Experiential

Marketing Morsels: 8 Flaming Yeezy Sneakers, Wednesday’s Hearse, Holiday Hogwarts Magic and More

Welcome to Marketing Morsels, Adweek’s weekly roundup of the marketing news you may have missed. In this week’s selection, sample stunts and campaigns from Turo, Uber Eats, Instacart and more. Enjoy the assortment! Morsel #1: Watch Yeezy shoes burn for eight flaming nights In light of Kanye “Ye” West’s antisemitic remarks earlier this year and… …

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How Vacation Rentals Are Tapping Into Fandoms to Spur Bookings

Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the winter, or ghost hunt in a firehouse equipped with proton packs for Halloween. These unique worlds have been transformed into a reality through rental spaces where fans’ favorite stories are… …

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Consumers Are Ready for AR—Is Your Brand?

Editor’s note: This column is part of a series with Snap on augmented reality. Below, David Roter, vp, global solutions, cites new research that indicates AR’s potential outside the realm of commerce, specially for entertainment experiences. When it comes to the latest trends, it’s no secret that younger generations are often ahead of the game–and… …

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Open Style Lab Brings Adaptive Fashion to the New York Fashion Week Runway

Like many major industry events, New York Fashion Week is not regularly considered as the forefront of accessibility and inclusive design. However, a new runway show featuring the spinal muscular atrophy (SMA) community is aiming to bring the fashion world–and its standards–into modernity. To highlight the need for adaptive fashion design and increase disability visibility,… …

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‘World’s Biggest Coconut’ Stunt Brings Giant Inflatable Fruit and Icy Drinks to Parched Texans

Vita Coco, a brand that holds stunts near and dear to its hydrated heart, is launching a “colossal coconut pop-up” stocked with icy cold beverages in the middle of a triple-digit Texas heat wave. Timing, as they say, is everything. And so is showmanship: the centerpiece of the activation is a 3-story-tall inflatable coconut, dubbed… …

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What You Need to Know to Become a Sustainability Champion Within Your Agency

These days, there is no shortage of headlines when it comes to the climate crisis. More and more people in experiential marketing feel compelled–and empowered–to become sustainability champions, due to their proximity to the big brands and insights into the younger, eco-conscious consumer base. Luckily, the opportunities to effect change are endless. Here’s what you… …

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Multi-Sensory Experiences on Marketers’ Minds as Covid-19 Impact Begins to Ease

After 18 months of pandemic disruption, marketers have begun to consider multi-sensory experiences and brand design systems as an important future part of their brand differentiation plans, according to research conducted by Isobar. The Dentsu International-owned agency’s annual Creative Experience survey has aimed to discover marketers’ plans moving forward from the Covid-19 pandemic and the… …

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Ozy Media Is Shutting Down

After a steady drumbeat of increasingly bad news about its business operations, Ozy Media is shutting down, according to The New York Times. The company, founded in 2013 by Carlos Watson and business partner Samir Rao, faced a slew of damning reports that began when Rao was accused of impersonating a YouTube executive on an… …

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Here’s Why The Pill Club Placed a Uterus Vending Machine in NYC

The global sexual wellness market is expected to reach $41.6 billion by the year 2027. Yet social stigma, particularly when it comes to healthcare that doesn’t apply directly to cisgender men, remains a major hurdle for access to things like birth control. According to The Pill Club, getting contraception should be as easy as visiting… …

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With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?

Key Insights Even if the event ends up being all virtual, it still holds value for brands and marketers. What SXSW will look like in 2021 is still up for debate, but brands are still planning to participate. SXSW can pull off a similarly impactful experience, but creativity will be necessary. The coronavirus pandemic has… …

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For Prohibition-Era Perry Mason, HBO Created the Ultimate L.A. Meal Kits Circa 1932

Musso & Frank Grill has been a Hollywood institution serving red meat and stiff drinks since 1919, and in pre-pandemic days, it could have been the ideal spot for an HBO shindig for the Depression-era drama Perry Mason. But given Los Angeles’ Covid-19 cases have continued to climb this summer, the premium network had to… …

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HBO Max Celebrates Launch Week With Quarantine-Friendly Brand Partnerships and Digital Events

HBO Max initially planned to hold a week of physical brand activations and brick-and-mortar retail takeovers to celebrate its nationwide launch on May 27. But as its debut occurred during the ongoing Covid-19 pandemic, the WarnerMedia streaming service had to rethink its brand partnerships for a launch campaign designed to engage consumers stuck at home…. …

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3% Conference Goes Virtual With 3-Day Event in July

As live events continue to go virtual or postpone due to Covid-19, the 3% Conference has announced it will hold a three-day digital summit in July instead of its planned gathering in Atlanta this fall. The 3% Movement, a gender equality organization that champions inclusive change in advertising, will hold The Future of Work conference… …

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Global Citizen Teams With Pepsi for Virtual Concert to Help Those Impacted by COVID-19

As brands continue pivoting to virtual experiences due to the COVID-19 pandemic, Global Citizen and Pepsi have partnered to produce a one-night, international livestreamed event to highlight healthcare workers and amplify the efforts of organizations providing aid those impacted by the crisis. Global Citizen, an international advocacy platform dedicated to ending extreme poverty by 2030,… …

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COVID-19 Puts Experiential Careers on Hold For Young Talent

Ashley Lawrence, a digital marketing professional in the live music and festival space, was slated to start her new job as a marketing project manager for a Live Nation-affiliated festival two weeks ago. That same week, coronavirus cancellations and the world’s move to self isolation caused Live Nation’s stock to drop, dramatically. “My offer is… …

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Adam Sandler’s Uncut Gems Opens Shimmering Pop-Up in New York’s Diamond District

A24, the producers of the new Adam Sandler film Uncut Gems opened an experiential marketing exhibit at a New York jewelry store in advance of the movie’s nationwide release on Christmas Day. A replica of the KMH Gems & Jewelry shop included a temporary tattoo station, a wig worn by The Weeknd and jewel-encrusted Furbies… …

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VIDEO: Inside the Sold-Out Schitt’s Creek Pop-Up in New York

Fans can dress up as fashion icon Moira Rose and take a picture by her wig wall. Or sit with real menus at Cafe Tropical. And smell the rose votive candles (and purchase them, of course) at a real-life Rose Apothecary. When the beloved Pop TV show Schitt’s Creek announced its first-ever pop-up in October… …

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Bulleit Brought a 3D-Printed Bar to Tribeca Film Festival

What pairs well with a 3D-printed cocktail lounge? A 3D-printing robotic bartender. For its second year sponsoring Tribeca Film Festival, Bulleit and design firm Machine Histories brought a massive 3D-printed bar to its pop-up bar and screening room in New York. At Studio 525 in Manhattan, Bulleit’s 3D-printed bar became the anchor destination for the… …

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3 Ways Marketers Can Deliver Experiential Privacy in the Age of GDPR

The word privacy has long held negative connotations for brands, with many steering clear of the concept in customer interactions at all costs. But GDPR coming into effect in May has brought privacy to the fore of global conversations, and savvy marketers are using this new legislation as a way to surprise and delight their… …

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