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Your Holiday Travel Podcast Playlist

Are you hitting the road to visit your in-laws this holiday season (YAY! so fun)? Or are you taking a well-deserved trip to somewhere sunny and warm? Or are you enjoying a relaxing staycation with a bit of work email and good cheer (or beer)? No matter what you’re doing, now is the perfect time to […]
The post Your Holiday Travel Podcast Playlist appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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Instagram and LinkedIn Rising: How Social Media Marketing Changed in 2018

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us for this special “year in review” episode of the Social Media Marketing Talk Show, where we explore the major Instagram and LinkedIn marketing news of […]
The post Instagram and LinkedIn Rising: How Social Media Marketing Changed in 2018 appeared first on Social Media Marketing | Social Media Examiner. …

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Mobile Form Design: A Beginners Guide to Converting Mobile Users

Think about a time when you were on the train, walking to work, sitting in the airport, or simply laying on the couch, and you had to complete an online form of some kind (an order form, shipping form, survey, etc.) on your smartphone or tablet. Did you have a positive or negative experience? Did the mobile form you completed function properly? Was it easy to read and submit on your mobile screen? Due to their convenience, as well as the fact that most of us are almost always carrying a device, mobile forms may be something you complete frequently. If the online form you’re completing has a mobile-friendly design, then this process really is a convenient one. However, if the form you’re trying to complete is not mobile friendly, you might quickly become frustrated, angry, or ditch the site completely. …

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Caribou Coffee Data Breach Could Have Exposed Credit Cards

Customer data was stolen from more than 200 Caribou Coffee locations, the Minneapolis-based coffee chain said on Thursday. In a letter to loyalty customers, Caribou Coffee said credit card data and other information was stolen from as many as 265 locations in Minnesota and other states, including Colorado, Florida, Georgia, Iowa, North Carolina and Wisconsin…. …

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9 Holiday Movies the Whole Family Will Enjoy

‘Tis the season for wrapping presents, decorating the Christmas tree and spending time with your loved ones. And what better way to enjoy a cozy night at home than to pop on a fun film that will delight kids and adults alike? Take a look at these nine holiday movies that the whole family will… …

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Comcast Is Working With Spectrum and Viacom on a Blockchain-Based Identity Solution  

Comcast’s advertising unit today announced it is working with Spectrum Reach and Viacom on a blockchain-based offering that will help it better match audience data with advertisers in a privacy-compliant way to target ads across screens. Dubbed Blockgraph, the new initiative involves an “identity layer” on which media owners can offer advertisers audience targeting at… …

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The Ultimate Keyword Research FAQ + a Step-by-Step Tutorial

Whether you are content marketing or conversion optimization expert, keyword research is a crucial task that you need to be doing on a regular basis. In this article, I will walk you through the process of keyword research, from start to finish, offering tools, templates and tips on how to discover the best keywords, optimize […]
The post The Ultimate Keyword Research FAQ + a Step-by-Step Tutorial appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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13 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? …

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The 5 Best Ways to Send Large Files

We all know the frustrating feeling — maybe you’ve finally finished the script for your next marketing video, or you’ve collected all the images you need for your next campaign. But when you go to press “Send” you’re told, “Sorry. File too large.” …

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How to Make Better Marketing Decisions: Unthinkable Wisdom

Do you need to make better strategic decisions? Wondering how to change your decision-making process? To explore how to make better marketing decisions, I interview Jay Acunzo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and […]
The post How to Make Better Marketing Decisions: Unthinkable Wisdom appeared first on Social Media Marketing | Social Media Examiner. …

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Buyer’s Guide to the Best Content Marketing Books of 2018

Looking for a gift for someone in content marketing (or maybe yourself)? Check out some of the best options published in 2018 to freshen or reinvent your approach to content marketing, personal brand, or niche areas. Continue reading →
The post Buyer’s Guide to the Best Content Marketing Books of 2018 appeared first on Content Marketing Institute. …

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How to Print Your Screen in 3 Easy Steps

If you’re a new adopter of a Mac or Windows 10 and need to print your screen, we’ve got you covered. Whether you need to include a picture of your computer screen in a blog post or a powerpoint presentation, here’s an easy three-step guide for printing your screen on a Mac or Windows 10. …

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Tubi Claims to Be the ‘Stupid Smart Way’ to Stream in New Campaign

