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How To Optimize Your TikTok Bio 5 Easy Steps [+ Examples]

TikTok is quickly becoming the next big thing in social media, both for individuals and for brands. …

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What’s Up in 2021 for Content Marketing?

Peer into the 2021 crystal balls of 20 content marketing experts. Let them help you ready your content marketing programs as best as possible for the year ahead – no matter what COVID-19 is doing (or not doing). Continue reading →
The post What’s Up in 2021 for Content Marketing? appeared first on Content Marketing Institute. …

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How and Why to Delete Previously Disapproved Facebook Ads

Ever had a Facebook ad disapproved? Wondering if past disapproved ads can adversely affect your current ads? In this article, you’ll discover how to locate and remove problematic Facebook ads to help ensure future ads aren’t jeopardized by past mistakes. How Disapproved Facebook Ads Affect Your Ads Account Facebook often changes their advertising policies without […]
The post How and Why to Delete Previously Disapproved Facebook Ads appeared first on Social Media Examiner | Social Media Marketing. …

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Hilton Wants You to Reconnect With the Emotional Side of Travel in Its Latest Campaign

In the middle of a public health crisis, wedding season has effectively been put on hold. Children aren’t rushing to hug their grandparents, and family vacations have downsized dramatically. The emotional milestones of the travel experience have nearly disappeared. Hilton is trying to rekindle that spark. In the brand’s new global campaign titled “To New… …

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How to Create a Useful and Well-Optimized FAQ Page

Posted by AnnSmartyThe golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor.
One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand.
Why create an FAQ page?
Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly.Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away.Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users…

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How to Increase Your Instagram Engagement Rate

Instagram turns 10 in 2020. It was launched in October of 2010, where its app store debut prompted 25,000 downloads in just one day. Two years later, Facebook purchased the app for $1 billion. …

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TikTok Adds an Official John Lennon Account on His 80th Birthday

Friday would have been the late John Lennon’s 80th birthday, and his music is now available on TikTok via an account created in partnership with The Lennon Estate and label partner Universal Music Group. A dedicated playlist featuring 11 of Lennon’s most legendry solo tracks is now available to TikTok users worldwide: “Beautiful Boy” “Gimme… …

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Slack’s New Spot Celebrates the Range of Remote Work Situations Beyond the Home

With many businesses in various stages of reopening their offices and employees discovering new productivity routines outside their home, Slack is seeking to highlight the variety of remote work situations with a new ad campaign. The office chat app has released two new ads–a 30-second live-action TV spot and a 15-second animated video–that reflect the… …

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The Best Help Desk Software (In-Depth Review)

Unorganized support teams are a nightmare for everyone involved.  From two agents wasting time on the same request to customers or employees sitting around for hours waiting on an answer, things can get really hectic without the right tools and software. And it could even damage your reputation forever.  You don’t want that and I […]
The post The Best Help Desk Software (In-Depth Review) appeared first on Neil Patel. …

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How to Use Instagram Live for E-Commerce Sales

Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. If you’re ready to […]
The post How to Use Instagram Live for E-Commerce Sales appeared first on Neil Patel. …

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PPC Consulting

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. So what next? Considering paid advertising offers a 200% ROI, it’s a no-brainer that your marketing strategy should incorporate the same. “But I have no idea where to start with Google ads – in fact, I don’t […]
The post PPC Consulting appeared first on Neil Patel. …

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How to Optimize Your Videos Through YouTube Analytics Data

What if I told you there was a way to reach an audience larger than the one Netflix has through YouTube analytics? It’s possible! YouTube videos reach more than 2 billion users a month—about one-third of the entire internet’s traffic. However, if you want to use YouTube videos to drive traffic and revenue, you need […]
The post How to Optimize Your Videos Through YouTube Analytics Data appeared first on Neil Patel. …

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What You Need to Know About Commercial Use

As marketers, we’re often tasked with designing, producing, and creating a variety of content to use across social channels, blog posts, and email. …

