creative
In mid-March, Guinness suggested St. Patrick’s Day revelers drink less. Well, for transparency, it actually suggested they try its nonalcoholic beer Guinness 0.0 instead. Now, Captain Morgan–also owned by drinks behemoth Diageo–has launched its largest-ever responsible drinking campaign, with help from Vice-owned agency Virtue. The spiced rum brand has enlisted singer, songwriter and rapper Bree… …
The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper’s open affection toward the brand prior to his stratospheric rise. But the duo’s latest campaign–by way of The Martin Agency–drives that point home as they find creative ways to introduce Gen Z to the world of fine fragrances…. …
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July will mark the 10th anniversary of the widespread use of the phrase “Black lives matter.” Initially spoken by Alicia Garza, who, alongside Patrisse Cullors and Opal Tometi, founded the movement of the same name, these words have inspired millions worldwide and continue to fuel the most important protests of our time. Looking back over… …
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It’s no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad? With its newest campaign,… …
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Though they’ve changed form many times over the decades, the Pro Bowl Games have been kicking since 1939, making them one of the NFL’s proudest traditions. Keeping things fresh after 80-plus years in the making might not be easy, but even in 2023, the brand is introducing new elements, including the first-ever NFL Flag Football… …
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Founded in 1886, Avon is older than women’s right to vote in the U.K. and U.S. But for the past two decades, the brand’s sales have been lackluster as customers skipped out on door-to-door selling–first in favor of department stores, then later ecommerce. The legacy beauty brand’s recently instilled global chief marketing officer, Kristof Neirynck,… …
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Juggling the hopes and dreams of childhood with the many responsibilities of adulthood is a challenge even for the most accomplished among us, and it’s not always easy to create a life that is both stable and rooted in spiritual fulfillment. For kids, the pressure to make responsible choices in life can discourage the crucial… …
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The internet is a wonderful tool for information, but any researcher can tell you that it isn’t always accurate. Checking facts is vital, but that goes double for women creators, scientists, athletes and more, whose accomplishments are often misattributed to male peers. DDB New Zealand has launched its “Correct The Internet” spot to set the… …
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For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred & Farid Shanghai to create and launch its Chinese New Year campaign featuring Chinese star Andy Lau. The campaign, which references the traditional Hongbao custom… …
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M&M’s is officially returning to the Big Game, and it’s doing so with a new CMO at the helm. Today, Mars Wrigley North America confirmed M&M’s participation in next year’s Super Bowl under the guidance of its newly appointed chief marketing officer, Gabrielle Wesley. The brand last participated in the event in 2021 with its… …
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Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the winter, or ghost hunt in a firehouse equipped with proton packs for Halloween. These unique worlds have been transformed into a reality through rental spaces where fans’ favorite stories are… …
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When it comes to the multiverse, everyone from big-name superheroes like Spider-Man to the cast of Riverdale have been getting in on the action as of late. Though options are rife, the best guide for navigating the complexities of infinite realities may very well be the unlikely hero at the heart of A24’s Everything Everywhere… …
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In this week’s edition of Marketing Morsels, you’ll find creative ideas from Heinz, Hot Pockets, KFC, Taco Bell and more. Enjoy the assortment! Morsel #1: KFC Opens a Pop-Up London Pub Nothing says fried chicken like the dark wood and smell of ale emanating from a pub in Fulham, right? Well, KFC thought so with… …
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Skating culture has seen fluctuating popularity since the ’70s as well as a recent resurgence thanks to social media. Even rapper and business mogul Dr. Dre appreciates a good pair of roller skates. Unfortunately, his beloved skates are also the objective of a high-velocity heist. At least, that’s the subject of a new short film… …
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After the overturn of Roe v. Wade in June, women’s rights have been at the forefront of many conversations, especially going into this year’s midterm elections. Taking a stand and a bold new approach in the fight for gender equality, the ERA Coalition aims to ensure that at least one woman will have constitutional rights… …
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This week’s edition of Marketing Morsels is stuffed with samplings from Capital One, Goldfish, Pillsbury, Jimmy Dean and many more. Enjoy the assortment! Morsel #1: Taylor Swift is multiplied for Capital One Capital One The queen of Midnights, Taylor Swift herself, appears in a newly dropped ad for Capital One’s Venture X Card that is… …
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It took mainstream media a long time to really begin tapping into the global interest in female athletes. While we still have a long way to go before we see these sports stars receive truly equitable treatment alongside their male counterparts, brands and networks are awakening to the desire of fans to see and support… …
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Kicking off in 1950 and running for only five years in its original incarnation, the Carrera Panamericana was once considered one of the most dangerous races in the world. An open-road rally race event that took race car drivers border-to-border through Mexico, safety concerns caused the event to shutter in 1955. Still, it remains legendary… …
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Though relatively new to the advertising industry, Dallas-based Mary Monroy has found a unique merging of her interests as an art director for Lerma. “Advertising is the ideal combination of creativity and critical thinking, which is why it is the perfect career for a puzzle solver like me,” Monroy told Adweek. “I’ve always been the… …
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For LA-based vp and group creative director at Motive, Lixaida Lorenzo, her interest in advertising started young. “When I was little, my family did lots of home movies creating fake TV ads,” she shared with Adweek. “We took it very seriously…like, ridiculously seriously. Almost embarrassingly seriously.” That passion for faux ads grew into a real… …
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The art of building a decent pitch deck doesn’t necessarily come naturally to every aspiring creative. But for Miami-based senior art director and latest Creative Flavor honoree Adriana Laroche, the ability to create an informative visual is something that she developed rather early. “Since I was little, I’ve been drawn to colors, building collages and… …
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Perhaps, like me, you’re a very creative person. A dreamer. An idealist. And you have big goals and dreams you’d like to achieve. If that’s the case, I’m about to share information that will be very beneficial to you. If you’re an aspiring entrepreneur, this information is vital—I know so from experience. The Dreaded Question […]
The post Why It Can Be Harder for Creatives to Achieve Their Goals first appeared on Addicted 2 Success.
The post Why It Can Be Harder for Creatives to Achieve Their Goals appeared first on Addicted 2 Success. …
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The respective stigmas around breastfeeding or using formula often dominate conversations around infant care, pressuring parents to definitively choose one option or the other. Statistics show that a large percentage of adults combo-feed rather than adopt a rigid path, but often feel judged for doing so. In hopes of moving the conversation forward, mom-founded infant… …
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As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court. Nike is doing its part to cement her cultural impact by releasing a film tribute, “By Changing Nothing, She Changed Everything,” narrated by Emmy-winning actress Zendaya…. …
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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into … fragrances? That’s right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users… …
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