Online Business Archives - MaxJawn.com

Burger Chain’s Ad Turns a Charcoal Briquette Into a Hollywood-Style Hero

Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he’s the magnetic star of a new campaign from The Habit Burger Grill. In the span of a 45-second spot, it’s easy to get attached to the itty bitty anthropomorphic character with a big heart. But maybe that’s not… …

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12 Recruiting Email Examples I Love (For Your Inspiration)

If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. …

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How To Survive 3 New Threats to Your SEO Strategy

Three cataclysmic forces are shaking the search landscape – Google’s Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help. …

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Luxury Watch Brand Movado Is Building a Timeless Legacy

Accessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. Movado was founded in… …

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4 Key Insights: How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense. …

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Enhance Your Content’s Power With a Performance-Centric AI Plan [Sponsored]

AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications. …

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Colgate Campaign Challenges Unrealistic Beauty Ideals for the ‘Perfect’ Smile

The pressure to have a “perfect” smile is intensifying. In a recent survey by Censuswide and Colgate, nearly 65% of the Generation Z audience said pressure to have a perfect smile negatively affects their confidence, with over 85% expressing a desire to change their smile. Armed with these jarring stats, Colgate and agency partner VML… …

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5 Trends in Content Localization + 1 to Keep an Eye On

From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers….

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40 Rebranding Announcement Email Examples I Love (For Your Inspiration in 2024)

Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by a pro-wrestling anecdote? Well, batten down the hatches, reader, because we’re heading back to pre-World Wrestling Entertainment (WWE) in three, two, one. …

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From Rebranding to Reinvention: The Marketing Journey of Quad CMO Josh Golden

On this week’s episode of Marketing Vanguard, host Jenny Rooney welcomes Quad CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations. During the conversation, Golden highlights the dynamic nature of the marketing industry, which demands innovative decisions and impactful actions. Golden shares his journey… …

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The 10-Year Tension: Women Need More Time, Not More Balance

Organizations nationwide, especially ad agencies, say offering balance is key to attracting and retaining women talent. From unlimited PTO and job-sharing opportunities to remote work and childcare allowances, we’ve received many undeniably excellent benefits to support caregiving responsibilities and promote well-being. But the fact is, women still can’t have it all. Promoting work/life balance as… …

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How Inclusivity Drives Link Diversity — Whiteboard Friday

Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue….

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Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions

Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing. …

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Exclusive: See What MediaLink Is Charging Sponsors for Its Spaces in Cannes

Want to take over a 10′ x 10′ meeting space from MediaLink at the splashy Cannes Lions advertising festival this June? Be prepared to pay about $850,000, according to a pitch deck obtained by ADWEEK. The deck revealed sponsorship opportunities for potential partners for its numerous spaces across the Palais–the central hub of the Cannes… …

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Diving Deep Into Marketing in Construction (My Takeaways)

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. …

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How To Find and Include More Underrepresented Voices in Your Content

People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content. …

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Expo West: The Ozempic Effect on Snacking, Clean Labels and More Trends

Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America. Held last week at the Anaheim Convention Center just south of Los Angeles and in the shadow of Disneyland, the trade show pulled in… …

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14 Local Search Developments You Need to Know About From Q1 2024

From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you won’t miss a thing!…

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How to Use Power Queries in Excel

Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. …

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Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)

The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content. …

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What Does a Chief AI Officer Look Like in the Marketing World?

For all of the talk about the jobs AI is expected to replace (that’s 85 million, according to the World Economic Forum), it’s also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like… …

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3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads

Facebook is an undeniably powerful platform for advertisers. …

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11 Recommendations for Marketers in 2024 [New Data]

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: …

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Manage Your Content Budgets With ‘Bottle’ Episodes

The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan. …

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Adweek Podcast: WPP’s Open X Model Is Making Marketing Magic for Coca-Cola

In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences. With the recent debut of Coca-Cola’s “Foodmarks” campaign–which spotlights locations that are culturally relevant for the… …

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How to Give Productive Feedback, According to HubSpot Managers & Editors

Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. …

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