Gender Bias in Search Results Sparks Drive to ‘Correct the Internet’

Gender Bias in Search Results Sparks Drive to ‘Correct the Internet’

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The internet is a wonderful tool for information, but any researcher can tell you that it isn’t always accurate. Checking facts is vital, but that goes double for women creators, scientists, athletes and more, whose accomplishments are often misattributed to male peers.

DDB New Zealand has launched its “Correct The Internet” spot to set the record straight for female athletes. This 60-second short was created by an international collective featuring members and supporters from across sports and marketing, joined by the common goal of correcting gender-biased search engine results.

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