creative

Unleashing My Inner Teen: From People-Pleasing to Authentic Self-Expression

“Be more afraid of losing yourself than losing the approval of others.” ~Unknown
Sometimes, when I feel restless, I listen to angsty music that I used to listen to as a teenager, such as Taking Back Sunday, My Chemical Romance, Paramore, and Bullet for My Valentine.
I can still belt out every lyric to Misery Business with precision, without missing a beat, and with perfect intonation (okay, so maybe not the last one). As I was listening to music from my past, I tried to make sense of this inner restlessness.
Why has this been coming up for me so … …

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Apple’s Underdogs Return in an Action-Comedy to Chase Down a MacBook Thief

In case Tom Cruise and Barbieheimer don’t end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven’t broken into Hollywood just yet, but they do star in the latest long-form ad for Apple that’s as action-packed and end-to-end entertaining as much of the fare on the silver screen. The… …

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Diablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director Chloé Zhao

Players of Blizzard Entertainment’s Diablo IV take on the role of a powerful hero who must save the world of Sanctuary from demons led by Lilith, the queen of hatred. A launch film from creative agency 72andSunny, directed by Oscar-winner Chlo? Zhao and Kiku Ohe, gives players extra motivation by having characters from the game… …

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Captain Morgan Is Flipping the Script on Responsible Drinking PSAs

In mid-March, Guinness suggested St. Patrick’s Day revelers drink less. Well, for transparency, it actually suggested they try its nonalcoholic beer Guinness 0.0 instead. Now, Captain Morgan–also owned by drinks behemoth Diageo–has launched its largest-ever responsible drinking campaign, with help from Vice-owned agency Virtue. The spiced rum brand has enlisted singer, songwriter and rapper Bree… …

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Axe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test

The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper’s open affection toward the brand prior to his stratospheric rise. But the duo’s latest campaign–by way of The Martin Agency–drives that point home as they find creative ways to introduce Gen Z to the world of fine fragrances…. …

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As Black Lives Matter Turns 10, Wieden+Kennedy’s We+Black Reflects On a Decade of Change

July will mark the 10th anniversary of the widespread use of the phrase “Black lives matter.” Initially spoken by Alicia Garza, who, alongside Patrisse Cullors and Opal Tometi, founded the movement of the same name, these words have inspired millions worldwide and continue to fuel the most important protests of our time. Looking back over… …

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Anytime Fitness Works Out a Clever Way Into Super Bowl 57—Without an In-Game Slot

It’s no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad? With its newest campaign,… …

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Brotherly Rivalry Takes the Field in the NFL’s Pro Bowl Games 2023

Though they’ve changed form many times over the decades, the Pro Bowl Games have been kicking since 1939, making them one of the NFL’s proudest traditions. Keeping things fresh after 80-plus years in the making might not be easy, but even in 2023, the brand is introducing new elements, including the first-ever NFL Flag Football… …

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Avon’s CMO Says It’s Been ‘Deprived’ of Brand Investment. Now It’s Back With a Bang

Founded in 1886, Avon is older than women’s right to vote in the U.K. and U.S. But for the past two decades, the brand’s sales have been lackluster as customers skipped out on door-to-door selling–first in favor of department stores, then later ecommerce. The legacy beauty brand’s recently instilled global chief marketing officer, Kristof Neirynck,… …

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Nike Dares to Dream Big in Rousing Chinese New Year Campaign

Juggling the hopes and dreams of childhood with the many responsibilities of adulthood is a challenge even for the most accomplished among us, and it’s not always easy to create a life that is both stable and rooted in spiritual fulfillment. For kids, the pressure to make responsible choices in life can discourage the crucial… …

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Gender Bias in Search Results Sparks Drive to ‘Correct the Internet’

The internet is a wonderful tool for information, but any researcher can tell you that it isn’t always accurate. Checking facts is vital, but that goes double for women creators, scientists, athletes and more, whose accomplishments are often misattributed to male peers. DDB New Zealand has launched its “Correct The Internet” spot to set the… …

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TikTok Celebrates Chinese New Year With Heartfelt ‘Red Envelope’ Messages

For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred & Farid Shanghai to create and launch its Chinese New Year campaign featuring Chinese star Andy Lau. The campaign, which references the traditional Hongbao custom… …

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Mars Wrigley North America’s New CMO Gabrielle Wesley Leads M&M’s Back to the Super Bowl

