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Online Business Archives - Page 6 of 27 - MaxJawn.com

A Primer to Boost Your Content’s Readability

Poor readability is a signal you’re not looking after your audience. Discover how to make your wealth of ideas and information more accessible to your audience in this step-by-step guide. Continue reading →
The post A Primer to Boost Your Content’s Readability appeared first on Content Marketing Institute. …

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How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work

Want to raise your Facebook ads relevance score? Wondering how to create Facebook ads that drive positive engagement and social proof? In this article, you’ll discover seven ways to quickly and significantly lift your Facebook ads relevance score. What Is the Facebook Ads Relevance Score? Facebook’s relevance score is a rating on a scale of […]
The post How to Improve Your Facebook Ads Relevance Score: 7 Methods That Work appeared first on Social Media Examiner. …

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Portal From Facebook: Marketing Experts Weigh In on Facebook Smart Speakers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we discuss how to implement Instagram’s new two-factor authentication update and weigh the pros and cons of Facebook’s new […]
The post Portal From Facebook: Marketing Experts Weigh In on Facebook Smart Speakers appeared first on Social Media Examiner. …

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Walmart Acquires 20-Year-Old Intimates Brand Bare Necessities

In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount. The 20-year old company has more than 100,000 products with over 160 brands, offering products from bras to underwear to sleepwear. Noah Wrubel, CEO and co-founder of Bare Necessities, will wear a dual hat as part… …

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For International Day of the Girl, Disney Gave Girls the Chance to Film Their Heroes

Since 2016, Disney has encouraged girls to dream of their brightest futures with #DreamBigPrincess, an initiative that aims to inspire the next generation of female trailblazers. This year they’ve given an inclusive group of young storytellers the opportunity of a lifetime: a chance to direct and produce their own globally released digital shorts with some… …

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New Details Have Emerged on the Facebook Data Attack. Here’s What You Need to Know.

Facebook today released new information regarding a data attack that compromised the personal data of 30 million users. …

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What Content Marketers Need to Know About Search in 2019

Unlike content marketing (which is centuries old), SEO is a very new discipline. It has been around for just a couple decades, and it quickly became the primary digital focus for many marketers. Yet, SEO cannot exist without content, and I am happy to report that the search industry has reached maturity when it goes […]
The post What Content Marketers Need to Know About Search in 2019 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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Everything You Need to Know About Ethereum

Bitcoin might be leading the crypto arms race right now, but Ethereum is charging right behind. As a software platform that issues the second largest cryptocurrency in the world and aims to create a decentralized version of the internet, Ethereum is a technology you definitely don’t want to overlook. …

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How to Cultivate Community With Facebook Groups

Want more engagement in your Facebook group? Looking for tips on shaping your group’s culture? To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works […]
The post How to Cultivate Community With Facebook Groups appeared first on Social Media Examiner. …

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3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

What if watching Netflix could improve your content marketing? Learn three lessons (or reminders) discovered while binge-watching a show designed to help short-term housing rental property owners. Continue reading →
The post 3 Content Marketing Strategy Reminders That Lurk in a Surprising Place appeared first on Content Marketing Institute. …

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How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday

Posted by DiTomasoShowing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your results in a way they can easily understand. That’s where Google Data Studio comes in. In this week’s edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHi, Moz fans. My name is Dana DiTomaso. I’m President and partner of Kick Point. We’re a digital marketing agency way up in the frozen north of Edmonton, Alberta. We work with a lot of local businesses, both in Edmonton and around the world, and small local businesses usually have the same questions when it comes to reporting.
Are we making money?
What I’m going to share…

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HP Honored 12 Stories of Empowerment for International Day of the Girl

With almost 900 stories submitted from 110 countries, a panel of judges chose 12 stories to highlight to celebrate International Day of the Girl. Working with Girl Rising–a nonprofit that works to eradicate poverty by providing education to girls around the world–HP issued the challenge on International Women’s Day last March as a call-to-action to… …

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Why Word of Mouth Is More Important than Advertising for Big Purchases

How do you make decisions? Are you impulsive or are you deliberate? The study of behavioral economics tells us that all of us are both, dependent on the situation. We have two different systems for decision-making. We think fast and slow, as Nobel prize winner psychologist Daniel Kahneman would say. When the stakes are low, […]
The post Why Word of Mouth Is More Important than Advertising for Big Purchases appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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First-Party Data: How You Can Optimize Your Ads Targeting By Relying On Yourself

“No one knows your customers better than you do.” We’ve all heard this old adage before, but it has never been truer than it is now. …

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How to Create a Content Marketing Plan Using LinkedIn

Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you? In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan. Why Content Marketing on LinkedIn Deserves a Second Look LinkedIn is a thriving community of more than 500 million members around […]
The post How to Create a Content Marketing Plan Using LinkedIn appeared first on Social Media Examiner. …

