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Online Business Archives - Page 3 of 48 - MaxJawn.com

What Amazon Can Teach You About Email Marketing: 4 Key Lessons

Amazon is currently one of the world’s most valuable companies. From humble beginnings in Jeff Bezos’ garage in 1994, Amazon has grown into one of the most valuable companies in the world, as well as the second US company ever to reach a $1 trillion market valuation. …

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3 Analytics Tools That Help Measure Your Marketing Results

Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working? In this article, you’ll find three tools to analyze and report on your social media marketing efforts. #1: Evaluate Keyword Mentions and Sentiment Awario is a social media monitoring and analytics tool that finds mentions of your […]
The post 3 Analytics Tools That Help Measure Your Marketing Results appeared first on Social Media Marketing | Social Media Examiner. …

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Step into the Spotlight as a Community Speaker at MozCon 2019

Posted by Danielle_LaundersWith MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for digital marketing advice? Dreaming of breaking into the speaking circuit to share your innovative ideas? Now’s the chance to submit your pitch for an opportunity to join industry leaders on stage in front of 1,500 of your peers. (No pressure!)

Not sure what a community speaker is?
At MozCon, we have a speaker selection committee that identifies practitioners at the top of their professional field, with a mean speaking game. But these sessions are by invite only, and we know the community is bursting at the seams with groundbreaking research, hot tips, and SEO tests that drive results.
Cue our community speaker program! We reserve six 15-minute community speaking slots throughout our three-day event. Now’s the time of the season when we encourage anyone in…

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Twitter Moved the Appeals Process for Suspended and Locked-Out Accounts In-App

Twitter moved the appeals process for users who are suspended or locked out of their accounts from an online form to a way to complete the process directly within its flagship applications. The social network said in a Twitter Safety tweet that this new feature has enabled it to respond to appeals 60 percent quicker…. …

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17 Charts That Show Where Social Media is Heading

You already know it’s harder to get traffic from the social web unless you spend money on ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year. But the reality is you can’t […]
The post 17 Charts That Show Where Social Media is Heading appeared first on Neil Patel. …

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7 of the Best Affiliate Programs for Making Real Money

Out of all the ways you can make money creating content, affiliate marketing is one of the best ways to do it. You don’t have to build, market, or sell a product or service. You just have to insert affiliate links or ads in your content, which usually doesn’t cost any money, and then wait for people to click on them and buy something, earning you a commission. …

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How to Create Instagram Stories People Love to Watch

Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content? In this article, you’ll find six ways to enhance your Instagram stories for better audience engagement. Why Instagram Stories Engagement Tactics Matter If you look through Instagram Stories content from brands, you’ll find that most story content just isn’t […]
The post How to Create Instagram Stories People Love to Watch appeared first on Social Media Marketing | Social Media Examiner. …

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How to Diagnose and Solve JavaScript SEO Issues in 6 Steps

Posted by tomek_rudzkiIt’s rather common for companies to build their websites using modern JavaScript frameworks and libraries like React, Angular, or Vue. It’s obvious by now that the web has moved away from plain HTML and has entered the era of JS.
While there is nothing unusual with a business willing to take advantage of the latest technologies, we need to address the stark reality of this trend: Most of the migrations to JavaScript frameworks aren’t being planned with users or organic traffic in mind.
Let’s call it the JavaScript Paradox:
The big brands jump on the JavaScript hype train after hearing all the buzz about JavaScript frameworks creating amazing UXs.Reality reveals that JavaScript frameworks are really complex.The big brands completely butcher the migrations to JavaScript. They lose organic traffic and often have to cut corners rather than creating this amazing UX journey for their users (I will mention some examples in this article).
Since there’s no turning back, SEOs…

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IPG Mediabrands’ Magna Promotes Veteran Executive to U.S. President

Magna, the self-described centralized investment, innovation and intelligence division of IPG Mediabrands, has promoted long-time veteran of the holding company, Dani Benowitz, to U.S. president from global executive vice president, director of investment. Benowitz has been in her prior role since January 2016 and served as evp, managing director of integrated investment for 16 years… …

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Now Live for Your SEO Learning Pleasure: The NEW Beginner’s Guide to SEO!

Posted by FeliciaCrawfordIt feels like it’s been a king’s age since we first began our long journey to rewrite and revamp the Beginner’s Guide to SEO. For all the long months of writing and rewriting, of agonizing over details and deleting/replacing sections every so often as Google threw us for a loop, it’s hard to believe it’s finally ready to share:
The new Beginner’s Guide to SEO is here!
What makes this new version so darn special and sparkly, anyway?
I’m glad you asked! Our design team would breathe a sigh of relief and tell you it’s because this baby is on-brand and ready to rock your eyeballs to next Tuesday with its use of fancy, scalable SVGs and images complete with alt text descriptions. Our team of SEO experts would blot the sweat from their collective brow and tell you it’s because we’ve retooled and completely updated all our recommendations to ensure we’re giving fledgling learners the most accurate push out of…

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The Two-Step Process for Getting Genuine Reviews on Amazon

