There’s a lot to be learned from the Super Bowl. …
The general news publisher Time has hired media executive Mark Howard as its new chief operating officer, according to a memo shared by chief executive officer Jessica Sibley. Howard, who will relocate to New York for the position, begins Monday. In the role, Howard will oversee operations including print, digital, technology, consumer marketing, ecommerce, licensing,… …
Minimal growth and lower spending on advertising are forecast for the British sector in 2023 due to ongoing economic uncertainty, with the latest figures from the Advertising Association/WARC Expenditure Report forecasting a 0.5% increase on last year’s $43.13 billion (34.8 billion pounds) spend. According to the latest industry report (released within a week of others… …
Despite expectations of an economic recession, the U.K. advertising sector is showing durability, and marketers in the country intend to continue their spend on advertising. In fact, the market is predicted to grow by 3.8% this year. According to the latest Advertising Association/WARC Expenditure Report, the total spend by brands in the U.K. is expected… …
Adweek will once again partner with USA Today Ad Meter as viewers choose the best of this year’s Super Bowl ad campaigns. Now in its 35th year, USA Today Ad Meter results will be reported by Adweek within hours of the ads having run to discover which big-budget brand campaign proved the most popular with… …
A disability or a chronic illness is not an obstacle to a wonderful sex life. That’s the message two nonprofits are delivering in a raw, powerful campaign designed to break down stigmas. Reproductive health nonprofit RFSU (aka The Swedish National Association for Sexual Education), has teamed up with The Swedish Disability Rights Federation to create… …
For agencies, pitching, at its worst, can be an expensive, time-consuming exercise leading to late nights, low morale and diminished creative output. For brands, they’re often procurement-driven with the potential to diminish relationships with agency partners and lead to churn. To tackle these problems in the U.K. sector, ad trade bodies the Institute of Practitioners… …
Earlier this year, Adidas caused a stir with a series of ads which used bare breasts and nipples to promote its new sports bra range comprising 43 different styles and 72 sizes. The “Support Is Everything” push was first unveiled as a billboard at Adidas’ Germany headquarters as a photo gallery featuring dozens of breasts–from… …
As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm Nielsen published in April, 69% of 2,000 senior marketers agreed… …
When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists. …
When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube? …
Investment in British television advertising reached record levels in 2021 at $7.16 billion (5.46 billion pounds), an increase of 24% year over year as over 1,000 new advertisers used the medium. The figures, based on data from Nielsen Ad Intel, saw an increase of over $1.3 billion (1 billion pounds) on the previous year and… …
Hallmark introduced its first Valentine’s Day card in 1913 and started producing them in 1916. In 1948, De Beers unveiled its iconic “A diamond is forever” slogan. In 1986, Hersey’s released Valentine’s Day “kisses” with pink and red foil. By 2004, estimates suggest that consumers bought more than 35 million heart-shaped boxes of candy annually….
The post Six ways to capture Valentine’s Day appeared first on Where To Buy Beet Juice. …
If you’ve ever been curious to look inside other people’s homes, O2 lifts the lid on the interior lives of a cross-section of diverse strangers in a new ad for its internet service. The German spot takes place in a fictional apartment building, where a pizza delivery person is searching for a recipient named Alex…. …
Even prior to the pandemic, which closed bars and canceled festivals, Pernod Ricard was starting to have doubts about event-based marketing. Internal research revealed the French spirits maker behind Kahl?a, Absolut and Jameson wasn’t generating a desired return on investment. A better way to boost sales, it concluded, was to broaden its reach and get… …
And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it’s the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year. …
For all the anticipation surrounding Christmas, the holiday can also be bad for the planet. With sustainability top of mind for many people this year, Austrian financial services company Erste Groupe tackles climate change head on in its latest Christmas ad. The animated film tells the story of how a father-to-be becomes motivated to act… …
There’s nothing worse than an ad that keeps popping up for something you’d never buy. About 39% of internet users agree, feeling that online ads aren’t relevant to them. So it’s no wonder that one in four people will leverage some sort of ad blocker in 2021. …
There are many factors that go into building the global economy, but it’s no secret that small businesses play a major part in creating prosperity. It is likewise true that recessions hit small businesses the hardest, making it essential to support local economies. As the pandemic has left many SBOs struggling, the 2021 holiday season… …
Did you know that 90% of searchers haven’t made their mind up about a brand before starting their search? …
To state the obvious, researching, finding, and buying digital ad space is a time-consuming process. In fact, an article by the Wall Street Journal compares it to “pulling out weeds online.” …
It’s been several months since Apple’s iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, “How are advertisers handling the mobile tracking changes?” Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences? …
According to research by Podcast Insights, there are more than 2 million active podcasts and counting. …
It was almost precisely one year ago that J.Crew Group, which includes both the flagship brand and its rapidly growing little sister Madewell, emerged from bankruptcy protection. But a new campaign from J.Crew–the first under CMO Derek Yarbrough–under the tagline “Make a Scene” could herald a new chapter at the retailer. Taking the reins at… …
Footwear and fashion accessories retailer Aldo is building on its successful “Step Into Love” campaign introduced a year ago with a refreshed version for this fall called “Step Into Love, Step Into Next.” And why wouldn’t it? The TikTok dance challenge tied to last year’s campaign garnered more than 5.4 billion views on the social… …