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How to Use VLOOKUP in Excel 2013 and 2016 [+ Video Tutorial]

This post was inspired by the video series, 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, “VLOOKUP function” sounds like the geekiest, most complicated thing ever. But by the time you finish reading this article, you’ll wonder how you ever survived in Excel without it. …

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5 Google Business Profile Tweaks To Improve Foot Traffic

Posted by MiriamEllisYour agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible?
Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. I’ve ordered them from easiest to hardest, but as you’ll see, even the more difficult ones aren’t actually very daunting — all the more reason to try them out!

1) Answer Google Q&A quickly (they might be leads)
Difficulty level: Easy
If you have automotive industry clients, chances you’re familiar with Greg Gifford from DealerOn. At a recent local search conference, Greg shared that 40 percent of the Google Q&A questions his clients receive are actually leads. 
40 percent!
Here’s what that looks like in Google’s Q&A:

It looks like Coast Nissan has a customer who is ready to walk through the door if they receive…

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Social Media Marketing World 2019: 5 Sessions We Can’t Wait to Attend

Social Media Marketing World. It’s an event, an experience. Something you have to witness to fully appreciate. The speakers are world-renowned. The topics are cutting edge. And the opportunities to meet fellow marketers are invaluable. Last year was my first time attending. And it blew me away. I’d listened to the Social Media Examiner podcast […]
The post Social Media Marketing World 2019: 5 Sessions We Can’t Wait to Attend appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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Mondelez International’s Jason Levine Named CMO of Sabra

Jason Levine, Mondelez International’s current global head of marketing transformation and excellence, has been appointed CMO of Sabra. Levine leaves Mondelez after 19 years with the company in its various forms–Kraft Foods Group and Nabisco. Levine was Mondelez’s regional CMO for North America prior to taking on his current title. His work at Mondelez included… …

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How to Grow Your Instagram Following: A Strategic Plan

Want to quickly grow your Instagram audience? Looking for a strategy that attracts the right kind of connections? In this article, you’ll discover how to combine an Instagram growth strategy with an ad sequence that can turn followers into customers. How This Instagram Growth Strategy Works On average, Instagram users share “more than 95 million […]
The post How to Grow Your Instagram Following: A Strategic Plan appeared first on Social Media Marketing | Social Media Examiner. …

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Facebook Ad Relevance Metric Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook ad relevance metrics with special guest Amanda Bond. Watch the Social Media Marketing Talk […]
The post Facebook Ad Relevance Metric Updates appeared first on Social Media Marketing | Social Media Examiner. …

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What Stagwell Group’s Investment Means for the Future of MDC Partners and Its Agencies

For MDC Partners, change seemed inevitable, even before former CEO Scott Kauffman announced he would be stepping down from that role last September. Recently, the chatter around some kind of deal began to intensify amidst continued financial struggles, and the expected denouement arrived yesterday when Stagwell Group, the holding company founded by former Microsoft executive… …

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Security Incident at Ad-Tech Platform Sizmek Affects Publicis and IPG Mediabrands

Top ad-tech platform Sizmek recently addressed the concerns of media agencies that use its demand-side platform after a flare-up highlighted some of the security measures inherent to the field. The incident arose after a system update in February led to a situation in which audience segments Publicis Media uses to target its own clients’ ads… …

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What’s a Website Title (Title Tag) & Why Does It Matter for SEO?

To consider what a title tag is, and why it matters for SEO, let’s start with an example. …

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What Is Demographic Segmentation, & How Do You Do It?

Before you dive into this blog post, I want you to watch this video. …

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Daily Vlogging: How to Tell Video Stories

Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner. Cody is a classically trained filmmaker who specializes in telling compelling video stories. He’s also the founder of No Small Creator. You’ll learn […]
The post Daily Vlogging: How to Tell Video Stories appeared first on Social Media Marketing | Social Media Examiner. …

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The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, what are the best hours to post on each social media channel? …

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NBC Taps YouTube Star Lilly Singh as Carson Daly’s 1:35 a.m. Replacement

Broadcast TV’s streak of white male late-night hosts has finally been broken. NBC has tapped Lilly Singh as its new 1:35 a.m. host, making her the only woman, or person of color, to host a broadcast network’s late-night show. The YouTube star will replace Carson Daly, who last month said he would step down from… …

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The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Posted by randfishCan you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! 
With this edition of Whiteboard Friday, we’re kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It’s our hope that this will serve as a helpful resource for a wide range of people:
Beginner SEOs looking to get acquainted with the field concisely & comprehensivelyClients, bosses, and stakeholders who would benefit from an enhanced understanding of your workNew team members who need quick and easy onboardingColleagues with SEO-adjacent roles, such as web developers and software engineers
Today we’ll be covering Part 1: SEO Strategy with the man who wrote the original guide on SEO, our friend Rand. Settle in, and stay tuned next Friday for our second video covering keyword research!

Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz…

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Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

Posted by TheMozTeamMozzers believe in doing good, whether we’re helping new SEOs learn the ropes, encouraging young girls to consider a career in STEM, or just maintaining a dog-friendly (and thus smile-friendly) office. It’s why so much of our content and tools are available for free. It’s why Moz has a generous employee donation-match program that matched over $500,000 between 2013 and 2017, supporting organizations making the world a more just and charitable place. It’s why we partner with programs like Year Up, Ignite, and Techbridge to inspire the next generation of technology leaders.
And of course, TAGFEE is the beating heart of everything we do. It’s part of our DNA. That’s why we’re incredibly proud (and humbled!) to announce that our very own CEO and Disney-karaoke-extraordinaire, Sarah Bird, has been accepted into The Aspen Institute’s 23rd class of Henry Crown Fellows, a program whose values resonate deeply with our own.

The Henry Crown Fellowship is an…

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2019 Email Marketing Research: 4 Key Findings to Improve Your Results

Email marketing may not be a new marketing tactic. In fact, the first electronic mail was sent in 1971, the first email marketing blast was sent in 1978, and in 2018, it was estimated that 124.5 billion emails were sent out.  Yes, email marketing is an established tool in your toolbox. But should not assume […]
The post 2019 Email Marketing Research: 4 Key Findings to Improve Your Results appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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How to Set & Achieve Marketing Objectives in 2019

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs. …

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Google Removed 2 Million Pages a Month From Its Ad Network in 2018 for Policy Violations

Google removed 2 million pages from its ad network each month last year due to content policy violations and 100 bad ads per second throughout 2018 as part of its efforts to police the web for advertisers, according to a report released today. The company is at the epicenter of how the web is monetized… …

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Everything You Need to Know About Writing Meta Descriptions

Meta descriptions — sounds complicated, right? If someone asked me about a meta description two years ago, I would’ve assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer’s head. I’m happy to report that’s not the case. …

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How to Create Social Media Videos for Your Business

We’ve all heard it: it’s no longer “content is king” so much so as “video is king”. And that is all good and well, but how do you actually get started with video marketing? What kinds of videos should you create to promote your business? And how can you consistently create quality videos for your […]
The post How to Create Social Media Videos for Your Business appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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4 Facebook Ad Techniques That Deliver Results

Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebook ads. #1: Offer Free Content at Each Stage of the Sales Funnel People who aren’t familiar with your brand are unlikely to convert on your core […]
The post 4 Facebook Ad Techniques That Deliver Results appeared first on Social Media Marketing | Social Media Examiner. …

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5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.CapperGiven the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I’ve seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation. 
Despite global brand recognition and other established advantages that ought to drive growth, the reality is that having a household name doesn’t ensure SEO success. In this post, I’m going to explore why large, well-known brands can run into difficulties with organic performance, the patterns I’ve noticed, and some of the recommended tactics to address those challenges.
What we talk about when we talk about a legacy brand
For the purposes of this post, the term “legacy brand” applies to companies that have a very strong association with the product they sell, and may well have, in the past, been the ubiquitous provider for…

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Periscope Is Cracking Down on Fake Hearts Chats, Followers and Views

Periscope, Twitter’s livestreaming application, is looking to put the kibosh on fake engagements. The app updated its rules on spam to include artificial hearts, chats, followers and views, as well as selling or promoting fake engagement. Its spam rules already covered “bulk, aggressive or deceptive activity that attempts to manipulate or disrupt Periscope or the… …

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10 Compelling Above the Fold Content Examples to Inspire Your Own

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design gripping website content that sits above the fold. …

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How to Find the Right Keywords to Rank #1 on Google For

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your […]
The post How to Find the Right Keywords to Rank #1 on Google For appeared first on Neil Patel. …

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