sustainability

Climate Week NYC Draws Out Sustainable Brands and World-Class Greenwashers

Climate Week NYC, an event hosted by the nonprofit business group Climate Group, descends on New York City this week to coincide with the meeting of the United Nations General Assembly. While world leaders engage in diplomacy on East 45th Street–while facing tens of thousands of protesters fighting for an end to fossil fuels–Climate Week… …

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The Plastic-Free, Reusable Wraps That’ll Keep Your Food Fresh

Anyone who frequently cooks or bakes knows just how quickly kitchen waste can pile up. There are the compostable bits—eggshells, fruit and vegetable scraps, coffee grounds—and the trash that can only end up in the bin, like plastic wrap and packaging. If you try to fill your home with products that are mindful of the environment but have struggled to find a reliable swap for plastic wrap, you’ll be thrilled to learn about Bee’s Wrap. Read More >> …

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Reckitt’s Marketing Chief Believes AI Will Improve Creativity and Lower Carbon Footprint

Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That’s according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt’s Group Executive Committee, overseeing marketing and sustainability… …

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Fox and Bear: A Tender Modern Fable About Reversing the Anthropocene, Illustrated in Cut-Cardboard Dioramas

An antidote to the civilizational compulsions that rob human nature of nature. …

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Americans Love Cheap Convenience. That Makes Single-Use Plastic Bags Hard to Replace

Shoppers in New Jersey this summer might notice something different at their local CVS and Target stores–a kiosk offering to take back reusable shopping bags for $1 each. It’s part of a new pilot program by Closed Loop Partners’ Consortium to Reinvent the Retail Bag, a multi-year project to develop seamless alternatives to the single-use… …

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What Marketers Need to Know About the UN’s Race to Zero Campaign

Marketers are facing a new sustainability landscape in 2023. Race to Zero, a United Nations-backed campaign to support efforts to reach net zero carbon emissions by 2050, is updating its guidelines this June. The refresh will include new recommendations for businesses on client disclosure and advertised emissions. During Adweek’s Sustainable Leadership Forum Thursday, Futerra’s Solitaire… …

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Here’s What Works For These Brands When it Comes to Sustainability

For some brands, the climate has been a consideration since their inception. Now, as marketers from all different sectors look to build more sustainable practices into their work, early adopters have acquired an expertise that can help CMOs new to the space avoid mistakes, pitfalls or missteps. Orlando Baeza, cmo of Flock Freight and Jamie… …

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Swizz Beatz Lays Down the Tracks for Mercedes-Benz’s EV Ads

Mercedes-Benz USA is revving up its EV marketing with a visually stunning campaign that may be music to the ears of car buyers on the fence about electric vehicles. The luxury automaker tapped Grammy-winning super-producer and entrepreneur Kasseem “Swizz Beatz” Dean to score the soundtrack of five ads promoting its suite of advanced EVs. The… …

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Bamboo Paper Towels: Why You Should Use (& Love) Them

This post contains products independently chosen (and loved) by our editors and writers. Food52 earns an affiliate commission on qualifying purchases of the products we link to.
You don’t have to be like Monica Geller from Friends to appreciate the joys of a clean home. Polished floors, sparkling countertops, and a shower free of mildew are some of life’s simple pleasures, though the process of going from dust and grime to sleek and shine can be quite laborious. Read More >> …

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Is This High-Tech Food Waste Solution Better Than Composting?

Heads up: This post contains products independently chosen (and loved) by our editors and writers. Food52 earns a commission on qualifying purchases of the products we link to.
Since 2019, I’ve tried my best to keep food out of the landfill (and from stinking up my trash cans). I’ve kept scraps in the freezer, which took up all of the freezer space, and eventually found a great solution in the Bamboozle Bamboo Compost Bin, which I got a year ago and love. The charcoal filter in the lid virtually eliminates the smell of rotting food and I haven’t had any bug issues, even during hot New York City summers. My building has a city-provided food scrap bin downstairs where I empty it regularly. I’ve also taken advantage of community compost programs like NBK Compost and Brooklyn Scrap Shuffle. Read More >> …

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How McCann Worldgroup’s Internal Sustainability Tracker Steers It Toward Net Zero

McCann Worldgroup has announced a new sustainability dashboard, the Green Tracker, to measure progress as it works to decarbonize its business. The dashboard will offer a real-time look at the agency’s global emissions across 14 data points, from air travel and taxis to electricity and heating for nearly 100 offices. For now, the tracker is… …

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Dramatic Animal Welfare Institute Campaign Reveals the Truth About Shark Attacks

Sharks very rarely attack humans, though people often fear the aquatic predators due to their portrayal in horror movies like Jaws and The Shallows. Tampa-based agency PPK for the Animal Welfare Institute in Washington, D.C. is flipping the script on those films with a campaign pointing out that when humans and sharks interact, it’s the… …

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What’s the Carbon Footprint of a Super Bowl Ad?

