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Remember when Jennifer Beals leapt through her ballet audition, or when we wanted to phone home with E.T. or… oh, too 80s? Okay, how about when Spider-Man shot spiderwebs out of his fingers or Wonder Woman shielded incoming bullets with her gladiator cuff bracelets? We all love to get lost in a great story. And […]
The post The Ultimate Binge-Worthy Content Recipe: Add One Part Hollywood appeared first on Content Marketing Consulting and Social Media Strategy. …

This week marked an important milestone for HubSpot. The company Dharmesh and I founded over 14 years ago welcomed its 100,000th customer and passed $1 billion in annual recurring revenue. …

Did you know that you can mute the servers you’ve joined on Discord? When you mute a server, you’ll still remain a member of the server, but you’ll stop receiving notifications about new messages unless you’re specifically mentioned in a message. Our guide will show you how to mute a server in the Discord mobile… …

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Modern consumers are increasingly looking for novel experiences, and pop-up shops, both physical and virtual, fit the bill. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that […]
The post 5 Examples of E-Commerce Pop-Up Shops appeared first on Neil Patel. …

Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading →
The post Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book] appeared first on Content Marketing Institute. …

Posted by IzabelleHundrevIf there’s one thing that most marketers have in common, it’s that we want more leads.
Sure, not all leads are good. Some are even downright unqualified. But leads are what drive business, and as a result, many of us are held accountable for generating more of them.
Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together.
While this may seem obvious, you’d be surprised how many marketing teams are really good at one or the other, but fail to find the balance between both.
Below, I’ll share why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business.
SEO and CRO: Why you can’t have one without the other
Being discoverable is more important than it’s ever been. If a prospective…

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased […]
The post How to Edit PPC Ads appeared first on Neil Patel. …

Some days, getting customers interested in your local dental business can feel like an uphill battle.  There’s a good chance you’ve been curious about how to develop a robust online presence. Whether you don’t know where to start or you’ve struggled with outshining your competitors, the process of building your online presence can seem daunting. […]
The post 5 Best Practices For Paid Dental Marketing Campaigns appeared first on Neil Patel. …

Restaurant group Inspire Brands, the parent of chains such as Dunkin’, Sonic and Arby’s, has named Publicis Groupe as its media agency of record following a monthslong review that began in early August, according to the company. The account is valued at about $600 million, according to a source familiar with the account. Jones Lundin… …

YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily. …

Posted by KameronJenkinsTell me if this sounds familiar:
As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. You’ve tried to send them keyword ideas, but so far, they haven’t been receptive to your suggestions.
Or how about this scenario?
You’re a marketing director at a startup. You know that you need content, but don’t have the expertise or time to do it yourself, so you ask your network for recommendations and find yourself a freelance writer. The only problem is, you’re not always sure what to assign them. With little instruction to work off of, they produce content that misses the mark.
The solution in both of these scenarios is a content brief….

User experience (UX) is an essential element of website design and management, and it might impact more than you realize.  What happens when someone lands on your website for the first time? Does it load quickly? Can they tell they’re in the right place? Is it easy to figure out what to do next?  UX […]
The post 7 Ways to Measure Your Website’s UX appeared first on Neil Patel. …

There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy. …

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. These 4 Ad Campaigns Show Just How Perfectly Norway Responded… …

To move up, talented content practitioners must move on. That’s a problem. If content marketing is a strategic part of the business, practitioners must be able to reach the highest positions in it. Here’s a framework to make that happen. Continue reading →
The post Don’t Let Content Marketing Be a Dead-End Career [New Framework] appeared first on Content Marketing Institute. …

Posted by PierceBrelinskyThe web is in a golden age of front-end development, and JavaScript and technical SEO are experiencing a renaissance. As a technical SEO specialist and web dev enthusiast at an award-winning digital marketing agency, I’d like to share my perspective on modern JavaScript SEO based on industry best practices and my own agency experience. In this article, you’ll learn how to optimize your JS-powered website for search in 2021.
What is JavaScript SEO?
JavaScript SEO is the discipline of technical SEO that’s focused on optimizing websites built with JavaScript for visibility by search engines. It’s primarily concerned with:
Optimizing content injected via JavaScript for crawling, rendering, and indexing by search engines.Preventing, diagnosing, and troubleshooting ranking issues for websites and SPAs (Single Page Applications) built on JavaScript frameworks, such as React, Angular, and Vue.Ensuring that web pages are discoverable by search engines through linking best practices.Improving page load times for pages parsing and executing JS code for a…

The future of ecommerce shines brighter than ever. E-retail sales account for 14.1% of all retail sales across the world. Statista has predicted that the above figure will grow and reach 22% in 2023. Despite global economic uncertainty, ecommerce continues to thrive and grow at a steady rate. The U.S is the second largest ecommerce […]
The post How to Create an Ecommerce Website appeared first on Neil Patel. …

Attract better contributors and streamline your content creation process, no matter the size of your team, using these eight actionable tips.
The post How to Get Better Content by Documenting Your Content Creation Process appeared first on Content Marketing Consulting and Social Media Strategy. …

WordPress is the most widely-used CMS platform, and according to a web survey, 39.6% of the world uses WordPress to manage their content. I am part of that nearly 40%. WordPress is my go-to for managing my NeilPatel.com blog as well as my other websites. However, several other options are growing in popularity that prove […]
The post Squarespace Vs. WordPress appeared first on Neil Patel. …

Good news: on the internet, your business can connect with hundreds of millions of potential customers. …

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading →
The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute. …

The Covid-19 pandemic has disrupted many things for the past 11 months, but Super Bowl 55 was not one of them. Sure, the watch parties were virtual and the fans were socially distanced, but a championship game was still played, The Weeknd performed at halftime and the Tampa Bay Buccaneers won the Lombardi Trophy. Oh,… …

Posted by MiriamEllis
Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their model is a bit unusual, and Google has yet to update the guidelines to show exactly how to represent them in the Google My Business setting.
Today, we’ll pull together our own set of EV charging station best practices — based on Google’s rules for similar enterprises — and throw a few free local search marketing tips into the trunk as well.
How to handle your EV charging station Google My Business listings

Whether you’re an owner, in-house marketer, or agency staffer who’s been tasked with promoting a fleet of EV charging stations online, having a presence in Google’s local search results — including local packs, local finders, Google Business Profiles, and Google Maps —…

In the world of web hosting, two big names are considered a cut above the rest—Bluehost and HostGator. Both web hosting providers assure top-tier service in an already saturated market with low-quality hosting options. But which one is truly the best web hosting service? If you read my past articles, you’ll know I’m a champion […]
The post Bluehost Vs. Hostgator appeared first on Neil Patel. …

Does your business book appointments online? Are you looking for the best WordPress booking plugins to help you streamline your workflow and increase customer satisfaction? An effective booking plugin can be an essential part of your business puzzle. Once you find the right one, you eliminate the possibility of losing customers to faulty or less […]
The post Best WordPress Booking Plugins appeared first on Neil Patel. …