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The Latest New York Times Ad Tracks One Journalist’s Harrowing Descent Into the Heart of ISIS

As journalism continues to come under fire in the United States and around the world, The New York Times has called on agency of record Droga5 to once again remind the public of the critical, complicated and dangerous work its reporters do every day. The latest entry in the Grey Lady’s ongoing “The Truth Is… …

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How to Create a Global SEO Strategy

As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg […]
The post How to Create a Global SEO Strategy appeared first on Neil Patel. …

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10 Metrics to Track When Analyzing Your Social Media Marketing

Do you know if your social media marketing is working? Wondering how best to report on your efforts? In this article, you’ll discover 10 metrics worth tracking for your next marketing report. Create a Spreadsheet to Track Key Social Media Metrics Before diving into the individual metrics to include in your social media marketing report, […]
The post 10 Metrics to Track When Analyzing Your Social Media Marketing appeared first on Social Media Marketing | Social Media Examiner. …

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23 Remarkable Twitter Statistics to Be Aware of in 2019

Twitter is one of the most popular (and powerful) social media networks around, and businesses everywhere are smart to continue using and innovating on it. But how you use Twitter depends entirely on how its members use, follow, post, interact with, and hashtag the things they care about. Luckily, we curated some Twitter statistics to make your decision easier. …

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The 5 SEO Recommendations That Matter in the End

Posted by Paola-Didone
One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. 
I decided to put together a list of what I consider to be steadfast SEO recommendations. This list has yielded wins for a number of my clients — they had an impact that we were able to identify and quantify — and might be useful to you and your clients. While not all of them may be applicable (they should ultimately be tailored to your site’s specific needs) I will provide further details and examples of what I mean within each.
Here are the five SEO recommendations that I’ve consistently seen make a positive impact in SEO’s ever-changing world.
1. Structured data matters
The short explanation of why structured data is helpful is that it tells crawlers what there is within…

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Former Nike Employee Sues Company for Racial Discrimination

A former Nike executive is suing the company for racial discrimination, which he says was chronic and eventually forced him out of a job. Ahmer Inam, who was senior director of advanced analytics at Nike North America until his departure in December 2018, is seeking $866,000 in financial and other damages including psychological harm. The… …

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How to Write Effective Facebook Sponsored Posts

Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-form text-based Facebook sponsored posts. Why Use Long-Form Facebook Sponsored Posts? A long-form Facebook sponsored post is simply a blog post or landing page within the […]
The post How to Write Effective Facebook Sponsored Posts appeared first on Social Media Marketing | Social Media Examiner. …

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Optimizing for Searcher Intent Explained in 7 Visuals

Posted by randfishEver get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You’re not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you exactly the answer you want.
For marketers and SEOs, this poses a frustrating challenge. Do we still optimize for keywords? The answer is “sort of.” But I think I can show you how to best think about this in a few quick visuals, using a single search query.
First… A short story.
I sent a tweet over the weekend about an old Whiteboard Friday video. Emily Grossman, longtime friend, all-around marketing genius, and official-introducer-of-millenial-speak-to-GenXers-like-me replied.

Ha ha Emily. I already made fun of my own mustache so…
Anywho, I searched Google for “soz.” Not because I didn’t know what it means. I can read…

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Pinterest Files for IPO, Will Be Listed on NYSE as ‘PINS’

Pinterest filed for an initial public offering Friday afternoon, joining the fray of major tech IPOs in 2019 and offering a window into its finances for the first time. The 9-year-old platform, on which users “pin” and organize images as they surf the web, shop and browse other users’ digital “boards,” said in SEC filings… …

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On World Water Day, Bacardi Asks Unicode to Drop All Plastic Straws From Emojis

The final resting place for most plastic straws is the ocean, where they can be deadly to turtles, sea birds and fish. That’s why some major brands, including Starbucks, have been considering doing away with plastic straws. Now there’s a brand that’s looking to cut plastic straws from an unexpected place: emojis. Timed with today’s… …

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The Digital Duopoly Still Reigns the Ad World, According to a New Report

Presidential candidates have been proclaiming to break them up, and self-inflicted security crises abound, but still, Facebook and Google continue to rake in the lion’s share of digital ad spend, according to a new a eMarketer report released yesterday. Both Facebook and Google weathered a less-than-flattering news cycle to emerge victorious over digital ad spending… …

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5 Conversion Optimization Tactics that Also Drive Traffic

Conversion optimization doesn’t have to stand in a way of traffic acquisition. In fact, CRO and SEO are even more effective when combined. These two marketing channels can (and should!) effectively inform and empower each other. Here are 5 ways to boost your conversions while increasing traffic to your site: 1. Generate More Sales through […]
The post 5 Conversion Optimization Tactics that Also Drive Traffic appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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Do I Still Need a .com TLD For My Business?

