Influencers & Creators

Issa Rae’s Hoorae Media Partners With Walmart to Support Black Content Creators

Producer, actress and recent Beacon Award recipient Issa Rae has been a relentless advocate for inclusivity on her own crews and through her partnerships with brands including American Express and Google. She is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black and Unlimited Digital Development Program…. …

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Instagram Expands Access to Creator Marketplace in US

Instagram is expanding access to the Creator Marketplace it began testing in July, and businesses in the U.S. can register here for the destination for brands and creators to connect and form partnerships. New tools are also being added to Creator Marketplace. Brands now have the ability to message multiple creators simultaneously via a prioritized… …

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Will Creators on YouTube Love Handles?

It’s not citizens band radio: It’s YouTube. The Google-owned video platform introduced handles Monday as an easier way for people to find and interact with each other than simply using channel names. Every YouTube channel will have a unique handle, which will appear on channel pages and YouTube Shorts. YouTube explained in a blog post… …

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Adweek Creators at Brandweek

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In Uncertain Times, a ‘Play It Safe’ Strategy for Brands Will Be Anything But

Procter & Gamble’s chief brand officer Marc Pritchard said it best: It’s time to “double down.” That sentiment may feel counterintuitive right about now. Indeed, as we head into the back half of this year, there seems to be little doubt that the advertising industry, along the rest of the U.S. economy, is bracing for… …

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TikTok Reveals Its 2022 LGBTQ+ Trailblazers for Its Pride Celebration

TikTok Tuesday unveiled its 2022 TikTok Pride Trailblazers, creators on the platform who influence their community through their content. Creators were chosen based on their creativity to drive awareness of issues and celebrate the LGBTQ+ community, according to TikTok. These creators come from multiple facets, such as DeAndre Brown (@imdrebrown), who gives comedic corporate advice… …

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Fitbit Kicks the Energy Up a Notch in Ad Urging Users to Listen to Their Bodies

Taking care of your health can look like a lot of different things to different people. For its latest campaign, wellness tracker Fitbit is celebrating the power of listening to one’s own body. The new campaign, “Feel Your Power,” looks at the diverse ways people tune into their body’s needs. Featured stars include influencers Petey,… …

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