No matter what they say, people do judge emails by their subject lines. In fact, 47% of marketers say they test different email subject lines to optimize their emails’ performance. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. …
I’d venture to guess you get tons of emails in your inbox every day. From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. …