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Online Business Archives - Page 4 of 36 - MaxJawn.com

How to Get Your Sales Team to Use Social Media: A 6-Step Plan

Do you want your sales team to support your social media outreach? Looking for a guide to ease the transition? In this article, you’ll find a six-step plan to help your sales team adopt social media in their daily routine. Why Your Sales Team Should Use Social Media Plain and simple, I define social selling […]
The post How to Get Your Sales Team to Use Social Media: A 6-Step Plan appeared first on Social Media Marketing | Social Media Examiner. …

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Say No to the Rise of Internal Content Agencies – and Other 2019 Trends

CMI’s content marketing meteorologist shares his forecast for 2019. Read on to learn what will (or should) happen with the rise of internal agencies, the confusing martech landscape, and buy-vs.-build thinking. Continue reading →
The post Say No to the Rise of Internal Content Agencies – and Other 2019 Trends appeared first on Content Marketing Institute. …

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The Internal Components That Make a Successful Brand Reinvention

When Dunkin’ announced they were dropping the “Donuts” from their name this past September, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo, new creative campaign, new product focus. Congratulations, you’ve reset consumer expectations and set the stage for a new wave of growth and prosperity…. …

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3 Life and Marketing Success Resolutions for 2019

CMI founder Joe Pulizzi has given 400 keynote speeches, but his one at Content Marketing World 2018 was his most personal. Learn the three things he says everybody should do to achieve their personal and professional desires. Continue reading →
The post 3 Life and Marketing Success Resolutions for 2019 appeared first on Content Marketing Institute. …

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How to Plan a Social Media Collaboration

Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration? In this article, you’ll discover how to partner with another brand to promote products and services to your respective audiences. Why Run Joint Social Media Campaigns? The pace and competitiveness of social media marketing often narrow our […]
The post How to Plan a Social Media Collaboration appeared first on Social Media Marketing | Social Media Examiner. …

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What Does Allyship Mean?

Research has shown more inclusive companies have a 2.3x higher cash flow per employee, and are 1.7 times more likely to be innovation leaders in their industry. …

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9 Reasons for Leaving Your Last Job That Hiring Managers Will Completely Understand

Out of all the questions hiring managers can potentially ask you during an interview, “Why did you leave your last job?” could be one of the hardest to answer. …

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The Top 10 Changes to Come to Marketing and Technology, According to Marketers

This past year was the year of GDPR, Facebook breaches, the decentralized web and blockchain, to name a few. These topics will no doubt remain relevant in 2019, but we asked marketers how they see these themes evolving and what else they think is on the horizon. Here are their top 10 predictions for data,… …

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Adweek’s 25 Most Popular Brand Marketing Stories of 2018

In 2018 brands were on a mission to connect with people more than even. Sometimes brands (hey, Nike) felt it best to take a stand for an important issue or cause, while others used their creative prowess to make stunning ad campaigns that you could watch over and over again–think Apple’s HomePod ad. Then there… …

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How Keyword Intent Can Boost Your Conversion Rate

Analyzing keywords by intent should be your first step when diagnosing conversion issues. Match your content to their search intentions using these strategies.
The post How Keyword Intent Can Boost Your Conversion Rate appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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4 Content Marketing Gems to Inspire You and Your Strategy

Every week, CMI’s chief strategy advisor writes a column. Today, its editor recaps the gems that challenge us to think differently about our roles as content marketers, the role of content marketing, and what success feels like. Continue reading →
The post 4 Content Marketing Gems to Inspire You and Your Strategy appeared first on Content Marketing Institute. …

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Social Customer Care: Why Marketers Should Care

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social […]
The post Social Customer Care: Why Marketers Should Care appeared first on Social Media Marketing | Social Media Examiner. …

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What Does HTTP 302 Mean?

