Online Business Archives - MaxJawn.com

Here Are All 27 Campaigns That Won Top Honors at the 2022 Cannes Lions

The Cannes Lions International Festival of Creativity came roaring back to the real world this year after two years of silence on the French Riviera. Many wondered how the festival would be changed after a period defined by a world-altering pandemic and growing pressure on brands to use their powers and resources for social good…. …

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Hey, These Aren’t My Competitors!

There are many reasons why the results from a tool like True Competitor might not match your expectations, and that could be a good thing. In this post, Dr. Pete digs into five of those reasons….

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How to Include Your Customer Support Team into Your Marketing Strategy

How to Include Your Customer Support Team into Your digital Marketing Strategy Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating. That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever happening. It is […]
The post How to Include Your Customer Support Team into Your Marketing Strategy appeared first on Convince & Convert. …

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SXSW Outgrows Austin Roots, Aims for Asia-Pacific Expansion in Australia

After 35 years in the business, South by Southwest is going global. The Austin, Texas-based conglomeration of festivals–which spans music, tech, film and gaming–is expanding to Australia in 2023. In partnership with the government of New South Wales and Australian music production company TEG, the first SXSW Sydney will run from October 15-22, 2023. In… …

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SEO in Real Life: Harnessing Visual Search for Optimization Opportunities

In this sneak peek of her MozCon 2022 presentation, Crystal shows how, though SEOs have little control over which photos people take, we can optimize our brand presentation to ensure we are easily discoverable by visual search tools. …

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What is a Drip Campaign? (The Complete Guide + Examples)

You’ve created amazing lead magnets, and have a consistent flow of new contacts but now it’s time for the next step in the plan – maintaining communication. While you want to ensure your subscribers feel seen and heard, it won’t always be possible to craft individual emails for every single person on your list. That’s… What is a Drip Campaign? (The Complete Guide + Examples) …

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How Video Can Humanize Your Brand in 2022 & Other Insights from Wistia’s CEO

One of the main things we’ve learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. …

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Turn Dry Data Into Rich, Relatable Stories With These Tips

Having so much data available to craft compelling stories is great. It’s also a big challenge to dig through the numbers to find compelling stories. Here’s how to make data the star of stories your audiences will love. Continue reading → …

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Pinterest Taps Google’s Bill Ready as CEO; Ben Silbermann to Become Executive Chairman

Google president of commerce, payments and next billion users Bill Ready now has a much simpler title, CEO of Pinterest, as co-founder and CEO Ben Silbermann will transition into the newly created role of executive chairman. Ready joined Google as president of commerce in January 2020, ascending to his current role in April 2021. Prior… …

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Link Relevance vs. Content Relevance in Link Building

Relevance is talked about a lot in the context of link building, yet none of us know exactly how Google measures it. When it comes to link building, and specifically the part that relevance plays, the potential answers are a lot more complex than we think. Let’s start by splitting out link relevance and content relevance….

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The HubSpot Blog’s 2022 Video Marketing Report [Data from 500+ Video Marketers]

More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. …

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Summer Lull? Make It a Productive Time To Improve Your Content Marketing

Your content program might slow down when everyone’s on vacation. But don’t get frustrated. Get busy on useful things you typically don’t have time to do but will pay long-term benefits. Continue reading → …

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Reddit Hits the Airwaves (and Other Platforms) With ‘Find Your People’ Campaign

Reddit teamed up with R/GA on “Find Your People,” its first-ever consumer marketing campaign on television, which debuted in Canada and the U.S. The focus is on the joy in finding like-minded people in the more than 100,000 communities on the platform, and the campaign will run through the fall on digital video, national TV,… …

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How to Build and Sell Profitable Online Excel Courses

If you’ve been dreaming about creating an online course, there’s no better time than now. The demand for online courses is greater than ever as more and more people are opting for online learning. In fact, this market is forecasted to grow to be a $325 billion industry by 2025. However, since the market is… How to Build and Sell Profitable Online Excel Courses …

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Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. …

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Need Content Freelancers? Try This Agency’s Accidental (But Successful!) Model

An unexpected tweet prompted this solo marketing agency owner to create a network of freelance writers. Here’s how he did it and what he learned. Continue reading → …

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How Spotify Is Keeping Audio a Brand Safe Play for Advertisers

At this year’s Cannes Lions Festival of Creativity, Spotify focused on the future. The company believes that audio is front and center for many brands’ media strategies, even with potential economic headwinds on the horizon. In addition to putting on concerts featuring Dua Lipa and Post Malone, the Spotify Beach also featured an #AllEarsOnYou activation,… …

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Adweek Presents… Jennifer Garner and John Foraker, Co-Founders of Once Upon a Farm

On this week’s episode, we travel back to Challenger Brands 2021 where Adweek’s former editor in chief, Stephanie Paterik sat down with the co-founders of Once Upon A Farm, which was launched in 2017 with the purpose of providing fresh, nutritious and delicious organic food that parents can trust and kids could love. Paterik is… …

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Pinterest’s Cannes Activation Aims for Offline Fulfillment

Pinterest specializes in helping users find inspiration for anything from home decor to dinner ideas. At this year’s Cannes International Festival of Creativity, Pinterest created an activation to bring that thrill of exploration into the real world. Filled with giant colorful wooden pins, the brand offered tons of experiences, from getting a tattoo to screen… …

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5 Tips for Small Business Owners on Finding & Reaching the Right Audience Within Year One of Launch

Having a digital presence is critical for any business looking to reach new audiences. …

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14 YouTube Description Templates That Have Helped Our Videos Go Viral

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably powerful channel for your marketing efforts. Despite its popularity, many business startup owners opt to use Facebook over YouTube as their channel, especially for uploading video content. …

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The Ultimate Guide to Nonprofit Marketing in 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization? …

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Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]

Some pundits suggest companies focus on growth marketing over purpose-led marketing in an economic downturn. But Robert Rose argues that approach won’t necessarily give the expected results. Here’s why. Continue reading → …

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Glow Hopes to Win Best in Show for Westminster Kennel Club Dog Show Social Efforts

Social media has gone to the dogs–the show dogs. Westminster Kennel Club teamed up with creative agency Glow on extensive social activations to back the Westminster Kennel Club Dog Show, which began last Saturday at Lyndhurst Mansion in Tarrytown, N.Y. Glow brought drool-worthy social content including GIFs, posts and live stories to Facebook, Instagram, TikTok… …

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20 Webinar Landing Page Examples That Will Boost Conversion Rates

Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one way to attract audiences to your webinar is to have a good webinar landing page. …

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