Despite Economic Turmoil, UK Marketers’ Spend Still Set to Grow This Year

Despite Economic Turmoil, UK Marketers’ Spend Still Set to Grow This Year

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Despite expectations of an economic recession, the U.K. advertising sector is showing durability, and marketers in the country intend to continue their spend on advertising. In fact, the market is predicted to grow by 3.8% this year.

According to the latest Advertising Association/WARC Expenditure Report, the total spend by brands in the U.K. is expected to total $44.4 billion (36.1 billion pounds) this year. This follows an estimated increase of 8.8% in 2022 to reach $42.7

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