Online Business Archives - Page 166 of 253 - MaxJawn.com

Upcoming Streaming Service Quibi Will Advertise in the Super Bowl

Quibi, the upcoming short-form mobile streaming service, will promote its app and programming on Sunday night with a 30-second Super Bowl spot. On Friday morning, the streaming service released the ad, which depicts a crew of bank robbers distracted mid-escape by Quibi’s content. The spot, which was produced with help from agency BBH LA, will… …

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Pondering the Power of Disruption and Risk in Content Marketing [The Weekly Wrap]

This week Robert Rose pays tribute to the disruptive influence of Clayton Christensen. He shares a new global report that names two fields you know well as the jobs of tomorrow. And he talks risk-taking with the person of the week. Continue reading →
The post Pondering the Power of Disruption and Risk in Content Marketing [The Weekly Wrap] appeared first on Content Marketing Institute. …

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SEO for 2020 – Whiteboard Friday

Posted by BritneyMullerIt’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?
In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You’ll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed?
Do we need to be optimizing for favicons and BERT? We definitely don’t. But here are some of the things that I feel we should be keeping an eye on. 
☑ Cover your bases with…

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Step by Step Guide to Creating a Website

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers. …

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How to Understand & Calculate Statistical Significance [Example]

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?” …

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Democratic Candidate Michael Bloomberg’s Super Bowl Ad Showcases Gun Control

In the ongoing tit-for-tat between billionaires running for president, the Michael Bloomberg campaign released its much-awaited Super Bowl ad this morning. The ad, which addressed gun control, is the presidential hopeful’s latest commercial after several weeks of running ads in battleground states, like Ohio, Pennsylvania and Florida, questioning President Donald Trump’s impeachment. The campaign secured… …

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Which Instagram Story Formats Really Engage Viewers [New Research]

In 2019, Instagram Stories hit 500 million daily users. …

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Types of Blogs that Make Money in 2020

Blogs are all about you — what you want to write about, create, and share with the world. That’s probably the best part about them:the opportunities are endless. …

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A Small Amount of Data Can Do It for B2B Personalization

In B2B marketing, content personalization doesn’t require you to know their shoe size, family situation, pet ownership, or car model. A small amount of data combined with relevant insights can go a long way. Let’s explore. Continue reading →
The post A Small Amount of Data Can Do It for B2B Personalization appeared first on Content Marketing Institute. …

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How to Use Google Ads Keyword Planner, According to 5 Specialists

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That’s why Google ads keyword planner is an important tool for marketers. …

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How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles? In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy. What Is “Your Dashboard” on LinkedIn? Every LinkedIn profile has a […]
The post How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard appeared first on Social Media Marketing | Social Media Examiner. …

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How to Get Valuable External Content Sources

For your company to be seen as a valuable information resource – not a product-hawking brand – treat your content marketing like a media outlet. The first step? Incorporate sources that don’t work for your company.
Continue reading →
The post How to Get Valuable External Content Sources appeared first on Content Marketing Institute. …

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Facebook Introduces Bylaws for Its Global Independent Oversight Board for Content

Facebook’s global independent oversight board for content only has one person on it thus far, but it also has a set of bylaws, which were introduced Tuesday. CEO Mark Zuckerberg initially mentioned the creation of the board in November 2018, but progress has been slow, with the social network saying late last month that it… …

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How to Check if Google Manually Reviewed Your Site

Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way that they try to improve their algorithm is through […]
The post How to Check if Google Manually Reviewed Your Site appeared first on Neil Patel. …

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7 Ways to Unite Your Content Team in a Remote Work World [Tools]

No one gathers together to brainstorm. A quick question can’t be answered with a stop at the desk. The project whiteboard isn’t visible to the team. Remote content marketing teams have their challenges. Here’s how to overcome them. Continue reading →
The post 7 Ways to Unite Your Content Team in a Remote Work World [Tools] appeared first on Content Marketing Institute. …

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How to Turn YouTube Viewers Into Subscribers and Leads

Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube? In this article, you’ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads. #1: Attract Cold Leads on YouTube With Topical Content Total video views is one of the factors YouTube’s algorithm takes into […]
The post How to Turn YouTube Viewers Into Subscribers and Leads appeared first on Social Media Marketing | Social Media Examiner. …

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Is Snapchat Discover Right for Your Brand?

When you think of Snapchat, what do you think of? …

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Road to Challenger Brands: Everlane’s Franchesca Hashim on Emotion as the Start of Everything

Everlane launched in 2011 with one question: Why would anyone pay $70 for a shirt that only cost $7 to make? The initially direct-to-consumer but increasingly brick-and-mortar clothing retailer operates by a policy it calls Radical Transparency. You can learn more about this concept at Adweek’s Challenger Brands summit, taking place March 4-5 in New… …

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11 Sales Funnel Metrics That Will Help You Boost Sales (Without Stealing Your Precious Time!)

Are you astounded by the number of sales funnel metrics out there? If you’re like most solopreneurs, you tend to ignore them all. You know they’re essential metrics to watch, but you honestly have too much to do. A solopreneur or small company owner doesn’t have the luxury of idle time. It’s not like you have a team of people working for you to watch every little thing the “experts” recommend. Yet, every time someone …
The post 11 Sales Funnel Metrics That Will Help You Boost Sales (Without Stealing Your Precious Time!) appeared first on Mirasee. …

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Google’s January 2020 Core Update: Has the Dust Settled?

Posted by Dr-PeteOn January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) …

That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions) …

On January 16th, Google announced the update was “mostly done,” aligning fairly well with the measured temperatures in the graph above. Temperatures settled down after the three-day spike …

It appears that the dust has mostly settled on the January 2020 Core Update. Interpreting core updates can be challenging, but are there any takeaways we can gather from the data?
How does it compare to other updates?
How did the January 2020 Core Update stack up against recent core updates? The chart below shows the previous four named core updates, back to August 2018 (AKA “Medic”) …

While the January 2020 update wasn’t on par with “Medic,” it…

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45 Emerging Technology Stats to Know in 2020

As a writer who loves covering emerging technology and human being, I’m surrounded by technology. …

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How to Make Your Google Mobile Search Results More Clickable

Are you neglecting a valuable way to drive more traffic from search? You are if you aren’t making your mobile search results more clickable in Google. Here’s how to change that. Continue reading →
The post How to Make Your Google Mobile Search Results More Clickable appeared first on Content Marketing Institute. …

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How to Improve Your Facebook Ads With Customer Research

Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t know what they want. Renowned marketer and best-selling […]
The post How to Improve Your Facebook Ads With Customer Research appeared first on Social Media Marketing | Social Media Examiner. …

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Google Celebrates ‘The Most Searched’ to Set the Stage for Black History Month

Can you quantify greatness? Can a major brand crown someone as a superlative and actually back it up with data? During Sunday’s Grammy Awards, Google potently showed that it’s up to the challenge. In an ad announcing a Black History Month project called “The Most Searched,” Google raised the curtain on some of its search… …

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The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

Posted by brodieclarkconsultingI recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets.
This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project was passed on to me by an industry friend. I’ve done a lot of research on featured snippets in the past. I rarely do once-off projects, but this one really caught my attention. I was determined to figure out what issue was impacting the site.
In this post, I detail my methodology for the project that I delivered, along with key takeaways for my client and others who might be faced with a similar situation. But before I dive deep into my analysis: this post does NOT have a fairy-tale ending. I wasn’t able to unclog a drain that resulted in…

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