How Brands Can Navigate Successfully Through a Rebrand

How Brands Can Navigate Successfully Through a Rebrand

What do WW, Dunkin’ and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you’ll know right away. Previously known as Weight Watchers, Dunkin’ Donuts and Apple Computer, each of the three companies found themselves needing a name…

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