Facebook Ads Manager

How and Why to Delete Previously Disapproved Facebook Ads

Ever had a Facebook ad disapproved? Wondering if past disapproved ads can adversely affect your current ads? In this article, you’ll discover how to locate and remove problematic Facebook ads to help ensure future ads aren’t jeopardized by past mistakes. How Disapproved Facebook Ads Affect Your Ads Account Facebook often changes their advertising policies without […]
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How to Use Facebook Asset Customization to Tailor Your Ad Placements

Wondering how to easily fine-tune a single creative asset to Instagram and Facebook ads? Wish Facebook made this easier? You’ve come to the right place! In this article, you’ll discover how to use the asset customization tool to adjust one video or image for use in ad placements across Facebook, Instagram, and Messenger. Learn how […]
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How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial

Want to collect more leads using Facebook? Have you considered using the platform’s built-in lead form feature? In this article you’ll learn, step-by-step, how to set up effective Facebook lead ads. You’ll discover which lead gen form options to use, how to add custom questions and fields to your form, and more. To learn how […]
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How Facebook Delivers Ads: What Marketers Need to Know

Want better results from your Facebook ads? Do you understand how the Facebook ads delivery system works? In this article, you’ll learn how the learning phase of Facebook ads affects your ads’ visibility and find tools to improve ad performance. How Does the Facebook Ads Delivery System Work? The Facebook auction and algorithm were designed […]
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How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

Does your local business need more walk-in customers? Want to know how to use Facebook ads to drive more foot traffic? In this article, you’ll discover how to run Facebook ads with the Store Traffic objective to generate more business for your local business. To learn how to properly set up and run a store […]
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How to Scale Facebook Ads: 4 Ways

Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns? In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads. Horizontal Facebook Ad Scaling To scale your Facebook ads for reach, try adding new ad sets […]
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How to Retarget Facebook Ad Traffic for Conversions

Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign? In this article, you’ll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals. Understanding Facebook Ads Traffic and Conversions Objectives The objective you choose when you create your Facebook […]
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How to Use Facebook Lead Ads to Book Virtual Shopping Appointments

Does your business rely on foot traffic? Looking for a unique way to serve your customers and sell your products? In this article, you’ll discover how to use Facebook lead ads to book virtual shopping sessions with customers and prospects. Why Use Facebook Lead Ads to Promote Virtual Shopping Sessions? When marketers think of Facebook […]
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How to Scale Valuable Facebook Lookalike Audiences

Want better results from your Facebook advertising? Wondering how to reach more people who look like your top customers? In this article, you’ll discover how to create and scale high-intent lookalike audiences with Facebook ads. Why Increasing the Lookalike Percentage Doesn’t Work for Scaling Facebook lookalike audiences let you reach a large number of people […]
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Beginner’s Guide to Successful Facebook Ads

Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important considerations when starting your first Facebook ad campaign. #1: Commit to a Facebook Funnel Implementation All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available […]
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How to Run Instagram Ads on a Small Budget: 4 Tips

Do you have a limited ad budget? Wondering how to use your ad spend more wisely on Instagram? In this article, you’ll discover four ways to make your Instagram ad spend go further. #1: Repurpose Organic Posts for Top of Funnel Instagram Ads Quite simply, if you do a good job with your Instagram organic […]
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6 Costly Facebook Ad Mistakes and How to Fix Them

Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results? In this article, you’ll discover six Facebook advertising mistakes and how to fix them. #1: Mistake: Facebook Ads Aren’t Aligned With a Funnel The biggest mistake that Facebook advertisers make on the […]
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How to Analyze Your Facebook Ad Results: 7 Metrics to Track

Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking? In this article, you’ll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you’re not getting the results you want. #1: Return on Ad Spend […]
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How to Use Facebook Ads to Generate Sales and Leads Quickly

Do you need to accelerate your sales or leads? Have you considered using Facebook ads to meet your objectives? In this article, you’ll learn how to create Facebook ad campaigns that can greatly increase your chances of success. #1: Create Hot and Super-Hot Facebook Website Custom Audiences With the advertising goal of generating fast results […]
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How to Build Facebook Custom Audiences for Special Ad Category Groups

Are you trying to run ads to people for services that Facebook restricts due to possible discrimination? Have restrictions on audience targeting impacted your ability to reach leads and customers? In this article, you’ll discover whether your ad belongs in a restricted Special Ad Category, learn what targeting restrictions apply, and find out how to […]
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5 Reasons Your Facebook Ads Manager Account Could Get Shut Down

Want to make sure your Facebook ads account isn’t shut down? Are you sure you’re not violating Facebook’s ad policies? In this article, you’ll discover common reasons why Facebook ads accounts are suspended and learn how Facebook’s tools can help you better monitor your account’s status. #1: Repeated Declined Payments If you consistently have payment […]
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How to Improve Your Facebook Ads With Customer Research

Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t know what they want. Renowned marketer and best-selling […]
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How to Recover a Suspended Facebook Ads Account

Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again? In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated. Facebook Ads Account Suspension: Two Red Flags You’re going along your merry way, crushing your Facebook […]
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Facebook Lookalike Audience Changes: What Marketers Need to Know

Do you use Facebook lookalike audiences?
 Are you aware of Facebook’s recent changes to lookalike audiences? In this article, you’ll learn what’s changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Changes to Facebook Lookalike Audience Creation Facebook recently introduced a big change in how you create lookalike […]
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How to Let Facebook Automatically Present the Best Ad Text: Multiple Text Options

Want Facebook’s AI to show the right ad text to the right audience? Wondering how multiple text options can help improve your conversions? In this article, you’ll learn how to use Facebook’s Multiple Text Optimization feature so you can effortlessly customize your Facebook ads for different people. About Multiple Text Options in Facebook Ads Multiple […]
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Facebook Ad Trends: What Marketers Need to Know

Are you keeping up with changing Facebook ad trends? Wondering which Facebook ad placements you should focus on? To explore what marketers need to know about the latest Facebook ads trends, I interview Rick Mulready on the Social Media Marketing Podcast. Rick, a Facebook ads expert, is the host of The Art of Online Business […]
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How to Use Facebook Ads to Promote Limited-Time Offers

Do you want to promote limited-time offers this holiday season? Wondering how to create an automated Facebook ad sequence to deliver daily specials? In this article, you’ll learn how to set up a multi-day Facebook ad campaign to automatically deliver time-sensitive offers. Prepare Your Holiday Campaign Assets in Advance The holiday shopping season in the […]
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How to Analyze Your Facebook Ad Performance: 9 Ways

Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns. #1: Assess Awareness When you’re running social media ad campaigns, it’s interesting to see how many people are viewing your content. […]
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Facebook Power 5 Ad Tools: What Marketers Need to Know

Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help? In this article, you’ll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time. What Are the Facebook Power 5 Tools? Facebook launched its new Power 5 tools […]
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How to Improve Your Facebook Ads During a Holiday Season

Do you run seasonal Facebook ads during Christmas, Hanukkah, or any other holiday season? Wondering how to run more successful holiday ad campaigns? In this article, you’ll discover how to warm up an audience and deliver holiday-themed Facebook advertising campaigns. Why Seasonal and Holiday Ad Campaigns Matter For many businesses, seasonal campaign performance can be […]
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