It is truly an honour to receive a Star on the Hollywood Walk of Fame and it was so wonderful to accept the award on behalf of all the Virgin family. It was also particularly special to have my wife Joan by my side.
Thank you very much to Leron Gubler and the Hollywood Chamber of Commerce for the award, the Virgin Atlantic cabin crew for joining us, and big thanks to Lance Bass and Ben Harper for sharing their kind words about our Virgin adventures, from releasing records to launching Megastores.
Being given the Star outside the Guinness World Records Museum was also something of a fitting privilege. I have a few of these records but the unofficial world record I believe I hold is to have been pulled out of the sea on five separate occasions by helicopter!
Once upon a time, we built the largest independent record company in the world and that is the reason I believe I’ve been honoured with a Star. Running a record company can be a lot of fun and yes it did involve sex, drugs and rock ‘n’ roll! So I had plenty of stories to share with the audience in Hollywood, from Mike Oldfield to The Sex Pistols, Phil Collins to Janet Jackson, The Rolling Stones to Boy George, Peter Tosh to The Spice Girls.
I could go on and on about all of the moments that brought us here (I’ll share more of them soon), but it’s always most important for me to keep the Virgin brand moving forward and that’s exactly what we intend to do together.
With that in mind, I’m proud to announce Virgin Fest, an innovative, multi-experiential music festival with all of the fun surprises and red hot service that can only come from Virgin. We followed the Walk of Fame event with a special Virgin Fest launch in Hollywood, complete with a brilliant performance from Nervo (who says you can’t dance at lunchtime?!)
Virgin Fest is coming to the US in 2019 and will be centred on music, exploration, innovation and generosity. It will feature a unique mixture of diverse music acts, cutting edge technological experiences, exclusive content, and a commitment to sustainability.
The heart of the Virgin brand has always been music and entertainment. But, true to the Virgin brands, we will make sure Virgin Fest also focuses strongly on customer service. We want our fest-goers to come away having enjoyed an amazing experience, not just another music event.
I am incredibly grateful to have received such an esteemed honour for the work Virgin has accomplished to-date, but I can’t help but think we are really just getting started. I’m sure that Jason Felts, Virgin Produced CEO, and the rest of the Virgin Fest team will ensure it is a one-of-a-kind experience. Watch this space for Virgin Fest dates, line-up, location and ticket updates to come.