HERE2:7

Online Business Archives - Page 2 of 48 - MaxJawn.com

The Plain-English Guide to Data Deduplication

Nowadays, with so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, our Word documents, our photos, and entire folders of old work. …

0
Like
Save
Facebook Groups: New Features for Businesses

Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the […]
The post Facebook Groups: New Features for Businesses appeared first on Social Media Marketing | Social Media Examiner. …

0
Like
Save
The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday

Posted by randfishWe’ve arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription
Howdy, Moz fans, and welcome back to our special One-Hour Guide to SEO Whiteboard Friday series. This is Part V – Technical SEO. I want to be totally upfront. Technical SEO is a vast and deep discipline like any of the things we’ve been talking about in this One-Hour Guide.
There is no way in the next 10 minutes that I can give you everything that you’ll ever need to know about technical SEO, but we can cover many of the big, important, structural fundamentals. So that’s what we’re going…

0
Like
Save
5 Ways Marketers Are Rocking the Gig Economy

Tell me this: Have you taken a Lyft in the last year? Has Uber Eats delivered a meal to your doorstep (or office foyer, as the case often is)? When I need a ride or a bite these days, I am seriously thanking the convenience gods for the gig economy, where a whole community of […]
The post 5 Ways Marketers Are Rocking the Gig Economy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
How Local Publishers Collaborated as Participants in Facebook’s Accelerator Program

When the chief marketing officer and svp of digital subscriptions at Tribune Publishing was weighing whether it was better to reset a reader’s clock for number of articles read at the first of the month or on a rolling basis, he hopped on Slack and messaged other publishers that took part in the Facebook Local… …

0
Like
Save
The Ultimate Guide to Alexa Skills Marketing

By now, marketing teams all over the world are familiar with the concept of SEO. You know all about keywords and search engines and using high-quality links. …

0
Like
Save
How to Convince Your Boss to Send You to MozCon 2019

Posted by cheryldraperFrom networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? 
To help convince your boss that won’t just be lounging pool-side, sipping cocktails on the company dime, we’ve gathered the goods to help you get your boss to greenlight your MozCon attendance.
How to make the case
Business competition is fiercer than ever. What used to make a splash now feels like it’s barely making ripples. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top.
And that’s exactly what MozCon is going to help you do.
Covering everything a growing marketer needs for a well-balanced marketing diet (SEO, content, strategy, growth), MozCon delivers top-notch talks from hand-selected speakers over three insightful days in July.
There’s…

0
Like
Save
How Bad Was Google’s Deindexing Bug?

Posted by Dr-PeteOn Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed:

MozCast showed a multi-day increase in temperatures, including a 105° spike on April 6. While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren’t designed to separate the different causes of flux.
Can we isolate deindexing flux?
Google’s own tools can help us check whether a page is indexed, but doing this at scale is difficult, and once an event has passed, we no longer have good access to historical data. What if we could isolate a set of URLs, though, that we could reasonably expect to be stable over time? Could we use that set to detect unusual patterns?Across the month of February, the MozCast 10K daily tracking set had 149,043 unique URLs ranking on page one. I reduced that to a…

0
Like
Save
Why Anecdotal Customer Feedback is Dangerous

Customer feedback is a gift. I believe that. I wrote a whole book about it called Hug Your Haters. Indeed, customers are doing you an enormous favor by taking the time to alert you to a problem when it occurs, or to their happiness, when that’s the outcome. The value of feedback is heightened today, […]
The post Why Anecdotal Customer Feedback is Dangerous appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
A Swedish Firm Made an Invincible Guitar, Then Handed It to Rock’s No. 1 Guitar Smasher

Last year, the CEO of Swedish engineering firm Sandvik blasted through a maze of glass using a 38-ton mining machine to show the strength of their automation product. It was a bizarre, yet eye-catching way to demonstrate their suite of services that begged for some kind of follow up. To show more of the company’s… …

0
Like
Save
The Simple 2-Step Process for Calculating Your Market Size

When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market. …

0
Like
Save
How to Use Social Proof in Your Marketing

Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article, you’ll discover how to incorporate social proof into your social media marketing. Why Include Social Proof in Your Social Media Marketing? The term social proof was coined by prominent psychologist and author Robert Cialdini. […]
The post How to Use Social Proof in Your Marketing appeared first on Social Media Marketing | Social Media Examiner. …

