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Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

Posted by MiriamEllis
A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes.
Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. For franchises, where local sensitivity is lacking in the marketing plan, opportunity is being lost.
Don’t settle for this. Know that less-motivated competitors are losing this opportunity, too. This creates a large, blank canvas for a franchise you’re marketing to paint a new picture which takes state, regional and community nuances into account.
One famous example of localized marketing is McDonald’s offering SPAM in Hawaii and green chile cheeseburgers in New Mexico. For your franchise, it could revolve around customizing content for regional language…

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The Best Time to Send an Email (Research-Backed)

Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. …

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I Used Nothing But Drunk Elephant for One Month—Here’s My Unfiltered Review

Including the infamous Babyfacial. …

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Researchers Find Depression Can Increase Your Risk Of Heart Disease

This is a call to action: Take care of your mental health. …

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Greg Hickman – System.ly Productize and Scale Your Agency

https://www.youtube.com/watch?v=3b-FtE26kfg
In today's show i'm joined by the founder and CEO of System.ly Greg Hickman He shares his tips, tricks, and tactics he's learned helping digital marketers add systems to their companies. He has worked with 100's of marketers And deployed over 750 webinar funnels He takes pleasure in helping marketers save time, and implement systems so they can scale their business without having to scale their personal efforts. You can visit him at system.ly or on youtube on his channel https://www.youtube.com/channel/UCaJDIkUrCju1Y9Y-4bj7Blg Enjoy the interview and all Greg has to share. Stuart Trier Marketing Cheat Guides …

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Beginnings at the End of Love: Rebecca West’s Extraordinary Love Letter to H.G. Wells in the Wake of Heartbreak

“I am always at a loss when I meet hostility, because I can love and I can do practically nothing else.” …

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Toni Tipton-Martin’s Classic Jambalaya

Here’s a classic Southern jambalaya recipe based on historical versions of the recipe. It comes from Toni Tipton-Martin’s cookbook Jubilee, which celebrates 200 years of African American cooking! Continue reading “Toni Tipton-Martin’s Classic Jambalaya” » …

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One of my all time favourite skincare brands!

https://www.youtube.com/watch?v=fYgYUmRma7Q
To redeem this offer the code (WG25) must be entered at checkout and 25% off will then automatically be deducted. This offer is only valid on the following products: 3 Step Starter Set, 3 Step Anthology Set, Miracle Cleanser 50ml, Miracle Cleanser 120ml, Miracle Cleanser 240ml, Revitalise & Glow Serum 30ml, Cell Revitalise Day Moisturiser 60ml, Cell Revitalise Day Moisturiser 20ml, Cell Revitalise Night Moisturiser 60ml, Cell Revitalise Night Moisturiser 20ml, Monday-Sunday Muslins, Weekend Muslins, Probiotic Concentrate 10ml
Offer ends 31st December 2019. SHOP WAYNE GOSS MAKEUP BRUSHES HERE: http://bit.ly/1gH3j9A Social Links! ❤Twitter https://twitter.com/gossmakeupartis
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BEST LIQUID FOUNDATIONS http://bit.ly/2H4BBDl Thank you for watching my youtube channel. My…

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Attempting to French-ify Ramen with Alex French Guy Cooking

https://www.youtube.com/watch?v=V8KR5U4KGqA
Welcome to the first episode of live cooking lab with Guest Alex French Guy Cooking. Alex has been crushing the food videos on youtube for over 6 years and in our cooking conversation today we dive deep into his creative process as well as what it take's to change and evolve as a creator on this platform. Oh yeah, we also attempt to make the worlds first French ramen… Alex on Youtube – https://www.youtube.com/channel/UCPzFLpOblZEaIx2lpym1l1A
Alex on Instagram – https://www.instagram.com/frenchguycooking/?hl=en …

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How to Deal With Employee Resistance During Agile Implementation

The modern workplace is a combination of people from different generations who have varying workplace ideals. Some people prefer to strongly believe that the traditional method is the best way to work. The younger generation, meanwhile, mostly believes in a flexible work environment that is more inclined towards ‘agile’. With vast differences in the way […]
The post How to Deal With Employee Resistance During Agile Implementation appeared first on Dumb Little Man. …

