Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he’s the magnetic star of a new campaign from The Habit Burger Grill. In the span of a 45-second spot, it’s easy to get attached to the itty bitty anthropomorphic character with a big heart. But maybe that’s not… …
If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. …
Three cataclysmic forces are shaking the search landscape – Google’s Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help. …
Accessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. Movado was founded in… …
AI and startups? It just makes sense. …
AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications. …
The pressure to have a “perfect” smile is intensifying. In a recent survey by Censuswide and Colgate, nearly 65% of the Generation Z audience said pressure to have a perfect smile negatively affects their confidence, with over 85% expressing a desire to change their smile. Armed with these jarring stats, Colgate and agency partner VML… …
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers….
Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by a pro-wrestling anecdote? Well, batten down the hatches, reader, because we’re heading back to pre-World Wrestling Entertainment (WWE) in three, two, one. …
On this week’s episode of Marketing Vanguard, host Jenny Rooney welcomes Quad CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations. During the conversation, Golden highlights the dynamic nature of the marketing industry, which demands innovative decisions and impactful actions. Golden shares his journey… …
Organizations nationwide, especially ad agencies, say offering balance is key to attracting and retaining women talent. From unlimited PTO and job-sharing opportunities to remote work and childcare allowances, we’ve received many undeniably excellent benefits to support caregiving responsibilities and promote well-being. But the fact is, women still can’t have it all. Promoting work/life balance as… …
Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue….
Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing. …
Want to take over a 10′ x 10′ meeting space from MediaLink at the splashy Cannes Lions advertising festival this June? Be prepared to pay about $850,000, according to a pitch deck obtained by ADWEEK. The deck revealed sponsorship opportunities for potential partners for its numerous spaces across the Palais–the central hub of the Cannes… …
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. …
People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content. …
Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America. Held last week at the Anaheim Convention Center just south of Los Angeles and in the shadow of Disneyland, the trade show pulled in… …
From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you won’t miss a thing!…
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. …
The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content. …
For all of the talk about the jobs AI is expected to replace (that’s 85 million, according to the World Economic Forum), it’s also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like… …
Facebook is an undeniably powerful platform for advertisers. …
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: …
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan. …
In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences. With the recent debut of Coca-Cola’s “Foodmarks” campaign–which spotlights locations that are culturally relevant for the… …
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. …