M&M’s is officially returning to the Big Game, and it’s doing so with a new CMO at the helm. Today, Mars Wrigley North America confirmed M&M’s participation in next year’s Super Bowl under the guidance of its newly appointed chief marketing officer, Gabrielle Wesley. The brand last participated in the event in 2021 with its… …

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How Vacation Rentals Are Tapping Into Fandoms to Spur Bookings

Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the winter, or ghost hunt in a firehouse equipped with proton packs for Halloween. These unique worlds have been transformed into a reality through rental spaces where fans’ favorite stories are… …

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Qualcomm Teams With Michelle Yeoh to Show the Infinite Possibility of AI

When it comes to the multiverse, everyone from big-name superheroes like Spider-Man to the cast of Riverdale have been getting in on the action as of late. Though options are rife, the best guide for navigating the complexities of infinite realities may very well be the unlikely hero at the heart of A24’s Everything Everywhere… …

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Marketing Morsels: Hot Pockets Shorts, KFC Pub and Haribo Christmas Trees

In this week’s edition of Marketing Morsels, you’ll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment! Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? Well, KFC thought so with… …

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Dr Dre Released the Most Intense Ad for Roller Skates You’ll Likely Ever See

Skating culture has seen fluctuating popularity since the ’70s as well as a recent resurgence thanks to social media. Even rapper and business mogul Dr. Dre appreciates a good pair of roller skates. Unfortunately, his beloved skates are also the objective of a high-velocity heist. At least, that’s the subject of a new short film… …

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ERA Coalition Launches ‘Woman Corp’ to Further the Fight for Equal Rights

After the overturn of Roe v. Wade in June, women’s rights have been at the forefront of many conversations, especially going into this year’s midterm elections. Taking a stand and a bold new approach in the fight for gender equality, the ERA Coalition aims to ensure that at least one woman will have constitutional rights… …

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Marketing Morsels: Taylor Swift Multiplies, Elton John Marmite and More

This week’s edition of Marketing Morsels is stuffed with samplings from Capital One, Goldfish, Pillsbury, Jimmy Dean and many more. Enjoy the assortment! Morsel #1: Taylor Swift is multiplied for Capital One Capital One The queen of Midnights, Taylor Swift herself, appears in a newly dropped ad for Capital One’s Venture X Card that is… …

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Celebratory New Ad for EspnW Shows How Women Athletes Are Winning Big

It took mainstream media a long time to really begin tapping into the global interest in female athletes. While we still have a long way to go before we see these sports stars receive truly equitable treatment alongside their male counterparts, brands and networks are awakening to the desire of fans to see and support… …

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Take a Trip Through Racing History With Porsche’s Latest, Striking Ad

Kicking off in 1950 and running for only five years in its original incarnation, the Carrera Panamericana was once considered one of the most dangerous races in the world. An open-road rally race event that took race car drivers border-to-border through Mexico, safety concerns caused the event to shutter in 1955. Still, it remains legendary… …

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Creative Flavor: Mary Monroy Is Ready for the Next Evolution of Advertising

Though relatively new to the advertising industry, Dallas-based Mary Monroy has found a unique merging of her interests as an art director for Lerma. “Advertising is the ideal combination of creativity and critical thinking, which is why it is the perfect career for a puzzle solver like me,” Monroy told Adweek. “I’ve always been the… …

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Creative Flavor: For Lixaida Lorenzo, a Real Love Started With Fake Ads

For LA-based vp and group creative director at Motive, Lixaida Lorenzo, her interest in advertising started young. “When I was little, my family did lots of home movies creating fake TV ads,” she shared with Adweek. “We took it very seriously…like, ridiculously seriously. Almost embarrassingly seriously.” That passion for faux ads grew into a real… …

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Creative Flavor: Adriana Laroche Turned an Old Idea Into a New Fight Against Fake News

The art of building a decent pitch deck doesn’t necessarily come naturally to every aspiring creative. But for Miami-based senior art director and latest Creative Flavor honoree Adriana Laroche, the ability to create an informative visual is something that she developed rather early. “Since I was little, I’ve been drawn to colors, building collages and… …

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Why It Can Be Harder for Creatives to Achieve Their Goals

Perhaps, like me, you’re a very creative person. A dreamer. An idealist. And you have big goals and dreams you’d like to achieve. If that’s the case, I’m about to share information that will be very beneficial to you. If you’re an aspiring entrepreneur, this information is vital—I know so from experience. The Dreaded Question […]
The post Why It Can Be Harder for Creatives to Achieve Their Goals first appeared on Addicted 2 Success.
The post Why It Can Be Harder for Creatives to Achieve Their Goals appeared first on Addicted 2 Success. …

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