Online Business Archives - Page 7 of 184 - MaxJawn.com

How to Do PR: The Ultimate Guide to Public Relations in 2022

Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand. …

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Watermarks: Why You Need Them + 6 Easy Steps to Create One

Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own. …

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The Empowered Business Buyer Is a Myth [New Demand Generation Research]

Based on CMI’s 2022 Content Marketing for Demand Generation survey, a newly released report illustrates a return to some demand generation priorities of the past and recognizes (and challenges) the myth of the empowered buyer. Continue reading → …

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The Great Fail: How Jawbone Went From Wearable to Terrible

Many regarded Jawbone as one of the pioneers in wearables. After making its mark as a Bluetooth headset maker, it pivoted to capitalize on the new and highly desirable fitness tracking market. This pivot and expansion into a hot new area allowed Jawbone to attract funding from top-tier Silicon Valley venture capital firms and helped… …

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How to Set Up a Twitter Advertising Campaign: Guide for 2022

Are you looking to get started with Twitter advertising? With a massive user base of approximately 230 million users, Twitter has been a powerful platform for advertisers. Of those 230 million users, Statista estimates there are around 217 million monetizable daily active users on Twitter. This audience pool opens up a vast ocean of possibilities… How to Set Up a Twitter Advertising Campaign: Guide for 2022 …

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What Are Keywords? (and Why You Need to Know How to Find Them)

What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need. …

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KPI Dashboards & How to Use Them in Your Marketing

As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on track while creating space for smart new strategies. …

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4 Trends That Will Shape the Future of Your Content Program

No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences. Continue reading → …

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Adidas Defends Bare Breasts Creative as U.K Regulator Bans Ads

Earlier this year, Adidas caused a stir with a series of ads which used bare breasts and nipples to promote its new sports bra range comprising 43 different styles and 72 sizes. The “Support Is Everything” push was first unveiled as a billboard at Adidas’ Germany headquarters as a photo gallery featuring dozens of breasts–from… …

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7 Strategies That Will Get Powerful Results for Your Marketing and Sales Teams [Free Webinar on May 24th]

Are your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what the other team is doing? If your sales and marketing teams aren’t working well together, you’re not alone. According to LinkedIn, 93 percent of sales and marketing professionals say their company has issues with alignment, […] …

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Data-Backed Tips for Successful Hybrid Team Leadership in 2022

According to Microsoft’s 2022 Annual Work Trend Index Report, 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021. …

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6 Old-School Techniques To Integrate Into Your Influencer Marketing

Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success. Continue reading → …

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The Link-Earning Stack Every SEO Should Strive For

Description: The truth is, there’s no such thing as a one-size-fits-all link earning approach or vendor. You need a link earning “stack” that appropriately reflects the complexity of your marketing and content goals. In an ideal world, here’s what that stack would look like….

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Kevin Hart Time Travels to Hype Beyond Meat for Every Era’s Backyard Barbecue

In the space of a single 60-second video, Kevin Hart time travels through at least four different decades, convincing people in each one to try plant-based burgers at a backyard barbecue. And while he switches outfits, jewelry, catch phrases and hairstyles to match the 1970s, ’80s, ’90s and today, his message about eco-friendly faux meat… …

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12 Best Programmatic Advertising Platforms to Use in 2022

Programmatic advertising platforms solve a problem for both publishers and advertisers. For publishers, they help maximize advertising revenues by auctioning ad space to millions of advertisers worldwide. For advertisers, they expand reach and leverage data to target very specific audiences. When done well, this means more profit for both groups, and who doesn’t like that? […] …

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Protect the Hours of Operation on Your GBP from Unwanted Google Edits

Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on 20 million Google Business Profiles. Google has good reason for pursuing accuracy in their local index, but local business owners have even better reason to proactively safeguard the validity of their own data. Today, we’ll show you what to do to take charge on these vital listings which, while they belong to Google, represent your business….

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TikTok Marketing for Online Course Creators: A Beginner’s Guide

A challenge many course creators face when it comes to TikTok is understanding how to use it effectively for marketing their online courses. With all the buzz surrounding TikTok and its comparison to other platforms like YouTube and Instagram, it’s hard not to wonder if TikTok could be the next big thing in social media—and… TikTok Marketing for Online Course Creators: A Beginner’s Guide …

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How Brands Use NFTs for Marketing: Are They Really Worth The Hype?

According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). …

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How the Right SEO Plan Can Revive Website Rankings and Traffic

If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan. Continue reading → …

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AAPI Creative Spotlight: Liz Kim’s Work Balances Analysis and Beauty

Liz Kim has always seen herself as both a left and right brain thinker. “The left brain side of me loves data and logic,” the New York-based art director told Adweek. “The right brain side is very creative and filled with imagination. I’m constantly thinking of new and exciting projects to do both professionally and… …

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AAPI Creative Spotlight: Janice Chen Is Maximizing Accessibility and Community

If you asked Havas CX’s senior visual designer, Janice Chen, what got her into advertising, she would tell you that it was all about the industry’s potential to make a real impact. “Advertising has a powerful voice and I wanted to join it to use that voice for good,” Chen told Adweek for the AAPI… …

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To Urge Women’s Empowerment, Hershey’s Made a Dictionary With Only One Word

Language shapes our culture, identity and history in crucial ways. So, it’s important to validate words and meanings from a diverse array of different languages, especially when those words connect with a specific community. During the process of creating the 2022 Hershey’s “Her for She” campaign, which is part of the chocolate brand’s HerShe empowerment… …

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How to Measure Social Media Marketing ROI [with Expert Advice]

When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much do I get back?” …

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How Content Marketing & PR Combined Can Generate Leads

Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. …

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To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses]

Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. Robert Rose says to focus on making sure your content has these seven traits. Continue reading → …

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