Is AI going to disrupt SEO as we know it? Discover Chris’s findings and explore his suggestions on how to implement AI in your day-to-day SEO tasks….
Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time….
I was recently speaking at a conference for one of our clients, and I asked, “What’s your biggest challenge when it comes to measurement?” Just a few of the things that I heard from this room of 150+ marketers were: “Too many things to measure” “Making the results understandable and applicable” “Ease of use of […]
The post 5 Steps to Power Marketing Decision-Making Through Data appeared first on Convince & Convert. …
You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen. Continue reading → …
With a host of competitors out there all targeting the same customers, how do you ensure your business stands out from the crowd? You guessed it right—by doing a thorough competitive analysis. To be successful in the competitive business world, providing valuable products or services isn’t enough. You also need to find out who you’re […]
The post How to Do a Competitive Analysis the Right Way appeared first on Convince & Convert. …
One of the many exciting parts of building your online business is establishing your online presence. You have done your market research. You’ve built and piloted your offer, and you know a market is ready for you to share your gift. All you need to do now is start building your online presence. One of… What is Web Copywriting? (Plus 11 Website Copywriting Tips) …
Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms. Continue reading → …
https://www.youtube.com/watch?v=d53pDOMEoy4
There's no way around it: you have to learn how to delegate tasks effectively if you want to scale up your business. This is the delegation framework I use for clients to create steady business growth. Right after hitting the first success benchmarks, many businesses flatline – there's no plan for scaling up, and the growth strategy + tips that worked so far reaches its limits. You need a system in place to put important tasks in the right hands and make sure they get done ON TIME and THE WAY YOU WANT. Watch the video for my full walkthrough, and here's the link to the downloadable spreadsheet: https://shorturl.at/kEFT2 If you're trying to learn how to scale your business online, a business coach and mentor is a solid place to start for entrepreneurs. Let's talk about how to overcome the challenges in your business. …
Miriam Ellis is ready to share the latest local search developments from Q2 of 2023. This quarterly installment will keep you up-to-date with the most important local search developments of the past three months. Let’s dive right in!…
GA4 is here! Learn all about how to connect your GA4 profile to Moz Pro, and get to know your data in this Daily SEO Fix on exploring the GA4 integration with Moz Pro….
Content is a cornerstone of effective marketing strategy for today’s digital businesses. This is because great content allows you to… But content creation can also be extremely time-consuming and, if not done efficiently, can be a real drag on your company’s resources. That’s why it pays to create a system within your business that streamlines… The Essential 10-Step Guide to Content Creation (2023) …
What is SERP volatility? How can you combat SERP volatility to maintain important keyword rankings? Get the full overview here! Map out the best course of action and plow full steam ahead….
Reddit is in a standoff with some of its users. The platform announced plans to limit access to its API for third-party developers, charging for access to data. …
The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google’s Bard. By constantly analyzing the words used across an unimaginably huge internet data pool, AI has proven remarkably adept at understanding the underlying relationships between language-based concepts and, as a result, the collective wisdom of humanity…. …
Ever click on a website, take one look, and say, “Hm, that’s going to be a no,” and look for the exit button? For me, it’s usually because of three reasons: the site looks outdated, crowded, or hard to navigate. …
Plan your content to match customer intent with this no-tech, three-step process. You’ll end up with content that helps both your prospects and your sales team. Continue reading → …
This week, the Adweek team is on the ground at Cannes Lions soaking up five days of inspiration, conversation, creativity and that blazing French Riviera sunshine. For this episode of Yeah, That’s Probably an Ad co-host Rebecca Stewart and guest co-host Stephen Lepitak sit down with Tiffany Rolfe, global CCO at R/GA and Getty’s head… …
Even the best writers make mistakes. Whether you are a copywriting professional or an entrepreneur, you know that your copywriting is critical to branding. However, sometimes the smallest typo can stick out like a sore thumb. Your reader might see it and think to themselves, “Well, if they missed this small typo, will they make… What is Copy Editing? (Guide for Authors and Content Writers) …
Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. …
Informational SEO content, by itself, only drives traffic. You want your content to persuade your readers to do something. That’s where points of view (POVs) come in. In this article, Victor Ijidola explains that by sharing your POV, you’re not just providing information. You’re providing value. You’re showing your readers that you understand their problems and you have a solution for them….
https://www.youtube.com/watch?v=VyDiyeQGWrI
Hiring A Players is crucial to the growth of your business. For our full PDF guide on how to find, hire, and keep A Players, click here: https://pages.clearresults.co/how-to-hire-a-players When you're hiring marketing employees, it's crucial not to rely on 'gut feeling', and instead have a system in place to make the right hire. If you're interested in hiring A players for your business, but don't know where to start, I can help. As a Scaling Up coach, I work as a business coach for entrepreneurs, CEOs, and founders to create growth using the Four Decisions – People, Strategy, Execution, and Cash. The first step is the most important, so if you'd like help attracting and hiring A players for your team, so growing your business becomes a lot easier. Or click here to read the full blog post https://clearresults.co/blog/how-to-hire-a-players-for-your-agency/ Click the link below and let's have a conversation about improving the quality of your employees. https://clearresults.co/request-a-call/…
Las Vegas-based online shoe and clothing retailer Zappos has parted ways with its first-ever CMO, Ginny McCormick. The circumstances surrounding McCormick’s departure are unclear, and Adweek could not reach her for comment. McCormick’s time at Zappos was relatively short. She ascended to the CMO role in April 2022, having previously served as global marketing director… …
They say if you don’t see what you want in the world, go out and make it. That’s exactly what Imani Ellis did when she founded The Creative Collective in her apartment. The Creative Collective serves as a space for diverse creatives to come together to network and offer educational resources. From that, CultureCon was… …
Though AMC Networks’ The Walking Dead flagship series may have aired its final episode last year, the zombie universe is anything but finished, with several spinoffs on the way. Now, one of those spinoffs, The Walking Dead: Dead City, is set to premiere on Sunday, and AMC is ramping up the real-world promotion to bring… …
Confession time: I’d never heard the term “content atomization” until I joined Convince & Convert. There. I said it. Now, once I learned the terminology, I realized I’d actually been practicing this method of content marketing best practices for years. Just, you know, unknowingly. Now that I’ve got the lingo down, I can promise you: […]
The post Content Atomization: The Underutilized Hero of Content Marketing Best Practices appeared first on Convince & Convert. …