Customer Experience
Managers are Routinely Unaware of How Customers Actually Rate Their Customer Experience. It’s a startling fact. We know 80% of organizations believe they deliver a “superior experience” to their customers; however, only 8% of customers feel the same way. We’ve shared the top five most common reasons Why Brands Believe Their CX is Better Than […]
The post When Your Brand’s Customer Experience is Underwhelming — What To Do? appeared first on Convince & Convert. …
Today, the importance of delivering high-quality experiences to customers as they encounter and interact with a brand cannot be understated. In fact, a whopping 85% of marketers who participated in a recent Ascend2 survey said that delivering an exceptional customer experience is an extremely important part of their strategy. Businesses of all sizes and industries […]
The post 3 Essential Elements for Delivering Exceptional Experiences appeared first on Convince & Convert. …
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We’ve all been there, stuck in a job where management treats you like a number, not a person. It’s a soul-sucking feeling that can make even the most passionate employee hate coming to work. The last thing you want as a manager or executive is for your employees to dread coming to work daily. After […]
The post How to Improve your Employee Experience From the Ground Up appeared first on Convince & Convert. …
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In this day and age, companies can’t just get by with basic offers like health insurance and PTO. They must go the extra mile to deploy employee experience strategies that will ultimately foster a more engaged, happier, and productive workforce. Essentially, employee experience is the combination of all the interactions workers have with your company. […]
The post Top 6 Proven Strategies To Boost Your Employee Experience appeared first on Convince & Convert. …
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Got an appetite for all things CX? Check out our entire CX series. Part 1: The Two CXs You Have to Deal With — Customer Experience vs Customer Expectations Part 2: The Audience Experience is More Important than Customer Experience Part 3: Why Brands Believe Their CX is Better Than It Really Is Part 4: […]
The post The 10 Pillars of Customer Experience Your Customers Care About Most appeared first on Convince & Convert. …
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Digital marketing is hard to organize, but it is even harder to innovate. Once a business discovers a tactic that really works well, it becomes too easy to just focus on that one method and pour all your resources into it. I’ve seen this happen again and again for a good reason: It is profitable. […]
The post How to Foster Employee Creativity to Keep Your Marketing Strategy Innovating appeared first on Convince & Convert. …
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A top priority for marketing professionals is analyzing and improving the customer experience. We talk to customers, pour over the data, build the necessary technology stack, use customer journey mapping, build feedback loops, and more. But what about improving the employee experience? Improving the employee experience involves all departments and leaders in an organization. Marketing, […]
The post Research: 5 Insights on Improving the Employee Experience appeared first on Convince & Convert. …
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If you only get three things from this blog post, one would be, you can’t fool your customers if your employees aren’t happy. We recently did a project for a company in San Diego where the company was not delivering on their brand promise, and then expecting marketing to try to solve it by papering […]
The post Great Customer Experience Starts with Great Employee Experience appeared first on Convince & Convert. …
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Walmart is set to begin building out the number of U.S. stores that double as automated fulfillment centers as it responds to a huge uptick in demand for its curbside and delivery services and pushes even further into omnichannel retail. Tom Ward, svp of customer product at Walmart U.S., said the retailer is “planning dozens… …
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Performance marketers shouldn’t just transfer their Google keywords to Amazon. Consumers intending to buy products search for them on Amazon and Google, but they become customers on each platform differently. Before building an Amazon.com keyword strategy, SEO experts advise marketers to remember that Amazon is a search engine housed in a marketplace. The entire point… …
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Key Insights: To be a better steward of the environment, Walmart committed to reducing emissions to zero by 2040. The retailer’s commitment to greater inclusion extends beyond the workplace. The events of 2020, from the Covid-19 pandemic to the Black Lives Matter movement and the wildfires raging out west, have amplified the pressure on brands… …
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Want to ensure long, loyal relationships with your customers? Make sure your customer experience prioritizes ease, speed, and accuracy.
The post Why Customer Experience is the Ultimate Marketing Tool appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. …
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As customers go, those who complain the most are also the most profitable to a company’s bottom line. So how can brands ensure those customers who bring in the bucks also have a good experience? That was the focus of the session (above) at Adweek’s recent Elevate: Creativity conference. “There’s no point in spending all… …
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