creative

Rick Astley Recreates His Iconic Music Video for AAA

Rick Astley is reprising the classic 1987 music video that has provided fodder for more than a decade’s worth of memes as part of a new campaign for insurance brand American Automobile Association (AAA). The British singer appeared in a new 35th anniversary version of the “Never Gonna Give You Up” video that features back-up… …

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Uber Goes Back to School With a Yearbook Celebrating Its Couriers

Whether you need a ride home or to work, or maybe need a late night snack delivered to your door, the tireless delivery people are often not given the recognition they deserve. To celebrate the hardworking drivers and couriers, Uber unveiled its class of 2022 Uber Yearbook, which highlights 15 special drivers and delivery people…. …

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Prime Video Pitches a Message (and Thousands of Balls) in New Ad: ‘Baseball Is for All’

Whether it’s music, film, medicine or sports, women often face discrimination in traditionally male-dominated spaces due to gender inequality. While various organizations are dedicated to addressing and dismantling institutional sexism, Prime Video is now entering the arena with a campaign to empower young female athletes to challenge the gendered boundaries of sports. To celebrate the… …

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Brands Come Together for a Night of Fundraising and Activism for Reproductive Justice

The SCOTUS decision to overturn Roe v. Wade has been alarming for human rights advocates. It has also served as a reminder for many that the fight for reproductive justice is an ongoing one. For many reproductive health advocates, moving forward requires acknowledging a historic struggle that has required large-scale community efforts. To that end,… …

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Marketing Morsels: RIP Choco Taco, Cheesecake Candles and More

Welcome to Marketing Morsels, a menu of delightful (and in this case, tragic) news items from the past week. Enjoy the assortment! Morsel #1: RIP, Choco Taco Klondike and parent company Unilever announced this week that they are discontinuing the beloved Choco Taco following “an unprecedented spike in demand across our portfolio” that resulted in… …

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Meet Ed Vance, Advance Auto Parts’ Biggest Fan in New Bilingual Campaign

From art, music and clothing, Hispanic cultures continue to create a large impact on brand marketing strategies. However, it’s essential for brands to also recognize how complex Hispanic audiences are if they want to develop a deeper understanding of effective bilingual marketing. In preparation of Advance Auto Parts 90th “Advanceiversary,” the automotive parts brand is… …

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Short Film ‘The ResigNATION’ Sends a Wake-Up Call to Employers About the Future of Work

In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a Bloomberg report while the Bureau of Labour Statistics has claimed that over 47 million more resigned during 2021. This post-pandemic phenomenon has become known as the Great Resignation. Noting that group is bigger than the… …

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Marketing Morsels: A Licker on the Loose, Glow-in-the-Dark S’moregazing and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: A Licker breaks loose from Netflix’s 3D billboard Resident Evil bursts onto Netflix in 12 hours! Just like this Licker burst out of a NYC billboard! pic.twitter.com/z4SvlJk0Pv — Netflix (@netflix) July 13, 2022 A new 3D… …

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Our Creative Genius Shows Us Possibilities the Rational Mind Can’t See

“There are moments in our lives, there are moments in a day, when we seem to see beyond the usual. Such are the moments of our greatest happiness. Such are the moments of our greatest wisdom.”  ~Robert Henri, The Art …
The post Our Creative Genius Shows Us Possibilities the Rational Mind Can’t See appeared first on Tiny Buddha. …

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Gillette Venus and Princess Nokia Talk Proper Self Care With Another Adorable Singing Pube

When it comes to women’s health and sexual wellness, it’s no surprise that certain terminology is still seen as taboo or censored. However, Gillette Venus is standing against the taboo by giving the word “pubic” all the love and attention it deserves, especially when it comes to proper self care and hygiene. To further help… …

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This Dreamlike Animation Celebrates the Official Return of Wimbledon

As the All England Lawn Tennis Club (AELTC) celebrates one-hundred years at Centre Court, there’s no time like the present to reflect on some of the iconic moments the organization has seen on the field. For the AELTC, the best way to acknowledge the past is to keep your feet planted firmly in the future…. …

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Marketing Morsels: Pride Projects, an Animal Anthem, S’more Songs and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Boy Smells puts star power behind its Pride scent and campaign View this post on Instagram A post shared by Boy Smells (@boy__smells) Comedian, social media personality and Hacks star Megan Stalter and Boys in the… …

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AAPI Creative Spotlight: Tracey Chan Launches Campaigns That Are Literal Works of Art

When tracing the origins of her interest in advertising for Adweek, Tracey Chan recalls a childhood memory that ultimately led to professional journey. “I remember watching local channels at home and finding the ads more interesting than the programs,” she shared for the AAPI Creative Spotlight series. “We were a KTLA5 household. My dad has… …