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Mama Raccoon Crashes Through Bathroom Ceiling | The Dodo

https://www.youtube.com/watch?v=sWAaftuE3Vw
This huge raccoon was living in someone's attic and fell through the bathroom ceiling. As Gates Wildlife Control started removing her, they realized she left something important up there. You can check out more of Brad's rescue adventures on YouTube: https://thedo.do/gates. Introducing Dodo swag! thedodo.com/shop Love Animals? Subscribe: http://thedo.do/2tv6Ocd
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Read more on our site: http://thedo.do/KWDoNt For the love of animals. Pass it on.
#thedodo #animals #dog #cat #kitten #puppy …

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9 Thanksgiving Sides That Are Super Speedy, Thanks to One Shortcut

We’ve partnered with the National Frozen & Refrigerated Foods Association to share holiday-ready hacks straight from the freezer aisle that’ll help you cut down on prep, cook time, and food waste this season. Pulling together a Thanksgiving dinner can be a daunting task for even the most seasoned cooks, let alone first-timers. In addition to roasting the bird, there’s a bevy of side dishes you’ll need to whip up to make the whole spread feel complete. Read More >> …

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SPEAK REPTILE!! FUNNY EDITION! | BRIAN BARCZYK

https://www.youtube.com/watch?v=qd7T1DsMkhQ
Have you ever wanted to speak reptile?! I test the crew on a bunch of reptile-related terms to see what they know. How did you do? Tell me in the comments below. SUBSCRIBE TO BRIAN BARCZYK ▶ http://bit.ly/Sub2BrianBarczyk
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My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you […]
The post My 6-Step Content Marketing Formula That Drives 3,549 Visitors appeared first on Neil Patel. …

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Different Ways to Cook a Turkey for Thanksgiving

Different Ways to Cook a Turkey for Thanksgiving Cooking Turkey for Thanksgiving With Thanksgiving right around the corner, it will soon be time to start planning the feast. And what is more important than the main course, the turkey?! When it comes to preparing the bird there are so many different ways you can go… …

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How to Create a YouTube Sales Funnel

Want more customers from YouTube? Wondering what types of YouTube videos you need to make? In this article, you’ll discover different types of videos to create for a YouTube sales funnel. How to Use Video in a YouTube Sales Funnel Building a YouTube marketing funnel means understanding what types of videos to produce, and there’s […]
The post How to Create a YouTube Sales Funnel appeared first on Social Media Marketing | Social Media Examiner. …

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Dog vs Giant Flamingo Prank: Funny Dogs Maymo & Potpie

https://www.youtube.com/watch?v=IzJXCfJ1CMI
Subscribe: http://bit.ly/VzYUvE | Make sure to enable ALL push notifications! 🔔 Watch the NEWEST videos: https://www.youtube.com/playlist?list=PLA2SA_Le8jNYwYKjQEFnRZbfXe8_DVmp- Watch Funny Dogs Maymo & Potpie get pranked by a Giant Flamingo! Funny beagle dog Maymo & Cute puppy dog Potpie are enjoying themselves on the beach when they are approached by an annoying flamingo, who plays endless pranks on the two beagles. Just when they think they are rid of the annoying bird, the cute dogs are surprised by a giant flamingo…making this one of Maymo's best funny dog prank videos ever! To use any videos from this channel in a commercial player, for advertising or in broadcasts, please email licensing@tpdigi.com using the Subject 'Maymo' Follow Maymo:
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“Fishing in the Sun” by Mike Franklyn
“Primavera” by Trabant 33
“Quentino 18”…

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5 Things to Know About Disney+ as the Streaming Service Debuts Today

The year’s most anticipated streaming service has finally arrived: Disney+ premieres in the U.S., Canada and the Netherlands today, marking a new era for an entertainment giant whose business has long centered on theatrical releases and linear television distribution. The service, which Disney is positioning as the cornerstone of its growing portfolio of streaming brands–CEO… …

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Tail to Sail with Virgin Australia and Virgin Voyages

When Sydneysiders hopped on the local ferry this morning, their usual commute turned into a celebration of Aussie culture, feel good flying and setting sail on new adventures.