Tubi, an ad-supported, free-to-consumers streaming service, is “the best free steaming service that no one has ever heard of,” according to the company’s head of marketing, but a new brand campaign tied to the holidays aims to change that. “When people hear free streaming, they get a little bit skeptical,” Emily Jordan said. “Free doesn’t… …

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The Short & Sweet Guide to Google Keep

I have a confession to make: organization does not come naturally to me. …

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How to Measure Your Facebook Return on Ad Spend

Are your Facebook ad campaigns working? Wondering how to accurately report on Facebook ad performance? In this article, you’ll discover how to measure your return on ad spend (ROAS) for Facebook ad campaigns. What Is Return on Ad Spend (ROAS)? Return on ad spend (ROAS) is the online advertising equivalent of return on investment (ROI). […]
The post How to Measure Your Facebook Return on Ad Spend appeared first on Social Media Marketing | Social Media Examiner. …

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Using Emotions to Sell: The Journey: Season 2, Episode 14

Want more customers from a shrinking audience? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch The Journey This episode of the Journey explores how Social Media Examiner improves their conversion rate by using emotional messaging. Watch as they interview customers, hire an […]
The post Using Emotions to Sell: The Journey: Season 2, Episode 14 appeared first on Social Media Marketing | Social Media Examiner. …

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4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them

Unsolicited advice doesn’t always fall into the welcome-gift category. But Andrew Davis’ counsel on marketing mistakes should be. Read his 2018 admonishments to Nissan, Verizon, HubSpot, and every content marketing agency executive. Continue reading →
The post 4 Marketing Mistakes and (Unsolicited) Advice on How to Fix Them appeared first on Content Marketing Institute. …

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5 Major Brand Fails of 2018—and What Every Marketer Can Learn From Them

Ah, 2018–what a year! While we’d rather not relive any of the events (this year felt like an eternity, huh?), let’s take a moment to examine a few of the biggest brand blunders of the year to figure out what went wrong–and what other companies can learn from their mistakes. Starbucks A sign announces Starbucks’… …

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How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps

Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? We discuss things that we don’t expect and ignore things we do expect. From a word-of-mouth perspective, […]
The post How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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How HubSpot Academy Grew YouTube Subscribers by 25% in Just Two Months

YouTube is the second largest search engine, with over 1.8 billion users per month. If you’re looking to revamp your marketing strategy in 2019, YouTube is a critical place to start. …

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

A legal team stars in a music video. A cruise line writes romance stories. A fast-food chain creates an investigative podcast. B2B and B2C brands elevated creativity to inspiring levels in 2018 and CCO magazine shared some of the best. Continue reading →
The post Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018 appeared first on Content Marketing Institute. [video src="https://s3.amazonaws.com/eprize-content/countrytime/legalade/KRCL0013000H_v02_Unslated.mp4" poster="https://s3.amazonaws.com/eprize-content/countrytime/legalade/KRCL0013000H_v02_Unslated.mp4"]…

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How to Style Your Instagram Grid Layout: 4 Planning Tools

Do you want an easier way to curate a stylish and cohesive Instagram profile? Wondering how to see what new images will look like in your profile before you publish? In this article, you’ll discover four Instagram grid layout planning tools that will help you create a visually attractive profile grid. Why Use an Instagram […]
The post How to Style Your Instagram Grid Layout: 4 Planning Tools appeared first on Social Media Marketing | Social Media Examiner. …

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AT&T Will Become the First Carrier to Roll Out Mobile 5G

AT&T is firing up its mobile 5G network in parts of a dozen U.S. cities this week, making it the first carrier to do so. But as with many firsts in the early stages of the 5G arms race, the announcement comes with some caveats. The company said today that its 5G service would be… …

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My Secret Playbook: 28 Hacks Guaranteed to Grow Your Traffic and Sales

Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I […]
The post My Secret Playbook: 28 Hacks Guaranteed to Grow Your Traffic and Sales appeared first on Neil Patel. …

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The Ultimate Guide to Bitcoin

Bitcoin celebrates its tenth birthday on January 9, 2019. The first official purchase made with bitcoins was of two pizzas in Jacksonville, Florida — sold for 10,000 BTC. Today, that amount is worth about $33.7 million — and Bitcoin owners are purchasing a lot more than pizza. …

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