Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch. …
It’s hard to motivate to change when you’re not feeling the pain of broken processes. But if you don’t solve problems incrementally, you’ll eventually face a major disruption—Don’t despair. Robert Rose offers helpful advice. Continue reading → …
Volvo kicked off a public-service campaign to help educate Twitter’s captive audience during Super Bowl 56 about electric vehicles–all of them, not just Volvo’s–with the help of school kids and a video camera. The campaign is called “EV as ABC,” as in, “easy as ABC,” and Volvo and Twitter created a branded hashtag-triggered emoji that… …
Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit next month for a list of pitfalls that could sabotage your content’s chance to impress. Here’s what to watch out for. Continue reading → …
Netflix’s stock took a nosedive last month after the streamer added fewer subscribers than anticipated last quarter, but its biggest rival, Disney+, isn’t seeing the same kind of slowdown in subscribe growth. Streaming service Disney+ added 11.8 million subscribers in its first fiscal quarter of the year, and now has 129.8 million global subscribers, Disney… …
Curious about how a virtual classroom works? It’s totally understandable if you’re wondering how it can replace a normal classroom. Where are the whiteboards and student chatter, the computer lab and the library? Although online learning and virtual classrooms provide a different experience from a traditional classroom, online learning has taken off and shows no… What is a Virtual Classroom? (+ How to Choose a Platform) …
Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator. …
Outsourcing sounds like a simple solution to overworked and understaffed content marketing teams. But it isn’t that easy. Here’s a five-step process to make it more manageable and effective. Continue reading → …
Google’s recent Top Stories redesign introduced a new 7-pack of news results, marking a big jump in SERP real estate. We dig into the MozCast 10,000-keyword daily tracking set to get you the full story….
Citizens of ancient Rome–they’re just like us! They attend tailgate parties, look down on Barbarians and very much enjoy a bowl of guacamole. That’s more or less the plot of Avocados From Mexico’s 30-second Super Bowl commercial, scheduled to air in the first quarter. Created by Austin-based agency GSD&M, the ad marks the brand’s seventh… …
On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content. …
Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy. Continue reading → …
Peter Thiel, who joined then-Facebook’s board of directors in 2005, will not stand for re-election at Meta’s 2022 annual meeting. Thiel said in a statement, “It has been a privilege to work with one of the great entrepreneurs of our time. (Meta CEO) Mark Zuckerberg’s intelligence, energy, and conscientiousness are tremendous. His talents will serve… …
If you want to serve local business owners, allying your company with their deepest needs matters. Recently, the Institute for Local Self-Reliance provided a valuable opportunity to hear from localism advocates and elected officials about small business owners’ goals and obstacles. Today, Miriam briefly recaps the illuminating information from this event….
You’ve heard all the buzz about needing a website to gain online exposure. You might have also heard that one way to boost your exposure is to own a custom domain. Sounds cool — but do you need one? Well, that depends on if you’re okay with millions of people surfing the Internet for hours… What is a Custom Domain?(+ 5 Steps to Set One Up) …
Have you ever watched an Instagram story and thought, “[Insert name of friend] needs to see this?” …
Lengthy presentations, text-heavy documents, and drip-by-drip conversations aren’t the best ways to help your team learn and retain your brand’s content marketing strategy. Think visually. Even better? Create the visuals. Continue reading → …
Los Angeles-based filmmaker and writer Tevin Tavares brings the look, sound and feel of culture to every project he touches. From storyboarding, creative direction and scripting for short films, to shaping creative strategy and overseeing visual direction for campaigns, Tevin brought his full experience to the table. His proudest work, he shared with Adweek for… …
Mariah Carey and Snapchat Spotlight are on to the next holiday. The pop legend’s “All I Want for Christmas” challenge on Snapchat’s user-generated content platform resulted in the creation of more than 3.5 million videos incorporating the track, which were viewed over 300 million times. With Valentine’s Day fast approaching, Carey kicked off a new… …
The Wall Street Journal, one of several Dow Jones titles owned by News Corp., announced Thursday evening that its total subscription numbers grew 12% to 3.6 million over the last quarter, and its digital subscriptions grew 19% to 2.9 million. The news puts The Journal within striking distance of crossing the 3 million digital subscriptions… …
If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising. …
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. …
If you feel like your team can’t produce enough content, you’re right. They can’t – and Robert Rose says they never will. The only answer is to stop acting like a team of content creators and start becoming directors. Learn the five roles you need for blockbuster success. Continue reading → …
Maximizing the value in your keyword data is essential when you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT that will help you glean extra (and important) insights from that data. …
Eugene Levy might not be the epitome of an action star, but Nissan has made him into one in a star-studded 60-second spot that transforms the Schitt’s Creek creator and actor into a suave driver. The spot expands on two teasers released earlier that hinted at Levy’s prowess behind the wheel as a long-haired, tattooed… …