its TV ad debut, with a futuristic film in which the famous co-founder plays every role. The company’s first national TV commercial had a big media presence ahead of the 96th Academy Awards Sunday, running twice on ABC Countdown and six times during E!’s Oscars Red… …
Spotify’s media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It’s a variation of Publicis Media’s “Power of One” model, which taps agency talent from across its media brands. The global advisory MediaSense kicked off the… …
Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age. One of the granddaddies of the genre–the Oscars–could become a coveted water-cooler moment because of the ads launching in and around the broadcast this weekend. Ahead of the 96th… …
I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. …
I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event. …
Ecommerce is businesses selling products online, and people buying those products online. …