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Business

15 Holiday Marketing Tips for Small and Big Businesses

How prepared are you for the holiday sales? Since October, holiday shopping has brought in billions after billions of dollars in revenue. Just recently between Nov. 1 and Nov. 11, AliBaba Singles Day sales brought in a whopping $75 billion in sales with 800 million shoppers participating, according to reports. Although the pandemic has affected […]
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Why Entrepreneurs Need to Stand Up and Change the World

“Wer will dass die Welt so bleibt, will nicht dass sie bleibt.” was said by Erich Fried. Translation – If you want the world to remain as it is, then you don’t want the world to remain at all. The first time I came across this quote was a few years ago on the Berlin […] …

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A Guide in Picking The Best WordPress Host

According to Google’s Best Practices, a website should load in 3 seconds or less. Any longer, and visitors may click away from growing impatient. According to research, a 9-second increase in page load time increases mobile bounce rate by 123%. Now that we know that, it’s more important than ever to optimize your website. This […]
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The Power of Your Personal Brand and 5 Ways to Maximise It

Like most others who start out on a completely new venture, I had no idea what I was doing. Sending 60 cold outreach messages a day, I was lucky to get one or two replies. It wasn’t until I discovered the power of personal branding that I realised exactly why I was well failing. Becoming […] …

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10 Thing To Consider While Designing A Live Chatbot

The current business world is extremely contentious. Now, meeting your clients’ expectations is not enough. You need to exceed them to stand out in the crowd. If your customers are surfing the web at 4 A.M. in the morning with a fiery issue regarding your company, they await you to respond to it. Usual working […]
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How Legendary Companies Fix Failed Payments

Most business owners know how much profit they’re raking in at the top of the funnel, but how many are aware of how much failed payments are holding them back? The Cost of Failed Payments Every year in America, customer churn costs businesses $136 billion. On top of that, 47% of companies lose auto-renewals due […]
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Connecting with Customers During a Crisis – Notes for the Tech Industry

Since foot traffic has dropped dramatically due to the pandemic, the corporate arena is facing a great setback. Social distancing, which is beneficial for health safety, has brought many negative impacts for businesses globally. Among several other factors, customer interaction tops the list. When clients are socially isolated, engagement becomes challenging. Though some industries catering […]
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How To Run A Successful Business During a Pandemic

Whenever a pandemic hits, the business sector is always one of the severely hit economic areas. Businesses will either move to a work-from-home setup, hit pause, or worse, have shut down. As a business owner, how can you make sure that your business sees the pandemic through? We have some tips for you on how […]
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Are Press Releases Worth The Big Bucks?

The fact that press releases and their newswire services are still around should pretty much answer the question. No clue? Well, let’s look at it this way. Press releases have come a long way and have changed at least three mediums; newspapers, social media, and now dedicated PR platforms. And to give you an idea […]
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Understanding How To Use Mobile Communication For Business

Mobile devices are a lifeline for most people right now, but even under normal circumstances people rely on their mobile devices for all kinds of information. Last year, 69% of people looked up information about products and services while they were inside of stores rather than asking a store associate. Using mobile devices to get […]
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5 Tips To Build Your Team’s Productivity

When it comes to managing a team, whether in a corporate setting or as part of your business, productivity is one of the most important parameters of success. It’s also something that we all want, although it’s a little tricky to figure out how to get there. Building your team’s productivity should be a priority […]
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Here Are 4 Ways to Redesign Your Logo Better

A successful logo is modern, compatible with the modern designs and trends, and expresses the company’s mission effectively. Your company or brand’s strengths and business values should be expressed through your logo. If you feel that your logo design is prosaic, it needs to be revamped. There are many reasons why a logo may need […]
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How to Calculate and Reduce Your Customer Churn Rate

Regardless of what business you are in and by whatever name you call it – attrition, defection, or anything – customer churn is real. Every business has to deal with loss of customers and lose some revenue. Understanding what causes this customer churn is important. When a client or customer chooses to stop doing business […]
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3 Things Every Entrepreneur Must Know to Grow Their Business

