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Social Media Marketing

What Is Content Curation in Social Media?

One question we often hear from our social media consulting clients is, “what is content curation in social media?” and “how can I do it the right way?” Let’s dive right in with Convince & Convert strategist, Lauren Teague. What Is Content Curation in Social Media? Content curation in social media is the premise that […]
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9 Key Discoveries in 2020 Social Media Research 

2020 social media research demonstrates that platforms like TikTok and WhatsApp are starting to make their mark on young audiences and are becoming the hottest social networks. Recently, our friends at Edison Research and Triton Digital released their 2020 Infinite Dial report—the annual report on social media usage patterns among Americans. Fun fact: the Infinite […]
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Social Media Listening for Non-Profits: A How-To Guide

For non-profit organizations, every marketing task can be a serious challenge. Many have limited budgets and small teams, but raising awareness about the causes and collecting donations takes a lot of work. Getting people to see the organization and trust it enough to donate their time or hard-earned money also takes great effort. In this […]
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9 Social Media Marketing Examples to Inspire Your Social Media Strategy

Despite winning the ‘taste test’ time and time again, Pepsi can never seem to beat Coca-Cola in the cola wars. Judged by taste alone, Pepsi often leaves victorious. Yet when it comes to market share, Coca-Cola owns 17.8% to Pepsi’s 8.4%. Why? Why does the superior product lose? There’s no simple answer to that. People have written books and case studies about Coca-Cola and its marketing practices. Yet one of the easiest ways to explain …
The post 9 Social Media Marketing Examples to Inspire Your Social Media Strategy appeared first on Mirasee. …

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TikTok Statistics for 2020: Charts and Data

TikTok, the social media platform known for its brief, often dance-related videos, has taken the world by storm. People — younger demographics in particular — love the memorable clips that often feature familiar tunes and spontaneous dances.  The sheer popularity of the platform proves that a less-is-more approach resonates with the platform’s users. Companies that […]
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Tell a Story, Don’t List Benefits – How the Science of Storytelling Will Transform Your Business

If you’d like to learn how to tell amazing stories so you can influence people to act, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown. In 2009, a man bought 200 objects on Ebay for $129 and sold them for $8000. How did he achieve an increase […] …

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What Is Quora? A Marketer’s Guide to the Most Underrated Platform of 2020

Part of a social media manager’s job is to filter through which platforms are or aren’t relevant to their industry — or, more importantly, their audience. But there’s more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. Believe it or not, Quora is one such platform you might want to add to your marketing portfolio. …

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11 Social Media Changes to Make in a Coronavirus World

Coronavirus has changed just about everything, but you still need to connect to your customers, prospects, partners, and team members. And now more than ever, social media may be the best way to do so.  But you cannot just continue with your regular social media strategy, content, and cadence. What works is different. What people […]
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How to Become an Influencer in 2020

If you’ve ever wondered how to become an influencer, you aren’t alone. Influencer marketing is on the rise as consumers and social personalities can now get paid to review brands to their audiences, promote glamorous lifestyles, and receive free products and services, including the luxury of complete wardrobes and travel accommodations. Millennials and GenZ rely […] …

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How to Select the Best Media Monitoring Solution for Your Company

Media monitoring solutions are not one size fits all. There are dozens of providers and even more use cases, so start by figuring out what you want your media monitoring platform to do.  Are you looking to track traditional and social or are you looking for strategic insights? When it comes to monitoring, measurement and […]
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5 Things Social Media Managers Must Do Now in the Age of Coronavirus

Any social media manager facing the weeks ahead in the new reality of COVID-19 must be realistic about the behavior and tendencies of social media users and the implications for marketing. In the US, many are entering the first week of working from home. Globally we are moving quickly to social distance and face lockdowns, […]
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5 Ideas to Start Building Your Influence Online in Only 30 Minutes Per Week

In the age of online influencers, coins and dollars can easily be traded for attention and trust. So can spa hotel packages, event tickets, extravagant outfits, and vacations. It’s hard to name an item that you wouldn’t be able to purchase with influence currency. Of course, if you have enough of it.  So what’s your […] …

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Is Snapchat Discover Right for Your Brand?

When you think of Snapchat, what do you think of? …

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Snapchat vs. TikTok: What Marketers Need to Know

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. …

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Twitter vs. Facebook: Which Is Better for Your Business?

Ah, social media marketing. You’ve heard all the hype about how important it is, and you’re downright sick of it.  Yes, you know you need to promote your business on social media to grow your audience and connect with your following. You’ve heard the statistic that 2.56 billion people use social media every day on mobile alone, and you know that your ideal clients are using social media too. You know how great social media …
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The 18 Most-Followed TikTok Brands and Influencers

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok. …

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30 Reddit Stats and Facts to Know in 2020

Since it launched in 2005, Reddit has remained a mystery to many marketers. …

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Ephemeral Content: How & Why to Invest in Content That Disappears

Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. …

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26 TIkTok Stats to Know in 2020

If you feel like the app TikTok came out of nowhere, you’re not wrong. Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. …

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Our 10 Most Popular Social Media Podcast Episodes of 2019

With holiday travel just around the corner, it is the perfect time to catch up on the most popular episodes of our Social Pros podcast that you may have missed. Based on data from Libsyn, our podcast hosting solution, here are the top 10 most popular episodes for 2019 of Social Pros, our social media […]
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The Biggest Social Media Trends for 2020

Are you planning your 2020 marketing? These are the biggest social media trends you need to know about for 2020, according to Convince & Convert’s social media consulting team. Here’s an overview of the biggest social media trends for 2020. Social media will return to its roots. Influencer marketing will need to be authentic and […]
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How to Create a Social Media Policy for Employees

You can tell how long someone has worked in social media by asking about their biggest gaffe. The mis-tweet that was deleted as quickly as it was sent. The time Facebook went live from a phone inside a pocket. Accidents happen, sure. But as social media enters its second decade of being someone’s job, accidents […]
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HubSpot’s 5-Step Process to Fix Images With Facebook Debugger

With 2.4 billion monthly active users on Facebook, it’s important that your posts show up correctly in the newsfeed. But we’ve all been there. You’re drafting a post and the wrong image shows up in the preview. Or worse, no image is showing up at all. How can you fix this? …

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How 10 Brands Use Reddit for Marketing

Did you know that the most downvoted comment on Reddit was from a brand? …

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How 10 Brands Use Reddit for Marketing

Did you know that the most downvoted comment on Reddit was from a brand? …

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