Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs. …
Managing director may be the most generic sounding of all agency titles. It doesn’t clearly define what the job entails, even though it’s one of the most pivotal and influential roles at any agency. According to many job boards, the managing director is the highest ranking manager in the organization, often just below the CEO… …
It sounds like a joke the world is playing on marketers: Deliver targeted, personalized experiences at scale. Sure, let’s mass produce individuality. Let’s build a factory that cranks out nothing but unique experiences that can’t be replicated. Totally plausible, right? That’s the conundrum Adweek’s Europe brand editor Rebecca Stewart posed to a panel at Adweek’s… …
Younger consumers crave brand authenticity, and that’s often being brought to them by the creator economy. Brands are reaching out to creators to help them bridge the gap to new consumers who have grown up on social media and look past influencers to those making content. At Adweek’s New Consumer virtual event, Cheryl Gresham, CMO… …
Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder. …
Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. …
New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robert Rose explains. Continue reading → …
In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self….
There is a gender gap in autism diagnoses, and research points to widespread public misconceptions about the experiences and needs of autistic girls. Vanish, a household garment care brand in the U.K., is tackling stereotypes about autism in its latest ad campaign. Though it may seem an unexpected choice for a CPG brand to address… …
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. …
Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. …
Many brands will run content “jokes” on April Fools’ Day. But foolish content knows no time of year. We looked at content from six brands to see who’s fooling around (and who isn’t). Do you agree? Continue reading → …
Square is continuing to do its part to move the needle, literally, for Black and Latino retailers. This time around, the fin-tech company has added star power for the launch of Forward, an accelerator program designed to provide capital, coaching and products to under-resourced small business owners. The program will support 25 early-stage businesses in… …
Tom compares Google Bard and the New Bing, and shares his first impressions of both AI integrations….
As technology is quickly disrupting the business and marketing worlds, it’s important to continuously evolve your content marketing strategy to keep up with the quickly changing world. What is 2023 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now to these 5 content marketing trends for […]
The post 5 Content Marketing Trends to Keep in Mind for 2023 appeared first on Convince & Convert. …
If you are a marketer, copywriter, or business owner, you probably have heard the term ‘direct response copywriting.’ Direct response is one of the most popular forms of copywriting. Compared to technical copywriting, direct response copywriting is more urgent. In this article, you will learn what is direct response copywriting, how to write it, and… What is Direct Response Copywriting? (+ Tips and Examples) …
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. …
Many website content optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines. Continue reading → …
It may seem like content creators become overnight sensations easily. What many don’t know is all the hard work that goes into creating, planning and being strategic when it comes to content. For cooking and culture influencer Remi Cruz, her journey from YouTube stardom to appearing on The Drew Barrymore Show was neither fast nor… …
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. …
What can marketers learn from Matthew McConaughey’s Oscar acceptance speech? Robert Rose has some thoughts for today and the future. Continue reading → …
So much has already happened in local search this year. Let’s dive into the most interesting new things we’ve seen in the first three months of 2023!…
If you’re an aspiring copywriter trying to figure out the best way to put together your copywriting website to showcase your work and land more clients, I can’t think of a better approach than to analyze what successful copywriters are already doing on some of the best copywriter websites out there. After all, it doesn’t… 25+ Amazing Copywriting Portfolio Examples to Inspire Your Own …
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here. …
Let’s take a look at how Moz Pro can help with identifying opportunities to gain (or steal) featured snippets within your existing toolkit….
Reddit allows users to chat privately with other users on the platform. Users have the option to mute notifications from individual conversations if they don’t want to be alerted about those chats. Our guide will show you how to mute notifications in a chat in the Reddit mobile application. Note: These screenshots were captured in… …