HERE2:7

Baer Facts

How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps

Word of mouth influences more than 90% of B2B purchases. Yet, almost every B2B company takes it for granted. They just assume that customers will talk about the business. But that’s not how people really behave, is it? We discuss things that we don’t expect and ignore things we do expect. From a word-of-mouth perspective, […]
The post How to Create a B2B Word-of-Mouth Marketing Strategy in 6 Steps appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
10 Mind-Blowing Statistics on the Effects of Videos and Pictures on Your Employees [infographic]

We’re a virtual company here at Convince & Convert. A few years ago, we were drowning in text-based communications, with a seemingly endless barrage of emails flying back and forth. When we were at our annual planning retreat in Puerto Vallarta, Mexico, we decided we’d had enough. We usually come up with our best ideas […]
The post 10 Mind-Blowing Statistics on the Effects of Videos and Pictures on Your Employees [infographic] appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
The 4 Worst Things About Holiday Marketing

Do you become a different marketer during the holiday season? Until holiday season begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and conducted with an innovative spirit. I mean, let’s be honest, you’re really […]
The post The 4 Worst Things About Holiday Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
4 Reasons Your Database is Hungover

Everybody wants more leads, and rightfully so. Leads (done right) beget sales. Sales beget revenue. Revenue leads to profits (usually). And profits mean everyone keeps their jobs. But lead gen, in B2B in particular, inevitably requires data. That data lives in the database, which is, in large measure, the brain of all lead gen initiatives. […]
The post 4 Reasons Your Database is Hungover appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
Are Amazon and Lyft Making Online Reviews Too Important?

I’m really not sure what I think about this, so I’d love to discuss with you on Linkedin or Twitter. As I write this, it’s Thanksgiving Week in the United States, which means millions of people will spend billions of dollars on Black Friday and Cyber Monday, and will temporarily say things like “doorbusters” without a trace of […]
The post Are Amazon and Lyft Making Online Reviews Too Important? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
The 7 Key Principles of B2B Word of Mouth Marketing

The best way to grow any company is for the customers of that company to help you do the growing. Word of mouth is the most powerful (and cost effective) method of customer acquisition and growth. In B2B, word of mouth is exceptionally important: . Why is word of mouth so vital to B2B companies? […]
The post The 7 Key Principles of B2B Word of Mouth Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
Are You Overlooking These 5 Facts Impacting Your Marketing Team’s Productivity?

If I were a betting man, I’d bet you’ve recently read a headline that promises to make you more productive in no time at all. Maybe, just maybe, if you try 31 things that successful people are doing, you’ll be 10x more successful. In 2017, there were 8 proven ways to increase productivity. This year […]
The post Are You Overlooking These 5 Facts Impacting Your Marketing Team’s Productivity? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
A Great Viral Marketing Case Study and Why it is not a Word of Mouth Strategy

Attention must be earned, and doing so is harder than ever, when every business is competing for eyes and ears against Princes and Duchesses, Kardashians and Trumps. Not to mention your actual competitors. In our yearning for attention, we often decide that the best approach will be to “go viral” and doing something so uncharacteristic […]
The post A Great Viral Marketing Case Study and Why it is not a Word of Mouth Strategy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
Why Social Media and Word of Mouth Are Not the Same Thing

In our social media-dominated world, most people have the impression that word of mouth has transitioned from in-person conversations to retweets and direct messages. They believe that social media IS word of mouth. Not true. Social media garners plenty of attention and marketing budgets. But offline chatter is an equal, and sometimes more impactful, driver […]
The post Why Social Media and Word of Mouth Are Not the Same Thing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
How Does Comcast Tell 29 Million People About Customer Experience Transformation?

The team at Convince & Convert and I have been working with Comcast for nearly two years, helping them understand the landscape of customer experience influencers, and how that community thinks about CX transformation and storytelling. Last week, as part of that work, I was joined at the Comcast headquarters in Philly by a cavalcade […]
The post How Does Comcast Tell 29 Million People About Customer Experience Transformation? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
How to Use Social Data to Get the Edge on Competitors

Your brand is in a constant fight against competitors. You have to know how you’re perceived. Where you’re losing. What your competitors excel at. And where they’re weak. Unfortunately, most brands don’t prioritize this data. They either don’t collect it because they don’t know what to look for, or they don’t have the right tools […]
The post How to Use Social Data to Get the Edge on Competitors appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
Weekly Tips for How to Provide Unforgettable Customer Experiences

