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How to Improve Your Social Video Content: 10 Tips From the Pros

Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. #1: Simplify Live-Stream Production Flow With Elgato Stream Deck One of my favorite live-streaming tools is Elgato Stream Deck, a video switcher that’s […]
The post How to Improve Your Social Video Content: 10 Tips From the Pros appeared first on Social Media Marketing | Social Media Examiner. …

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How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

Posted by Joel.MesherghiThe more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer’s best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of your content. 
If you’re only relying on tag templates in GTM, or the occasionally limiting out-of-box Google Analytics, then you could be missing out on insights that go beyond normal engagement metrics. Which means you may be getting an incomplete story from your data.
This post will teach you how to get even more insight by setting up cookies in GTM. You’ll learn how to tag and track multiple page views in a single session, track a specific set number of pages, based on specific on-page content elements, and understand how users are engaging with your content so you can make data-based decisions to…

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Facebook’s Early Investor-Turned-Critic Wants Presidential Candidates to Regulate Tech

An early investor–and now major critic–of Facebook wants to make the regulation of tech giants a central issue for the 2020 presidential race. Roger McNamee, an outspoken critic and former mentor to Facebook CEO Mark Zuckerberg, said at South by Southwest that he’s been advising several Democratic presidential nominees on how to potentially regulate tech… …

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Elizabeth Warren’s Plan to Break Up Tech Giants Is to ‘Protect Competitive Markets’

Just one day after dropping a Medium post laying out her proposal to break up big tech giants, Sen. Elizabeth Warren appeared at a famed tech conference to detail how Amazon (and tech giants like it) now have a monopoly similar to that of the railroad in the early 1900s, which had to be broken… …

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Pinterest Catalogs and Shopping Ads Roll Out to More Businesses

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Pinterest Catalogs and Shopping Ads and new Twitter analytics tools with special guests Alisa Meredith and Madalyn […]
The post Pinterest Catalogs and Shopping Ads Roll Out to More Businesses appeared first on Social Media Marketing | Social Media Examiner. …

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Jonah Peretti Says BuzzFeed Made $100 Million Last Year From Sources That Didn’t Exist in 2017

BuzzFeed pulled in around $100 million last year from businesses that didn’t exist in 2017, and it’s projected to hit similar numbers this year, according to a companywide memo and accompanying SXSW keynote from CEO Jonah Peretti. The announcement indicates that the digital media company is beginning to see dividends from moves into areas like… …

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Total Addressable Market (TAM): What It Is & How You Can Calculate It

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which almost all email marketing software, like MailChimp and Constant Contact, can’t do. …

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The Plain-English Guide to Meta Tags & SEO

In 2018, HubSpot found 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. …

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How to Become a Powerful Influencer: The Nathan Latka Story

Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book is How to Be a Capitalist Without Any Capital, and his new TV […]
The post How to Become a Powerful Influencer: The Nathan Latka Story appeared first on Social Media Marketing | Social Media Examiner. …

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How to Use Domain Authority for SEO – Whiteboard Friday

Posted by Cyrus-ShepardDomain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week’s edition of Whiteboard Friday, we’re delighted to welcome Cyrus Shepard as he explains both what’s new with the new Domain Authority 2.0 update, and how to best harness its power for your own SEO success. 

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription
Howdy, SEO fans. Welcome to a very special edition of Whiteboard Friday. I’m Cyrus Shepard. I’m honored to be here today with Moz to talk about the new Domain Authority. I want to talk about how to use Domain Authority to do actual SEO.
What is Domain Authority?
Let’s start with a definition of what Domain Authority actually is because there’s a lot of confusion out there. A Domain Authority is a metric, from 1 to 100, which predicts how well a…

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The Award for the Most Social Awards Show Goes to the 61st Annual Grammy Awards

The 61st Annual Grammy Awards was tops among awards shows in interactions across Facebook, Twitter and Instagram during the now-concluded awards season, tallying 26.2 million, according to Nielsen Social Content Ratings. The measurement company said in a blog post, “Despite the plethora of content available to audiences at any time and any place, the allure… …

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9 Key Discoveries in 2019 Social Media Research

2019 social media research demonstrates that social media usage in the United States has changed A LOT in just a short time. Released hours ago, a new report from my friends at Edison Research and Triton Digital uncovered many statistically significant social media usage patterns that showcase the next wave of shifts in how and […]
The post 9 Key Discoveries in 2019 Social Media Research appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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The Compelling Case for Ethical Leadership

When the housing market crashed in 2008, my Dad lost $40,000 of his pension fund and his salary froze for two years. I never knew what caused my Dad’s financial stagnation or even the Great Recession, mostly because I was 13 at the time. But after I read The Big Short and then watched its hilarious film adaption during college, I was astonished to learn that the greed and recklessness of a single industry cost the world tens of trillions of dollars and left 30 million people unemployed. …

