Online Business Archives - MaxJawn.com

Agencies Veteran Daniel Cherry III Is Out at DC Comics

After less than two years, Daniel Cherry III has resigned as senior vice president and general manager of DC Comics, a role that touched on everything from talent management to marketing, the publisher confirmed. The news was first announced by The Hollywood Reporter, and DC Comics declined to comment further. As for Cherry’s next move,… …

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8+ Kajabi Alternatives (2022): Which is Best for Your Course?

So, you’re finally ready to launch your online course. You’ve done your research, built your audience, psyched yourself up. But you still have one big question to answer. Which platform is best for your course? The course platform Kajabi is well-known, respected, and “all-in-one”, which might make it seem like a no-brainer.  But there are… 8+ Kajabi Alternatives (2022): Which is Best for Your Course? …

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10 Tips To Write Engaging Content Previews for Social Media

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more. Continue reading → …

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State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle

State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rather spend game day hanging out with you online. Instead of splurging on guest appearances by Drake and Paul Rudd as it did a year ago, the insurance provider is forgoing a traditional Super Bowl ad in favor of the #TeamStateFarm… …

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Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row

For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans. The move leaves rival Pepsi’s Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its “cinematic, supersized, five-headliner” Halftime Show lineup earlier this week. The… …

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Messenger Kids: How to Download Sticker Packs

Messenger Kids allows users to send a variety of stickers in their conversations. By default, users have access to the emoji sticker pack, and they can also download additional sticker packs from the application’s Sticker Store. Our guide will show you how to download and use sticker packs in the Messenger Kids app. Note: These… …

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The Quick & Easy Guide To Freezing Rows in Excel

Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below. …

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How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. …

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What Is An Email CTR? How to Calculate and Improve It

An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action. …

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Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]

The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains. Continue reading → …

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Influencer Marketing for SEO and Authority

Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority….

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New York Festivals Advertising Awards Will Shine a Spotlight on Nigerian Creatives

The New York Festivals (NYF) Advertising Awards may not be the biggest or best known awards show, but being based in the melting pot of the U.S. gives it access to creative work from all over the globe. This year, the awards show is reaching across the Atlantic and into the heart of Africa to… …

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Page Experience is Here to Stay: Moz Launches Performance Metrics Suite

Today, we’re announcing the full launch of Performance Metrics, including a host of new features and improvements based on the feedback we’ve received from early adopters, as well as our own experts and data….

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The Ultimate Guide to Performance Management: 5-Step Process and Best Practices

Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing. …

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What is Online Learning? (+ Pros, Cons, and Best Platforms)

Reviews are mixed regarding online learning, largely because it challenges traditional face-to-face instruction. However, online learning serves a student and work population moving towards more remote environments. And while some blame the pandemic for this trend, the truth is that the e-learning marketplace has been experiencing unprecedented growth for the last decade. According to the… What is Online Learning? (+ Pros, Cons, and Best Platforms) …

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How Contextualizing Topics can Lead to Press-worthy Content for Your Brand

The team at Stacker has mastered how to create newsworthy, data-driven stories for their newswire. Contextualizing topics, statistics, and events serves as a core part of their content ideation process. Today, Amanda shares their winning strategy so you can create content that has real news value….

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Employee Experience: What It Is and How to Improve It

From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience. …

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Axios Pro Deal Newsletters Launches, Starting at $599 Annually

The smart brevity publisher Axios launched its first paid subscription product Wednesday morning, a series of three newsletters covering investment and acquisition news in the financial tech, health tech and retail industries. Called Axios Pro, the newsletters cost $599 per year individually or $1,799 for All Access, which includes the three existing newsletters–as well as… …

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Do LinkedIn Newsletters Actually Get Results for Brands?

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading → …

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Everything You Need To Know About Performance Appraisals

As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success. …

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3 Email Design Trends for Content Marketers To Use in 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let’s check out three design trends that will rule this year. Continue reading → …

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Unilever Outlines Strategy Behind $68 Billion GSK Consumer Healthcare Bid

Unilever has outlined why it has tabled three bids, with the latest at around $68 billion, for the Consumer Healthcare division of GlaxoSmithKline (GSK). Following an “extensive” review, the British owner of Ben & Jerry’s, PG Tips, Dove and Lipton Tea has decided that its strategic direction should be to “materially expand” its health, beauty… …

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35+ Best Marketing Tools for 2022 (HubSpot, Ahrefs & More)

Looking to save time and streamline more of your online business? Whether you manage leads, keywords, or a team, you know the value of using digital marketing tools to simplify your day. One tool optimizes your team’s workflow. Another schedules your social media posts and another automates customer relationships.  Most importantly, all these tools free… 35+ Best Marketing Tools for 2022 (HubSpot, Ahrefs & More) …

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How to Use Custom Affinity Audiences: From Creation to Stellar ROI

Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made. …

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To Show Off the Freshness of Its Food, Burger King Made Its Ads to Order

It’s a basic convention in advertising that if you’re going to promote food, you would usually show the product. But in these Burger King ads, it looks like something essential is missing. The fast food chain released print and outdoor ads in Germany that promote three of its sandwiches–the Whopper, King’s Beef and plant-based Long… …

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Check Out This Behind-The-Scenes Look at Scream…the Musical

Horror films have a proud and lengthy history of using real-life gimmicks to draw in viewers, from director William Castle having actors dressed up as “nurses standing by” in case someone died of fright during showings of Macabre (1958) to the “No Late Admissions” rule that Alfred Hitchcock embraced for Psycho (1960). In the age… …

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