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Online Business Archives - Page 4 of 27 - MaxJawn.com

How to Drive Organic Traffic With Bots

Want more website visitors? Wondering how Messenger bots can help? To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, […]
The post How to Drive Organic Traffic With Bots appeared first on Social Media Examiner. …

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Log File Analysis 101 – Whiteboard Friday

Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week’s Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going over all things log file analysis, which is so incredibly important because it really tells you the ins and outs of what Googlebot is doing on your sites.
So I’m going to walk you through the three primary areas, the first being the types of logs that you might see from a particular site, what that looks like, what that information means. The second being how to analyze that data and how to get insights, and then the…

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What Two High School Students Can Teach Marketers About Empathy

Every once in a while, I’ll meet people who at once give me hope for the future and make me wonder what the heck I’ve done with my life. …

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How to Come Up with the Big Idea for Your Content Marketing Strategy

Every great product or brand starts with an idea. But how does an idea grow into a big idea that stops your audience in their tracks?  It’s easy to fall into the trap of producing content without a clear idea behind your content strategy. If your organic traffic isn’t growing month over month, or if […]
The post How to Come Up with the Big Idea for Your Content Marketing Strategy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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The Rise of the Social Shopper

Social media platforms are well on their way to becoming established channels for ecommerce, especially when it comes to brand building and engaging customers for retailers. The U.K. is the largest ecommerce market in Europe, representing almost one-third of all European online purchases and boasting a rapidly growing mobile commerce market as U.K. shoppers look… …

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How to Succeed in Social Media Without Posting Any Content

Are you struggling to build professional relationships on social media? Want to develop a network that generates business but don’t want to make content? In this article, you’ll discover how to use social media to increase your exposure with prospects and peers without publishing any content. #1: Unify Personal and Business Channels With Consistent Branding […]
The post How to Succeed in Social Media Without Posting Any Content appeared first on Social Media Examiner. …

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Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8

Do you ever get stuck? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 8, Michael Stelzner (founder of Social Media Examiner) and his team work through people, process, and mindset issues that stop tasks from making forward motion. […]
The post Getting Through Walls That Stop Progress: The Journey, Season 2, Episode 8 appeared first on Social Media Examiner. …

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Are You Still Content Marketing Like It’s 2018?

With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your content marketing efforts, or worse, cause a mass extinction of ROI. See how many of these five downward trends your brand needs to address. Continue reading →
The post Are You Still Content Marketing Like It’s 2018? appeared first on Content Marketing Institute. …

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Attract And Convert Your ideal Clients – Rapid Lead Generation System

https://www.youtube.com/watch?v=H3JlGnYYpSA
Free Training
http://www.marketingcheatguides.com/rapid-lead-generation …

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25 of the Best WordPress Plugins for Marketers

Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking, all while keeping your website as speedy as possible and saving you time along the way, too. But with so many options available, it’s tough to figure out the best ones to use. …

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How Does Comcast Tell 29 Million People About Customer Experience Transformation?

The team at Convince & Convert and I have been working with Comcast for nearly two years, helping them understand the landscape of customer experience influencers, and how that community thinks about CX transformation and storytelling. Last week, as part of that work, I was joined at the Comcast headquarters in Philly by a cavalcade […]
The post How Does Comcast Tell 29 Million People About Customer Experience Transformation? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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3 New Content Distribution Tech Trends to Embrace Now [Tools]

You are either keeping up or falling behind. Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at how to diversify and empower your content marketing. Continue reading →
The post 3 New Content Distribution Tech Trends to Embrace Now [Tools] appeared first on Content Marketing Institute. …

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How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences

Do you want to improve your Facebook ads? Wondering how the Facebook split test audience variable feature can help? In this article, you’ll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns. What Is the Facebook Split Testing Feature? The Facebook split testing feature lets […]
The post How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences appeared first on Social Media Examiner. …

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Can You Still Use Infographics to Build Links?

