Online Business Archives - Page 109 of 253 - MaxJawn.com

For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future

When Tim Ellis arrived at the NFL as its CMO in 2018, his plans were ambitious and the path was clear. Embracing what Ellis calls a “helmets off” strategy, the focus was not just on elite athleticism but players’ contributions as human beings, getting them closer to fans. He also sought growth and transformation–but it… …

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Best WordPress Calendar Plugin

A calendar plugin for your WordPress site is a great way to ensure everyone is on the same page. If your business revolves around events, monthly announcements, or appointments, then you’ll want to manage it all with an easy calendar layout.  You’ll be well on your way to being more organized, productive, and transparent with […]
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Best WordPress Backup Plugins

What would happen to your WordPress site if all your data was wiped out? If you don’t have a clear answer to this pretty important question, then you’ve landed in the right place. Without a doubt, a WordPress backup plugin is one of the smartest things you can do to ensure your site’s life. If […]
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Facebook Oversight Board Begins Accepting Public Comments on Donald Trump’s Suspension

If you have an opinion on Facebook’s decision to indefinitely suspend the Facebook and Instagram accounts of former President Donald Trump–and really, who doesn’t?–you can now share your thoughts with the social network’s independent content oversight board, which is reviewing the case. The oversight board said Friday that public feedback can be submitted via this… …

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5 SEO Tips For Bonanza E-Commerce Sellers

As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce […]
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Best Social Media WordPress Plugins

Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement.  One of the easiest ways to improve your social media strategy is by using a WordPress plugin. These tools make it easy for website visitors […]
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Coming 2 America Is Coming to the Super Bowl

Amazon Studios is returning to the Super Bowl for the fourth consecutive year with a spot for the widely anticipated movie sequel Coming 2 America, which will begin streaming exclusively on Prime Video March 5. Amazon did not share additional details, so it’s unclear when the ad will run or how long it will be…. …

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What is Passage Indexing & What Does it Mean for SEO?

There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a good chance you have questions.  What is passage indexing? Is it a significant update that will tank your website traffic? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors? Take […]
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Brands Give COVID-19 Vaccine a Shot in the Arm

A powerful campaign to promote COVID-19 vaccines taps into the emotional power of authenticity – while Budweiser’s (nonexistent) Super Bowl ad teaches an important lesson about content spend. Continue reading →
The post Brands Give COVID-19 Vaccine a Shot in the Arm appeared first on Content Marketing Institute. …

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The Anatomy of the Perfect Pitch Email

Posted by amandamilliganIf you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription
Hi, everyone. Welcome to another edition of Whiteboard Friday. My name is Amanda Milligan. I’m the Marketing Director at Fractl. Today I’m going to talk to you about the anatomy of the perfect pitch email.
This has to do with the digital PR space. The way that we get backlinks…

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How to Promote Brands Through Gifs

In a Tenor survey, two-thirds of millennials said gifs did a better job conveying emotions than text. It’s true. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. Just look at this gif: In a few frames, it describes the gif/jif debate perfectly—this could […]
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Best CPanel Web Hosting

What do you want from your web hosting provider? Strong uptime rates? Excellent performance? High speeds?  Pretty sure we want it all. But not at the cost of simplicity because managing the web host is equally important. Your current hosting provider may offer you strong performance, but it won’t be any good if you can’t […]
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5 Unique Marketing Features of Vimeo

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing, you need to know about Vimeo.  Creators and marketers use Vimeo in various businesses to create and share […]
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Neil Patrick Harris Is a Hilarious One-Man Film Crew in Ad for PayPal and Venmo

There’s no question that Neil Patrick Harris is one of the most versatile stars around. From legendary stints on TV and in film to hosting the world’s most important awards shows like the Emmys, Tonys and Oscars, Harris’ IMDb page is an exercise in “Oh yeah, he was great in that.” He can now add… …

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Vimeo’s 4 Tips for Generating Leads With Your Videos

As a marketer, you’re often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story … and generating qualified leads that will help you grow your business. …

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How to Analyze Facebook Data to Understand Your Audience

With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses. All of those users generate a lot of data. …

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5 Underused Video Ideas to Generate Leads

People say they would like to see more videos from brands. The trick is to create ones that strike a chord with your audience and align with your content marketing goals. Here are five ways to use the tactic to generate leads. Continue reading →
The post 5 Underused Video Ideas to Generate Leads appeared first on Content Marketing Institute. …

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Finding Keyword Opportunities Without Historical Data

Posted by Imogen_DaviesAt Google’s Search On event in October last year, Prabhakar Raghavan explained that 15% of daily queries are ones that have never been searched before. If we take the latest figures from Internet Live Stats, which state 3.5 billion queries are searched every day, that means that 525 million of those queries are brand new.
That is a huge number of opportunities waiting to be identified and worked into strategies, optimization, and content plans. The trouble is, all of the usual keyword research tools are, at best, a month behind with the data they can provide. Even then, the volumes they report need to be taken with a grain of salt – you’re telling me there are only 140 searches per month for “women’s discount designer clothing”? – and if you work in B2B industries, those searches are generally much smaller volumes to begin with.
So, we know there are huge amounts of searches available, with…

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How to Create a LinkedIn Newsletter (and Why They Matter)

Launched in 2003, LinkedIn has become the most popular social network for professionals. With over 700 million users globally, it is now one of the biggest social media platforms. That’s why every brand should be using LinkedIn to grow their brand.  One way to do that is by creating a LinkedIn newsletter. What Is a […]
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How to Develop a Content Strategy: A Start-to-Finish Guide

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy. …

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26 About Us & About Me Pages + Templates to Make Your Own

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content. …

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B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research]

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond. Continue reading →
The post B2C Content Marketers, Get Ready for More Responsibility in 2021 [New Research] appeared first on Content Marketing Institute. …

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Walmart’s Bot-Based Order-Picking System Goes National

Walmart is set to begin building out the number of U.S. stores that double as automated fulfillment centers as it responds to a huge uptick in demand for its curbside and delivery services and pushes even further into omnichannel retail. Tom Ward, svp of customer product at Walmart U.S., said the retailer is “planning dozens… …

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How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Posted by LydiaGermanIt’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month?
Well, for us at Tao Digital Marketing, our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.
In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. That’s a small spend for SEO, but making the right changes at the right time, and focusing our efforts on the most important aspects, generated these positive results.
Objectives
Our objectives were similar to what every website ultimately wants to achieve: generate leads for the business and increase online visibility for relevant search terms.
To be a…

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Is It Better to Embed Videos or Link to Them?

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales.  There are currently two ways to place videos on your landing pages or website—link or embed videos. While both help you leverage the power of video marketing, they can have […]
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