Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision. Continue reading → …
You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique. Continue reading → …
Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need. Continue reading → …
The days of the basic marketing funnel are over. Adding an overlay of empathy lets you walk with your prospects on their never-quite-linear journey. And that’s when you’ll start seeing real, long-term relationships. Continue reading → …
Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content. Continue reading → …
Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading → …
Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives. Continue reading → …
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry. Continue reading → …
How did Threads get to 100-plus million users this past week? It started with Instagram’s 2-plus billion. Despite those mammoth numbers, Threads debut can teach every content marketer a practical lesson. Continue reading → …
Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint. Continue reading → …
Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand. Continue reading → …
Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight? Continue reading → …
Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders. Continue reading → …
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy. Continue reading → …
Experts disagree on where the economy is headed. But that shouldn’t stop marketers from sailing upwind and making the rest of 2023 count by doing these things. Continue reading → …
You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen. Continue reading → …
Instagram’s leader reveals user behaviors that influence the algorithms for feeds, Stories, Explore, and Reels. Plus, see how three B2B brands make the most of the visually oriented platforms. Continue reading → …
Plan your content to match customer intent with this no-tech, three-step process. You’ll end up with content that helps both your prospects and your sales team. Continue reading → …
You’ll never create successful marketing if you ask how to create a memorable message that resonates with all audiences. That lesson was learned this month in the reaction to Pride celebrations by brands, including Bud Light and Sesame Street. Continue reading → …
Distinguish your brand’s value by reimagining your strategy for thought leadership content. It can help strengthen your sales partnerships – and your consumer relationships. Continue reading → …
Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic. Continue reading → …
How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content. Continue reading → …
New research indicates that almost every leader expects company culture’s importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs. Continue reading → …
Does it matter to content marketers if a writer uses ChatGPT, Google’s Bard, or other AI content creation tools? And if it does, what tools can help you in that assessment process? We tested four of them. Continue reading → …
Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer. Continue reading → …