Image from Virgin Voyages

We have all been dismayed to see the news about the catastrophic fires in New South Wales and Queensland, and my heart goes out all those impacted by the fires and the brave emergency services personnel and volunteers working to contain them. In Sydney, we were determined to put a smile on people’s faces. Together with the wonderful Virgin Australia and Virgin Voyages teams, we handed out fairy bread and lamingtons, traditional Aussie treats you’ll be able to enjoy on board Virgin Voyages, our new cruise company.

Image from Virgin Voyages

We were there to announce our Tail to Sail packages, allowing Aussies…

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Can Mindfulness Meditation Really Reduce Pain and Suffering?

You’re reading Can Mindfulness Meditation Really Reduce Pain and Suffering?, originally posted on Pick the Brain | Motivation and Self Improvement. If you’re enjoying this, please visit our site for more inspirational articles.

There are many scientifically-validated claims about meditation’s myriad benefits, but can it actually reduce chronic pain?

One study demonstrated a significant decrease in chronic pain-related suffering from 10 weeks of mindfulness meditation.

Another study found that meditation improves pain tolerance by 57%.

How is this possible? To make sense of these results, it helps to know the difference between pain and suffering.

Pain vs. Suffering

Japanese writer Haruki Murakami famously wrote, “Pain is inevitable. Suffering is optional.”

Many people don’t realize the key difference between pain and suffering. While pain is the physically uncomfortable stimulus, like a pinch on the arm, suffering is our emotional reaction to that pain.

Neuroscience has shown us recently that most of our suffering is caused by our response to pain, both anticipating its continuation and…

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Banana flax berry smoothie recipe

Banana flax berry smoothie recipe, best way to include flax, chia and berries in your breakfast. With frozen banana, it makes a delicious one too. I had remaining berries froze after I used for my another smoothie. Also I always freeze banana when it is over ripen. This way, I used all of it for…Read MoreThe post Banana flax berry smoothie recipe appeared first on Raks Kitchen. …

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Our Top 20 Nordstrom Fall Sale Finds

Nordstrom is undoubtedly known for their incredible selection of both high end labels and affordable fashion, but their sales are next level. The current Nordstrom fall sale features literally thousands of on-trend items. Some are even marked down a whopping 40%. Don’t worry, though, Nordstrom’s sale runs until November 17th so you have plenty of time to capitalize on these deals. Here are our Top 25 picks. 1. Thread & Supply Double Breasted Peacoat 2. Steve Madden Everly Over the Knee Boot 3. FRAME Le High Skinny Ankle Jeans 4. All In Favor Surplice Midi Dress 5. Sanctuary Starry Night Faux Fur Jacket 6. Caslon® Callie Mule 7. Eileen Fisher Crewneck Merino Wool Top 8. Topshop Long Sleeve Utility Shirtdress 9. Joe’s ‘Flawless – Icon’ Skinny Jeans 10. High Waist Ankle Skinny Jeans 11. Rachel Parcell Faux Fur Vest 12. Kenneth Cole New York Wool Blend Military Coat 13. Marc Fisher LTD Unique Bootie 14. Reformation…

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When It’s Hard To Be True To Yourself, Remember These 7 Things

“Sometimes when you’re in a dark place, you think you’ve been buried, but you’ve actually been planted.” ~Christine Caine
The phrase “personal growth” has always felt counterintuitive to me. Personal growth feels less like growth and more like stripping away…
The post When It’s Hard To Be True To Yourself, Remember These 7 Things appeared first on Tiny Buddha. …

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New Report Reveals A Disturbing Underbelly In The Yoga Community

Only with action can we build the path forward. …

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20 Gift Ideas for Your Stressed Out Loved One

It me. I am “stressed out loved one.” …

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