A/B Testing

These 20 A/B Testing Variables Measure Successful Marketing Campaigns

Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing. …

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What is an A/A Test & Do You Really Need to Use It?

What’s worse than working with no data? …

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The Ultimate Guide to Social Testing

As marketers, we know the importance of making data-driven decisions. The more information we have about our audience, the more we’re able to make effective marketing moves.  In addition, having the numbers to back up the implementation of a marketing strategy is almost as important as the strategy itself. One of the ways to get this data is through social media testing, where you figure out what campaigns resonate most with your audience and help you meet your marketing goals. …

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How to A/B Test CTAs Like HubSpot Experts

The call to action is a put up or shut up moment that can turn curiosity into a legitimate business opportunity. It’s the bridge between visitors and leads — a point of entry that allows you to capitalize on the web traffic you generate. …

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Bayesian A/B Testing: A More Calculated Approach to an A/B Test

What are some of the reasons you run an A/B test? …

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What is N testing? (In 100 Words or Less)

During summer, my favorite time of day was when the ice cream truck would drive on our street. Usually, I didn’t know what I wanted. If I had saved enough money, I’d order a push-up (am I dating myself, or is this still offered?), the rocket popsicle, and an ice cream sandwich. …

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Forms Testing: What It Is & How to Do It

The other day I decided that I wanted to buy some comfortable outfits to wear around the house. As I was online shopping, I started to fill out my shipping information in the online form. However, the form had a requirement that the “City” field could only be 20 characters long. Now, the city I live in is three words, and 22 characters typed out. …

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Your Email Testing Playbook for 2020 (& the Tools You’ll Need)

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. …

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How to Do A/B Testing: A Checklist You’ll Want to Bookmark

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. …

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How to Understand & Calculate Statistical Significance [Example]

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?” …

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7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? …

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How to Conduct the Perfect Marketing Experiment [+ Examples]

After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you’ve finally finished the next big marketing campaign. …

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The Key Difference Between Multivariate Testing & A/B Testing

There’s seemingly no end to the things you can test in your marketing, and if you’ve laid a solid framework for your inbound marketing programs, now’s a great time to start optimizing and making what works pretty well work amazingly well . And the best way to get started is to conduct some A/B tests ! …

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