Ever since I started playing guitar in elementary school, the only online tablature I’ve trusted to teach me how to play my favorite songs have the highest quantity and quality of ratings. To me, a substantial amount of people vetting a certain tab for accuracy and giving it a five-star rating means that it’s the best tab out there. It also saves me a ton of time from having to compare every single tab’s accuracy to one other. …

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How to Lower Your Facebook Ad Costs: 4 Tips

Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. How Does Facebook Charge for Ads? When you set up a Facebook campaign, you have two choices of how you’re charged: impressions or link […]
The post How to Lower Your Facebook Ad Costs: 4 Tips appeared first on Social Media Marketing | Social Media Examiner. …

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Topical SEO: 7 Concepts of Link Relevance & Google Rankings

Posted by Cyrus-ShepardLinks matter for SEO. A lot.
Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results.
This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. They’ve invented a number of clever ways to use links to determine relevance and authority — i.e. what is this page about and is it a trusted answer for the user’s search query?
To rank in Google, it’s not simply the number of votes you receive from popular pages, but the relevance and authority of those links as well. The principals Google may use grow complex quickly, but we’ve included a number of simple ways to leverage these strategies for more relevant rankings at…

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Sizmek Files for Chapter 11

As speculation rises over the future of the entire ad-tech ecosystem, independent ad tech outfit Sizmek has filed voluntary chapter 11 petitions. Official paperwork was filed on March 29, with a press release dropping just before midnight Eastern Daylight Time, as the industry simmered with speculation that the company, co-owned by private equity firms Cerberus… …

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Checkout on Instagram and Sponsored Stories Polling Stickers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Instagram’s new in-app checkout and polling in sponsored stories with our special guest, Rebekah Radice. Watch the […]
The post Checkout on Instagram and Sponsored Stories Polling Stickers appeared first on Social Media Marketing | Social Media Examiner. …

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Access to Facebook Live May Be Restricted for Prior Violations of Community Standards

In the wake of the heat Facebook is catching over the shooter in the terrorist attacks in Christchurch, New Zealand, using Facebook Live to broadcast his heinous acts, the social network is exploring ways to restrict who can use the livestreaming feature. Chief operating officer Sheryl Sandberg said in a post late Friday on the… …

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An Introduction to Brand Dilution, Extensions, and Cannibalization

You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s? …

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How a Dutch Agency’s Pop-Up Shop Helps the Homeless Find a Place to Sleep

There would seem to be no connection whatsoever between a geo-based online store selling random tchotchkes, a loophole in Denmark’s strident sleeping-in-public law and the Scandinavian country’s growing homeless population. But here’s the link: a tabloid called Ekstra Bladet, which launched a program this winter to help ease the suffering (and prevent potential arrests) of… …

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What Is Semi-Structured Data?

To consider what semi-structured data is, let’s start with an analogy — interviewing. …

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Is Facebook Organic Marketing Dead?

Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith. Mari is a consultant for Facebook and the leading expert on Facebook marketing. She’s also author of The New Relationship Marketing: How to Build a […]
The post Is Facebook Organic Marketing Dead? appeared first on Social Media Marketing | Social Media Examiner. …

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The One-Hour Guide to SEO: Searcher Satisfaction – Whiteboard Friday

Posted by randfishSatisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One-Hour Guide to SEO, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo-sticking in the SERPs.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription
Howdy, Moz fans, and welcome to our special edition One-Hour Guide to SEO Part III on searcher satisfaction. So historically, if we were doing a guide to SEO in the long-ago past, we probably wouldn’t even be talking about searcher satisfaction.
What do searchers want from Google’s results?
But Google has made such a significant number of advances in the last 5 to 10 years that searcher…

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Your 2019 Social Media Strategy: 4 Trends You Can’t Ignore

Nearly 2,000 marketers of businesses of all sizes responded to create the State of Social report by Buffer and Social Chain. The report itself is worth a read, but I was most interested in are the charts shared towards the end – the data points Buffer didn’t analyze. There are 4 social media trends that […]
The post Your 2019 Social Media Strategy: 4 Trends You Can’t Ignore appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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The Beginner’s Guide to Editing YouTube Videos

As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. …

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Palms Casino Resort Bills Itself as the ‘New Vegas’ With a Mind-Bending Pop Culture Blitz

Forget your grandma’s Vegas–this isn’t even your big sister’s. Palms Resort Casino is out today with a sweeping new campaign after a $690 million overhaul to the property itself. And it has enlisted a small army of current celebrities–from music, film, fashion, food, sports and art–to help make the case that it’s not like the… …

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The Ultimate Guide to Sales and Marketing

Peanut butter and jelly. …

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How to Design an SEO Quiz for Your Prospective SEO Manager

Posted by KameronJenkinsUse this guide to create an SEO skills test and hire the most qualified SEO Manager for your team!
I was a new team lead. I knew the ins and outs of being a good SEO and a good content creator, but within my first month as a manager I faced a challenge I had never had to tackle before…
Someone left and I had to find a backfill.
I started desperately Googling things like “interview questions” and “what to look for in a new employee” but quickly realized that was too generic for what I needed. There was really no guidance available on what makes a good SEO manager. I had to wing it.
What I wish I would have thought of back then was creating an SEO assessment. My organization had test projects for content developers based on writing prompts, but there was really nothing comparable to gauge a prospective SEO’s skillset.
An assessment…

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