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Online Business Archives - Page 2 of 36 - MaxJawn.com

Dump the Sales Funnel in Favor of Lifecycle Marketing

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle. Continue reading →
The post Dump the Sales Funnel in Favor of Lifecycle Marketing appeared first on Content Marketing Institute. …

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How to Create Compelling Instagram Stories: 5 Apps for Marketers

Do you want to create stronger Instagram story content? Looking for tools to help enhance and edit your stories? In this article, you’ll find five Instagram Stories apps for creating an attractive and engaging story. #1: A Color Story Using eye-catching visuals in your Instagram stories helps keep people engaged with your content. A Color Story, […]
The post How to Create Compelling Instagram Stories: 5 Apps for Marketers appeared first on Social Media Marketing | Social Media Examiner. …

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Social Media Best Practices for 2019: Insights and Research From Industry Leaders

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore insights and research to reveal best practices for Facebook, LinkedIn, and more in 2019. Our special guest […]
The post Social Media Best Practices for 2019: Insights and Research From Industry Leaders appeared first on Social Media Marketing | Social Media Examiner. …

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Megyn Kelly Officially Exits NBC News

In January 2017, when Megyn Kelly opted to leave her longtime Fox News home and accept a three-year, $69 million megadeal from NBC News, many industry observers doubted that NBC and Kelly would be a good fit. Turns out they were right. Friday night, NBC News made official what has been inevitable since October, and… …

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CBS and Nielsen End Standoff, Reach New Measurement Agreement

CBS and Nielsen’s bitter face-off over a new measurement deal is finally over. On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the agreement, CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS’ 27 owned-and-operated local television stations will continue… …

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12 Marketing Experts Reveal How to Crush Your Competition in 2019

With the new year in full swing, my wonderful colleagues — the marketing experts here at Convince & Convert — came up with 23 ideas for making your marketing and customer experience AMAZING in 2019. In no particular order, here are our favorite recommendations for making 2019 your best year yet. These are the things that […]
The post 12 Marketing Experts Reveal How to Crush Your Competition in 2019 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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Form UX: How to Design a User-Friendly Form

Think about a website you frequent — what’s that site’s overall functionality like? How long do the pages take to load? Is the site navigation easy to use? Are you able to quickly find the information you’re looking for? These are all aspects of a website’s user experience (UX). …

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These Marketers Are Aligned on One Goal: Instilling Deeper Consumer Connection

As we continue our series of interviews with brand marketers at CES from our Adweek Insights Studio here in Las Vegas, we caught up with Alyson Griffin, vice president of global marketing for Intel, Lauren Sallata, CMO of Panasonic, and Brad Hiranaga, chief brand officer, North America, General Mills. With industries that range from feeding… …

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What Is a Data Breach? A 1-Minute Rundown

On the surface, it might seem like Yahoo, Marriott, and Adult Friend Finder have nothing in common. Surprisingly, though, they actually do. But, unfortunately, what they share common ground on is something no company would ever wish on their worst enemy — a data breach. …

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The Super-Simple Way to Create Your Own Google Forms Templates

Whether you need to collect employees’ take-out orders for a team dinner or create a feedback form for customers, Google Forms is undoubtedly one of the most useful free tools at your disposal. …

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How to Deal With the Blasphemy of Email Unsubscribes

An email unsubscribe rate of 0% just isn’t possible. But a good unsubscribe rate is less than 0.5%. Not there yet? Try this advice to help bring your unsubscribes down and keep your readers reading. Continue reading →
The post How to Deal With the Blasphemy of Email Unsubscribes appeared first on Content Marketing Institute. …

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Narrative Storytelling: How to Weave Stories Into Your Marketing

Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators […]
The post Narrative Storytelling: How to Weave Stories Into Your Marketing appeared first on Social Media Marketing | Social Media Examiner. …

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How to Get Into Google News – Whiteboard Friday

Posted by PolemicToday we’re tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We’re delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHi, everyone. I’m Barry Adams. I’m a technical SEO consultant at Polemic Digital and a specialist in news SEO. Today we’re going to be talking about how to get into Google News. I get a lot of questions from a lot of people about Google News and specifically how you get a website into Google News, because it’s a really great source of traffic for websites. Once you’re in the Google News Index, you can appear in the…

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Form Layouts: 6 Best Practices and Great Examples to Follow

