Online Business Archives - Page 4 of 253 - MaxJawn.com

How To Achieve Business Podcasting Success (and Pitfalls To Avoid)

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals. …

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How to Make Your Brand Stand Out When Amazon’s Your Marketing Competitor

Last week, I was looking for a new yoga mat on Amazon. Being someone who plays it safe, I usually go for Amazon Basics. So, I found a lovely blue mat for about 20 dollars and added it to my cart. …

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Learn the ABCs of DXPs [Sponsored]

Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience. …

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The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere

Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of “freelance” is evolving to now reach the C-suite, including senior marketers. The pandemic changed many aspects of work, introducing more companies to the concept of hybrid schedules and boosting digital… …

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Did You Get This? 14 Unprofessional Email Mistakes I’d Avoid at All Costs

Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. …

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Find Your Difficulty Benchmark – Next Level

With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders….

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AIQ Podcast: What Is the Role of AI in the Future of Business?

On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Sandy Carter, chief operating officer at Web3-powered site host Unstoppable Domains, to discuss the future of business and the role of AI within it. During the conversation, they cover the potential of AI to transform industries, the importance of… …

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Bisquick Brings a Fargo Cameo to Life With Special Product Drop

Dorothy “Dot” Lyon, a diminutive Midwestern housewife with military-grade survival skills, substitutes buttermilk for water in her Bisquick biscuits, adding “love and joy” as additional ingredients. The result is a fluffy carb so delicious and comforting that it staves off a revenge killing and tames an immortal Welsh-Scandinavian hitman. The day–and the home-cooked family dinner–is… …

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Wieden+Kennedy’s Powerful Campaign Tackles Rise of Book Bans in Schools

Book bans in American public schools are on the rise, increasing by 33% over the 2022-23 school year compared with the previous year, according to nonprofit PEN America. And diversity, equity and inclusion education is under attack–just last month in Florida, the Board of Governors banned public funding of DEI programs across state universities. A… …

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Everything You Need to Know About Webinar Marketing

Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is if people actually attend. Webinar marketing is essential to getting those numbers up and your mission out. …

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7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. …

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Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You) 

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it?  …

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Use ChatGPT to Build a Customer Journey for Your Website — Whiteboard Friday

Find out how to use ChatGPT to help you build out a customer journey for your website in this Whiteboard Friday episode with Grace Frohlich….

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Test Article 2/22

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How to Recycle Old Content to Increase Your Conversions (+ChatGPT Prompts!)

Most writers focus more on generating new posts than analyzing what they’ve already created, and that’s a shame: Your old content is a huge asset.
The post How to Recycle Old Content to Increase Your Conversions (+ChatGPT Prompts!) appeared first on Convince & Convert. …

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I Asked ChatGPT to Write 5 Different Farewell Emails to Send to My Coworkers — Here’s What I Got

Goodbyes are hard. And it’s even more challenging when you must say goodbye through email. …

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Look Inside Your Brand’s Community for People To Help Lead It

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders. …

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Complex Media Acquired by Live Shopping Platform Ntwrk for $108 Million

The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported. Investors in the deal include Main Street… …

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Even if you have a rule against it, your employees probably use ChatGPT for work.  We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35) are […]
The post Training Your Workforce for ChatGPT: A Comprehensive Guide appeared first on Convince & Convert. …

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. …

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How Technology Marketers Lead the Way in AI Experimentation [New Research]

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research. …

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Here’s What to Know About Walmart Buying Vizio, According to Experts

Walmart has officially been shopping in the TV aisle, announcing today that it’s buying Vizio for $2.3 billion. According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to… …

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5 Email Footer Examples I Love (For Your Inspiration)

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. …

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Shift Your Storytelling Strategy To Co-Create (and We Don’t Mean More Case Studies)

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking. …

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How to Create a Decent One-Page Local Business Site in the Face of the Google Website Shutdown

Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a free/cheap replacement site, with tons of tips for making a strong 1-page presence….

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