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How Personality Can Determine Job Performance

Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way. …

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Navigating Brexit and All That Entails Using Design and Branding

The Brexit clock is running down, and we’re still not much clearer on how or whether the U.K. is leaving Europe. This lack of clarity has created a nervousness across the majority of the U.K. for the past two years. It’s natural in these times of uncertainty to batten down the hatches and cut costs… …

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5 Tips for Unlocking the Power of Kinetic Typography in Your Video Marketing Campaigns

What is kinetic typography? Kinetic typography is a concept that involves using moving type to express an idea. Some of the most widely known examples of it appear in the opening credits of feature-length films. Some musicians also use kinetic typography to draw attention to certain phrases, such as those present in the choruses of […]
The post 5 Tips for Unlocking the Power of Kinetic Typography in Your Video Marketing Campaigns appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now

Yesterday, Contently, a content marketing software company that connects freelance creators with enterprise brands, tweeted a letter from their CEO that won over the freelance community just as fast as the issue they were addressing sparked backlash against them. …

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How to Market on Reddit: A Guide for Businesses

Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit? In this article, you’ll learn how to market your business on Reddit. Why Marketers Should Consider Reddit For as much as we, as social media marketers, champion the deep potential of social media to engage and empower audiences, this […]
The post How to Market on Reddit: A Guide for Businesses appeared first on Social Media Marketing | Social Media Examiner. …

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Dollar Shave Club’s Evolution Continues With a Whole New Line of Deodorant Products

Dollar Shave Club is slowing but surely attempting to take over every man’s medicine cabinet. The Unilever-owned company that debuted a new fragrance line in November dubbed “Blueprint,” is rolling out a deodorant line called “Groundskeeper.” Made up of six products (which include butt wipes), the new line is a response to member feedback about… …

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How I Grew My Declining Google Traffic

When you look at the chart above, what do you see? A site that gets a ton of traffic, right? I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope. But here is the thing, just because I am decent at marketing doesn’t mean my Google traffic […]
The post How I Grew My Declining Google Traffic appeared first on Neil Patel. …

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A Comprehensive Analysis of the New Domain Authority

Posted by rjonesx.Moz’s Domain Authority is requested over 1,000,000,000 times per year, it’s referenced millions of times on the web, and it has become a veritable household name among search engine optimizers for a variety of use cases, from determining the success of a link building campaign to qualifying domains for purchase. With the launch of Moz’s entirely new, improved, and much larger link index, we recognized the opportunity to revisit Domain Authority with the same rigor as we did keyword volume years ago (which ushered in the era of clickstream-modeled keyword data).
What follows is a rigorous treatment of the new Domain Authority metric. What I will not do in this piece is rehash the debate over whether Domain Authority matters or what its proper use cases are. I have and will address those at length in a later post. Rather, I intend to spend the following paragraphs addressing the new Domain Authority metric from multiple directions.
Correlations between DA and SERP rankings
The most…

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The Best Time to Post on LinkedIn in 2019 [Cheat Sheet]

With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand. …

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How to Recruit Paid Social Influencers

Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships? In this article, you’ll discover how to find and contract with paid social influencers. #1: Choose the Right Social Network for Your Niche Before you start looking for individual influencers, think about the channels you want to use. As […]
The post How to Recruit Paid Social Influencers appeared first on Social Media Marketing | Social Media Examiner. …

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March 1st Google Update: The Mysterious Case of the 19-Result SERPs

Posted by Dr-PeteLate last week (Feb 28 – Mar 1), we saw a sizable two-day spike in Google rankings flux, as measured by MozCast. Temperatures on Friday reached 108°F. The original temperature on Thursday was 105°F, but that was corrected down to 99°F (more on that later).

Digging in on Friday (March 1st), we saw a number of metrics shift, but most notably was a spike in page-one Google SERPs with more than 10 organic results. Across the 10,000 keywords in MozCast, here’s what we observed at the high end:

Counting “organic” results in 2019 is challenging — some elements, like expanded site-links (in the #1 position), Top Stories, and image results can occupy an organic position. In-depth Articles are particularly challenging (more on that in a moment), and the resulting math usually leaves us with page-one SERPs with counts from 4 to 12. Friday’s numbers were completely beyond anything we’ve seen historically, though, with organic counts up…

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Uber Eats Wants to Help Solve Your SXSW Food Woes With a Walk-Up Window and Surprise Drops

If you’ve attended South by Southwest in Austin, Texas, you know that grabbing food between panels and events can be rather difficult. For popular panels, the lines are long and you need to be there early, leaving little time to find a meal. Plus, food options near the main festival can be somewhat lackluster. That’s… …

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