Marketing

10 Landing Page Hacks Experts Are Using to Generate Leads

Crafting a landing page that converts is both an art and a science
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Smart Strategies to Successfully Market Your Mobile App

Knowing how to market your app to your target audience is a simple question but the answer isn’t that simple.
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3 Pillars of E-Commerce Marketing and How They Can Impact Your Business

If you want it to be successful, you need to identify your customers, find the best ways to speak to them, then optimize your website for conversions.
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What is Direct Response Copywriting? (+ Tips and Examples)

If you are a marketer, copywriter, or business owner, you probably have heard the term ‘direct response copywriting.’  Direct response is one of the most popular forms of copywriting. Compared to technical copywriting, direct response copywriting is more urgent.  In this article, you will learn what is direct response copywriting, how to write it, and… What is Direct Response Copywriting? (+ Tips and Examples) …

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How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make
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Giving Your Knowledge Away for Free Will Make You Rich

When people experience your value and generosity, they like you, trust you, become a raving fan, give you testimonials and referrals without even having been a ‘customer’ of yours yet.
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Video Schema Markup: Improve Your Video Visibility

Video marketing is the go-to method for most companies, and I’ve got the stats to prove it. According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy. However, posting videos only gets you so far. […] …

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Programmatic Advertising for Beginners

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to […] …

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What is a Sales Funnel? (5 Sales Funnel Stages + Examples)

Updated for 2022 You’ve heard it a million times by now. If you’re going to grow a successful online business, you need a sales funnel. There’s just one problem. You only have a vague notion of what a sales funnel is and don’t have the slightest idea how to build one. You’ve spent hours on… What is a Sales Funnel? (5 Sales Funnel Stages + Examples) …

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Influencer Marketing for Small Businesses

You know that today’s market demands every advantage you can get for your organization to succeed. So what can you do to gain an edge? Dive into the world of influencer marketing. Influencer marketing for small business is one of the most powerful marketing methods available for small companies. With more than 4.26 billion social […] …

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What is Copywriting? Definition & Tips

Not quite sure what makes a good copywriter? This isn’t a huge surprise, since there’s a lot of confusion about copywriting. It’s often compared to content writing, and some use the terms interchangeably. That’s not entirely accurate, though. Just what is copywriting, and what makes it different from other types of content creation? Here’s a […] …

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O Que São Influenciadores: Tipos, Exemplos e Quanto Ganham

Hoje todo mundo sabe o que é um “influenciador”. São especialistas dentro de comunidades específicas que apoiam ou avaliam produtos, software, ou mesmo ideias dentro de suas especialidades. Outras pessoas naquelas comunidades consideram as opiniões deles na hora de tomar decisões de compra. Influenciadores têm muito poder. Se você conseguir um influenciador para apoiar seu […] …

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Product Life Cycle: What It Is, the 5 Stages, & Examples

If you work in sales and marketing, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Why do you need to know this? Because it helps you understand why some products are only popular for a few years […] …

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5 Ways to Use Google Trends for SEO Research

As marketers, our job is to capitalize on what’s popular in the “here and now.” When big news hits, how does the data get interpreted? One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned […] …

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Os 12 Melhores Exemplos de Landing Page 

Você prefere ter um site bonito ou um site que seus clientes adoram? De um ponto de vista de negócios, você não deveria escolher nenhum dos dois. Sua resposta deve ser 100% “eu quero um site de alta conversão”. Porque, se as pessoas compram, é porque elas gostaram e você vai poder escalar seu negócio […] …

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How to Brand, Unbrand and Rebrand to Remain Relevant

When looking at inspiring personalities including Arianna Huffington, Richard Branson, Janine Allis, Michelle Obama, and Sheryl Sandberg, they built their personal brands successfully. In fact, failure is not the end of the road, but it is a bend for betterment and prosperity when you take feedback and learn lessons. Failure teaches many lessons in life […]
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7 Marketing Lessons Learned from Billion Dollar Companies You’ve Never Heard Of

You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen, Centene, or Archer Daniels Midland? I bet you haven’t heard of any of those companies. These companies aren’t […] …

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Can Organic Marketing on Facebook Be Effective in 2022?

As another cat video is served to me in my Reels on Facebook, I am beginning to wonder if this platform can still serve to attract clients to my coaching business. And as the wondering turns into worrying, I feel a pressing need to make some vital changes to what worked for my solopreneur business […]
The post Can Organic Marketing on Facebook Be Effective in 2022? first appeared on Addicted 2 Success.
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The Method You Need to Increase Demand for Your Services

Charlotte’s Web was one of the most pivotal movies for my generation. We watched as Charlotte, a wise and loving spider, used her web not just to take care of her needs, but to save the life of someone she cared about with simple yet powerful messages that spoke to the hearts of the people […]
The post The Method You Need to Increase Demand for Your Services first appeared on Addicted 2 Success.
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Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before

Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive […] …

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How to Do an Effective SWOT Analysis for Your Marketing Campaigns

How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports. There’s still a good chance you are wasting money, and that’s because most businesses measure the impact of marketing after the fact. […] …

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6 Product Marketing Strategies That Will Get You More Sales

According to the Harvard Business School, the greatest problem faced by companies when launching a new product is a total lack of preparation. Because of this, up to 30,000 new products are launched every year—and at least 95 percent end in failure. While products can fail for many reasons, a solid product marketing strategy can […] …

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Marketing Analytics: Everything You Need to Know To Start Leveraging it Today

When’s the last time you attempted to make a recipe in the dark? I’d venture to guess you’ve never done so. It’s unnecessary and reckless. Would you be surprised to learn, then, that more than 60 percent of companies have ignored marketing analytics data when making marketing campaign decisions? Just like making a recipe in […] …

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How to Generate More Leads Through Your Online Marketing Campaigns

Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective?  If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a […] …

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15 Market Research Tools That Will Help You Uncover Incredible Insights

In a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. Those insights don’t have to be hard-won, either. Thanks to new tools and data sources, businesses no longer have to […] …

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