Key takeaway: You’ll want to bookmark smartercx.com/unforgettable. Consumers are paying more attention to experience than ever, putting the pressure on customer experience (CX) professionals to deliver better and better experiences. Research from Walker finds that, by 2020, a majority of B2B buying decisions will be made based on CX, not price. We all know that CX must continually improve, […]
The post Weekly Tips for How to Provide Unforgettable Customer Experiences appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
How Hotels Create a WTF Customer Experience

I know a lot about hotels. I’ve stayed in a hotel between 110 and 150 nights per year for 15 consecutive years. Some have been great. Others, markedly less so. But what I love about hotels is that they are endlessly fascinating laboratories into customer experience choices. You see, nothing is random in a hotel. […]
The post How Hotels Create a WTF Customer Experience appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
15 Important Statistics About Smart Speakers in 2018

Smart speakers from Amazon Alexa and Google Home have burst on the scene with a velocity and pervasiveness that is nearly unprecedented in the history of consumer electronics. Their rise from strange and novel gadget to near ubiquity in 2018 has been driven by their multi-function usefulness and reasonable price. A new report from our […]
The post 15 Important Statistics About Smart Speakers in 2018 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
25 Best University Websites for 2018

One website, many audiences. It’s a common challenge for every marketer who must define primary demographics, prioritize content, and extend messaging. Convince & Convert knows that practitioners of all experience levels require underlying principles, as well as specific examples, to be successful. We decided to follow up from our first look at Social Media Lessons […]
The post 25 Best University Websites for 2018 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
7 Ingredients of Great B2B Marketing Teams

B2B marketing is harder than ever before. More tools. More technology. More competition. More customer expectations. Every B2B marketing team faces these same obstacles. Yet, some of them succeed disproportionately. Why? I partnered with my friends at Teamwork.com to figure out the answer. We conducted a series of interviews with high-performing B2B marketing leaders to […]
The post 7 Ingredients of Great B2B Marketing Teams appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
My 10 Biggest Mistakes in 10 Years as an Entrepreneur

I guess I’m now a 4%-er. According to Inc. Magazine just 4% of new companies make it to 10 years. And guess what? We just made it here at Convince & Convert. Our 10 year anniversary is today! This is the longest I’ve ever done ANYTHING continuously (other than being a husband and a father), […]
The post My 10 Biggest Mistakes in 10 Years as an Entrepreneur appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
How to Improve Customer Experience With Big Data

Improving customer experience using big data and machine learning is smart, as shown in this case study by Jay Baer, with findings from BrainTrust Insights.
The post How to Improve Customer Experience With Big Data appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
How to Get More Online Reviews for Your Business

Online reviews are more important than ever. How do you get customers to write them? An effective case study on how to solicit online reviews right.
The post How to Get More Online Reviews for Your Business appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
New Research Shows Which Digital Assistants Actually Know Stuff

Personal digital assistants are all around us, yet which of them actually help answer questions? Jay Baer discusses the state of personal digital assistants and which is best (Siri versus Alexa versus Google versus Cortana) with Eric Enge of Stone Temple.
The post New Research Shows Which Digital Assistants Actually Know Stuff appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
How to Build Customer Trust Instantly

Build customer trust before the consumer receives the product or service—you’ll stand out and create loyalty and word of mouth. From Jay Baer, two case studies here of proactive customer service and trust-building: Dr. Glenn Gorab and Twelve South.
The post How to Build Customer Trust Instantly appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
11 Things You Must Know About B2B Influencer Marketing

B2B influencer marketing shares many of the same best practices as does B2C. But there are several important differences that should be kept in mind. Jay Baer breaks them down here, including how to best find, educate, and motivate B2B influencers.
The post 11 Things You Must Know About B2B Influencer Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
9 Reasons Instagram Will Overtake Facebook

Facebook usage is down for the first time in history. Jay Baer says Instagram could be more popular than Facebook by 2020. Learn the nine reasons why.
The post 9 Reasons Instagram Will Overtake Facebook appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
How to Reverse Atomize Your Content Marketing

Atomizing your content into “bricks” and “feathers” (as we call them at Convince & Convert) helps you squeeze more juice out of your content marketing. Here’s what it looks like in action.
The post How to Reverse Atomize Your Content Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save
When Your Great Customer Experience Drives Your Employees Crazy

The customer experience of Olive Garden’s free breadsticks is amazing. Their employees think differently. Machine learning can help us understand the balance between customer experience and employee experience, from Jay Baer.
The post When Your Great Customer Experience Drives Your Employees Crazy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

0
Like
Save