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Growing on YouTube: How to Develop a Loyal Following

Want to develop a loyal YouTube following? Wondering how to better connect with an audience on YouTube? To explore how to grow and develop a loyal fan base on YouTube, I interview Cathrin Manning on the Social Media Marketing Podcast. Cathrin is a YouTube expert who teaches small YouTubers how to grow using the platform. […]
The post Growing on YouTube: How to Develop a Loyal Following appeared first on Social Media Examiner | Social Media Marketing. …

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Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap]

This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages. Continue reading →
The post Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap] appeared first on Content Marketing Institute. …

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SEO Is Not an On/Off Switch — Whiteboard Friday

Posted by Dr-PeteWhen business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. 
Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead. 

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription
Hey, everybody, Dr. Pete from Moz here. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. I want to thank the content team, first of all, for getting me set up with the equipment, but especially for their patience. I am not…

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Facebook Releases Coordinated Inauthentic Behavior Report for September 2020

Facebook released its Coordinated Inauthentic Behavior Report for September 2020, along with some bonus coverage of activity in the first few days of October. Head of security policy Nathaniel Gleicher provided some color in a Newsroom post, writing, “Two of the networks we’re sharing today engaged primarily in commenting on content–relying on real people, not… …

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The Best Conference Call Services (In-Depth Review)

Just a decade ago, conference calls were challenging to set up and manage.   But today, I can click a few buttons and hop on a call with my entire team in a matter of seconds from the comfort of my home while my teammates stay safely in theirs.  However, the best conference call services go […]
The post The Best Conference Call Services (In-Depth Review) appeared first on Neil Patel. …

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What is Real-Time Marketing? (In 300 Words or Less)

While it might seem like people use delayed media (like streaming services or podcasts) more often, real-time media hasn’t come to a halt. Real-time marketing is still a great way to get in front of and convert your audience. …

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns, and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed. It happens all the time: you miss […]
The post How To Create A Marketing Calendar That Will Streamline Your Campaigns appeared first on Neil Patel. …

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Top 20 Best Content Marketing Examples of 2020

Every year, countless companies create “best of” lists. There’s the best songs of 2020 (a classic). The best pork sausages of 2020 (yes, a real thing). The best sipping tequilas of 2020 (my personal favorite). The best paint colors of 2020. And now, of course, the best work from home tech gear of 2020. So […]
The post Top 20 Best Content Marketing Examples of 2020 appeared first on Content Marketing Consulting and Social Media Strategy. …

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Link Building Consulting

Despite how much SEO has evolved over the years, link building remains one of the most important components in order to rank well in search engines. It’s a simple concept: get as many quality and relevant websites to link back to your content.  The difficulty however is in the execution, which involves various skills such […]
The post Link Building Consulting appeared first on Neil Patel. …

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23 Tips to Make the Most of Your Content Marketing Budget

No matter what happens with content marketing budgets, one thing looks certain: Organizations will scrutinize every dollar spent in 2021. CMWorld speakers offer some advice on how to get the most from your content marketing investment. Continue reading →
The post 23 Tips to Make the Most of Your Content Marketing Budget appeared first on Content Marketing Institute. …

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Facebook Will Temporarily Halt Political Ads After the Polls Close on Nov. 3

Facebook will temporarily halt all political ads on its platform after the polls close on election night in the U.S. The company previously said new political ads had to be bought more than a week prior to the election, but did not specify the policy after polls closed. Facebook said today that ads are an… …

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Best Employee Scheduling Software

Managing the shifts of your workforce on a daily, weekly, and monthly basis can be challenging. There’s a fine between being shorthanded and overstaffed without letting your labor costs get out of control. Staying organized is tough even with just a handful of employees, but this challenge amplifies exponentially at scale. We’ve reached a point […]
The post Best Employee Scheduling Software appeared first on Neil Patel. …

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