Content. Links. RankBrain. These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP). …
In today’s episode of Whiteboard Friday, Cyrus explains how to use the complementary powers of SEO and email marketing over and over again so that each strategy becomes bigger and more powerful the more you do it….
Ads are often filled with happy babies and parents, but few deal with the challenges that many people face when having a child. A new “Becoming Parents” campaign from eco-friendly, high-performing diaper and wipes brand Coterie and agency Wednesday shows the complex struggles involved in the path to parenthood. A two-minute film titled The Modern… …
If you give them something to talk about (and sometimes even when you don’t), people will be commenting, mentioning, and chatting about your brand on social media. So, you better listen up. Here are some tools to help. Continue reading →
The post 10 Social Media Monitoring Tools To Help You Track What People Say About Your Brand appeared first on Content Marketing Institute. …
Website traffic represents the volume of users visiting your site. Higher is better because more people visiting your site means more opportunities for advertising, engagement, and eventual conversion. …
Does citation management still matter in the grand scheme of local SEO? Our industry has been trying to gauge which way the wind is blowing on this subject for years now, but a recent study suggests that —yes — local businesses should be investing in listing management. …
Starbucks has been serving festive drinks in special holiday cups since 1997. As of 2015, however, the coffee chain has been gradually moving away from a primary emphasis on Christmas–a decision that has led to some protests. The latest batch, which will be released Nov. 4, continues that shift with a gifting theme and a… …
Think back to a time you had to solve a problem but didn’t have all of the right information. What did you do? Situations like this pop up all the time at work and put your problem solving skills to the test. …
CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading →
The post Are Inbound Marketing and Content Marketing Still Different in 2021? appeared first on Content Marketing Institute. …
Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading →
The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute. …
Travel became difficult and distant during Covid-19. But it also got personal. Rental management platform Vacasa has roughly 30,000 vacation properties throughout North America. However, it’s also part of an industry that spent a full year in decline due to the pandemic. According to vacation rental data firm AirDNA, the number of paid nightly stays… …
Long-form content can often be overshadowed by other forms of execution that may be considered more visually engaging. The truth is that the value of long-form content shouldn’t be overlooked because it can do so many things for a brand, including driving traffic, building authority, and building links….
When searching for a soul mate, you look for someone that’s smart, funny, caring, but above all — consistent. Because if you’re going to invest your life in a person, you want someone you can trust, right? …
Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch.
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The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute. …
Forget loyalty programs–the true measure of customer fealty comes from exchanging text messages. That’s the main point of a multi-year survey of restaurants and patrons by customer relationship management platform Mobivity. Its 2021 Restaurant Text Marketing Benchmarks report shows a 44% lift in restaurant visits among text marketing subscribers (those who share their mobile numbers… …
Twitter opened up more access to its Super Follows monetization option for creators on its platform, saying in a tweet that all users worldwide on iOS can now Super Follow select creators. The social network introduced Super Follows at its Analyst Day in February, saying at the time that creators and publishers would be able… …
Alex Schultz became Facebook’s chief marketing officer last September, named as the successor to Antonio Lucio, who revealed his departure the previous month. But despite the sheer size of Facebook–Meta is huge–small and midsized businesses have been a key part of his tenure at the company since coming on board in 2007 as a data… …
A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading →
The post Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute. …
While Facebook changing its name to Meta was far and away the dominant news at the company’s Connect 2021 virtual event Thursday, there were plenty of nuggets related to augmented reality and virtual reality. Home, the first thing people see when donning their Quest headset, is now Horizon Home, and people can now invite friends… …
Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type. …
First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content. …
When I started HubSpot, I was a trained engineer with little writing experience. …
What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then and there? …
B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences. Continue reading →
The post Why the Future of Demand Gen Lies in Self-Service Content Experiences appeared first on Content Marketing Institute. …