HERE2:5

Company News

What It Means to Get Branded Content Right

Branded content still holds marketing power by immersing audiences in the kinds of experiences they crave. Check out these winning examples, which built rapport with new audiences, expanded creative horizons, and improved bottom lines. Continue reading →
The post What It Means to Get Branded Content Right appeared first on Content Marketing Institute. …

0
Like
Save
2019 SEO Keywords and Google: What’s in Your Poker Hand?

If your organic SEO took a hit last year, expect more of the same unless you take steps to recover from traffic dips. Even if you’re fine now, you might want to reinforce your footing. Here’s what you should be doing. Continue reading →
The post 2019 SEO Keywords and Google: What’s in Your Poker Hand? appeared first on Content Marketing Institute. …

0
Like
Save
Want to be Trusted? Here’s a Crash Course in Brand Journalism

To become a reputable source, your brand journalism can’t be light on ethics and sopping with self-interest that suffocates readers. Here are four ways your team – like real journalists – can build your audience and earn its trust. Continue reading →
The post Want to be Trusted? Here’s a Crash Course in Brand Journalism appeared first on Content Marketing Institute. …

0
Like
Save
How to Get the Content Marketing Salary You Deserve

Does your salary reflect your content marketing responsibilities and contributions to your employer? The Creative Group’s salary guide can help. And, if a raise is in order, learn how to ask from your fellow content marketers. Continue reading →
The post How to Get the Content Marketing Salary You Deserve appeared first on Content Marketing Institute. …

0
Like
Save
3 Tools to Make Your Editorial Calendar More Effective

It’s no longer enough to document your planned content assets. Today’s editorial calendar must involve team collaboration and advanced analytics steps to make higher-level content management possible. Here are three tools to help. Continue reading →
The post 3 Tools to Make Your Editorial Calendar More Effective appeared first on Content Marketing Institute. …

0
Like
Save
Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be

Do you work in an industry that can be boring, complex, or undifferentiated? Are you challenged to create content to engage your audience? Find out how to make your content interesting, simplified, and differentiated. Continue reading →
The post Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be appeared first on Content Marketing Institute. …

0
Like
Save
Your 2020 Mission: A Unified Strategy for Content in Your Marketing

We’re in 2019 and CMI is about to run up on more than a decade’s worth of experience. Let’s take a breath and see where we are. Quite honestly, we’re humbled at the level of innovation we’ve witnessed. It’s time for us to evolve too. Continue reading →
The post Your 2020 Mission: A Unified Strategy for Content in Your Marketing appeared first on Content Marketing Institute. …

0
Like
Save
5 Ways to Get More People to Your Content

You know you have amazing content, but how do you drive traffic to it? Learn about five solutions from B2B marketers, including a couple ideas that need to be started before you hit “publish.” Continue reading →
The post 5 Ways to Get More People to Your Content appeared first on Content Marketing Institute. …

0
Like
Save
Power Up Social Media Strategy With These 4 Tech Tools

Are you overwhelmed by massive social data, growing customer demands on social platforms, and evolving best practices? Consider these four tech solutions to make your social media more manageable and, better yet, more helpful to your brand. Continue reading →
The post Power Up Social Media Strategy With These 4 Tech Tools appeared first on Content Marketing Institute. …

0
Like
Save
How to Make the Most of Your Paid Content Promotion on Facebook

Given that content promotion is now pay-to-play on Facebook, here’s how to get the best bang for your buck to grow your content audience and conversions. (Hint: It involves TOFU, MOFU, and BOFU). Continue reading →
The post How to Make the Most of Your Paid Content Promotion on Facebook appeared first on Content Marketing Institute. …

0
Like
Save
Learn From the Best: 8 Inspiring Content Marketing Examples

Understanding why some content campaigns rise above the others is no small feat. Our new examples collection breaks it all down for you, including the core elements of success and how you can use them to reach your own content goals. Continue reading →
The post Learn From the Best: 8 Inspiring Content Marketing Examples appeared first on Content Marketing Institute. …

0
Like
Save
Do What Most Content Marketers Don’t and Get Better Results

Most marketers don’t use these three successful tactics. And only two-thirds use the fourth tactic to get better content marketing results. Want to know what they are and how you implement at your organization? Read on. Continue reading →
The post Do What Most Content Marketers Don’t and Get Better Results appeared first on Content Marketing Institute. …

