Online Business Archives - Page 166 of 180 - MaxJawn.com

Can Facebook Really Stop Election Meddling? We Asked 600+ People. [New Data]

On Wednesday afternoon, both Facebook and Twitter came forward with announcements of coordinated election interference campaigns on their respective networks. …

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How to Use Social Data to Get the Edge on Competitors

Your brand is in a constant fight against competitors. You have to know how you’re perceived. Where you’re losing. What your competitors excel at. And where they’re weak. Unfortunately, most brands don’t prioritize this data. They either don’t collect it because they don’t know what to look for, or they don’t have the right tools […]
The post How to Use Social Data to Get the Edge on Competitors appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers

True brand loyalty may be harder to earn these days – and even harder to sustain over the long term. But with the right content and an eye on these key trends, your business can reap increased value from every customer interaction. Continue reading →
The post Struggling With Brand Loyalty? Ideas to Consider for Lifetime Customers appeared first on Content Marketing Institute. …

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How to Use Facebook and Twitter Ad Transparency Tools

Wondering what your competitors’ social media ads look like? Have you heard of the ad transparency tools for Facebook and Twitter? In this article, you’ll discover four ways social media marketers can use Facebook and Twitter ad transparency tools. Access the Ad Transparency Tools on Facebook and Twitter The ability for any user to see […]
The post How to Use Facebook and Twitter Ad Transparency Tools appeared first on Social Media Examiner. …

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How to Write a Press Release [Free Press Release Template + Examples]

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news. …

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Participate in Our Audience Survey and Win a Free Conference Pass

I’m new, and I want to learn more about YOU. Jay tasked me with the job of doubling our blog traffic. 😬 Considering how popular the blog already is, this is no easy task. But we don’t just want any traffic. We want quality traffic that turns into awesome clients and even better friends. So while […]
The post Participate in Our Audience Survey and Win a Free Conference Pass appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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Less is More: Why I Wish I Never Wrote 4,784 Blog Posts

Can you guess how many blog posts I have on NeilPatel.com? Well, if you guessed 4,784 you’re wrong. 😉 Technically I just published this blog post, which makes it 4,785. That’s a lot of content! Especially considering that the blog has been around for roughly 4 years. That means that I am publishing an average […]
The post Less is More: Why I Wish I Never Wrote 4,784 Blog Posts appeared first on Neil Patel. …

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How to Use Your Analytics for Smarter Content Decisions

A digital world is an overwhelming blessing for marketers. You can follow almost every interaction your clients and prospects have. But how do you use all those analytics to make smarter content choices? Here are 17 options. Continue reading →
The post How to Use Your Analytics for Smarter Content Decisions appeared first on Content Marketing Institute. …

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How to Use Instagram Stories Stickers in Your Marketing

Wondering how to get more from Instagram Stories? Have you considered using Stories stickers in your marketing? In this article, you’ll discover how to use Instagram Stories stickers to deliver engaging and useful Stories content. Find Your Instagram Stories Stickers To access all of the different Instagram Stories stickers, start a story post with a photo […]
The post How to Use Instagram Stories Stickers in Your Marketing appeared first on Social Media Examiner. …

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16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers)

How lucky are you, and why? How many times heavier than a mouse is an elephant? How many square feet of pizza are consumed in the United States each year? Hiring managers have heard about using these “curveball” questions to identify the best candidates. Fortunately, for intelligent and qualified candidates everywhere, studies have found that the brainteaser interview questions made famous by Silicon Valley and Wall Street are just as silly as they sound. …

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NEW On-Demand Crawl: Quick Insights for Sales, Prospecting, & Competitive Analysis

Posted by Dr-PeteIn June of 2017, Moz launched our entirely rebuilt Site Crawl, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, though, you need quick insights outside of a Campaign context, whether you’re analyzing a prospect site before a sales call or trying to assess the competition.
For years, Moz had a lab tool called Crawl Test. The bad news is that Crawl Test never made it to prime-time and suffered from some neglect. The good news is that I’m happy to announce the full launch (as of August 2018) of On-Demand Crawl, an entirely new crawl tool built on the engine that powers Site Crawl, but with a UI designed around quick insights for prospecting and competitive analysis.
While you don’t need a Campaign to run a crawl, you do need to be logged into your…