Super Bowl ads are where brands tend to pull out all the stops–factors like A-list celebrities, sexy locations and new product launches all combine to create what marketers hope will make their ad the star of every watch party in the country and around the globe. But all those ingredients can also create a pretty… …

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Brand Advance and Good-Loop Offer Carbon Offsetting for Advertisers

Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the chance to measure and reduce the carbon footprint of their digital campaigns, thanks to its partnership with ad platform Good-Loop. Using Good-Loop’s green ad tag, which lets advertisers monitor in real-time, measure, track and reduce… …

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Matthew McConaughey Leads a March for #TeamEarth in Salesforce Spot

Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand partner Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse. The company has partnered with the Academy Award-winning actor again ahead of Thanksgiving for “The March,”… …

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Can Cheese Combat Climate Change?

The threat of climate change loomed large above Vermont’s 2022 Cheese Summit. I was invited to the event to taste and learn about local cheeses, made by the state’s eclectic roster of producers—and I did so, gladly. But as the weekend wore on, it became increasingly clear that, despite the event’s hyper-local focus, Vermont’s cheese producers are tackling a far bigger question: What will cheesemaking look like in a warming world? According to them, dairy just might be the thing that saves us all. Thanks to their methane-rich belches, cattle are the largest producers of agricultural greenhouse gasses on the planet. Almost half of the land in the United States is used for livestock, and overgrazing of these areas leads to poor soil quality and decreased biodiversity. Meanwhile, the dairy industry has consolidated, replacing smaller farms and producers with corporate mega-farms. As organizations like Milk With Dignity and projects like Milked: Immigrant Dairy Farmworkers in NY…

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Fighting Climate Doom With Solutions-Focused (and Science-Backed) Inspirational TikToks

When Bo Burnham released a song encapsulating the absurdity of middle-class existence while attempting to process all the concurrent crises of 2020, it’s unlikely he intended to create the soundtrack to climate doomism. “That Funny Feeling,” a song from the comedian’s hourlong special Inside, proved especially relatable, eventually becoming a popular TikTok sound used in… …

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Christian Pulisic Slickly Navigates a Life Full of Pressure in an Ad for VW

In response to the many climate catastrophes of the last few years, the need to end fossil fuel reliance is at an all-time high. Reimagining transportation on a global scale is an intimidating undertaking, but the stakes have never been higher. Following VW kicking off U.S. assembly of the all-electric ID.4 flagship in Chattanooga, Tenn.,… …

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The Planter of Modern Life: How a Forgotten Visionary Pioneered Permaculture and Revolutionized Our Relationship with the Land

“Some day… there will come a reckoning. The country will discover… that no nation can exist or have any solidity which ignores the land. But it will cost the country dear.” …

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Atlanta-Based Agency Slug Global Debuts Environmental Justice Vertical

The artists behind Slug Global want to take you along on a field trip. The self-described art collective, which has done branding and experiential marketing work for top names like Foot Locker, Instagram and HBO, is setting its sights on a new realm: the outdoors. This week, Slug launched a new environmental justice-focused vertical called… …

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Work for Fossil Fuel Clients Exposes Agencies to Increasing Legal Risks, New Report Says

If you’re an agency, working for Big Oil might get you sued. That’s the message of a new report from activist group Clean Creatives, a campaign by Fossil Free Media to encourage the advertising and PR industry to cut ties with fossil fuel companies. The 17-page publication, titled Smoke and Mirrors: The Legal Risks of… …

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Ikea Adds a Twist to Its Iconic Swedish Meatballs, but These Aren’t for Humans

Consumers chow down on more than 1 billion of Ikea’s famously filling and addictive Swedish meatballs every year, and through the magic of brand extension, fans have been able to buy meatball-scented candles and meat-free plant balls from the global retailer. Next up is another offshoot of the iconic product with ingredients that include clay,… …

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Why a Sustainable-ish Kitchen Is Good Enough For Me

We’ve teamed up with the food waste fighters at Imperfect Foods to share tips for living a more eco-friendly life. Start small with an affordable grocery service (hello, Imperfect Foods) that makes an impact through the food they deliver—like misshapen produce and surplus snacks that would otherwise go unused—then explore more possibilities for building a less wasteful world. When you stop to think about food waste, pollution, global warming, and all of the other problems the earth is facing—let alone how to tackle them—it can feel, well, daunting to say the least. But something that brings me comfort is understanding how my own sustainable practices can make a difference. That’s not to say that I live a perfectly eco-friendly lifestyle, but over the years I’ve come to accept (and celebrate) when am I trying my best. Read More >> …

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This Twitter Bot Is Calling BS on Agencies’ Earth Day Pronouncements

The digital world is awash in green this Earth Day, with eco-friendly messages flooding inboxes, mailboxes and suggestion boxes all across the globe. Many of those messages come from companies eager to use the 52-year-old annual observance as a way to convince people that they really do care about the planet–maybe even more than they… …

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What You Need to Know to Become a Sustainability Champion Within Your Agency

These days, there is no shortage of headlines when it comes to the climate crisis. More and more people in experiential marketing feel compelled–and empowered–to become sustainability champions, due to their proximity to the big brands and insights into the younger, eco-conscious consumer base. Luckily, the opportunities to effect change are endless. Here’s what you… …

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