0
Like
Save
Links as a Google Ranking Factor: A 2019 Study

Posted by EricEngeDo Links Still Matter?
For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz’s Link Explorer and in this year’s study, we looked at the largest data set yet — 27,000 queries.
Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Not sure what that means? You can learn more about the study methodology here.
The major study components included:
Total number of links to the ranking pagesMoz DA of the links to the ranking pagesMoz PA of the links to the ranking pages
Slicing these calculations into several sub-categories:
Informational vs. commercial queriesMedical vs. Financial vs. Technology vs. All Other queries
We were also able to evaluate just how much the Moz link index had grown for a subset of the queries because we have used the same data on 16K of the 27K queries…

0
Like
Save
Free Training Get Business Owners To Talk To You

https://www.youtube.com/watch?v=wiFs1X-UCik
Get Business Owners to talk to you In this short video i'll walk you through a quick and easy way to start real conversations with real business owners. If you have any questions feel free to drop them below. Stuart Trier Marketing Cheat Guides You can also join our free Facebook Group for TONS of additional resources and engage with our ever-growing and great community!
https://www.facebook.com/groups/seocheatguides/ …

0
Like
Save
Why You Shouldn’t Try to Rank #1 on Google

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a […]
The post Why You Shouldn’t Try to Rank #1 on Google appeared first on Neil Patel. …

0
Like
Save
7 of the Most Inventive Interactive Marketing Examples We’ve Ever Seen

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. …

0
Like
Save
How to Get More Leads From a Live Event Using Social Media

Do you attend live events? Wondering how to maximize your prospecting efforts at events? In this article, you’ll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event. Why Social Media Matters for Live Event Prospecting Events, expos, and tradeshows were the pinnacle of prospect outreach […]
The post How to Get More Leads From a Live Event Using Social Media appeared first on Social Media Marketing | Social Media Examiner. …

0
Like
Save
What Will Breaking Up Big Tech Take—and Could It Spell Disaster for Marketers?

Big Tech is now more than just big. It’s mammoth–and continuing to thrive. Facebook and Google already account for more than 60 percent of digital ad spend in the U.S. Then there’s Amazon, which already dominates nearly 50 percent of the U.S. ecommerce market. It’s the duopoly’s biggest digital advertising competitor at less than 7… …

0
Like
Save
The Ultimate Round-Up of Content Marketing Tips

In 2019, there are now over four billion active internet users, and over three billion social media users, worldwide — simply put, that’s a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business. …

0
Like
Save
How to Create Facebook Reach Ads

Want the right people to see your Facebook ads more often? Have you considered using the Reach objective? In this article, you’ll discover how to use Facebook’s Reach objective to target hyper-responsive custom audiences with your Facebook advertising. Why Use the Facebook Campaign Reach Objective? The first step in creating any Facebook ad campaign is […]
The post How to Create Facebook Reach Ads appeared first on Social Media Marketing | Social Media Examiner. …

0
Like
Save
Charlie Collier on Why He Left AMC to Run Fox and What’s Next for the Network

When it was announced in October that then-AMC Networks chief Charlie Collier had been tapped as Fox Entertainment CEO, the news came as a surprise to many in the TV industry–including Collier himself. But a call from Fox Corp. executive co-chairman Rupert Murdoch, who invited him to oversee the Fox broadcast network, “changed my life,”… …

0
Like
Save
How to Find Your True Local Competitors

Posted by MiriamEllisWho are your clients’ true competitors?
It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets.

This evolution from a simple shape to a more complex shape has the local SEO industry starting to understand the need to talk about trends and patterns vs. empirical rankings.
For instance, you might notice that you just can’t deliver client reports that say, “Congratulations, you’re #1” anymore. And that’s because the new reality is that there is no #1 for all searchers. A user on the north side of town may see a completely different local pack of results if they go south, or if they modify their search language. An SEO may get a whole different SERP if they search on one rank checking tool vs. another…

0
Like
Save
Twitter Adds Subtitles to Native Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter video subtitle updates and API changes with special guest Dan Knowlton. Watch the Social Media Marketing […]
The post Twitter Adds Subtitles to Native Video appeared first on Social Media Marketing | Social Media Examiner. …

0
Like
Save
Spotify’s RapCaviar Pantheon Tribute Honors Hip-Hop’s Cultural Disruptors

To commemorate a person with a statue is one of the oldest forms of tribute in history. When made well, they can withstand thousands of years, carrying the stories of those who they’re honoring through the ages. Similarly, hip-hop has the same cultural effect. Beats, samples, and styles have such a pervasive, cross-genre influence that… …

0
Like
Save
The Anonymous ‘Diet Madison Avenue’ Social Media Whistleblowers Could Be Unmasked Within a Week

The identities of anonymous activists who’ve operated online under the name Diet Madison Avenue could soon be revealed by Facebook and Instagram as part of a defamation lawsuit filed against the account’s creators. In a letter filed with the United States District Court for the Southern District of New York on Monday, the lawyer representing… …

0
Like
Save