Online Business Archives - MaxJawn.com

Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]

Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can’t – no matter what Steve Jobs once claimed. Here’s why. Continue reading → …

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Do Consumers Still Care About Brands Backed by Big Names?

Before A-list celebrities started documenting the fine details of their personal lives on social media, a fan’s self-proclaimed closeness to a public figure only required a stroll down the Macy’s fragrance aisle. And as online platforms have desensitized consumers to celebrity-backed content and trained them to recognize a disingenuous brand, believing that Grammy-award winners and… …

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20 Artificial Intelligence Statistics that Marketers Need to Know in 2023

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. …

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Captain Morgan Is Flipping the Script on Responsible Drinking PSAs

In mid-March, Guinness suggested St. Patrick’s Day revelers drink less. Well, for transparency, it actually suggested they try its nonalcoholic beer Guinness 0.0 instead. Now, Captain Morgan–also owned by drinks behemoth Diageo–has launched its largest-ever responsible drinking campaign, with help from Vice-owned agency Virtue. The spiced rum brand has enlisted singer, songwriter and rapper Bree… …

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W+K Produced Documentary Angel Applicant Wins Top Prize at SXSW

Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the skin and internal organs. 10 years ago, he asked the agency to help him make a film about his experience and how he’s found comfort… …

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6 Actions You Must Take in Customer Experience in 2023

TL;DR Why This Research is Important to You Six of the 12 Key takeaways Six Actions You Can Take Next The Research Authors and Methodology Download the Full Report Why This Research is Important to You Customer Experience Is The New Competitive Battlefield. This is urgent for any brand, business, organization, and leader competing in […]
The post 6 Actions You Must Take in Customer Experience in 2023 appeared first on Convince & Convert. …

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Ikea’s Iconic Blue Bag Is the Gift That Keeps on Giving in Enchanting New Ad From Ogilvy 

For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that it can also be an affordable one. Created in partnership with Ogilvy New York, Ikea U.S. launched “The Giving Bag,” a 60-second… …

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What is an Infographic Resume? Examples and Templates

When the modern job search is incredibly competitive, how can you ensure your resume stands out among hundreds of applications? An infographic resume could be just what you need. …

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How to Structure a Marketing Dream Team for Any Size Company

As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you’re facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you’re in luck. …

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Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products. Continue reading → …

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Axe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test

The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper’s open affection toward the brand prior to his stratospheric rise. But the duo’s latest campaign–by way of The Martin Agency–drives that point home as they find creative ways to introduce Gen Z to the world of fine fragrances…. …

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You’re Measuring Your Branded SERP Wrong – Whiteboard Friday

For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short. Today, Dominic talks through an example of how they fall short, and how we can do better….

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Three Irish Small Business Ideas that Could Be US Hits

In honor of St. Patrick’s Day, Miriam shares three ideas for small businesses in the US that she has seen taking off in Ireland….

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How to Build a Product Ecosystem Buyers Will Want to Be In

A product ecosystem functions in a very similar way to an environmental ecosystem. Like the symbiotic relationship found in nature, a product ecosystem is when products can coexist in a way that’s beneficial for the customer (not to mention, brings in more revenue for the business). …

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Why the Sephora x TikTok Incubator Program Is A Smart Partnership

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. …

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Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)

Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions. Continue reading → …

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Bank Collapse Causes Ripple Effects Across the Digital Advertising Industry

Silicon Valley Bank’s collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. In the days since, unaffected companies have been serving as ballasts, offering relief payments to publishers and paying out existing publisher clients early. Other industry-wide tremors include publishers and tech firms moving money elsewhere and potentially needing to… …

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SERP Features and the Most Important to Leverage

Marketers looking to increase their brand visibility should consider how Google crawls their websites. They have to think beyond the product and consider how prospects search for it — and the solution lies with a proper understanding of SEO and SERP features. …

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Marketing Content to Gen Z? You Better Play by Their Rules

To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. Continue reading → …

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The Speed of Culture Podcast: Finance Marketing Strategies to Bank On

TD Bank has always positioned itself as “America’s Most Convenient Bank.” As the financial service space evolves, brands have to keep pace with these changes to meet their customers’ needs. So, how does TD Bank adapt to this ever-changing landscape to keep on its value proposition? In this episode of the Speed of Culture podcast,… …

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How to Measure Your ROI on Social Media Marketing Campaigns

Social media marketing has become an increasingly integral part of advertising campaigns, but measuring its effectiveness, especially its return on investment, can be difficult. ROI, or return on investment, measures the ratio between net income and investment. In social media marketing, that would be the cost spent on the time and money spent on social […]
The post How to Measure Your ROI on Social Media Marketing Campaigns appeared first on Convince & Convert. …

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Meta Is Ending Its Reels Play Bonus Program: What That Means for Creators

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. …

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Can Your Marketing Team Generate True Demand To Really Start the Customer Journey? [Rose-Colored Glasses]

Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must. Continue reading → …

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KR Liu Used to Hide Her Disability. Now She’s Advertising’s Biggest Accessibility Advocate

As Google’s head of brand accessibility, KR Liu is as influential a voice for the disabled community as you’ll find on the corporate carpet. Her injunction to marketers–the time has come to get serious about inclusion–won global attention last year with Google’s release of its Accessible Marketing Playbook, a seminal document that Liu had a… …

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30 Best Bots for Marketers in 2023

A marketer’s job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. …

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