Choosing a domain name for your business often goes something like this: …

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How to Make All Your Accounts Safer With Two-Factor Authentication (2FA)

Nowadays, account security is a major concern for companies and their employees. It can pose a major threat to your employer if you’re hacked — if someone hacks your Gmail account, for instance, he will have access to company contacts, as well as your calendar, Google Docs, Google Sheets, and other private company information. …

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TAM SAM SOM: What Do They Mean & How Do You Calculate Them?

With all the excitement that comes with starting a new company and gauging its industry’s profit potential or forecasting a revenue goal for your business, you must remember to root these figures in reality. …

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How to Avoid Distraction as a Marketer

Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis. Brian is a digital analyst and futurist at the Altimeter Group, and author of the book Engage!. His latest book is […]
The post How to Avoid Distraction as a Marketer appeared first on Social Media Marketing | Social Media Examiner. …

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The One-Hour Guide to SEO, Part 2: Keyword Research – Whiteboard Friday

Posted by randfishBefore doing any SEO work, it’s important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you’ll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you’re up against.
In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map. Enjoy!

Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans. Welcome to another portion of our special edition of Whiteboard Friday, the One-Hour Guide to SEO. This is Part II – Keyword Research. Hopefully you’ve already seen our SEO strategy session from last week. What we want to do in keyword research is talk about why keyword research is required. Why do…

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It’s Now Easier to Pick a Time and Place for Face-to-Face Meetings via LinkedIn Messenger

LinkedIn added two features to LinkedIn Messenger aimed at facilitating face-to-face meetings. Members of the professional network can now share their scheduling availability directly within conversations on the LinkedIn Android application, with the feature to be extended to iOS soon. Users can tap the calendar icon in order to grant the LinkedIn app access to… …

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Geometric Growth – How To Scale Your Business Easily

https://www.youtube.com/watch?v=xZSQu8YU1TA
Grab your copy of the calculator here http://bit.ly/geogrowth Get your 60% discount on PPC training here
http://www.marketingcheatguides.com/ppc-training
use discount code 60PERCENTOFFCOUPON Geometrical growth can easily help you double your business. Lots of business owners want to scale their businesses but they generally only focus on one of the levers. In this video I show you how to take advantage of the three levers of growth. Stuart Trier Marketing Cheat Guides Join our free facebook group for more tips, tricks, and tools like this https://www.facebook.com/groups/seocheatguides …

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9 Fantastic LinkedIn Ad Examples (& Why They Work)

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. …

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SEO Is a Means to an End: How Do You Prove Your Value to Clients?

Posted by KameronJenkins“Prove it” is pretty much the name of the game at this point.
As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve.
That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied.
Where’s the disconnect?
The value of SEO in today’s search landscape
You don’t have to convince SEOs that their work is valuable. We know full well how our work benefits our clients’ websites.
Our attention on crawling and indexing ensures that search engine bots crawl all our clients’ important pages, that they’re not wasting time on any unimportant pages, and that only the important, valuable pages are in the index. Because we understand how Googlebot and other crawlers work, we’re cognizant of how to ensure that search…

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Twitter Ads Campaigns: A Simple Setup Guide

Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses — it’s no wonder that companies can see actual growth from this platform. If you’re not yet using Twitter for business purposes, or want to get better at it, keep reading. You’ll learn how you can use Twitter ad campaigns to reach the audiences you care about. …

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Nvidia’s Image-Creation Tool Shows How AI Could Transform Content Creation

Nvidia is showing off the power of a cutting-edge field of artificial intelligence with a new tool that turns rudimentary computer doodles into images that could pass for real photographs. The software, which the Silicon Valley chip company plans to eventually integrate into its forthcoming AI Playground web studio, draws on a data set of… …

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5 Unsung Word of Mouth Marketing Examples

Word of mouth marketing is — and has always been — the most effective (and cost-effective) way to generate customers and grow any business. But for a long time, word of mouth marketing has been mostly ignored in favor of outbound and inbound acquisition efforts, plus a big shift toward social media. The truth is […]
The post 5 Unsung Word of Mouth Marketing Examples appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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How to Add Alt Text to Instagram Posts

Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article, you’ll discover how to write and add alt text to your Instagram posts. What Are Alt Text Tags? Alt text is […]
The post How to Add Alt Text to Instagram Posts appeared first on Social Media Marketing | Social Media Examiner. …

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