Online Business Archives - Page 48 of 253 - MaxJawn.com

Use SEO to Fuel Your Brand’s Community Flywheel

The community flywheel is an approach that easily marries brand and performance marketing efforts. You don’t have to be a big-name brand to see results from this strategy. No matter how niche your audience is, by leveraging your digital assets, you can cultivate an inviting community space. The key to success is building a community you own….

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What Does “Strategy” Actually Mean to CMOs?

As the new year approaches, CMOs are working with their teams and vendors to set their 2023 marketing strategy. But what does “strategy” actually mean to them? As president of the only PR agency in the U.S. dedicated to B2B SaaS, representing companies from growth-stage to publicly traded, “strategy” is a word I hear often.  […]
The post What Does “Strategy” Actually Mean to CMOs? appeared first on Convince & Convert. …

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5 Building Blocks for Connecting Content to B2B Revenue Growth

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too. Continue reading → …

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Laura Jones on Shifting Instacart’s Marketing Strategy From Transactional to Inspirational

During the early days of the pandemic, many people around the country discovered they could order groceries online through services like Instacart. Everything from carrots and cucumbers to boxes of cereal and tubs of ice cream could appear at their front door. Plenty of downloads ensued. Since joining Instacart around a year and a half… …

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5 Reasons You Must Pair Data and Storytelling

When was the last time you quoted a stat to someone else?  Most likely you’ve done it in the last couple of days. I’ll bet it was easy to hang your hat on that number—it rolled off the tongue and made your argument more believable. That’s the power of data—it provides an anchor for information […]
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Thinkific Review (2022): Features, Pricing, & How to Get Started

Of the many learning management systems (LMS) on the market today, Thinkific is one of the bigger names that may come to mind. For many online course creators, choosing your LMS can feel intimidating. After all, there are just so many options available and it’s easy to fall into analysis paralysis. However, this article will… Thinkific Review (2022): Features, Pricing, & How to Get Started …

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What Is Market Share & How Do You Calculate It?

In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated? …

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Creating Your Brand Voice: A Complete Guide

Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? …

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Content Creation Process: Everything You Need To Wow Your Audience

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading → …

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A Dutch Supermarket’s Ad Tells the Story of a Teenager’s Grief During Christmas

Christmastime can be tough for those who have experienced the loss of a love one. This spot from Dutch supermarket chain Plus features a teenage boy who has lost his father and must come to terms with his mother’s new partner. Annually, the supermarket releases a holiday campaign that tells a family-based story, and this… …

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2022 YouTube and Video SERP Result Changes

In mid-October, we noticed a drop in this type of video result, and that drop became dramatic by late-October. Did Google remove these video results or was our system broken? As it turns out, neither — video results have split into at least three distinct types (depending on how you count)….

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It’s Not Just a Marketing Phrase: 3 Ways to Deliver on Being a “Purpose-Driven Brand”

We’ve entered the era of purpose. …

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2022 YouTube Ad Specs

With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs. …

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The Top Marketing Channels, And How They’ll Change in 2023 [+Data]

The movie Field of Dreams famously claims, “If you build it, they will come.” Unfortunately, this passive approach is just not true for content marketing. The marketing channels you use to distribute content are just as important as the content itself. …

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How This Non-Marketing Approach to Content Produced Award-Winning Results

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience’s needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program. Continue reading → …

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Emotional J&B Holiday Campaign Furthers Diageo’s Support for the Trans Community

This year has been huge for global drinks maker Diageo, which has run several initiatives to support LGBTQ+ communities, seeing its leadership recognized and celebrated for doing so. That work has continued into the holiday season, this time with its Scotch whisky brand J&B, which has released a Spanish holiday campaign that aims to back… …

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The Best Small Business Growth Strategies for 2023

How can you make a small business grow faster? There’s no secret formula for instant success, but there are plenty of useful strategies and best practices you can implement to achieve small business growth.  Despite the COVID-19 pandemic and economic uncertainties, small business owners remain optimistic about growing and staying resilient. It’s been over a… The Best Small Business Growth Strategies for 2023 …

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3 Ways Data Privacy Changes Benefit Marketers [New Data]

When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. …

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80+ Content Marketing Trends for Success in 2023

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you’re adequately prepared (and where to focus if you’re not). Continue reading → …

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Sneak Peek: The MozCon 2023 Speaker Line-Up

Looking ahead to MozCon 2023, we’re unveiling the first 19 speakers who will be taking the stage come August….

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Cann’s Darkly Comedic Holiday Ad Shows a Family Gathering Saved by Weed Soda

This recipe for disaster contains the following ingredients: disparate family members contained under one roof for an extended period, high-stress rituals like gift-giving and formal dining and copious amounts of alcohol. Shake vigorously, and the result is as explosive as it is predictable. Cann, the top-selling weed-laced soda with an A-list celebrity following, uses its… …

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Marketing Morsels: Hot Pockets Shorts, KFC Pub and Haribo Christmas Trees

In this week’s edition of Marketing Morsels, you’ll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment! Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? Well, KFC thought so with… …

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Issa Rae’s Hoorae Media Partners With Walmart to Support Black Content Creators

Producer, actress and recent Beacon Award recipient Issa Rae has been a relentless advocate for inclusivity on her own crews and through her partnerships with brands including American Express and Google. She is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black and Unlimited Digital Development Program…. …

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5 Proven Ways to Tell Stories with Data

When you need to influence your audience, data is one of the most powerful tools in your arsenal. Data provides the proof that you require to justify your actions. For instance, managers and executives could use it to inform their corporate decisions. Similarly, marketers could use it to build a case for their products with […]
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The Creator Economy Market Size is Growing: How Brands Can Leverage It

The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth, and the changes we can expect down the line. …

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