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Get Your Readers to Stay Longer With These 4 Formats

You need to work hard to keep people on your pages. Which content formats are inherently readable and absorbing? Which ones make your readers subconsciously scroll down the page? Here are four to take for a spin. Continue reading →
The post Get Your Readers to Stay Longer With These 4 Formats appeared first on Content Marketing Institute. …

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How to Create a Facebook Location Page

Does your business have more than one location? Wondering how to promote separate business locations to specific local audiences? In this article, you’ll discover how to use Facebook to set up and promote a Facebook location page for each of your storefronts. #1: Create a Facebook Location Page for Each Business Address Facebook is rolling […]
The post How to Create a Facebook Location Page appeared first on Social Media Examiner. …

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Simple Tips to Make Better Use of Your Content Audit

You’ve done the content inventory. But then what? Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. Continue reading →
The post Simple Tips to Make Better Use of Your Content Audit appeared first on Content Marketing Institute. …

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Live Video Updates and Facebook Ad Creation

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore live video updates from Facebook and YouTube with David Foster and Luria Petrucci of Live Streaming Pros […]
The post Live Video Updates and Facebook Ad Creation appeared first on Social Media Examiner. …

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Amazon Is Losing Its Smart Speaker Dominance, According to New Report

Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon’s Echo products for the second straight quarter as the search giant grows its smart home business overseas. Chinese tech behemoths Alibaba and Xiaomi also clocked strong growth, whittling Amazon’s market… …

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Your Cheat Sheet for Posting GIFs on Instagram

GIFs are fun, digestible, and, most importantly, relatable — that’s why everybody loves them and shares them on social media so much. …

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How to Design a Character for Your Brand

Have you ever searched stock image websites and thought, None of these truly represent my brand? …

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Instagram’s New TV Feature: A Good Idea for Brands?

Instagram is taking on media giant YouTube with the latest addition to their social media platform: IGTV. The Facebook-owned company is looking for a way to expand its offerings, reach new customers, and increase usage on their app — even if it means borrowing from another platform’s users. …

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The Facebook Ad Algorithm: What Marketers Need to Know

Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? To explore the Facebook ads algorithm, I interview Ralph Burns. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, […]
The post The Facebook Ad Algorithm: What Marketers Need to Know appeared first on Social Media Examiner. …

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Xerox Prints New Vision With Marketing

How do you convince today’s workforce that printers are a powerful tool worth their consideration? A multi-pronged marketing campaign that led Xerox’s Bertrand Cerisier to a Content Marketer of the Year nomination. Continue reading →
The post Xerox Prints New Vision With Marketing appeared first on Content Marketing Institute. …

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45 Visual Content Marketing Statistics You Should Know in 2018

At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It’s amazing how fast things can change in just one or two years, and 2018 has a breadth of surprising statistics to reflect on. …

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Do You Need Local Pages? – Whiteboard Friday

Posted by Tom.CapperDoes it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week’s Whiteboard Friday!

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHello, Moz fans. Welcome to another Whiteboard Friday. I’m Tom Capper. I’m a consultant at Distilled, and today I’m going to be talking to you about whether you need local pages. Just to be clear right off the bat what I’m talking about, I’m not talking about local rankings as we normally think of them, the local map pack results that you see in search results, the Google Maps rankings,…

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Growth hack for more clients

https://www.youtube.com/watch?v=tWBU3-PqYkI
Download 3 Step Framework https://goo.gl/3YcGy8 Have you hit a growth plateau in your marketing business? Are you looking for a growth hack idea to grow your business… As entrepreneurs when we start our business We have a tendency to say yes to things, especially if that YES leads to money This sounds like Can you do this? YES or Can you do that? YES and we end up with a collection of clients that we do custom work for… This is fine when you are just starting out, but if want a business growth hack, it is to simplify your business. You have to figure out who your ideal client is… I use 3 simple questions Who do you want to serve? Who can you help? Who can afford and is willing to pay you? This is the best growth hack at this stage.. Figure out one ideal client That has one particular problem That your…

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Why Being Personable Is the Key to Social Media Success

The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable. The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content. ‘Memorable’ means different things to […]
The post Why Being Personable Is the Key to Social Media Success appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …

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