If you’ve spent any time on the internet at all, chances are you’ve encountered an HTTP status code. …

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The SEO Elevator Pitch – Whiteboard Friday

Posted by KameronJenkinsWhat is it you do again?
It’s a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don’t have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHey guys, welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and I work here at Moz. Today we’re going to be talking about creating an SEO elevator pitch, what is it, why we need one, and what kind of prompted this whole idea for an SEO elevator pitch.
So essentially, a couple of weeks ago, I was on Twitter…

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5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Despite the spattering of headlines that have popped up over the past several years proclaiming “infographics are dead,” infographics are, in fact, alive and well. Infographics aren’t just alive and well — they remain a staple in many business’s content strategies. And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience. …

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School Shooting Victims Asked Marketers for Help. Here’s How the Ad Industry Responded

Back in April, students from Marjory Stoneman Douglas High School in Parkland, Fla. appeared at the 4A’s Accelerate conference in Miami to ask the advertising industry for help in advancing their message of gun law reform. A crowd that included notable industry leaders stood in awe of the students at the panel as they outlined… …

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9 Important Elements to Include in Your Employee Handbook

An employee handbook is a critical document for setting clear expectations for new employees, providing policies for all employees to follow, and making it easier for you know how to deal with problems with your employees when they arise. …

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How to Set Up Twitter Video Ad Campaigns

Want more Twitter users to see your videos? Wondering what your Twitter video ad options are? In this article, you’ll discover how to set up a video ad campaign on Twitter. Two Types of Twitter Video Ads Twitter offers two types of video ad campaigns: in-stream video views and promoted video views. In-stream video ads […]
The post How to Set Up Twitter Video Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner. …

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How to Avoid the Battle of Boring in Your Videos

Are you creating video content good enough to move the needle for your organization? Consider some of the best ideas culled from experts at Content Marketing World by CMI’s own video guru. Continue reading →
The post How to Avoid the Battle of Boring in Your Videos appeared first on Content Marketing Institute. …

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Turnover Rate: What It Is & How to Calculate It

Seeing your employees leave for new opportunities can be a bittersweet experience. At first, you’re sad to see them go, especially if you’ve developed a close bond with them. But you also know that they’re moving onto bigger and better things — and you’re excited for them …

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Messenger: Here’s How to Add AR Stickers to Photos and Videos

Facebook recently introduced augmented reality (AR) stickers in Messenger, allowing users to place animated stickers on top of their photos and videos that appear to be in the real world around them. Our guide will show you how to add an AR sticker to a photo or video in Messenger. Note: These screenshots were captured… …

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Our Top 10 Most Popular Posts of 2018

How are you celebrating the New Year? By catching up on these popular posts from our blog, I hope. Back by popular demand, these are the most popular posts of the year, voted by you, trusty visitors and readers. Big thank you to our contributors, including Jessica Gioglio, Kayla Matthews, Barry Feldman, and Shane Barker, […]
The post Our Top 10 Most Popular Posts of 2018 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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Forgetting Resolutions and More Practical Content Marketing Advice

We aren’t asking you to make new year resolutions. Instead, we suggest you follow the bulletin board-worthy advice from some of CMI’s 2018 webinar presenters. They involve friends – new and old, fun, and more, including a hint of bacon. Continue reading →
The post Forgetting Resolutions and More Practical Content Marketing Advice appeared first on Content Marketing Institute. …

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How to Plan a Successful Influencer Marketing Campaign in 9 Steps

Wondering how to implement an influencer marketing campaign? Looking for a plan to follow? In this article, you’ll discover nine steps to plan and execute an influencer marketing campaign. #1: Create an Influencer Marketing Brand Brief Brands strive to create value for their customers, and as with any form of advertising, influencer marketing content should […]
The post How to Plan a Successful Influencer Marketing Campaign in 9 Steps appeared first on Social Media Marketing | Social Media Examiner. …

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The Social Media Content Calendar Template Every Marketer Needs [Free Template]

“We have a 9 a.m. meeting? Hold on — let me just click around the internet like a maniac to find something for the morning tweet.”  Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes. …

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These Are the Emerging Tech Trends Marketers Need to Adopt

In 2018 the world saw a marriage of policy and technology to give consumers more control over their data. In 2019, as the relationship between humans and technology continues to become more intertwined, I believe we’ll see an even more marked shift in how we deal with data, from stricter guidelines outlining how marketers can… …

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