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AAPI Creative Spotlight: Riri Tamura Recognizes the Influential Power of Good Design

While there are plenty of reasons to get into the creative side of advertising, LA-based visual designer Riri Tamura’s reason leans more into altruism. “What sparked my interest in creative advertising was the ability to use my creativity for good and influence society in some way,” she told Adweek for the AAPI Creative Spotlight series,… …

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How I’m Honoring My Values Even Though I Have Conflicting Priorities

“No matter what kind of stuff you tell the world, or tell yourself, your actions reveal your real values. Your actions show you what you actually want.” ~Derek Sivers
I need to be a productivity rockstar if I stand a …
The post How I’m Honoring My Values Even Though I Have Conflicting Priorities appeared first on Tiny Buddha. …

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AAPI Creative Spotlight: As an Editor, Kristin Yawata is the Ultimate Collaborator

Kristin Yawata, editor and co-founder of post-production company Little Farm, knew that she wanted to be an editor in high school. What she didn’t know at the time was that advertising would offer the best, most efficient space to hone her skills. “I feel like there is no faster way to learn to cut,” she… …

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Adidas Defends Bare Breasts Creative as U.K Regulator Bans Ads

Earlier this year, Adidas caused a stir with a series of ads which used bare breasts and nipples to promote its new sports bra range comprising 43 different styles and 72 sizes. The “Support Is Everything” push was first unveiled as a billboard at Adidas’ Germany headquarters as a photo gallery featuring dozens of breasts–from… …

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AAPI Creative Spotlight: Liz Kim’s Work Balances Analysis and Beauty

Liz Kim has always seen herself as both a left and right brain thinker. “The left brain side of me loves data and logic,” the New York-based art director told Adweek. “The right brain side is very creative and filled with imagination. I’m constantly thinking of new and exciting projects to do both professionally and… …

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AAPI Creative Spotlight: Janice Chen Is Maximizing Accessibility and Community

If you asked Havas CX’s senior visual designer, Janice Chen, what got her into advertising, she would tell you that it was all about the industry’s potential to make a real impact. “Advertising has a powerful voice and I wanted to join it to use that voice for good,” Chen told Adweek for the AAPI… …

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Tips, Tools, and Techniques to Create Your Curiosity

Curiosity is a great characteristic that people rarely sustain in their lifetimes. Some people struggle to sustain curiosity because of their internal and external challenges. They cannot encourage curiosity to come to the fore as they condition their mindsets with their learning, experience, and environment. However, there are very few individuals who sustain their curiosity […]
The post Tips, Tools, and Techniques to Create Your Curiosity first appeared on Addicted 2 Success.
The post Tips, Tools, and Techniques to Create Your Curiosity appeared first on Addicted 2 Success. …

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New Sports Ed-Tech Platform Versus Taps Dawn Agencies to Help With Launch

A new sports ed-tech platform co-founded by St. Louis Cardinals manager Oliver Marmol offers aspiring athletes exclusive video training and the ability to speak directly with professional athletes through AI. The platform, called Versus (VS), is working up to a launch roughly six weeks from now, and is already in a long-term relationship with the… …

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Melissa McCarthy Also Finds the Housing Market Super Stressful in These Chase Ads

With an unprecedented real estate crisis that has seen fewer homes selling for higher amounts than ever before, buying a house is an increasingly complex undertaking. With a number of apps and lending possibilities, it’s hard to know where to even begin. Just ask comedian Melissa McCarthy. Created in partnership with Droga5, Chase Home Lending’s… …

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Deliveroo Shines a Spotlight on Takeout Rituals in Surreal Global Push

Deliveroo is exploring the little rituals we observe when ordering takeout food. Whether you’re a curtain-twitcher who peeks out the window every time you hear a car in the hope it’s your hot pizza pulling up or the kind of person who slips into loungewear as soon as you hit the order button, you’re going… …

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Fitbit Kicks the Energy Up a Notch in Ad Urging Users to Listen to Their Bodies

Taking care of your health can look like a lot of different things to different people. For its latest campaign, wellness tracker Fitbit is celebrating the power of listening to one’s own body. The new campaign, “Feel Your Power,” looks at the diverse ways people tune into their body’s needs. Featured stars include influencers Petey,… …

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Zillow’s Latest Campaign Considers a Dreamlike Home Buying Experience

The housing market has changed rapidly over the last few years, and it’s led to a number of unknowns for potential homeowners. Though modern buyers are faced with a number of challenges along the way, many still find the sense of comfort that can come with owning your own home worth the fight. Leading online… …

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