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Leaning Into Launch Day: The Journey, Season 2, Episode 6

Have you ever banked an something you believed was a sure thing, only to be proven wrong? Then watch the Journey, Social Media Examiner’s episodic video documentary that shows you what really happens inside a growing business. Watch the Journey In episode 6, Michael Stelzner (founder of Social Media Examiner) and his team conclude testing […]
The post Leaning Into Launch Day: The Journey, Season 2, Episode 6 appeared first on Social Media Examiner. …

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How Voice-Activated Tech Will Change Content Marketing

Voice-response technology may be the most disruptive force to hit marketing since the internet added visuals. Use this guide to see what it takes to add your brand’s voice to the conversation. Continue reading →
The post How Voice-Activated Tech Will Change Content Marketing appeared first on Content Marketing Institute. …

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Why We’re Doubling Down on the Future of SEO – Moz + STAT

Posted by Dr-PeteSearch is changing. As a 200-person search marketing software company, this isn’t just a pithy intro – it’s a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like “What is SEO?” returns something like this…
…or this…

…or even this…

So, why don’t we just give up on search marketing altogether? If I had to pick just one answer, it’s this – because search still drives the lion’s share of targeted, relevant traffic to business websites (and Google drives the vast majority of that traffic, at least in the US, Canada, Australia, and Western Europe).
We have to do everything betterThe answer isn’t to give up – it’s to recognize all of this new complexity, study it, and do our jobs better. Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). It turns out to be a difficult problem,…

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Mike Rowe Offers Live Commentary on His Own Prostate Exam in This Eye-Opening PSA

If you really take a moment to think about it, the amount of sound medical advice that many adults commonly ignore is a bit alarming. Men, in particular, are encouraged to partake in routine prostate exams, as 1 in every 9 men are diagnosed with prostate cancer every year. Though these exams are essential for… …

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5 Questions to Ask Customers When Creating a Word-of-Mouth Strategy (and How to Ask Them)

Every brand has a story to tell. But not every business knows how to inspire its customers to re-tell its story.  Despite the inherent difficulty, word-of-mouth marketing is the sort of self-perpetuating machine that should be the goal of every company to engineer. Rather than overspend on traditional advertising, turn to your best and least […]
The post 5 Questions to Ask Customers When Creating a Word-of-Mouth Strategy (and How to Ask Them) appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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The Ultimate Guide to Augmented Reality

Picture this: It’s rainy Saturday afternoon and you’re spending your day indoors at a local art museum. You meander from room to room staring at all the art, but not really absorbing any information. The information next to the art is too small, too crowded, or frankly, too boring. You quickly lose interest and make your way to the cafe. …

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How to Split Test Facebook Link Preview Images for More Organic Traffic to Your Website

Wondering how to split test Facebook link preview images without using Facebook ads? Looking for affordable tools to help? In this article, you’ll learn how to use three tools to create, test, and optimize blog post images for better performance in the Facebook news feed. #1: Design 3 to 5 Test Images Using Crello The […]
The post How to Split Test Facebook Link Preview Images for More Organic Traffic to Your Website appeared first on Social Media Examiner. …

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2019 B2B Content Marketing Research: It Pays to Put Audience First

90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. That’s just one of the findings of the 2019 B2B content marketing research report released today. Continue reading →
The post 2019 B2B Content Marketing Research: It Pays to Put Audience First appeared first on Content Marketing Institute. …

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Moz Acquires STAT Search Analytics: We’re Better Together!

Posted by SarahBirdWe couldn’t be more thrilled to announce that Moz has acquired STAT Search Analytics!
It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We’re both passionate about investing in our customers’ success. Together we provide a massive breadth of high-quality, actionable data and insights for marketers. Combining Moz’s SEO research tools and local search expertise with STAT’s daily localized rankings and SERP analytics, we have the most robust organic search solution in the industry.
I recently sat down with my friend Rob Bucci, our new VP of Research & Development and most recently the CEO of STAT, to talk about how this came to be and what to expect next. Check it out:
You can also read Rob’s thoughts on everything here over on the STAT blog!With our powers combined…Over the past few months, Moz’s data has gotten some serious upgrades. Notably, with the…

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The 3 Types of Customers That Will Talk About Your Business—and The One That Definitely Won’t

Have you ever wondered what causes some companies to earn free publicity from customers who gush about them? Meanwhile, countless brands toil away in obscurity hoping someone will notice them. The difference? Talk triggers. These are the qualities that spur word-of-mouth marketing. They are the talkable parts of your brand. This differentiator could be as […]
The post The 3 Types of Customers That Will Talk About Your Business—and The One That Definitely Won’t appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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