It seems like everyone these days is an entrepreneur. After all, anyone with a computer and an internet connection has the opportunities to serve a global audience. The harsh reality is that the vast majority of these budding entrepreneurs will never make the money they hope to through their new business venture. Most will fail […] …

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Real Estate SEO Tips: How to Maximize Your Google Visibility

Like other sectors, real estate is increasingly grabbing customers’ attention by coming up with ideal websites that run with proper SEO strategies. SEO has emerged as a successful way to boost your site’s ranking on Google and earn more leads and conversions in your online real estate business. Today, the majority of buyers rely on […]
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There’s More to Life Than Building a Business: 4 Areas of Life That Also Need Your Attention

You don’t have to look very far to see a post, article, or video about what it takes to build a business. The advice ranges from “build with balance” to “hustle until you die or you’re not trying.” With over 4.5 billion daily users on the Internet, it is an exciting time for entrepreneurs, and […] …

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How To Launch And Optimize A Corporate Blog Generating Leads

Blogging became one of the most powerful tools for leads generation. Today, content plays a big part not only in entertaining but also in making sales. Though, there is a long way between just a reader, aka follower, and a qualified lead. How to make that way shorter? Read on to find out more about […]
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5 Ideas on Starting a Business in College

Getting your own business is a very responsible yet liberating undertaking. By starting a business while still in college, you can be sure to have an income when you graduate or to at least get some life-saving skills and experience that will help you land whatever job you like later on. Although starting a business […] …

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10 Tips to Use YouTube to Market Your Business

Since its introduction in 2005, YouTube has become an indispensable marketing tool for every business. With more than one billion users, YouTube is definitely not a platform to ignore if you want to grow your business. It has enabled more than 50 million content creators to showcase their content through interesting videos everyday and reach […]
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7 Reasons Why You Should Invest In Wristwatches As An Entrepreneur

Watches are a timeless symbol of class and sophistication. Even in this age of smartphones, wristwatches offer a more convenient way to check the time. They also act as tasteful statement pieces and can bring together an entire outfit. In this article, we will discuss the versatility and enduring nature of the wristwatch industry, and […]
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7 Ways to Create a Stunning Financial Report

A financial report is a written report that conveys the financial situation of a company at a given time. It includes an income statement, balance sheet, cash flow statement, and changes to owners’ equity. As a financial report gives a view of the financial situation and performance of the company, it is a basis for […]
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The Ethics of Marketing to Children and Teens

Before the advent of the Internet, most children spent their time playing outside and watching television. While watching their favorite cartoons, they would be bombarded by various commercials. These ads would use certain elements to boost general appeal to kids, such as amusing characters, a wide variety of colors, catchy songs, and amazing toys. Of […]
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5 Career Tips for Project Managers Post-Pandemic

It is said that difficult times bring out the best in people. Time and again, people, communities, and businesses have proved the same. All across the globe, nations are facing economic uncertainties while businesses are finding it difficult to manage challenges due to the current world crisis. While the initial disruption was clearly unpredictable and […]
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Why Your Small Business Must Have an Internal Employee App?

An internal employee app is a great way for organizations to engage with their employees. This is more so for small businesses, where employees play a critical role. Large businesses have regular inflow and outflow of human resources. Small businesses work with a small team of people and it is very important to retain the […]
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Tools to Help Your Employees Work from Home

Working from home has become the new normal, but it’s something that not all businesses and individuals can immediately jump into. There are things to consider, such as new technology and employees used to working on site. The transition can take time if your company is not prepared for it. Sometimes, situations like this cause […]
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How To Create A Business Mobile App That Sells

Businesses always want to create a product that sells, but a lot of time they forget to imply the factors that shape success. So here are some pointers that you can look at to develop an application that sells. Discover a unique idea for an application There are plenty of applications present in the market. […]
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