Online Business Archives - Page 5 of 180 - MaxJawn.com

7 More Ways to Curate Content Like a Pro [New Examples]

Content curation is more than an aggregation of existing content, references, or links. It’s a powerful tool for adding value to your audience while lightening the load for your content team. Learn how to curate content the right way from these examples and tips. Continue reading → …

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Alphabet Revenue Grows 23%, But YouTube Advertising Lags

Google parent company Alphabet posted revenues of $68 billion in the first quarter of 2022, $54.66 billion of that was in advertising revenue. The earnings report was dented by the company’s YouTube division, which missed analysts’ expectations. That unit was expected to bring in $7.51 billion, but instead brought in $6.87 billion. Executives on the… …

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New Competitive Research Suite: Actionable Data to Drive Real Results

We’re thrilled to announce Moz’s Competitive Research Suite, built from the ground up to drive targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap….

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The HubSpot Blog’s Instagram Shopping Report: Data from 500+ Instagram Marketers

In 2022, it’s clear that Instagram is no longer just a photo-sharing app. …

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Organic Search Traffic: One of the Best Reasons for Content Marketing

SEO constantly changes. But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals. Continue reading → …

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21+ Profitable Digital Product Ideas to Sell Online (2022 Update)

Imagine earning money while you sleep. Sales come in and products are delivered, all without your active input. With the boom of the digital age, this dream is now a reality. Digital transformation brought with it new streams of income, one of the most popular being the selling of digital products. In recent years, digital… 21+ Profitable Digital Product Ideas to Sell Online (2022 Update) …

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12 Local SEO Tips For Small Businesses You Can’t Ignore

As a small business, ranking for keyword terms can be difficult. With larger, more resourced businesses targeting those same terms, it can seem impossible to nudge your way to the top of the search engine results pages (SERPs). How are small businesses expected to rank highly on SERPs? Fortunately, with the use of local SEO, […] …

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Where Are These Viral Social Media Platforms Now?

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. …

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7 Questions Every Writer Should Ask To Craft an Effective Lead

Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.) Continue reading → …

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Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

The internet has transformed the advertising industry. Traditionally hard-to-measure channels like TV, billboards, and sponsorships are being pushed to the wayside by cheap, trackable online advertising channels like social media ads, display, and paid search ads. This shift is democratizing the industry. Even the smallest brands can compete on the same platform as multinationals if […] …

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This Twitter Bot Is Calling BS on Agencies’ Earth Day Pronouncements

The digital world is awash in green this Earth Day, with eco-friendly messages flooding inboxes, mailboxes and suggestion boxes all across the globe. Many of those messages come from companies eager to use the 52-year-old annual observance as a way to convince people that they really do care about the planet–maybe even more than they… …

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New Sports Ed-Tech Platform Versus Taps Dawn Agencies to Help With Launch

A new sports ed-tech platform co-founded by St. Louis Cardinals manager Oliver Marmol offers aspiring athletes exclusive video training and the ability to speak directly with professional athletes through AI. The platform, called Versus (VS), is working up to a launch roughly six weeks from now, and is already in a long-term relationship with the… …

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25 Email Marketing Best Practices That Too Many People Ignore

Did you know that email is still one of the most effective ways to communicate with your customers? In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing. However, many business owners don’t take advantage of email marketing best practices, which decreases their chances of success. In this […] …

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What You Need to Know to Become a Sustainability Champion Within Your Agency

These days, there is no shortage of headlines when it comes to the climate crisis. More and more people in experiential marketing feel compelled–and empowered–to become sustainability champions, due to their proximity to the big brands and insights into the younger, eco-conscious consumer base. Luckily, the opportunities to effect change are endless. Here’s what you… …

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How to Use the Weighted Average Formula in Excel

When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance.   …

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30 Google Sheets Shortcuts Marketers Need to Know

As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? …

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How to Prevent Click Fraud

When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists. …

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The One Thing Content Marketers Love and Hate More Than Writing [Rose-Colored Glasses]

If you have a love-hate relationship with the technology you use every day, don’t give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn’t working – and what you need. Continue reading → …

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IBM Watson Advertising & Weather CMO on Moving with Agility, Velocity and Conviction

This just in: Randi Stipes, CMO of IBM Watson Advertising & Weather, has led an exceptionally successful career leading, learning and leaning into the constantly evolving media and technology and landscape. From content to new product development to ad sales and partner solutions, Stipes has continued to bet on herself, encouraging women in our industry… …

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How To Improve Your Emails With a Handwritten Signature

Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers.  …

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Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice

This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics. Continue reading → …

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Your First Three SEO Tests

Emily Potter returns as a Whiteboard Friday host to share with you the first three SEO tests you should run to kick-start your SEO testing program….

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How to Build a B2B Marketing and Sales Funnel That Grows Your ROI

Wouldn’t it be nice to have a guide that showed you exactly how to get more sales? Maybe it would provide insights into what your customers want and help highlight the actions you need to take at each point in their journey. Sounds great, right? Well, what I’m describing is a B2B marketing and sales […] …

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How to Win Potential Consumers with Customer Journey Mapping on Google

If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding those potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content. …

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The Green Rush Will Be Won by Cannabis Brands That Take Marketing Seriously—Right Now

From a legalization standpoint, the cannabis industry is undergoing a sea change, as state after state moves forward with legalization and decriminalization efforts. Seemingly every day, new cannabis players emerge on the scene, all vying for their plot of land in the so-called “green rush.” But here’s the thing: Nearly every cannabis company today is… …

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