HERE2:10

Online Business Archives - Page 2 of 27 - MaxJawn.com

The Difference Between URL Structure and Information Architecture – Whiteboard Friday

Posted by willcritchlowQuestions about URL structure and information architecture are easy to get confused, but it’s an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHi, everyone. Welcome to a British Whiteboard Friday. My name is Will Critchlow. I’m one of the founders of Distilled, and I wanted to go back to some basics today. I wanted to cover a little bit of the difference between URL structure and information architecture, because I see these two concepts unfortunately mixed up a little bit too often when people are talking about advice that they want to…

0
Like
Save
Serena Williams Will Continue Raising Her Voice to ‘Make It Easier for People Coming Up After Me’

Adweek’s 2018 Brand Visionary Serena Williams has advice for us all: “When others are doubting you, and society is pushing you down, it’s always important to have that belief in yourself,” Williams said Wednesday night during her speech at Adweek’s Brand Genius gala in New York. “I continue to raise my voice in hopes of… …

0
Like
Save
6 Collaboration Tools for Social Media Teams

Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page. #1: Set Up Front and Trello to Manage Facebook Messages Front is a tool designed to help teams collaborate efficiently and […]
The post 6 Collaboration Tools for Social Media Teams appeared first on Social Media Examiner. …

0
Like
Save
Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9

Do you ever come up with a great plan and then it fails? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 9, Michael Stelzner (founder of Social Media Examiner) and his team work through a failed launch of […]
The post Failing and Rapidly Regrouping: The Journey: Season 2, Episode 9 appeared first on Social Media Examiner. …

0
Like
Save
15 Search Intent Tips, Examples, and Resources for SEO Keywords

If you want to leverage search intent with SEO keywords, it’s best to balance the methods with the false hopes. Here is a closer look at types of user intent keywords and some advice to help your keyword choices. Continue reading →
The post 15 Search Intent Tips, Examples, and Resources for SEO Keywords appeared first on Content Marketing Institute. …

0
Like
Save
Web Design 101: How HTML, CSS, and JavaScript Work

Ever wondered how computer programming works, but haven’t done anything more complicated on the web than upload a photo to Facebook? Then you’re in the right place. …

0
Like
Save
A Great Viral Marketing Case Study and Why it is not a Word of Mouth Strategy

Attention must be earned, and doing so is harder than ever, when every business is competing for eyes and ears against Princes and Duchesses, Kardashians and Trumps. Not to mention your actual competitors. In our yearning for attention, we often decide that the best approach will be to “go viral” and doing something so uncharacteristic […]
The post A Great Viral Marketing Case Study and Why it is not a Word of Mouth Strategy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
Here’s How Amazon and Walmart Are Celebrating Diwali

Today is Diwali, the Hindu holiday of lights. It’s kind of like Christmas and New Year’s Eve combined for consumers in India–it’s a gift-giving holiday that also marks the Hindu new year. And, according to data from digital commerce fulfillment company Delhivery, it is the peak shopping season in India, which means ’tis also the… …

0
Like
Save
The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Too many manufacturing organizations are still talking about themselves in the content they create. That’s just one of the findings of CMI’s newly released research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading →
The post The One Thing Manufacturing Content Marketers Must Do Now [New Research] appeared first on Content Marketing Institute. …

0
Like
Save
7 Reasons Your Facebook Ads Do Not Convert

Are your Facebook ad campaigns underperforming? Wondering how to diagnose the problem? In this article, you’ll discover seven common factors that impede Facebook ad performance and find troubleshooting tips for fixing them. #1: You’re Targeting Your Facebook Ads to the Wrong People The Ads Manager wizard guides you step by step in creating ads and […]
The post 7 Reasons Your Facebook Ads Do Not Convert appeared first on Social Media Examiner. …

0
Like
Save
Professional Invoice Design: 14 Samples & Templates to Inspire You

Invoices and infographics may seem like two entirely different business materials, but they actually have one key thing in common: they both exist to convey information. However, while infographics are known for employing colorful designs and data visualizations, invoices are typically pretty straightforward. …

0
Like
Save
Instagram for Tourism Marketing: How to Boost Likes, Views and Visitors in 2019 [report]

If you’re involved with travel and tourism marketing, you need to be on Instagram. In fact, 60% of millennial travelers on social media are active on Instagram, and 48% of Instagram users use the app to find new travel destinations and places to explore*. Why Tourism Marketers Need an Instagram Strategy Travel and Instagram are […]
The post Instagram for Tourism Marketing: How to Boost Likes, Views and Visitors in 2019 [report] appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
The Future of Content Marketing: It’s Not What You Think

Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that is […]
The post The Future of Content Marketing: It’s Not What You Think appeared first on Neil Patel. …

0
Like
Save
How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Not sure if you are distributing your content on the right channels or in the right way to drive action? Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading →
The post How to Build a Smart Yet Simple Social Media Marketing Plan [Template] appeared first on Content Marketing Institute. …

0
Like
Save
How to Set Up an Instagram DM Workflow

Wondering how to better manage all of the Instagram direct messages (DMs) you receive? Want to use DMs to connect with followers and customers? In this article, you’ll learn how to set up an Instagram DM workflow that lets you professionally and successfully manage direct messages for business. #1: Determine the Tone for Instagram DM […]
The post How to Set Up an Instagram DM Workflow appeared first on Social Media Examiner. …

0
Like
Save
22 Questions Job Candidates Should Ask the Hiring Manager (and HR) in a Job Interview

“Do you have any questions for me?” We’ve all been on the receiving end of that question in an interview. If you’re prepared, you’ve probably got some good questions you usually cycle through. …

0
Like
Save
Singles Day Is the World’s Biggest Shopping Day, But Don’t Expect to Find It Here

Only in American retailers’ wildest dreams could they sell more than $1 billion of merchandise an hour, yet that’s exactly what happened in China on Singles Day last year. China, which has long been the world’s most populous nation, surpassed the U.S. as the world’s biggest retail market in 2016. And that’s why even on… …

0
Like
Save
How to Use Social Listening to Improve Your Marketing

Effective digital marketing is hard work. There simply is too much content and competition fighting for your audience’s attention. So, how do you stand out?  It all starts with research. If you want to stand out, you need to understand your audience, the people they follow, the content they like and the conversations they’re having […]
The post How to Use Social Listening to Improve Your Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
How to Use the Facebook Attribution Tool to Measure Your Marketing Impact

Want to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool? In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the effectiveness of your ads. What Is the Facebook Attribution Tool? Before we dive into the Facebook Attribution tool, it’s worth looking […]
The post How to Use the Facebook Attribution Tool to Measure Your Marketing Impact appeared first on Social Media Examiner. …

0
Like
Save
How to be Purposeful With Your Purpose-Driven Content [Examples]

More than two-thirds of people are more willing to share content from purpose-driven brands than traditional brands. But that content isn’t just a cause-colored ribbon post. It comes from an authentic, organic content marketing strategy. Continue reading →
The post How to be Purposeful With Your Purpose-Driven Content [Examples] appeared first on Content Marketing Institute. …

0
Like
Save
Losing a Race for Congress Inspired Girls Who Code’s Founder to Tackle the STEM Gender Gap

Sometimes you have to fail first to learn how to succeed. Reshma Saujani knows all about both. A Yale-trained attorney, Saujani suspended a successful career in finance to launch a political campaign in 2010, becoming the first Indian-American woman to run for Congress. Unfortunately, she lost the primary. But campaigning had taken her to places… …

0
Like
Save
The 7 Best Free Email Accounts and Service Providers for 2019

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But unfortunately, not every email service is completely free. And even the free ones might not be the easiest to use or have all the features you need. …

0
Like
Save
What the Local Customer Service Ecosystem Looks Like in 2019

Posted by MiriamEllisEverything your brand does in the new year should support just one goal: better local customer service.
Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this heart of commerce.
What is local customer service in 2019? It’s so much more than the face-to-face interactions of one staffer with one shopper. Rather, it’s a commitment to becoming an always-on resource that is accessible to people whenever, wherever and however they need it. A Google rep was recently quoted as saying that 46% of searches have a local intent. Mobile search, combined with desktop and various forms of ambient search, have established the local…

0
Like
Save
Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Social media crisis management isn’t about winning, but rather about damage control. Use these 8 steps to find your footing amidst chaos.
The post Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
What Do Facebook’s New Strategic Plans Mean for Marketers?

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s earnings call along with Zuckerberg’s roadmap for the future and Snapchat creative tools. Our special guests […]
The post What Do Facebook’s New Strategic Plans Mean for Marketers? appeared first on Social Media Examiner. …

0
Like
Save