There’s no Oktoberfest. Professional soccer will resume, but without fans. Will ad tech become another casualty of the pandemic? Attendees and exhibitors are questioning the viability of ad tech’s biggest industry event, Dmexco. While its host country of Germany has begun to relax restrictions and reopen businesses after two months of coronavirus-induced lockdowns, multiple companies… …
According to the latest Gartner CMO Spend Survey, companies are spending nearly one-third (29%) of their marketing budgets on mar tech–up from 22% in 2017–with 9% of participating CMOs claiming that “marketing innovation” will be a key part of their practice in 2019. If the numbers suggest a shift toward a more data-led practice, Ewan… …
According to the latest Gartner CMO Spend Survey, companies are spending nearly one-third (29%) of their marketing budgets on mar tech–up from 22% in 2017–with 9% of participating CMOs claiming that “marketing innovation” will be a key part of their practice in 2019. If the numbers suggest a shift toward a more data-led practice, Ewan… …