Welch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad

Welch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad

Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch’s, the world’s leading maker of Concord and Niagara grape-based products, turned to an unexpected partner to rebrand its core lineup. Barton F. Graf is best known for ads that blend the…

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