Online Business Archives - Page 4 of 180 - MaxJawn.com

What Are Local Citations [+ 4 Steps to Build Them for Your Business]

If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews. …

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23 Measurement Definitions Every Content Marketer Should Know

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading → …

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12 Actionable Steps to Drive Newsletter Growth with SEO Content

Here’s how to get users from your website into your email newsletter list, and why email marketing and SEO work so well together….

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Off-page Seo: What Is It & How Can You Take Advantage of It

As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear […] …

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Programming Hulu Originals and ABC Entertainment for the Next Era 

In December 2020, Disney announced yet another sweeping reorganization of its TV division — one intended to prepare the conglomerate for a future-focused on streaming. One of the prominent changes resulting from the move, Hulu’s Originals’ Chief Craig Erwich added ABC Entertainment to his purview. Erwich stopped by Adweek’s Convergent TV Summit to chat about… …

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9 Tips on How to Leave a Job on Good Terms

At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key. …

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Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading → …

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Daily SEO Fix: Competitive Keyword Research

Before you begin your quest to find new keywords, you need to know exactly who your competitors are. In this newest Daily Fix, some of our best and brightest Mozzers will show you what you need to do to get the most out of Moz Pro’s Competitive Research tools, which allow you to find your true competitors, what keywords they rank for, and what their top performing content is. …

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The Rise of the Hybrid Consumer and How They are Changing the Way We Shop [Webinar on May 5th)

As people return to physical shopping post-pandemic, a new behavior has emerged: hybrid shopping. Put simply, hybrid shopping is a blend of physical and digital shopping. Given this trend, it’s important to create strategies that provide consumers with seamless, personalized, and convenient shopping experiences across digital and brick-and-mortar shops. Brands must reevaluate how they advertise, […] …

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Marketing Funnel Stages: How To Get More Leads and Sales at Each One

Do you know what your marketing funnel looks like? If not, you’re likely losing out on leads and sales. According to data from Salesforce, 68 percent of companies have not even identified their marketing funnel. Those that do stand to see results, though. For example, according to Semrush, 72 percent of marketers who create “how-to” […] …

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Why Workplace Authenticity Matters More than Ever, According to Credly’s VP of Customer Success

Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives. …

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What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains. Continue reading → …

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Work for Fossil Fuel Clients Exposes Agencies to Increasing Legal Risks, New Report Says

If you’re an agency, working for Big Oil might get you sued. That’s the message of a new report from activist group Clean Creatives, a campaign by Fossil Free Media to encourage the advertising and PR industry to cut ties with fossil fuel companies. The 17-page publication, titled Smoke and Mirrors: The Legal Risks of… …

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Ikea Adds a Twist to Its Iconic Swedish Meatballs, but These Aren’t for Humans

Consumers chow down on more than 1 billion of Ikea’s famously filling and addictive Swedish meatballs every year, and through the magic of brand extension, fans have been able to buy meatball-scented candles and meat-free plant balls from the global retailer. Next up is another offshoot of the iconic product with ingredients that include clay,… …

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Sprout Social Shares Annual Look at When to Post on Facebook, Instagram, LinkedIn, Twitter

There’s no time like the present, as the old saying goes, but according to social media analytics company Sprout Social, it may not be the best time for brands to post on social platforms. Sprout Social released the 2022 edition of its annual Best Times to Post on Social Media report, which mines engagement data… …

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How to Learn SEO

Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! …

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8 Brilliant Content Marketing Examples to Take Your Company Out of the Unknown

If you want to grow your brand, you need a content marketing plan. Why? Seventy-eight percent of companies that produce effective content have a documented marketing strategy. That said, there’s no use in creating content if it won’t help you achieve your marketing goals. Instead, you need to know how to recognize great content. To […] …

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How to Write a Great Email Signature [+ Professional Examples]

Around the globe, more than 300 emails are sent and received each day, on average. That’s 300 opportunities to market yourself and your business in those individual emails you send. …

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Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]

Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program. Continue reading → …

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Leo Burnett Chicago and Change the Ref Take Top Spots at the Clio Awards

Leo Burnett Chicago’s gun violence protest campaign for Change the Ref, “The Lost Class,” took home numerous honors at this year’s Clio Awards, including several Grand Clios. “The Lost Class” was honored in several categories, including Grand Clio wins in Experiential/Activation, Integrated Campaign and Print. The campaign featured NRA leaders delivering a speech to 3,044… …

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How to Use Meta Business Suite (Formerly Facebook Business Suite)

Businesses spend nearly 115 billion total on advertising across the Meta (formerly Facebook) platforms. Why? It works! And not only that; Meta has great tools that allow you to easily manage and track your business accounts. Are you struggling to keep up with your Instagram and Facebook marketing? DMs and comments falling through the cracks? […] …

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11 of the Best Microsite Examples We’ve Ever Seen

They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car … all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too. …

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How to Write Professional Yet Kind Rejection Letters [4 Templates]

It’s never easy notifying someone that they didn’t get the job. …

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Are NFTs Something Content Marketers Should Care About?

Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit for your company. Continue reading → …

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How AI Will Power the Future of Successful Content Marketing

Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort. Continue reading → …

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