Have you ever tried completing a form on a website and felt confused or lost while doing so? Did the placement of the form field labels and the fields themselves not make any sense? Were the form’s title and submission button not in locations that were easy for you to spot? These factors, among several others, are major aspects of a web form’s layout that have the potential to either enhance or diminish its user experience (UX). By implementing a successful layout, you’ll create a great experience for your visitors as well as initiate a positive — and hopefully long-lasting — relationship between them and your brand.  …

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10 Social Media Marketing Tools to Improve Your Results

Looking for a few powerful tools to improve your social media marketing results? In this article, you’ll discover 10 tools to help with social listening, content creation, and campaign management. Research and Listening Tools Content is nothing without direction. Research and listening tools give you vital information and analysis regarding the best content topics and […]
The post 10 Social Media Marketing Tools to Improve Your Results appeared first on Social Media Marketing | Social Media Examiner. …

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When Marketing Doesn’t Work: The Journey, Season 2, Episode 16

Ever been in a situation where none of your marketing seems to work? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner faces constant challenges. The marketing department wants to target […]
The post When Marketing Doesn’t Work: The Journey, Season 2, Episode 16 appeared first on Social Media Marketing | Social Media Examiner. …

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How to Use Scrum for Content Marketing

Once a tech-focused Agile framework, Scrum has a role in content marketing. Learn the terms, framework, and implement tips that can bring transparency, critical review, and adaptation to your content team’s work. Continue reading →
The post How to Use Scrum for Content Marketing appeared first on Content Marketing Institute. …

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Want Facebook Engagement? Post Videos, and Make Them Funny or Inspirational

The keys to driving engagement on Facebook? Post video content and inspire people or make them laugh, according to a new study by social media management tool Buffer and content marketing tool BuzzSumo. Buffer and BuzzSumo analyzed over 777 million Facebook posts from 2018 and narrowed their focus to the 500 most popular ones, which… …

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8 Telltale Signs You Need a Word-of-Mouth Strategy [A Checklist]

The best way to grow ANY business is for your customers to grow it for you. That’s where word of mouth comes in: customers going out of their way to tell other people (prospective customers) about your products and services. Since the cavemen days, this has been the most effective and cost-effective form of customer […]
The post 8 Telltale Signs You Need a Word-of-Mouth Strategy [A Checklist] appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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The Ultimate Guide to Real Estate

Real estate is a linchpin industry in our society. People need to buy and sell property, and they need experts to help understand and manage the transactions. …

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Opportunities for AI in Content Marketing Easily Explained

If all you know about artificial intelligence is that it powers your martech stack, you’ll want to read these easy-to-understand explanations and tangible examples. (You’ll also discover how text mining revealed a breadstick problem.) Continue reading →
The post Opportunities for AI in Content Marketing Easily Explained appeared first on Content Marketing Institute. …

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How to Track Social ROI for a Local Business

Do you use social media to market a local business? Wondering how to measure the effectiveness of your online efforts? In this article, you’ll learn how to track and report on organic and paid social media marketing for a brick-and-mortar business. 4 Social Media Goals for Local Businesses While retail marketers are still engaging in […]
The post How to Track Social ROI for a Local Business appeared first on Social Media Marketing | Social Media Examiner. …

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Anheuser-Busch’s Biggest Super Bowl Push Ever: 5 Brands, 7 Products and More Than 5 Minutes of Airtime

Anheuser-Busch is planning its largest Super Bowl lineup ever this year. The company will tout five brands and seven products during the Big Game with a massive media buy of five-and-a-half minutes of airtime. The beer giant will feature Budweiser, Bud Light, Michelob Ultra, Stella and SpikedSeltzer during eight commercials–four 45-second spots, three 30-second spots… …

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Social Media ROI: How to Prove Your Efforts Are Paying Off

One of the most difficult parts of social media marketing is actually proving its ROI. It’s easy to throw numbers around – likes, new followers, comments and so on – but how do you actually prove your return on investment from social media?  How do you demonstrate that your work is bringing in revenue or […]
The post Social Media ROI: How to Prove Your Efforts Are Paying Off appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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7 Marketing Mistakes That Nearly Broke Me… Literally

When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list […]
The post 7 Marketing Mistakes That Nearly Broke Me… Literally appeared first on Neil Patel. …

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