Content Marketing Tools and Technology

Master Content Proofreading and Editing With These Tips

Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience. …

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Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List

Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)   Continue reading → …

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How To Make Paid Content Promotion Pay Off for Your Content Marketing

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading → …

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10+ Tools To Help With Reusing and Repurposing Content

Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results. Continue reading → …

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37 Content Writing Examples and How-To Tips for Website Articles

Whether you craft words for B2B or B2C audiences, the challenges can be many. This diverse set of tips, tools, and resources are designed to help from creation to revision to publication and everything in between. Continue reading → …

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15 Content Creation Tools You (Probably) Haven’t Tried Yet

Bookmark this list of content creation tools, including lesser-known options and an old favorite or two. From idea generators and headline analyzers to research and SEO resources, infographic creators to meme designs, you’ll find tools to help you through the creation process. Continue reading → …

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3 Graphic Design Tips for Non-Designers

With more text-focused people entering the world of visuals, it’s time for a refresher on the essential principles of design. Discover how typography, color, and white space can drastically improve the efficacy of visual content. Continue reading →
The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute. …

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11 Content Curation and Collaboration Tools to Save You Time

How can you create a system to curate and collaborate on content that doesn’t require more people or waste your time? The answer lies in at least one of these 11 tools. Continue reading →
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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

Third-party review sites can be your unending content recipe book. They are your golden ticket to efficient content that converts. Explore six ways to use reviews in your content and how to avoid the pitfalls. Continue reading →
The post 6 Ways to Use Reviews in Your Content and Pitfalls to Avoid appeared first on Content Marketing Institute. …

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How to Turn Brand Monitoring Into Content Assets

Monitoring your brand’s mentions is not an option these days. It’s a must. But is there any way to get more out of a necessary task? Consider these three ways to turn those brand mentions into content assets. Continue reading →
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3 Helpful SEO Moves to Get on Topic

To produce great SEO results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three SEO techniques to help you get better rankings from content you’re creating. Continue reading →
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If You Aren’t Using Website Videos, You’re Missing These 3 Benefits

Video options abound, particularly given video’s growing influence on content marketing success. But if you limit video to your social media channels, you may not reap its biggest benefits. Continue reading →
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Google Leaders Share How to Improve the Mobile Experience

Google’s mobile-first indexing makes the user experience even more important for brands. But how do you meet the high expectations of mobile users? And how can you make the case for improving your site? Two of Google’s best share how. Continue reading →
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Improve Your Productivity With 8 Content Marketing Tools

Are you struggling with too much content marketing work? Looking for ways to improve your productivity? If you have a content marketing strategy in place, these tools will help minimize the struggle and free up your time. Continue reading →
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3 Models (and Tools) to Understand, Predict, and React to Your Social Media

Want to know how to predict your followers’ behavior? Wonder how modeling techniques can describe your social media audience’s activity? Learn the three basic models and a powerful tool for each to execute your analysis. Continue reading →
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How to Create Great Gated Content From Existing Content

Don’t create more content. Develop a new way to bring people to the high-value content you already have – and get partners to help. Learn step by step how Mention repurposed content into a single product, bringing 8,000 leads in a week. Continue reading →
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6 Time-Saving Apps and Tools Marketers Obsess Over

Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. Continue reading →
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7 Instagram Stories Ideas to Get More Followers

One-third of the most-viewed Instagram Stories come from businesses. How do you take advantage of this feature on the fast-growing platform? Consider these seven fresh ideas. Continue reading →
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Why Brands Need to Take the Plunge Into Virtual Reality Today

Are we kind of, nearly, almost there when it comes to virtual reality? A producer and consultant on virtual reality makes the case for brands trying the medium even if it’s not fully ready for prime time and shares a few examples for reinforcement. Continue reading →
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How to Build a Branded App (and Never Look Back)

With the right branded content experience, apps can take your mobile offerings beyond convenience and straight to your audience’s list of daily pleasures. Learn how to turn a mobile app into the little content engine that could. Continue reading →
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