Why AT&T Sees The Masters as Its Super Bowl, With Spots About 5G, Gender Equality and More


Why AT&T Sees The Masters as Its Super Bowl, With Spots About 5G, Gender Equality and More

Golf fans paying close attention to advertising during The Masters have likely noticed a number of ads from AT&T. The telecom giant views the golf tournament as its Super Bowl, a time when the brand pushes its creative and storytelling boundaries. This year, it tapped directors like Academy Award winners Kathryn Bigelow and Michel Gondry…

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