Online Business Archives - Page 104 of 253 - MaxJawn.com

Ranch Rider Wades Into Ready-To-Drink Wars With Biggest Marketing Push to Date

There are plenty of cowpokes, Southern twangs, guitar riffs and rugged vistas in a new ad campaign from the Texas-based Ranch Rider Spirits Co. But the brand leans into sight gags, sound effects and slapstick jokes rather than earnest Americana for its highest-profile marketing push to date. The fast-growing startup, which initially sold its ready-to-drink… …

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Roblox Unveils New Spatial Voice Feature to Mimic Realistic Conversations

Roblox is bringing new ways of conversing to the metaverse. The gaming platform announced this week that it will roll out a spatial voice chat option that will allow players to talk to one another when their avatars are in close proximity in a virtual world. The feature is currently in a beta testing stage,… …

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Aldo Swaps TikTok for Instagram for Fall Campaign ‘Step Into Next’

Footwear and fashion accessories retailer Aldo is building on its successful “Step Into Love” campaign introduced a year ago with a refreshed version for this fall called “Step Into Love, Step Into Next.” And why wouldn’t it? The TikTok dance challenge tied to last year’s campaign garnered more than 5.4 billion views on the social… …

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How to Run a Virtual Job Fair to Attract Top Marketing Talent

Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful? Here is what you need to know. What Is a Virtual Job […] …

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How to Use STAT to Find SEO Opportunities at Scale

Today, Cyrus explains how powerful STAT can be when you’re trying to discover SEO opportunities on a massive scale….

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6 MarTech Trends in 2021 and Beyond

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry […] …

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3 Hot Takes: The (Always-On) Show Business of Content

Are you keeping up with all the shifts in the content marketing game? This week’s hot takes will get you up to speed in three areas: creating episodic content, insights into Instagram strategy, and the idea of ‘always-on’ content. Continue reading →
The post 3 Hot Takes: The (Always-On) Show Business of Content appeared first on Content Marketing Institute. …

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As the Delta Variant Disrupts Labor Day Plans, Online Sales Could Benefit

As the highly contagious delta variant continues to spread, U.S. consumers are adjusting their plans for Labor Day, which traditionally marks the end of summer and includes long weekend getaways, trips to the beach and family barbecues. But a new survey from market research firm Numerator found that consumer concern about Covid-19 is on the… …

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How to Make Money on Instagram With & Without Followers

There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there […] …

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What Is Dynamic Keyword Insertion: What It Is & How to Use It

Paid ad costs are rising. In highly competitive industries, you can expect to pay $50 or more per click. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can […] …

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Data Ingestion: What It Is Plus How And Why Your Business Should Leverage It

A scaling business is bound to have data stored across multiple sources (e.g. databases, files, live data feeds). Even individual teams within a department — such as Content  Marketing, Brand Strategy, and SEO — likely use multiple data sources simultaneously.  …

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22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces

Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to consider whether you should. Try this advice from Content Marketing World speakers to help you decide. Continue reading →
The post 22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces appeared first on Content Marketing Institute. …

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Beats by Dre Signs Shedeur Sanders as Its First College Athlete and Youngest Endorser

Beats by Dre has signed its first deal with a college athlete, making Shedeur Sanders its youngest-ever spokesperson and continuing to layer in activism with its advertising. The first spot with Sanders—19-year-old quarterback at Jackson State and son of legendary former NFL star Deion Sanders–centers on the player’s decision to attend a Historically Black College… …

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9 AI Tools For Media Creation

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a […] …

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How to do a Website Audit to Improve SEO & Conversions

When was the last time you gave your website a checkup? If you’ve never before audited your website, it’s been a while since you have, or you’re planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. …

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How to Create a B2B Content Strategy

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters.  Content is how you boost brand awareness, build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid […] …

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How to Improve Organizational Skills at Work

When you’re working at a new job or trying to get a promotion, you need to be organized. While you might list organizational skills on your resume, putting that skill into action is a little harder. Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases. …

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Data Mapping: What Is It Plus The Best Techniques and Tools

You don’t want to waste time simply guessing what a prospect or customer wants and needs from your business or how they’ll react to a certain marketing campaign or strategy that you plan to implement. Rather, you can turn to the process of data-driven marketing to make informed decisions that are based on real data to ensure your marketing efforts are relevant to prospect and customer interests and behaviors. …

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The 3 Strategic Pillars Behind Every Winning Content Strategy

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one. Continue reading →
The post The 3 Strategic Pillars Behind Every Winning Content Strategy appeared first on Content Marketing Institute. …

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30 Ways to Drive Traffic to Your Website

You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?” …

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9.5 Ways Google Rewrites Your Title Tags

You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out….

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Quite Frankly, Kristen Risk Has Given the Spirits Industry a Whole Fresh Take

“Drink responsibly” has been a phrase we’ve seen a lot in the past few years, but with Kristen Risk, co-founder and svp of marketing communications of Frankly Organic Vodka, it takes on a whole new meaning. Risk has been championing organic foods and ingredients from a young age. At 17, she moved back to the… …

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How to Increase Your Website Traffic Without SEO

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough.  Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers!  That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic […] …

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How to Use Twitter Trending Topics in Marketing

Trends come and go. Bell bottom jeans, Rubix cubes, flannel. How are you supposed to keep up with it all? This is even more of a puzzle in a digital world. Trends don’t stick around for a decade or a year. Sometimes things change overnight. Harnessing what’s trending could be a powerful fuel for your […] …

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Which Social Media Channels See the Most ROI? [New Data + Expert Tips]

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. …

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