Posted by DarrenKingmanContent link building: Are infographics still the highest ROI format?Fun fact: the first article to appear online proclaiming that “infographics are dead” appeared in 2011. Yet, here we are.
For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research. However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013.
However, if there’s one format you want to be working with, use surveys.
Note: I am at the mercy of the publication I’ve reviewed as to what constitutes their definition of an infographic in order to get this data at scale. However, throughout my research, this…

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What Does a World Without Facebook Look Like for Content Marketers? (Hint: It Looks Kind of Good)

Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook. …

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How to Build Links When No One Will Link to You

Are you frustrated that no one will link to you? Have you tried all of the basic link building methods like email outreach to find out that none of them are working for you? Don’t worry, we’ve all been there. Everyone says you need to write amazing content to build links. And although that helps, […]
The post How to Build Links When No One Will Link to You appeared first on Neil Patel. …

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How to Take Your Content Marketing from Data Reactive to Data Driven

You’ve been told over and over that content marketing needs to be data driven. You’ve been told that you need to prove ROI. To show the business impact of what you do. To measure everything back to dollars and cents so you can make your case to the executive team. While tying your efforts back […]
The post How to Take Your Content Marketing from Data Reactive to Data Driven appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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How to Use Instagram Nametags for Marketing

Want a quick and easy way for people to find you on Instagram? Have you heard about Instagram Nametags? In this article, you’ll discover how to find and customize your Instagram nametag so people can quickly follow your Instagram account. What Are Instagram Nametags? Nametags on Instagram are very similar to Snapchat’s snapcodes and Facebook […]
The post How to Use Instagram Nametags for Marketing appeared first on Social Media Examiner. …

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The ABCs of Connecting With Generation Z

Generation Z is poised to take the marketing world by storm. Before you assume its content interests will sync with other digital natives, look at the significant ways this distinct group is rewriting the rules of brand engagement. Continue reading →
The post The ABCs of Connecting With Generation Z appeared first on Content Marketing Institute. …

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The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

Posted by MiriamEllisThey say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influence.
This cheat sheet is your fast track to squeezing the most you can out of what Google is still offering.
How Google changed from local business benefactor to competitorIt may not come naturally, at first, to think of Google as a competitor. For many years in the local space, their offering of significant free screen real estate to any eligible local enterprise was like a gift. But, in their understandable quest for maximum profitability, Google is increasingly…

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This Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild Worlds

Star light, star bright, first star I see tonight, I wish I may, I wish I might … blast off this rock and kick some intergalactic butt! That dream comes true for an imaginative schoolboy during Ubisoft’s two-minute film touting the recent release of its Starlink: Battle for Atlas game. Our story opens on Earth,… …

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Why Offline Word of Mouth is More Persuasive than Online Word of Mouth

The number of the day today is 41.  41 is the name of a great Dave Matthews Band song. It is the atomic number of niobium. The longest and last symphony written by Mozart is Symphony No 41. And it’s the Guinness World Record for the most peopled crammed into a large car, achieved in […]
The post Why Offline Word of Mouth is More Persuasive than Online Word of Mouth appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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How to Adapt Your Communication Style to Every Type of Colleague

Growing up, you most likely didn’t talk to your parents the same way you talked to your friends. If you casually slipped in some of your teen lingo during a conversation, it wouldn’t register with them and they wouldn’t be able to understand what you were trying to express. They probably would’ve grounded you, too. …

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How to Use Custom Facebook Frames for Facebook Dynamic Ads

Want to add branding to your Facebook dynamic ad campaigns? Did you know you can use Facebook frames in your ads? In this article, you’ll learn how to add a custom Facebook frame to your Facebook dynamic ad campaigns. Why Customize the Appearance of Your Facebook Dynamic Ads? When it comes to Facebook dynamic ads, […]
The post How to Use Custom Facebook Frames for Facebook Dynamic Ads appeared first on Social Media Examiner. …

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How to Stop the Vanity of Your Search Metrics

You publish two blog posts. In one week, one page shows up in 1,500 searches. The other post appears in 850 searches. It’s clear which one is on the right track. Or is it? Don’t deceive yourself with these three search metrics. Continue reading →
The post How to Stop the Vanity of Your Search Metrics appeared first on Content Marketing Institute. …

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How to Get More Keyword Metrics for Your Target Keywords

Posted by Bill.SebaldIf you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets.Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWords would give you the keyword data SEOs cherished, the “controversy” was warranted, in my opinion. The truth is out there.But we’ve moved on, and learned to live with the situation. Then a few years later, Google Webmaster Tools (now Search Console) started providing some of the keyword data in the Search Analytics report. Through the years, the report got better and better.But there’s still a finite set of keywords in the interface. You can’t get more than 999 in your report.Guess what?…

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