0
Like
Save
How to Use Quora and Reddit to Fuel Your Content Marketing Needs

Community sites like Quora and Reddit can be gold mines for your content marketing. But you better respect what is and is not allowed. Here’s how to get a start that won’t end in a suspension or ban (and bring results). Continue reading →
The post How to Use Quora and Reddit to Fuel Your Content Marketing Needs appeared first on Content Marketing Institute. …

0
Like
Save
13 Fresh Ideas to Get More Content Marketing Zing From Employees

Employees can share your content, serve as expert resources, and let you know what customers are saying. But how can your employees really become a differentiator in your content marketing? Here are 13 ideas. Continue reading →
The post 13 Fresh Ideas to Get More Content Marketing Zing From Employees appeared first on Content Marketing Institute. …

0
Like
Save
Grand Theft Content: Steal These 6 Ideas From Award Finalists

Yes, we’re encouraging you to steal. Just make sure to do it from the great ones. And that’s the 2018 Content Marketer of the Year finalists. These six ideas can work for B2B, B2C, big brands, small, and everything in between. Continue reading →
The post Grand Theft Content: Steal These 6 Ideas From Award Finalists appeared first on Content Marketing Institute. …

0
Like
Save
How to Get More From Your Livestream After the Broadcast

Don’t let the end of your livestream be the end of its value. You can easily repurpose the video in several formats to get more from your efforts. Begin with one or more of these seven-plus options. Continue reading →
The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute. …

0
Like
Save
Dump the Sales Funnel in Favor of Lifecycle Marketing

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle. Continue reading →
The post Dump the Sales Funnel in Favor of Lifecycle Marketing appeared first on Content Marketing Institute. …

0
Like
Save
How to Deal With the Blasphemy of Email Unsubscribes

An email unsubscribe rate of 0% just isn’t possible. But a good unsubscribe rate is less than 0.5%. Not there yet? Try this advice to help bring your unsubscribes down and keep your readers reading. Continue reading →
The post How to Deal With the Blasphemy of Email Unsubscribes appeared first on Content Marketing Institute. …

0
Like
Save
How to Use Scrum for Content Marketing

Once a tech-focused Agile framework, Scrum has a role in content marketing. Learn the terms, framework, and implement tips that can bring transparency, critical review, and adaptation to your content team’s work. Continue reading →
The post How to Use Scrum for Content Marketing appeared first on Content Marketing Institute. …

0
Like
Save
Opportunities for AI in Content Marketing Easily Explained

If all you know about artificial intelligence is that it powers your martech stack, you’ll want to read these easy-to-understand explanations and tangible examples. (You’ll also discover how text mining revealed a breadstick problem.) Continue reading →
The post Opportunities for AI in Content Marketing Easily Explained appeared first on Content Marketing Institute. …

0
Like
Save
These 7 Visual Tactics Can Boost Landing Page Conversions

Visuals are subtle and subconscious indicators that help visitors choose to act. They can complement the text or replace it for a quicker impact. Here are seven tried-and-true visual tips to help your landing page convert. Continue reading →
The post These 7 Visual Tactics Can Boost Landing Page Conversions appeared first on Content Marketing Institute. …

0
Like
Save
3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use? Reoptimize it. Here’s how. Continue reading →
The post 3 Tools to Optimize Your Old Content to Build More Organic Search Traffic appeared first on Content Marketing Institute. …

0
Like
Save
Rock Your Content With These 7 Songwriting Secrets

Songwriters are storytellers. As a content marketer, you are a storyteller too. We often have the same, elusive goal – to use words to capture a feeling. Here are seven songwriting secrets to inspire you to create goal-worthy content. Continue reading →
The post Rock Your Content With These 7 Songwriting Secrets appeared first on Content Marketing Institute. …

0
Like
Save
How to Create a Good Brief for Better Content Marketing

If, as the saying goes, proper planning prevents poor performance, then a good brief is the cornerstone of effective content. Here’s what you need to know to create a brief to help your team and partners work more efficiently. Continue reading →
The post How to Create a Good Brief for Better Content Marketing appeared first on Content Marketing Institute. …

0
Like
Save
16 More Quotes to Inspire Your Content Marketing

To start the year off right, read on for 16 quotes to kick-start 2019 and help you think about things from a different perspective – your role, your content marketing, and more. Continue reading →
The post 16 More Quotes to Inspire Your Content Marketing appeared first on Content Marketing Institute. …

0
Like
Save