By implementing these practices, you can optimize your ecommerce store for increased sales
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Ecommerce is businesses selling products online, and people buying those products online. …
BigCommerce and WooCommerce are both reliable platforms for building an online store and selling products
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We’ve discussed how the customer journey impacts sales, service, and marketers. …
Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer is expanding its View in Your Home offerings with new AR features. Shoppers can now place multiple items into the room… …
If you want it to be successful, you need to identify your customers, find the best ways to speak to them, then optimize your website for conversions.
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Las Vegas-based online shoe and clothing retailer Zappos has parted ways with its first-ever CMO, Ginny McCormick. The circumstances surrounding McCormick’s departure are unclear, and Adweek could not reach her for comment. McCormick’s time at Zappos was relatively short. She ascended to the CMO role in April 2022, having previously served as global marketing director… …
In this episode of Brave Commerce, Denise Woodward, founder and CEO of Partake Foods, talks about growing and developing a bootstrapped business. Woodward opens with the inspiring story of Partake Foods. She wanted to make a product for her daughter, who suffers from food allergies. When discussing it with her husband at the zoo one… …
In this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand’s “maker culture” has contributed to its success in both the b-to-b and b-to-c ecommerce world. Simonsen starts by speaking about how leveraging b-to-b ecommerce provides incremental profits for b-to-c and how both work hand and… …
Welcome to Marketing Morsels, Adweek’s weekly roundup of the marketing news you may have missed. In this week’s selection, sample stunts and campaigns from Turo, Uber Eats, Instacart and more. Enjoy the assortment! Morsel #1: Watch Yeezy shoes burn for eight flaming nights In light of Kanye “Ye” West’s antisemitic remarks earlier this year and… …
According to references in pop culture and advertising, Mrs. Claus is usually surrounded by legions of helpers–human and mythical–at this time of year, serving as the maternal beating heart of the crowded, controlled chaos. But what about Christmas Eve, when the flurry of activity stops at the North Pole and St. Nick is circling the… …
The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks in revenue after placing more emphasis on social and commerce content. The publisher has increased its eight-figure revenue 100% year over year, according to chief revenue officer Geoff Schiller, who wouldn’t share exact numbers. Its… …
Creators on subscription content platform OnlyFans can sell personalized merchandies to their fans following an integration with the Spring platform from Amaze Software. OnlyFans creators with stores on Spring can connect those stores directly to their profiles on the platform and offer digital and physical merchandise such as calendars, puzzles and T-shirts directly to fans…. …
We all know the foundation of e-commerce SEO is keyword research. Over half of shoppers surveyed in a global retail study say they use Google to research purchases they plan to make online. This is why SEO is your golden ticket to increasing organic visibility. How? Think about it: Before you create your site’s content, […] …
This week’s edition of Marketing Morsels is stuffed with delightful samplings from Shopify and Maximum Effort, Burger King, KFC, Archer Roose and many more. Enjoy the assortment! Morsel #1: Elwood Edwards of AOL fame returns for Shopify Elwood Edwards, best known to audiences of a certain age as the voice of AOL’s voice alerts (“You’ve… …
Omnicom is rolling out a specialist ecommerce practice called Transact to the North American market. The practice, which previously operated exclusively in some global markets, will become the holding group’s global center of excellence. The consultative practice will help Omnicom clients gain market share and drive sales on retail media platforms like Amazon, Instacart, Kroger… …
Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases. …
Advertising in the beauty category has sometimes been maligned for playing on people’s insecurities. But a new campaign from Lyko, a Sweden-based online beauty retailer, goes against these tropes by celebrating traits that could be seen as flaws. Created by Swedish agency ?kestam Holst NoA, the ads introduce the tagline “Every way is okay.” Instead… …
If you’ve ever considered launching your own online business, chances are you’ve thought about the required tools. And while there are several ecommerce platforms on the market, Shopify and WordPress remain the most prominent. If you already have a WordPress website ready, it would be better to go with WordPress for ecommerce as well. All […] …
Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC’s Digital Commerce Index, or dComm Index for short, can help explain why. Here’s how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with… …
For online stores, increasing conversions is the key to long-term success. After all, if visitors don’t buy, then you’re not making any money! And with $7.31 trillion dollars projected to be spent on e-commerce retail by 2025, you want to make sure to optimize your CRO so you can receive as much of that spend […] …
It’s no secret that e-commerce is here to stay. With more consumers shopping online than ever before, retailers must work hard to get noticed. What if you don’t have the budget for ads? Are you doomed to fade into the online abyss? Absolutely not. Over half of consumers prefer to shop online. Great news for […] …
As an ecommerce seller, you’ll find yourself making a lot of choices. Is the clothing niche more profitable than accessories? Which theme would be better: Wokiee or Porto? Is Shopify better than Wix, or is it the other way around? Of all the questions, choosing the best ecommerce platform remains the most crucial. Although Shopify […] …
There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses should use it. […] …
Returns continue to be a point of friction in an otherwise frictionless ecommerce experience, so fin-tech company PayPal is expanding its Happy Returns Return Bar concept to the retailer Ulta Beauty. With the addition of 1300 U.S. Ulta stores, PayPal’s Return Bars will be in more than 5000 locations by the end of 2022. As… …
Imagine you’re trying to raise capital for your startup, and potential investors question your ability to run a business while also raising children. That was the case for Joanna Griffiths, founder and CEO of DTC underwear brand Knix. About six months after closing a $53 million Series B round, Knix has turned this experience into… …