Bobbie, a mom-founded baby formula brand, signed four-time Grand Slam tennis champion and new mom, Naomi Osaka, to star in its first major TV campaign “Parents Push Harder.” This marks Osaka’s return to the court after giving birth to her daughter, Shai, who is now six months old. Bobbie working with Osaka is a partnership… …
Outdoor apparel brand Cotopaxi sponsored the Sundance Film Festival this year, after the Sundance Institute ended a decade-long relationship with luxury outdoor apparel retailer Canada Goose. The pivot created space for Cotopaxi, a smaller, Utah-based retailer known for its mission-driven strategy and colorful products. Partnering made logistical sense, since Cotopaxi already operated a store on… …
If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead. …
Layoffs are apparently in the works at Paramount. Top line On Thursday, Paramount CEO Bob Bakish sent an internal memo seemingly announcing cuts, saying a 2024 priority is to drive earnings by growing revenue and closely managing costs. The memo came amid news that talks have heated up for a Paramount buyer. Bloomberg reported that… …
Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models….
Is your organization on content autopilot? Learn how Hackensack Medical Health took back the controls and flew its content program to new heights. …
FCB Brazil will soon have a new CEO, as marketing executive Paulo Fogaca will be returning home to Brazil to take over the reins from Ricardo John, who had been in the role since 2019 and announced his departure in 2023. Fogaca will officially begin his tenure at the end of February, reporting directly to… …
Brand copywriting is more than just words on a page; it’s the voice of your brand. As a digital marketer, copywriter, or entrepreneur, understanding the nuances of brand copywriting is crucial in establishing a compelling and memorable brand identity. It’s not just about selling products; it’s about narrating a story that resonates with your audience… What is Brand Copywriting? (+ Examples of Amazing Brand Copy …
Link building plays a crucial role in your SEO campaigns and overall business success. Setting OKRs can help you implement the best link-building strategies and achieve your SEO goals….
The intertwining of PR and SEO is not groundbreaking news; it’s an established strategy for success in the digital age. Learn more in this article with Stephanie Wallace….
LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform. …
“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. …
Klarna, most associated with its buy now, pay later services, is an internationally recognized technology company that has rapidly risen in recognition over the past few years. Part of its success comes down to its strategy of aligning incentives with its consumers, creating a win-win situation for all parties involved in transactions. This has been… …
To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager. …
Copywriting isn’t just about creating content; it’s an essential tool for building relationships and achieving success. As a coach, your words are your bridge to potential clients, which makes your marketing copy a crucial aspect of your professional toolkit. This blog post delves into the heart of effective copywriting for coaches. You’ll learn: Armed with… Copywriting for Coaches: Best Practices for Winning More Clients …
Paramount is being upfront about its upfront week exit. Top line Today, Paramount has confirmed it won’t be returning to upfront week in 2024. Instead, the company will once again host a series of “high-impact, intimate upfront gatherings” for each of its agency partners and their clients across New York, L.A. and Chicago, a Paramount… …
Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. …
PARK CITY, Utah–The Sundance Film Festival’s 2024 brand partners are playing a big role on Main Street. It’s tough to travel a single block without spotting an activation. Festival goers can visit DoorDash’s pop-up convenience store, or rest in one of several brand-sponsored lounges. Adobe, Acura, Audible, Canon, Chase, Shutterstock and United Talent Authority all… …
To celebrate the release of the 2024 Mean Girls musical movie, Paramount Pictures worked with Snapchat to launch an AR lens collection featuring four augmented reality experiences for fans. The Burn Book Lens places a person’s face on a Polaroid-style photo inside the infamous grudge tome from the Mean Girls films, alongside their name and… …
When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. …
As Jerry Maguire once said — “Show me the money.” …
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right….
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience. …
As the founding partner of a booze-free spirits brand, it’s heretical for Marcus Sakey to say the following: “Don’t do Dry January.” And yet, the Chicago-based entrepreneur stands by the message, with its obvious nod to the iconic Patagonia “Don’t Buy This Jacket” campaign. To be clear, Sakey wants American consumers to snap up his… …
I know, I know we’ve all made fun of fangirls in the past. But if there’s anything we’ve learned from the Swifties last year, it’s that they (we) are powerful. And we take some serious action. According to Pollstar, Taylor Swift’s Eras Tour grossed over $1 billion — $1,039,263,762 — making it the single highest-grossing […]
The post The Economics of Fandom: How Brand Dedication Drives Revenue appeared first on Convince & Convert. …
Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics….