Online Business Archives - Page 161 of 253 - MaxJawn.com

Copywriting for Websites: The Ultimate Guide To Writing Compelling Website Copy

There are many ways to attract new leads in today’s fast-paced world: social media, online ads, content marketing, influencer marketing, podcasts, a YouTube channel…but there’s one thing they all have in common. They drive traffic back to your website. This is your home. This is where you sell your products. Whether it’s a large website or a small one, your website HAS to: Capture your audience’s attention… Begin to build their trust immediately… Share your …
The post Copywriting for Websites: The Ultimate Guide To Writing Compelling Website Copy appeared first on Mirasee. …

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Game Show Network Doubles Original Episodes This Year, Touts Family-Friendly Slate

After reverting to traditional game show formats in 2018 and dropping the moniker GSN during last upfronts season, Game Show Network says it is done transforming. Now, the cable network is pushing further into what’s working, and will double its output of original episodes this upcoming year. This year’s upfront conversations with buyers will focus… …

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How We Increased Time on Site from 4 min to 9 min with Audio Articles

Many of our blog readers have asked us about the “Listen to This Article” widget at the top of (almost) every post on our site. To answer both your and our content marketing consulting team’s questions about this new functionality, my colleague Anthony Helmstetter interviewed me to find out more about our audio article widget […]
The post How We Increased Time on Site from 4 min to 9 min with Audio Articles appeared first on Content Marketing Consulting and Social Media Strategy. …

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Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know

It’s hard to believe Gen Z is already old enough to start working. …

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How to Make Your First Instagram Stories Ad: A Full Walkthrough

Want to create Instagram Stories ads but don’t know where to start? Wondering how to make attractive Stories ads without a design background? In this article, you’ll discover how to create, set up, and run an Instagram Stories ad in Ads Manager. What Makes an Effective Instagram Stories Ad First, let’s talk about the differences […]
The post How to Make Your First Instagram Stories Ad: A Full Walkthrough appeared first on Social Media Marketing | Social Media Examiner. …

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Should Engagement Really Matter to Marketers Anymore?

On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy. Continue reading →
The post Should Engagement Really Matter to Marketers Anymore? appeared first on Content Marketing Institute. …

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How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint

With advancing technology, the buyer journey has changed dramatically. Empowered with multiple devices and tools (price comparison platforms, discount shopping platforms, shopping rewards platforms, product review aggregating platforms, etc.), purchasing decisions have become more unpredictable, and the buyer journey has become scattered and spontaneous. One can start a buying journey on Facebook by seeing an […]
The post How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint appeared first on Content Marketing Consulting and Social Media Strategy. …

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Crawled — Currently Not Indexed: A Coverage Status Guide

Posted by cml63Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients.
Within the report, there are many different “statuses” that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”.
Since seeing the “Crawled — currently not indexed” status reported, we’ve heard from several site owners inquiring about its meaning. One of the benefits of working at an agency is being able to get in front of a lot of data, and because we’ve seen this message across multiple accounts, we’ve begun to pick up on trends from reported URLs.
Google’s definition
Let’s start with the official definition. According to Google’s official…

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What Brands Are Doing to Celebrate International Women’s Day

March is Women’s History Month–the month when, traditionally, brands turn everything pink to convince women that they care. On top of that, today is International Women’s Day. So if a month is too long, brands also have the opportunity to send their empowerment message on one special day. And this year–as Orangetheory pointed out in… …

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From Single Unemployed Mom To Thriving Agency Owner

https://www.youtube.com/watch?v=_jotXzVHl-I
As a recently divorced single mom Teresa Heath-Wareing was working at a marketing company in her small town. She had a dream of starting her own business, and was starting to think about making it happen.. When her boss found out about her dream, he let her go… So she found herself without a job, and bills to pay. She shares her story about how she had to make it happen, in a small town in the UK, without the luxury of time. Today she is on top of her game, and picks the clients she wants to work with, her energy is infectious. Enjoy this interview https://youtu.be/_jotXzVHl-I PS: I'm starting to produce step by step guides SOP's – for common tasks marketers need to have done. Comment below with a task you would want a SOP for and i'll send you the two we did this week. When we get your suggestion done we will…

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Yes, Shell Is Changing Its Name to She’ll for Women’s Day (But Only at 1 Station)

Shell is giving itself a temporary name change for International Women’s Day, a move that–while part of a larger effort to highlight women in leadership at the company–has been mocked and criticized by many in social media today for seeming insincere. At one Shell station in San Dimas, Calif., the brand will replace its logo… …

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Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap]

This week Robert Rose ponders silence – if we’re spiraling into it and what we can do about it. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge. Continue reading →
The post Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap] appeared first on Content Marketing Institute. …

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How to Persuade: The Science Marketers Need to Know

Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of […]
The post How to Persuade: The Science Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner. …

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Why Marketers Need Responsive Emails in 2020

The other day, I received the following email from Adobe and opened it on my desktop at work: …

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CNN Still Held Its Upfront—but Coronavirus Was the Elephant in the Room

The coronavirus epidemic has already thrown a wrench into upfront season, with two media companies canceling their upfront events earlier this week. However, CNN went ahead with its own presentation Thursday night, kicking off upfront season with its CNN Experience event at its New York headquarters in 30 Hudson Yards. Despite the growing coronavirus concerns,… …

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Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected

Posted by rjonesx.Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week’s Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription
All right, folks. Russ Jones here and I am so excited just to have the opportunity to do any kind of presentation with the title “Defense Against the Dark Arts.” I’m not going to pretend like I’m a huge Harry Potter fan, but anyway, this is just going to be fun.
But what I want to talk about today is actually pretty bad. It’s the reality that negative SEO, even if it is completely ineffective at doing its primary goal, which is to knock your website out of the rankings, will still play…

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A Comprehensive Guide to Local SEO in 2020

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant. …

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5 Ways 5G Will Impact Marketers

By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across the country. …

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5 Alternatives to Make Stock Photography a Last Resort

How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading →
The post 5 Alternatives to Make Stock Photography a Last Resort appeared first on Content Marketing Institute. …

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Media Planning: The Ultimate Guide

For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members. …

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How to Do Visual Content With Low, Medium, and High Budgets

You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Continue reading →
The post How to Do Visual Content With Low, Medium, and High Budgets appeared first on Content Marketing Institute. …

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How to Use Instagram Stories for Market Research: 5 Ideas for Marketers

Looking for new ways to conduct market research? Wondering how to get feedback from your highly engaged Instagram followers? In this article, you’ll learn how to use five Instagram Stories features to gather valuable feedback. Why Gather Consumer Feedback via Instagram Stories? Businesses know that making customers happy is a proven way to increase revenue. […]
The post How to Use Instagram Stories for Market Research: 5 Ideas for Marketers appeared first on Social Media Marketing | Social Media Examiner. …

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Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

Posted by DomenicaYou’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming.
You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial, but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite.
So, what’s next?
Two questions you might ask yourself are:
Do I have unrealistic link expectations for my link-building content?Is my definition of success backed by data-driven evidence?
Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name it. We also have several years’ worth of campaign performance data that we use to learn from our successes and mistakes.
In this article, I’m going to explain how businesses and agencies across seven different niches can set realistic expectations for their link-building content based on the performance of…

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Everything You Need to Know to Dominate Local Search

The internet lets you reach billions of people around the globe, but if you’re like many small or local businesses, world domination isn’t really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? …

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1,083,219 People Per Month and Counting: My New Favorite SEO Strategy

Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people… On the other hand, […]
The post 1,083,219 People Per Month and Counting: My New Favorite SEO Strategy appeared first on Neil Patel. …

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