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In the handling of communications of the coronavirus crisis, some state leaders have emerged as direct, strong voices. New York Governor Andrew Cuomo is likely the best example, but others have been forceful advocates for keeping citizens safe. In Oregon, however, Governor Kate Brown faced criticism for her fumbling of the state’s lockdown. The indecisiveness… …

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format […]
The post Social Media Use Surges: How Marketers Should Respond appeared first on Social Media Marketing | Social Media Examiner. …

https://www.youtube.com/watch?v=6K8gRLgayF4
What it takes to go from 0 to 52 clients in 24 month Danny Barrera from https://concretemarketingcrew.com was kind enough to share his journey with me. From rock bottom, divorced, small children with just enough money for food. To a thriving a business, if you are looking for a good inspiring story check this out. He shares a ton of practical advice that we can all learn from especially in these crazy times. Enjoy ——————————————————
Here at Marketing Cheat Guides we have a passion for making things simple. We don't want you to spend your time performing repetitive tasks, endlessly researching untested techniques or generally working too hard. Instead, we want to cut through all the mundane day-to-day tasks and have you bring your marketing business to the next level. All the while you'll be doing less work than you ever thought possible. Our mission is to show everyone how simple it is to make their business…

YouTube introduced its #WithMe initiative in 2010 as a way to encourage people to do things together, and Friday, it incorporated #WithMe into its #StayHome effort to stress the importance of adhering to social distancing guidelines during the coronavirus pandemic. The Google-owned video site said, “From Cook With Me to Clean With Me, Jam With… …

What do you do when a major corporate diversity initiative’s launch is sidelined by a global pandemic? If you’re Claudia Romo Edelman and you’ve spent your entire career marketing humanitarian campaigns, you pivot and find a way to help. Hispanic Star was all set to launch March 26 with a sponsorship rollout and special Spanish-language… …

Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? …

The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd. …

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned video marketing expert and founder of […]
The post Creating Social Videos That Grow Strong Connections appeared first on Social Media Marketing | Social Media Examiner. …

This week, Robert Rose talks which kind of content marketers will do well in the future. He discusses a non-pandemic moment that may offer a new model for content monetization, ponders when we can “say when.” Continue reading →
The post Which Content Marketers Will Do Well in the Post-Shutdown World? [The Weekly Wrap] appeared first on Content Marketing Institute. …

When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant. Now, as a marketer, I get it. Having the best of both worlds is the feeling you have when your company’s marketing automation software and CRM work in tandem. …

Posted by rjonesx.Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale.
In this week’s edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart’s content.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription
Hey, folks, this is Russ Jones here with Moz again to talk to you about important search engine optimization issues. Today I’m going to talk about one of my favorite techniques, something that I invented several years ago for a particular client and has just become more and more and more important over the years. 
Using natural language generation to create hyper-local content
I call this using natural language generation to create hyper-local content….

Dentsu Aegis Network’s media agency, Carat, has hired JiYoung Kim as its first-ever chief digital officer. In the role, Kim will be tasked with leading and continuing to expand Carat’s digital capabilities and expertise across mobile, performance, OTT, digital audio, AI and other areas. She will shape Carat’s approach to all digital strategy and execution… …

Podcast awareness and listening continue to rise in the United States, driven by an explosion in new podcast programming, and consumer adoption of “smart speakers” like Amazon Echo and Google Home devices. 2020 podcast statistics from Edison Research and Triton Digital were recently released as part of the annual study: The Infinite Dial. This study is […]
The post Podcast Statistics for 2020 – Charts and Data appeared first on Content Marketing Consulting and Social Media Strategy. …

Let’s imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company’s growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you. …

Her workload felt out of control. The goal? Find worthwhile shortcuts and workarounds, and make life simpler. Here are the 16 tools she tested on her successful journey. Continue reading →
The post 16 Apps and Tools to Keep You Productive and Sane appeared first on Content Marketing Institute. [video src="http://contentmarketinginstitute.com/wp-content/uploads/2018/02/mixmax-google-inbox-send-later.webm" poster="http://contentmarketinginstitute.com/wp-content/uploads/2018/02/mixmax-google-inbox-send-later.webm"]…

Posted by morgan.mcmurrayFor the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It’s… a lot, isn’t it? So today, we want to take a departure from the world of “how this affects us” and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. This won’t be your regularly scheduled programming — we won’t be discussing SEO or marketing. Instead, we’re sharing ideas and advice from the folks at Moz who’ve been finding ways to be helpers as we all navigate this new normal.

Donate and shop
For those who have steady income during this time of economic uncertainty, it’s more important than ever to support local businesses and charitable organizations. Many employers, Moz included, offer charitable donation matching to make use of as well.
Food banks, shelters, and charities
You can donate money or…

Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm. …

The Centers for Disease Control and Prevention is putting Microsoft’s artificial intelligence capabilities to potentially life-or-death use. The health agency tapped the computer giant’s technology to build a chatbot, called Clara, that asks potential coronavirus patients a series of questions in hopes of screening whether or not they are suffering from symptoms of COVID-19, assessing… …

Want to try LinkedIn advertising but don’t know how to get started? Wondering which ad type you should try first? In this article, you’ll learn why LinkedIn sponsored content ads are perfect for your first campaign. You’ll also find a walkthrough for setting up and launching your own ad campaign for website visits. You’ll discover […]
The post How to Create LinkedIn Sponsored Content Ads: A Walkthrough appeared first on Social Media Marketing | Social Media Examiner. …

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. But it does require a deliberate and thoughtful approach. See the five core elements come alive in these three examples. Continue reading →
The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. …

Posted by Dr-PeteThe next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this:

These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page. I’m not picking on Staples — this page is representative of a problem across every major e-retailer right now. While there are many ways to handle out-of-stock and discontinued items under normal conditions, this situation is very specific:
Multiple similar items are out-of-stock at the same timeRetailers may not know when they’ll be back in stockThese products may not stay back in stock for longDemand is high and continuing to rank is critical
From an SEO standpoint, it’s essential that these pages continue to rank, both for consumers and retailers, but in the short-term, the experience is also frustrating…

Ashley Lawrence, a digital marketing professional in the live music and festival space, was slated to start her new job as a marketing project manager for a Live Nation-affiliated festival two weeks ago. That same week, coronavirus cancellations and the world’s move to self isolation caused Live Nation’s stock to drop, dramatically. “My offer is… …

Please read the whole post as I have a few surprises for everyone and it affects all member types. A month or so ago, I blogged about the future of Ubersuggest and how there will still be free plans along with paid ones. But as you probably noticed, the free plan wasn’t as generous as […]
The post Ubersuggest is Now More Free appeared first on Neil Patel. …

Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers? To help you make wise decisions during trying times, we tapped the minds of top marketers. #1: Your Business Must Sell to Survive: Daniel Harmon The Question: Should I continue to promote my business on social media? How? […]
The post Marketing in Times of Uncertainty: Tips From Top Marketing Pros appeared first on Social Media Marketing | Social Media Examiner. …

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading →
The post 7 Free Ways to Get Original Data for Your Content appeared first on Content Marketing Institute. …

Posted by Roger-MozBotThe well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling.
The state of the world and current events bring significant, often crushing, impact to businesses large and small. While it can be really hard to focus on work and on what is happening in the SEO industry during this difficult time, we also know that your work can’t stop.
Whether you’re reading this as a small business owner concerned about your traffic, or an agency with clients who are hurting financially — we’re here to support you.
Today through May 31, you’ll be able to access the courses in Moz Academy…