HERE2:9

Company News

Disguises Are for Superheroes – Not Great Content [The Weekly Wrap]

Don’t hide your content behind a bland headline. This week in content marketing, we share an example to prove the rule, plus new research into the search performance of marketing terms and a sweet ( but overlooked) content opportunity. Continue reading →
The post Disguises Are for Superheroes – Not Great Content [The Weekly Wrap] appeared first on Content Marketing Institute. …

0
Like
Save
5 Agile Marketing Values to Sharpen Your Content Process

Content marketing often is a messy, haphazard process. But it doesn’t have to be. Establishing deliberate methods using Agile values can bring order – and help your content team deliver better results. Continue reading →
The post 5 Agile Marketing Values to Sharpen Your Content Process appeared first on Content Marketing Institute. …

0
Like
Save
Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]

Catch the first episode of CMI’s new video and blog series – Marketing Makers. Each month, Robert Rose explores a foundational marketing concept and explains how it applies to content marketing. First up? Reach and frequency. Continue reading →
The post Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut] appeared first on Content Marketing Institute. …

0
Like
Save
Get Your Content Governance in Order With This 1 Thing

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. No, it’s not too big an idea or above your pay grade. Start with this idea. Continue reading →
The post Get Your Content Governance in Order With This 1 Thing appeared first on Content Marketing Institute. …

0
Like
Save
That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap]

This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. 1, and a popular email newsletter spills into new channels. Continue reading →
The post That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap] appeared first on Content Marketing Institute. …

0
Like
Save
21 YouTube SEO Tools to Boost Your Video Rankings

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading →
The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute. …

0
Like
Save
Demand Gen for Content Marketing in the Next Decade [New Research]

Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Well, guess what? That’s no longer enough. Continue reading →
The post Demand Gen for Content Marketing in the Next Decade [New Research] appeared first on Content Marketing Institute. …

0
Like
Save
Why Rushing Your Writers Never Leads to Great Content

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading →
The post Why Rushing Your Writers Never Leads to Great Content appeared first on Content Marketing Institute. …

0
Like
Save
How to Get Ranked and Read With a Topic Cluster Model

Do you struggle to create engaging content that lands in a top spot on Google? Luckily, there is a potential solution that also builds a library of useful content for your target audience. Continue reading →
The post How to Get Ranked and Read With a Topic Cluster Model appeared first on Content Marketing Institute. …

0
Like
Save
How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap]

“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions. Continue reading →
The post How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap] appeared first on Content Marketing Institute. …

0
Like
Save
21 SEO Tips, Tactics, and Trends for Website Content in 2021

Don’t expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge. Continue reading →
The post 21 SEO Tips, Tactics, and Trends for Website Content in 2021 appeared first on Content Marketing Institute. …

0
Like
Save
9 Fixes for Frustrating Content Workflow Problems

We’ve all groaned about the inefficient steps or irritating workarounds in our content marketing workflow. Make this the month you leave those headaches and frustrations behind. Try these time-saving remedies today. Continue reading →
The post 9 Fixes for Frustrating Content Workflow Problems appeared first on Content Marketing Institute. …

0
Like
Save
Want Better Content? Make Sure Your Team Knows This TRUTH

If content creators forget this crucial step, your content will miss the mark with your audience. Here’s an acronym to help you and your content team remember it. Continue reading →
The post Want Better Content? Make Sure Your Team Knows This TRUTH appeared first on Content Marketing Institute. …

0
Like
Save
LinkedIn for Content Marketing: 3 Things You Should Know

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know. Continue reading →
The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute. …

0
Like
Save
The Art and Science of Emotional Engagement

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading →
The post The Art and Science of Emotional Engagement appeared first on Content Marketing Institute. …

0
Like
Save
Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021

As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021. Continue reading →
The post Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021 appeared first on Content Marketing Institute. …

0
Like
Save
8 Lessons on How to Steer Your Content Through Chaos

Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading →
The post 8 Lessons on How to Steer Your Content Through Chaos appeared first on Content Marketing Institute. …

0
Like
Save
Stop These Reporting Mistakes and Win Budget Support for Content Marketing

Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle. But you can break it if you stop making these six mistakes in reporting to your executive team. Continue reading →
The post Stop These Reporting Mistakes and Win Budget Support for Content Marketing appeared first on Content Marketing Institute. …

0
Like
Save
This Week in Content Marketing: Lessons from Home Depot, KFC, and Google

Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week. Continue reading →
The post This Week in Content Marketing: Lessons from Home Depot, KFC, and Google appeared first on Content Marketing Institute. …

0
Like
Save
How to Create a Content Marketing Strategy for Your Personal Brand

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading →
The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute. …

0
Like
Save
9 Video Storytelling Tips to Engage Your Audience

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). Continue reading →
The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute. …

0
Like
Save
Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice

The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading →
The post Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice appeared first on Content Marketing Institute. …

0
Like
Save
7 Lessons from a 96-Year-Old Content Marketing Tradition

Imagine crowds lining up for miles just to see your content marketing. Imagine it’s so successful that it becomes the central plot point in a Hollywood movie. That’s the stuff of content marketers’ dreams, but it’s real for this brand. Continue reading →
The post 7 Lessons from a 96-Year-Old Content Marketing Tradition appeared first on Content Marketing Institute. …

0
Like
Save
We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap]

As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week. Continue reading →
The post We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap] appeared first on Content Marketing Institute. …

0
Like
Save
100+ Content Marketing Predictions for 2021

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading →
The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute. …

0
Like
Save